tv WGN Morning News or Paid Programming CW February 11, 2015 5:00am-6:01am CST
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>> the following program is brought to you by supple, the new, revolutionary health regeneration drink by supple, llc. >> hello, and welcome to the smart medicine show. i'm dr. monita poudyal and we have a great show today. if you have pain or know someone that has pain _ joint pain, back pain, bone pain, muscle pain, or if you suffer from arthritis, osteoarthritis, rheumatoid arthritis, fibromyalgia or even weakness or fatigue, then you need to stay with us for the next half hour. we're going to be discussing medical breakthroughs that can help you eliminate pain, regain mobility and become stronger without dangerous drugs, surgery
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or negative side affects. my guest today is peter apatow. he's a leading arthritis advocate and is the founder of supple. peter has created a revolutionary, all-natural drink, supple, that is now more powerful and more comprehensive than ever before. supple is helping countless americans to live pain-free and mobile lives again. peter apatow, thanks for being on the show. >> thank you. it's awesome to be here. >> now first, you're not a doctor, you're not a phd. what qualifies you as being an expert at getting rid of pain? >> well, the world's greatest medical experts from the united nations, the bone and joint decade, they selected me and supple to be leading advocates, all around the world, to help end bone pain, joint pain, back pain and muscle pain. for everybody around the world. i'm not a doctor. what i am is a researcher and an arthritis survivor myself. >> what do you mean, arthritis survivor? >>well, i suffered from severe arthritis pain in my left hip
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for decades. i was almost completely immobile, i could barely walk, i had pain day and night. it was painful to sit, to move, to stand. it was an absolute nightmare. i searched the entire world for a way to end my own nightmare of pain, and i did it. >> you found a way to end your own pain? >> i did. i discovered safe, all-natural building blocks that were being prescribed by doctors all over the world. they are healing agents that actually reverse the cartilage breakdown that causes joint pain. and you know what? listen to this. within just 7 days of taking these, it was unbelievable. i had a significant reduction in pain. >> within 7 days? >> within only 7 days. and i felt better week after week. within a month or so, i was completely mobile again. i had no more pain, i was completely... i felt great. i could do things around the house, i could walk longer distances, i could sleep at night _ now, i could ski, i could hike, i could play racquetball i could jog, i could play tennis. i could do anything i want to do
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and no matter what i do i can't even get the pain back. >> and now, you're completely pain-free, fully mobile again, just from drinking supple every day. >> yeah. i'm fully mobile again. i'm completely pain-free and i have been now for years. but i'm not the only person that has these amazing results. real supple users do too. in fact, if somebody's watching right now, they have to watch for the next half hour because i'm going to be sharing real inspirational stories from real supple users. now these people aren't actors they're not paid, they're not reading off a script. these are real people telling their own stories in their own homes. just listen to some of these amazing stories about how supple dramatically changed people's lives. >> it, it was a miracle to me. it was like taking, having absolutely somebody giving me a miracle drug. >> now, there's no pain, at all. supple has kind of just deleted the pain. >> after the first week, i could sleep. there was no pain. >> that's what sold me, was how
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great this supple tastes. >> since taking supple, i don't have any pain. >> that's just incredible. now, on our last show together, we talked about how the key ingredients in supple are the standard of care for the treatment of joint pain in europe. and really, the response has been amazing. from what i hear, you've been able to help millions of people. >> we're arthritis advocates and the active agents in supple they've fast become the most used, best-selling joint rebuilding agents of all time. 13 million people are using these all over the world for safe, significant and complete relief complete relief from all their joint problems. there's no question that supple works. >> and now you're seeing these kinds of results because there's a direct connection between the root causes of joint pain and the lack of core building blocks that your body needs to function properly. >> but it's not just joint pain. >> ok. >> it's also bone pain and
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muscle pain, overall weakness and fatigue too. all these things are linked to a common nutritional deficiency that's affecting, possibly, 77 percent of our entire population. >> so is this why you changed the original supple formula? >> it is. by just adding nutritional building blocks identified in a new medical breakthrough, we can help significantly more people end bone pain, muscle pain, overall weakness and fatigue too, for the entire population, all these people that are suffering from this inadequately publicized nutritional deficiency. >> now, does supple still taste good, despite this new, more powerful formula? >> absolutely. supple is delicious. i love the taste of supple. i drink it every day. it's fruity and sweet, has only 30 calories, no artificial sweeteners. it's completely all natural. everybody loves the taste of supple. >> this stuff tastes delicious. >> delicioso! >> it tastes so great you don't know that you're taking a medication. >> it tastes like a really nice thin, fruit smoothy. >> it tastes just wonderful. i love the taste of supple.
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>> it does sound tasty. then why aren't the active ingredients in supple standard of care in the united states the first thing that doctors reach for, just like they are in europe? >> honestly? >> yeah. >> because the drug companies can't make billions of dollars a year selling these all-natural agents like they can their own pain drugs so they do everything they can to suppress them just to preserve their own profits. they manipulate the government the government agencies, they manipulate the media, they fix scientific studies. >> but what's wrong with what's currently prescribed in the u.s.? >> well the pain drugs, and i've tried them all. >> yeah. >> acetaminophen, nonsteroidal anti-inflammatory drugs ibuprofen. all these things do nothing but just mask the pain. they don't treat the root causes of pain. >> of course they come with lots of dangerous side affects if you use them too long, too. >> the pain always comes back and it always gets worse. and surgery is not much better. it comes with no guarantees and it can cause infections and blood clots and always requires significant rehabilitation.
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>> very true. what do you think about all of those natural joint health supplements out there then? >> the problem is that there is very little or no legitimate clinical research showing that these things work at all or are even safe to use. to make matters worse, over 90 percent of the most popular agents that are sold in the united states have ingredients from china where there are significant problems with fake, counterfeit, low-quality and contaminated ingredients. >> so then how is supple any different? >> well, supple doesn't just mask the pain, it heals the root causes of pain. it rebuilds your joints, it strengthens your bones and it makes you stronger. you don't have to worry about dangerous side affects. you can use it for as long as you need to. you could stop taking pain drugs, you could avoid surgery. we guarantee 100 percent of label claims. we use only the best ingredient sources, all from the united states. we use no key ingredients from china, and we guarantee the number one international doctor- recommended formula. and you know what? you could feel the difference. just listen to this. >> and slowly, the arthritis had
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gotten so bad in my shoulder, my right elbow, my whole, my wrist everywhere, and in every joint in my body just hurt so bad that i couldn't sleep between 2 to 4 hours a night for the last 4 to 5 years. so, we got the supple and i started drinking a can a day. i didn't say anything to my wife because, it had only been a week and i thought maybe its a coincidence. well, a few more days went by and i, we were sitting having dinner and i told her, i said, you know, you haven't heard me complain here in a few days. and the fact is, i've had no pain in my shoulder, in my wrist, or my ankles in, truthfully, i believe it was 10 days is all it took. >> that's an amazing story. so let's talk about what patients with chronic joint pain have in common. >> sure. >> well first they have accelerated cartilage breakdown. cartilage is that squishy stuff in the middle of the joint. your body stops producing enough of the building blocks, the core building blocks, that they need to repair and replace old and damaged cartilage. so that cushion in your joints
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gets smaller and smaller and every time you try to move it just hurts really bad. on top of that, your body sends in these enzymes that actually start eating away at your joints instead of repairing them. >> so your body's only defense system really makes the problem worse. >> yeah. and then, you have swelling and inflammation and these abnormal bone growths. all these things cause incredible amounts of pain. the more pain you have, the less you use the joint. and then, your muscles tendons and ligaments, all these things become weakened and overstrained. that causes more degeneration and even more pain. it's just a horrible, vicious downward cycle. and people without any joint pain, they just can't possibly understand how bad it can be. >> and how does supple work? >> well, supple just stops it stops the vicious cycle of cartilage breakdown and degeneration. first it provides the core building blocks your body needs to heal and replace and repair the old and damaged cartilage. >> so it helps to restore an equilibrium of healthy cartilage? >> that's right. and then it stops, it removes the swelling and inflammation,
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it stops those enzymes that are eating away at your cartilage. it rebuilds your entire joint structures. it eliminates pain so you don't have to worry about pain in your bones, muscles and joints, and it helps you you to be more mobile again. just listen to these real stories about how supple works. >> working at the arthritis foundation, i've been able to turn a lot of people on to it through our events. we hand out free samples of supple, and i've heard just very many stories like myself. people that have had their lives dramatically changed. people who's pain is much worse than mine. >> i've had rheumatoid arthritis for many many years, and doctors, all they ever did was just give me pain medicine. nothing would get rid of the pain. i mean, it always came back. and i always had trouble sleeping and stuff because the pain was so bad. so after being on supple for probably less than a week, i started getting the results of wonderful. my pain is bearable, it's not as bad, the swelling has gone down
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in my fingers, my ankle doesn't hurt as bad, and i really truly want to thank you supple for whatever this drink is, it is a miracle drink. >> it's a great value proposition, right? you eliminate pain by addressing the root causes of the pain you regain strength and mobility, it has almost no calories, certainly no significant negative side effects, and it tastes great. >> absolutely. supple is the fast, safe, all- natural, international doctor- recommended way for anyone to get significant relief and t0 get rid of all their pain, all their immobility, all their suffering once and for all. if you just try a can of supple every day, you can feel a significant difference in just 7 days and better every week. it's absolutely delicious. i am so confident that supple will work for you, that i want to challenge everyone who's suffering from any kind of pain to call in, to try supple risk- free for 30 days. and to drink every can to the absolute bottom. if you don't completely love the taste, if you don't feel better week-after-week, if supple does not completely transform your
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life, i'll give you your money back. >> you're guaranteeing the product? >> absolutely. i'll give you your money back. this is a 100 percent unconditional, money-back guarantee. people need to try supple because it works. just listen to what real users have to say. >> i was in pain. i know what that feels like. i'm not in pain any more. i noticed a difference after about a week. but, after three weeks, i felt great. >> well, it kept me out of a nursing home and i'm still on the farm where i want to be. >> since i began the supple program, i have never had, in this whole year, what i call and refer to as a flare-up. >> i use these cans of supple as ammunition against my pain. >> i noticed a marked improvement almost immediately, with a lot less pain and a lot more agility. it has been a life-changer and a true, true miracle. i cannot find any other words for it. >> but i really love supple.
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it really saved me. as much as i love my television i'll shut my tv off before i'll give up drinking supple. that's how much faith i have in it. and anybody that doesn't try this is foolish because it really, really works. >> if you're watching right now we talking with international arthritis advocate and arthritis survivor, peter apatow. peter has been selected by the world's greatest medical experts in the united nations bone and joint decade to be a leading advocate, to help end pain all around the world. if you have joint pain, back pain, bone pain, muscle pain or even weakness or fatigue and you want to get more information on how to get the new, more powerful supple drink, pick up the phone and call the number on your screen. we've worked out a special introductory offer that's only available on the smart medicine show if you call today. i encourage you to try delicious supple absolutely risk-free supple is guaranteed to work for you
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you've heard from real people who've experienced incredible results from supple and now you can, too. pick up the phone and call right now. now peter, pain drugs, steroids, pain creams, they're not joint regenerating agents, are they? >> no, they're not. those are all just drugs that do nothing but mask the pain. the reason that you have the pain is still there. and when the pain is no longer bearable and these drugs stop working doctors recommend surgery that could lead to even more pain and even more degeneration with no guarantees. >> of course it makes sense to avoid taking drugs and doing surgery whenever possible. >> yeah. and with supple, you could get rid of pain without dangerous drugs or surgery. supple is the missing link that heals the root causes of pain by providing the core building blocks your body needs to heal itself. >> so they don't go after the pain first, they address the root cause of joint degeneration, reverse them and as a function of that relieve the pain. >> absolutely.
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they heal and rebuild the joint. that's what supple does. it rebuilds your entire joint structure, it eliminates pain suffering and immobility and it helps you to be more mobile again. this is why people try supple. just listen to how people are switching to supple as the safe all-natural alternative to dangerous drugs and surgery. >> i really urge everyone to try this thing. i've had 15 years of agony and i can honestly and truly tell you, i've reduced, i'm off the medication i had from the doctors i just quit taking it. >> i feel a lot better. i feel good every day. it's helped my joints really a lot. >> i was going to the doctor with knee trouble because i was bone-on-bone. and he recommended cortisone shots and i went and had those, and they really didn't do anything for me. then, i was watching a program one night about supple and i ordered it. it was the best thing out that i've ever done for myself because it helped my knees,
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the cartilage come back into my knees. it helped my arthritic hands. >> by drinking the supple, i have not had to have any knee replacement. i do not have any pain at all in my knee now. the pain is totally gone. >> i just felt bad about every day having to take pain medication. and with supple i don't have to do that. >> with these kinds of results, why aren't the active agents in supple the first thing that doctors prescribe in the u.s.? >> it's because the drug companies. they're supressing them to preserve their own profits. medical doctors only prescribe what's being pushed by the drug companies. and it's just a real tragedy because the medical research behind these agents, it's irrefutable. >> why are you so confident in the research? >> it's simple. the active agents in supple are the most highly recommended joint rebuilding agents by the greatest medical experts in all of europe. they're standard of care in over
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40 countries and over 13 million people use them safely every day, with no negative side effects. over 20,000 human clinical studies, observational studies, laboratory studies, meta- analysis, expert reviews. all these kinds of studies are available at the national institutes of health on these ingredients alone. >> that's very interesting. 60 minutes recently did a show on the difficult battle against counterfeit drugs from other countries. now, is this a problem with supplements too? >> it's a huge problem. the national institutes of health recently uncovered that all glucosamine and chondroitin, it's not the same. as much as 90 percent of these ingredients come from china and there's significant problems with counterfeiting, contamination, low-quality ingredients, skimping on ingredients, and even using low and unproven dosages. this is an example of a troubled industry that needs to be completely reformed. supple, on the other hand, has no ingredients from china, and we use only the most high quality, best ingredient sources available.
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we don't use any of these unethical and deceptive business practices. just listen to these real supple users who have learned that there's nothing more powerful than what's in supple. >> i've had back pain on and off since i was probably in my mid 20's, and since i've been taking supple i haven't had to deal with a back injury. some of the other supplements had like glucosamine and chondroitin. some of the basic ones that are out there but, nothing really stood out. nothing really stood out until i started taking supple. >> this is my bad hip. the left. the pain was unbearable. i couldn't sleep, i couldn't walk. i tried 1,500 milligrams of glucosamine and 1,200 milligrams of chondroitin. but, they didn't do anything for me. my life has changed since i started to take supple. i'm a different woman now. i like to put on make-up, i like to get dressed up. it really works. >> peter, how can supple
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possibly be so effective when so many other products fail to help people? >> supple is the missing link that heals the root causes of pain. it reverses the disease process, it rebuilds your joints and it gives your body the core building blocks it needs to heal itself. pain, stiffness, immobility overall weakness, fatigue difficulty moving, difficulty sleeping at night, all these things, they just fade away. supple's core ingredients have been studied for over 35 years and we use only the highest quality and most clinically- proven ingredient sources available. >> what are the active ingredients in supple? >> supple has 1,200 milligrams of pharmaceutical strength, very special chrondroitin sulfate. the same stuff that's prescribed as an all-natural, safe drug throughout europe, and that was exclusively selected by the national institutes of health. we have 1,500 milligrams of very special shellfish-free, u.s.- made glucosamine hydrochloride and a very powerful, anti- oxidant healing blend, with high
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levels of vitamin d, c, e, b vitamins, calcium and magnesium. >> so what can people expect if they try supple? >> if you just drink a can of supple every day, it's delicious, and you try to be just a little bit more active, you can feel a significant difference in just 7 days and better every week. it's absolutely delicious. it'll help you get rid of all your pain, all of your immobility, all of your suffering. you could stop taking dangerous pain drugs, you could avoid surgery, and now the new, more powerful supple formula can help all americans that are suffering from a common nutritional deficiency get rid of bone pain, muscle pain, overall weakness and fatigue too. i am so confident that supple will work for you that i want everyone to try supple risk-free for 30 days and drink every can to the absolute bottom so they can feel the benefits for themselves, just like real supple users have. >> within two weeks i could tell the difference. plus, it's got a lot of vitamins and everything, and it gave me energy and it kept me out of the doctor's office. i wouldn't know what to do without supple.
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it has really, really helped me. >> i've had arthritis for, since i was 18, so it makes a big difference. >> what you spend on doctors, the price of supple is worth every nickel, every nickel. >> i started to experience a lot of back pain for the first time in my life when i, when i hit about 40 and it just got worse and worse with the more and more yard work i would do. after just probably about a week or two of drinking the supple, i'd come in from the yard and i'd expect to start to feel pain and there wouldn't be any. and the longer i drank the supple, the longer i could actually stay out in the yard. and i have no pain now. i can garden 8 hours 2 days in a row and, and i really don't have any pain. >> i cannot recommend something that i do, really do not believe in. and there is nothing better than supple. >> if you're watching right now and you'd like some more information on how to get supple. it's a delicious drink for complete pain relief that really works. if you have joint pain, back
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pain, bone pain, muscle pain, overall weakness or fatigue arthritis, osteoarthritis rheumatoid arthritis or even fibromyalgia, this is a product that i highly recommend you try. pick up the phone and call the number on your screen for more information. supple is guaranteed to work for you and you can try it risk-free. if you call right now, you can receive a substantial introductory discount off the new, more powerful supple. you've heard from real people who have experienced incredible results from supple and now you can too. peter's given us some research that's pretty compelling, so give us a call. >> peter, tell me more about the pain that you had. >>well, i suffered like you couldn't even imagine for 15 years. i had severe pain in my left hip that led to pain in my back my neck, my knees and my feet. >> and what did you try that worked for you? >> no matter what i tried- drugs dietary supplements- nothing really gave me my mobility back or gave me complete relief. the truth is that these things
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just don't work because they don't get to the root cause of the problem. >> so what happened when you finally started taking supple? >> it was miraculous. within 7 days, i felt a significant reduction in pain. within a month, i was completely pain-free, i was fully mobile again, and i've been like that now for years. no matter what i do, i can't even get the pain back. it's my passion now just to help other people get their lives back and to stay active just like these real supple users have. >> as i get older, it's just important to me that i can do all the activities that i want to do and not be held back by pain or injury and supple is part of that program of injury prevention and looking younger, feeling younger and staying active. >> i became a volunteer for the arthritis foundation. we had a walk and supple was one of the sponsors at the walk. and i was given several cans, and it wasn't any more than probably 3 or 4 days and i began to notice an improvement.
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and i thought, this can't be the supple you know. and so, i kept drinking it, and it kept getting better and better. and then finally, it dawned on me, yes indeed, this was supple. and it, it was a miracle to me. it was like taking, having absolutely somebody giving me a miracle drug. i could get up in the morning, i could get up and i could actually walk right away i could come down the steps and walk. i didn't have excruciating pain any more. i would recommend this to anybody. this is the best thing i have ever found. >> that's an amazing story. i mean really all the stories you've shared with us today have been really inspirational. >> i know. they're just incredible. >> now peter, we're running out of time but do you have any last minute thoughts you want to share with our viewers? >> yes. i suffered from severe arthritis pain for decades. but today, my life is completely different. i have no more pain, no more immobility, no more suffering i can sleep better at night, i take no pain drugs,
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i've avoided surgery completely i'm fully active again. no matter what i do, i can't even get the pain back and it's all because of supple. if you just drink a can of supple every day, you'll feel a significant difference in just 7 days and better every week. i drink supple every day. i absolutely love the taste. it's delicious _ everyone loves the taste of supple. i am so confident that supple will work for you that i want to challenge everyone to try it risk-free, for 30 days. to drink every can to the absolute bottom. if you don't completely love the taste, if you don't feel better week, after week, after week. if supple does not give you your life back, i'll give you your money back. >> you'll give everyone their money back. >> i'll give your money back. that's how confident i am that supple will work for you. >> so you're guaranteeing the product. >> i'm talking about a 100 percent unconditional guarantee for no more pain, no more immobility and no more suffering completely getting your life back. >> that's exciting, isn't it? >> absolutely. i want people to be able to experience the same incredible results that real supple users have. if anybody tries supple and
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they're not completely satisfied, just call us, we'll give you're money back. >> i noticed a difference after about a week. but after three weeks i felt great. since taking supple, i don't have any pain. >> now, there's no pain, at all. supple has really kind of just deleted the pain. >> i'm working much harder, more hours a day, all in a month's period is just incredible to me, with no doctors' assistance. strictly, right here, just out of this can, is just incredible. >> arthritis doctor after arthritis doctor, and they've given me steroid shots, they've given me pain pills that didn't work. and your body doesn't need all that garbage. plus, this stuff tastes good. i enjoy it. after the first week, i could sleep _ there was no pain. >> i ran out of the product, and when i was off of it for a week or so, i was hurting very badly. and i went back on it and almost immediately i had relief. >> the problem is that i would always do every activity that i
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wanted to do, and i'd pay for it later. and now, i just don't pay for it later, as much. it's, it's made a world of difference. that's what sold me, was how great this supple tastes. supple is, it's amazing. >> go ahead and try it. you've got nothing to lose. if it does what it did to me, supple will be what you want. >> if you've ever had any kind of tendonitis or arthritis that's really a nagging, gnawing problem, you owe it to yourself to try this stuff. it's just an incredible thing. and i find it hard to believe it will work just for me only. >> if you're watching right now, we're running out of time. but if you'd like more information on how to get supple if you or a loved one has joint pain, back pain, bone pain, muscle pain, overall weakness or fatigue, arthritis, osteoarthritis, rheumatoid arthritis, or even fibromyalgia, and you've tried everything and you're fed up pick up the phone and call the number on your screen.
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you can try supple risk-free and it's guaranteed to work for you. if you call right now, you can receive a substantial introductory discount off the new, more powerful supple. supple is a drink for complete pain relief that really works. peter, thanks so much for being on the show today. >> thank you. it's been awesome to be here. >> my name is dr. monita poudyal and you've been watching the smart medicine show. thanks so much for joining us and we'll see you again very soon. >> the preceding program was brought to you by supple, the new, revolutionary health regeneration drink, by supple, llc.
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>> announcer: the proceeding program is a paid advertisement for lifelock identity theft protection. today on "living well with montel"... >> something was terribly, terribly wrong. >> announcer: when the fraudulent bills started showing up, it was bad. >> i had not applied for any of these things. >> announcer: what happened next was worse. >> the woman told me, "the credit cards have been activated from your home phone." >> announcer: 30 years ago, she was a hardworking single mom fresh from college, so why couldn't she open a line of credit? >> finding out that i was $112,000 in debt was devastating. >> announcer: three decades later, it happened again. it's identity theft, one of the fastest growing crimes in america. it's not just a fraudulent charge that your bank or credit-card company will fix. it's so much more.
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one of the most important keys to living well. and last year alone, over 11 million americans had their identities stolen. identity theft is a global problem. all indications are that it's only gonna get worse. identity thieves don't discriminate. young, old, wealthy, or just everyday people trying to make ends meet, all of us are potential victims. since i became a lifelock member, lifelock has had my back. i know there's an entire company out there 24/7 proactively scanning for potential problems. lifelock service works for me. now stay tuned and find out why it's the best choice you can make. [ applause ] it's time to start living well financially, spiritually physically, and emotionally. it's time to start "living well with montel." [ cheers and applause ] welcome, welcome, welcome, and thank you so much for joining us today for another edition of "living well with montel." [ cheers and applause ] well, today, we're talking about identity theft, and if you don't think it's a serious problem, i want you to think about this. every three seconds, someone's identity is stolen, and it's not
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just credit-card fraud. and once your identity is stolen, accounts can be opened in your name, your bank accounts could be wiped out, and you could lose all of the equity in your home. identity thieves can ruin your life. and for all of you people out there who don't think you can be a victim 'cause you're too young and because, you know, you use one of these -- you don't leave a paper trail. come on. guess what -- smartphone users are far more likely to be victims of identity theft. and you still think you're protected? well, so did the people that you're about to meet. i want you to take a look at this. >> i would never have thought in a million years it would have happened to me, ever. >> something was terribly, terribly wrong. >> announcer: it happens to young people. >> i have all of these bills and none of them are mine. >> someone had opened a business in my name. they opened bank accounts. like, they basically had a life based off my life. >> the police could not help me. it entirely changed the course of my life. >> my identity is still messed up, and this is about four years later. >> announcer: it happens to educated people. >> it happened to me twice. i was fresh out of the university and a single parent. very alone. somebody bought a house for $112,000 in a state i never
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lived in. >> announcer: it happens to hardworking people. >> i owe them over $20,000, and that freaked me out. >> announcer: it happens to people you would never expect. >> you would think that if anybody is gonna be well-protected against identity theft, it's me -- a professional consumer watchdog and investigative reporter. i was now being pegged for running up bills on nine different credit cards that i wasn't paying, stiffing various utilities, passing bad checks. >> announcer: it even happens to police. >> a lot of people go, "you? you of all people," you know? and i said, "yeah." if it can happen to me, it's gonna happen to you. >> announcer: you can become a victim of identity theft in an instant. your personal information is at risk. >> well, this guy pulled my social security number right out of thin air. >> announcer: whether thieves get your personal information by looking over your shoulder going through your trash, or hacking into your identity online, the results are the same. >> i cannot currently get a credit card. >> just because you're a victim once, don't think you won't be again. [ applause ] >> well, please welcome mark
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stephanie, and hanna to the show. welcome them. [ applause ] stephanie. you need to tell everybody -- you had a roommate, right? >> i did have a roommate. >> nice girl. friend to you, right? >> yeah. >> she was cool. >> great friends. >> her boyfriend did what to you? >> it is my suspicion that he opened some credit cards in my name. >> how many months did it take you to start cleaning up the damage that this person did? >> several months, actually. i mean, i moved out, and i had to call my boss and say, "i need immediate time off," and i moved into a motel. i eventually quit the job because i couldn't afford staying where i was anymore, and i moved back home. >> and you made the calls to the police. >> i did. >> and how much were they able to help you? >> not very much. i was violated, and now i have to prove to these people that i am me and that i did not do these things that you told me
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that i've done. and it was very difficult. >> hanna, your story is crazy, 'cause hanna gets hit twice -- not once, two times. the first time, you had just graduated from college, correct? >> yeah. >> most people graduate from college these days and you get the notice for student loans or, you know, "when you gonna -- how you gonna work this out?" you get a notice that you didn't have a student loan. somebody bought a house in your name?! >> yeah. i went for a credit card, and i was denied, and they sent me back this four-page thing of all these places in indiana, along with this house that i bought and defaulted on. >> well, how much was that house that you bought? 'cause it was crazy. >> it was $112,000. >> $112,000 in debt like that. >> like that. >> but what people have to understand is for years hanna worked with banks, agencies, told them, "my identity's been stolen." everybody and their mother knew it, and yet they get to do it again. >> it was horrible. >> mark, people have to understand this can happen to
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anybody. you are a former l.a.p.d. detective, correct? >> yeah, i was actually working nine years in major fraud when this happened to me, and it was pretty crazy, and it was actually a little bit of a joke when i got back to the department. >> do you know how it happened? how do they get your identity to begin with? >> your information's out there, and it's public. and so you have to protect yourself, because it's gonna cost you money. it's gonna cost you time. it's gonna cost you stress. it's gonna cost you energy, and i've seen it from all walks, from the young, to little kids to the elderly, who has a house that's already paid for, and then, one day, "what? i have a mortgage?" so, and it devastates them. it wipes out their retirement. >> well, you know what? to help us all understand how this all could have been stopped, please welcome the founder and c.e.o. of lifelock mr. todd davis. welcome him. [ cheers and applause ] todd, these are crazy stories that we hear. >> well, the key is, if it had happened now, we would have had the chance to try to stop these
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crimes before they happened. >> and i talked a little bit earlier about fraud -- identity theft. a lot of people think if somebody, you know, swipes your credit card while you're standing at such-and-such a store, look over you shoulder, and they charge four or five things and walk away -- that's one crime. >> yeah. >> that may be the extent of the crime. but then, when they take it the next step further... >> the keys to the kingdom for a criminal is get that personally identifiable information -- not just a credit card that can be turned off in minutes if you notify, but let's get name birth date, social security number. and once they have that, unfortunately for hanna's sake once it's out there, you see what happens. not only can't you get a mortgage -- sit there, clean it up, worked for years to make this better, and then the rest of your life, you've got to still look over your shoulder, 'cause when are they gonna hit me again? >> in each one of these cases -- here's l.a.p.d. -- former l.a.p.d. each case, had they had lifelock to begin with, though, the first time he had any blip, you would have notified him. >> well, that's the key.
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we would have looked at it for banking, checking, savings accounts. account takeover fraud -- lifelock would have sent an alert. "is this you?" stephanie's case -- you know what? you've got that alert, and you may have chosen to get it via text message and just, "stephanie, are you trying to get this new credit card?" you say "no," send it back with one button push, and we're going to interact with that enterprise and say, "stop this transaction," before that card ever gets mailed. we see across multiple enterprises. when those criminals adjust their vectors of attack, guess what we do? we adjust where our defenses are. we adjust what we see. >> i got to back you on that 100%. i've been involved with lifelock since its early days. >> very much. >> i got to take a little break, sir. we're gonna take a little break. >> guys, give it up for mr. todd davis. also...give it up for mark stephanie, and hanna. give it up for them. >> announcer: coming up, todd davis takes montel inside lifelock's command center. but first... >> i'm taking a stand against identify theft because i believe it's become prolific. i mean, it's epidemic in proportion.
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>> announcer: ...he's taken on organized crime, wall street criminals, even international terrorists. now america's mayor is taking on identity theft. >> i think i know a little bit about security. i would never think in a million years i could protect my own identity. you've got to get professional help here. >> announcer: it's one of the fastest growing crimes in america. before you even know you're a victim, it can rob you of your hard-earned money... >> $5,000 or $6,000 out of my checking account. >> two automobiles were purchased. >> $112,000 on my credit. >> announcer: ...damage your good name... >> it ruined my ability to get credit. >> announcer: ...and turn your life upside down. >> i could have been arrested, and i could have been serving time. >> the police could not help me. >> announcer: it's identity fraud. it strikes over 11 million people every year -- young, old, wealthy, hardworking, and its victims have one thing in common. >> i would never have thought in a million years it would have happened to me, ever. >> announcer: none of them thought it would happen to them. >> i know it happens to a lot of people, but i was so careful. >> announcer: credit-card companies don't do enough to protect you from identity theft. protect yourself with the most comprehensive identity theft protection available -- the
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protection only lifelock offers. >> you know, if you're like me you want to protect the things that are so important to you -- your money, your credit, your good name. that's why i'm a member of lifelock. >> announcer: right now, your personal information is out there, and thieves can take it in an instant. when you swipe a credit card shop online, fill up at a gas station, visit your doctor, and if you use a smartphone, your chances of becoming a victim are even greater. lifelock's highly trained and dedicated member-services team are at work 24 hours a day 365 days a year, helping to stop identity theft before it happens. lifelock utilizes a sophisticated data-surveillance system to monitor more than 740 billion identity data points every day. when identity thieves attempt to you use your personal information, lifelock's proactive identity alerts warn you, helping to stop thieves in their tracks before the damage is done. >> lifelock called and let me know that somebody was out there trying to use my name, number, and social security. they ended up locking everything down. lifelock stopped them from doing
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damage to my credit and my name. >> announcer: no one can stop all identity theft, but no one can protect you better than lifelock. and they stand behind that promise with their $1 million service guarantee. >> lifelock was my superman. it feels great to have lifelock behind you. >> announcer: call today mention promo code "stop," and get 60 days of lifelock's protection, risk free. call or go to lifelock.com/stop right now. become a member today and montel will also send you this document shredder for shredding all your unwanted sensitive documents -- a $29 value, yours absolutely free for ordering during this special offer. don't wait until you become a victim. become a lifelock member today. >> lifelock offers the most comprehensive protection available. it's the best way for you to protect the things you value most. >> announcer: mention promo code "stop" for your free shredder, and get 60 days of lifelock's protection, risk free.
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[ cheers and applause ] >> wow! welcome back to "living well with montel." now today, we're talking about identity theft. and to help us understand just how enormous this problem is and what we can all do to protect ourselves is the former new york city mayor, america's mayor. please welcome mayor rudy giuliani! [ cheers and applause ] my goodness, sir. >> montel, how are you? >> good to see you. >> how are you? >> good to see you again. good. >> good to see you. how are you? >> first of all, thank you, sir. thank you. first of all, i mean, your service to this country is just indescribable. you have taken on everybody -- organized crime, drug cartels. you name it -- you have taken it on and beaten it down and really done one of the best jobs, i think, of anybody in this country doing so. now you're taking on identity theft, sir? >> well, you have to look at the shifting nature of crime. >> okay. >> this is the fastest growing form of crime. it's insidious, because people
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can steal your identity and you don't even know about it. >> what made you aware of this to focus on it? >> well, i've been in the security-consulting business now for 10, 11 years -- since i left being mayor. so i've heard hundreds of complaints like this from individuals, from businesses. the whole area of cybertheft has just been growing and growing since -- since i've been in this business. and now it's become almost an -- i call it an epidemic, because all this information is in cyberspace. all this information we used to lock in safes -- all that stuff is sitting up in the air. i mean, it's in a cloud. >> right. >> it's right up there for anybody to go grab, take. >> now, what's even crazier about this, and tell me if i'm wrong. i think, "okay, if somebody messes with my debt, i'll just call the bank. hey, cancel all my credit cards. we good? thank you." and it's over. >> no. no, it's not over. i mean, if somebody can get your social security number, they can do all kinds of damage. if somebody can get into your bank account, they can start moving money around. they can start taking money out. somebody can apply for your social security benefits before you get a chance to. they can get your medicare medicaid benefits if you're
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entitled to them. they can charge enormous amounts before you ever find out about it. they can take your equity away from you. >> absolutely insane. so, now, you found out about lifelock. and i'm gonna ask you -- you're a -- i'm a member of lifelock. >> i am, yes. yes. and i believe lifelock is by far the best, but my major message to people is, you got to get some -- you got to get professional help here. do not think you can protect yourself, no matter how smart you are, no matter how security-conscious you are. i think i know a little bit about security. i would never think, in a million years, i could protect my own identity. i can't do it. i'd be spending all my time, you know, checking everything that i did, and i wouldn't be able to do it. >> that's crazy. well, you know what? earlier, i told everybody in the audience that i was gonna take a little tour of the lifelock command center. well, lifelock's founder todd davis, did exactly that. he took us on a tour of the command center, and i want you all to take a look at this. right here, sir. >> we are the industry leader in providing this world-class service, and we're proud of it. this is truly a command center. it isn't just about this
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dedicated group who are here but it's the fact that behind all this, montel, is 740 billion aggregated data elements where we are looking for our members' personally-identifiable information being used. >> and i want people at home to understand. you and i are standing right here on the other side of a glass, and why? >> we have to make sure that the data of those members does not get out. we can't even tape audio there in our command center. wherever you are, when you need someone, we will be there for you with a live body who cares. we have the chance to stop this crime before it happens. [ applause ] >> absolutely incredible. see, i knew that they were doing and on the case, but didn't realize how much so. >> the reality is, you look at all those people. they're working for you. >> yes, sir. >> they're all working for you. they're all working to protect you. you cannot possibly do this work for yourself. you cannot protect your own identity in the modern, complex technological world we live in. lifelock's the best way to do it, but any way is better to do
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it than you're doing it yourself. >> you heard it here first guys. ladies and gentlemen, give it up for mayor rudy giuliani. thank you so much, sir. and it's so good to see you, too. thank you. >> thank you. >> now, you've heard victims of identity theft talk about how devastating it can be to become a victim. now, you've also heard from mayor giuliani talk about the enormity of the crime and how easy it is for any of us to become victims. if you still think you don't need protection, our next guest will change your mind for sure. at one point, he was one of the world's most notorious hackers and identity thieves. ladies and gentlemen, give it up for mr. kevin mitnick. >> great to meet you, sir. >> good to meet you, sir. right before the show, kevin, we selected eight members of our studio audience -- stand up, guys. and these eight members of our studio audience agreed to let us take a look at the information that they put on their audience-release forms. and those audience-release forms have a certain amount of information on them, right? why don't you tell them? >> right, basically, just their name and their address. >> and they're gonna participate in an identity theft demonstration. >> right, montel. we have four lifelock members, we have four random members from the audience.
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i was able to find out a ton of information. before i can go any further, i have to get their explicit authorization, or i'd be breaking the law. >> announcer: when we come back, it only took a few minutes, but you won't believe how much personal information he was able to find and what he did with it, and that's not the most shocking part. >> you know, if you're like me you want to protect the things that are so important to you -- your money, your credit, your good name. that's why i'm a member of lifelock. >> announcer: right now, your personal information is out there, and thieves can take it in an instant. when you swipe a credit card shop online, fill up at a gas station, visit your doctor, and if you use a smartphone, your chances of becoming a victim are even greater. lifelock's highly trained and dedicated member-services team are at work 24 hours a day 365 days a year, helping to stop identity theft before it happens. when identity thieves attempt to you use your personal information, lifelock's proactive identity alerts warn you, helping to stop thieves in their tracks before the damage
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is done. >> lifelock called and let me know that somebody was out there trying to use my name, number, and social security. they ended up locking everything down. lifelock stopped them from doing damage to my credit and my name. >> announcer: no one can stop all identity theft, but no one can protect you better than lifelock. and they stand behind that promise with their $1 million service guarantee. it feels great to have lifelock behind you. >> announcer: call today mention promo code "stop," and get 60 days of lifelock's protection, risk free. call or go to lifelock.com/stop right now. become a member today and montel will also send you this document shredder for shredding all your unwanted sensitive documents -- a $29 value, yours absolutely free for ordering during this special offer. don't wait until you become a victim. become a lifelock member today. >> lifelock offers the most comprehensive protection available. it's the best way for you to protect the things you value most. >> announcer: mention promo code
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"stop" for your free shredder, and get 60 days of lifelock's protection, risk free. >> announcer: before the break eight audience volunteers allowed former hacker kevin mitnick to attempt to steal their identities using just their name and address -- information all of us give out without a second thought. >> just so people get this clearly, if you have a computer and access, it doesn't cost you anything, right? what's the cost for you to be able to steal somebody's identity? >> actually, 50 cents. you don't have to be a super hacker. anyone that has access to the internet and can subscribe to certain databases that private investigators do and information brokers do could obtain anyone's information for between 25 and 50 cents. >> so the value of your whole life and all your information -- 50 cents. all right, so let's show you. we did an experiment, and this has been great. all eight of you stand up again. four of you are lifelock members, four of you are non-lifelock members. >> i was able to get their social security number, their date of birth, their phone number, and all the addresses that they lived at for probably
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the last 10 years. >> you, then, during our break were able to do what? >> i was able to open up credit accounts at some of the major banks. >> guys, he was just able to fill out applications for credit cards in your names. all right, so, now, the four of you that are non-lifelock members, take a look at your phone. tell me if you have an alert there. you got an alert there? somebody let you know that somebody's messing with you? [ chuckling ] no? lifelock members, take a look at your phone. anybody got an alert there? [ cellphones chime ] yeah? one. one, two. three. four. all four? all four. [ cheers and applause ] and you see, that's the power of lifelock. it steps in and can stop it. honestly, it's being proactive understanding that with minimal amount of information, people have access to your entire life, correct? >> pretty much, the identity system in america is broken. it takes anyone with access to the internet and a credit card to get enough information to become you.
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it's just so easy, and there's nothing out there that can protect you like lifelock. >> give it up for kevin mitnick. [ cheers and applause ] thank you, sir. >> thank you. >> want a good guy, protecting us all. now, i want you to take a look at this tape because here are a couple of lifelock members who are gonna prove to you that lifelock can step in to help us all stop identity theft in its tracks. >> i was applying for a new home loan. my neighbor next door came into my apartment, and within minutes, he just photocopied everything with his camera. they stole it all. they stole my -- my life. >> last thanksgiving, i came home, found my house burglarized. they had taken a safe, which contained all of my wife's and i's personal documents, my family's personal documents. what they took wasn't just the physical items, but they took my identity, and it became very personal. >> at first, i panicked because i didn't know what to do. now that he'd stolen my identity, with all the inquiries on my credit, i'm not gonna
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qualify, and i was not gonna get my new home. lifelock protected my credit and in the process, i did get my new home. >> the support i got from lifelock was amazing. they were there for me. they were working side by side with me. the credit-card companies and my banks were not. >> lifelock did shut the identity thieves down. >> i chose lifelock because they seemed to have the best reputation. what was interesting is they proved themselves right by doing everything they said they would do and then some. >> if i didn't have lifelock, i would have never gotten my new home. >> without lifelock on my side i, um... i don't know where i'd be. >> well, please welcome kent julie, and francine to the show. welcome them. [ applause ] i don't know. you know, again, i can't imagine walking into my house and realizing someone had invaded my privacy this way. >> i was so angry. i wanted to just pick up a pipe and beat somebody. [ chuckles ] >> i can imagine. because, i mean, you were also trying to think about the holidays for your family.
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and when did you realize that, you know, "somebody could have our information"? >> well, we had taken all of our stuff out of the bank, put it in our home safe 'cause we were switching banks, and we'd noticed that the safe was gone -- our passports, our birth certificates, our social security cards, our parents' information, car title. >> so, what did lifelock do for you? >> lifelock stopped the identity theft. they locked me down. they protected me. any time i had a problem, i was getting an alert via text, a phone call, and an e-mail. >> and i'll tell you -- these lifelock people that were on the phone with us were amazing. >> and this is through the holiday season. let's remind people that, you know, this thing happens -- two days later, there are thieves who are out there working as hard as they can, and lifelock is letting you know -- bang -- "i have stopped this. i have shut this down." >> they were working immediately. they weren't even waiting two days. we had been robbed thanksgiving day, and by friday, they were already starting to open up accounts. and lifelock was right there for us, right over the holidays,
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going into the christmas season. >> and lifelock stopped it. >> stopped it. >> that's what i'm talking about. >> yeah. >> now, francine. francine. this thing -- these little devices that we call smartphones, all of which have cameras on them -- watch this. francine, somebody rolls over to your house -- neighbor. >> okay. my neighbor. >> click click. >> he took it all. he had it all. >> what did lifelock do for you? >> well, lifelock kept alerting me because the thief kept trying to move my bank accounts to different p.o. boxes. so, lifelock would call me up and say, "hey, are you, uh changing an address?" and i said, "no. no." i got the alert -- "hey, he's trying to open up another seven credit cards." lifelock -- >> and each time that alert comes through, that's not saying, "oh, this activity's going on, and we didn't do anything." they stopped it from happening. stop it. >> they're my angels.
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>> all right, folks, what else do i need to do to convince you to get identity theft protection? we've shown you from both sides -- from the victims and the thieves -- just how easy it is for identities to be stolen. you've experienced firsthand the dedication and the incredible level of support from america's leader in identity theft protection. and america's mayor himself, rudy giuliani, told us just how serious and devastating this problem can become. so, the problem's not gonna go away, folks. it's only gonna get worse. don't wait until you become a victim yourself -- protect yourself with lifelock today. now, i'm gonna make it real easy for everybody in the audience, because you're all gonna go home with one year of lifelock for free. there you go. [ cheers and applause ] absolutely. so, join us on the next "living well with montel." [ cheers and applause ] >> you know, if you're like me you want to protect the things that are so important to you -- your money, your credit, your good name. that's why i'm a member of lifelock. >> announcer: right now, your personal information is out there, and thieves can take it
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in an instant when you swipe a credit card, shop online, fill up at a gas station, visit your doctor. credit card companies don't do enough to protect you from identity theft. and if you use a smartphone, your chances of becoming a victim are even greater. lifelock's highly trained and dedicated member-services team are at work 24 hours a day 365 days a year, helping to stop identity theft before it happens. lifelock utilizes a sophisticated data-surveillance system to monitor more than 740 billion identity data points every day. when identity thieves attempt to you use your personal information, lifelock's proactive identity alerts warn you, helping to stop thieves in their tracks before the damage is done. >> lifelock stopped them from doing damage to my credit and my name. >> announcer: no one can stop all identity theft, but no one can protect you better than lifelock. and they stand behind that promise with their $1 million service guarantee. it feels great to have lifelock behind you. >> announcer: call today mention promo code "stop," and
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get 60 days of lifelock's protection, risk free. call or go to lifelock.com/stop right now. become a member today and montel will also send you this document shredder for shredding all your unwanted sensitive documents -- a $29 value, yours absolutely free for ordering during this special offer. don't wait until you become a victim. become a lifelock member today. >> lifelock offers the most comprehensive protection available. it's the best way for you to protect the things you value most. >> announcer: mention promo code "stop" for your free shredder, and get 60 days of lifelock's protection, risk free. the preceding was a paid advertisement for lifelock identity theft protection.
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