>> announcer: the proceeding program is a paid advertisement for lifelock identity theft protection. today on "living well with montel"... >> something was terribly, terribly wrong. >> announcer: when the fraudulent bills started showing up, it was bad. >> i had not applied for any of these things. >> announcer: what happened next was worse. >> the woman told me, "the credit cards have been activated from your home phone." >> announcer: 30 years ago, she was a hardworking single mom fresh from college, so why couldn't she open a line of credit? >> finding out that i was $112,000 in debt was devastating. >> announcer: three decades later, it happened again. it's identity theft, one of the fastest growing crimes in america. it's not just a fraudulent charge that your bank or credit-card company will fix. it's so much more. >> the police could not help me. >> announcer: once thieves have your information, they can steal

your money, damage your credit and turn your life upside down. >> i owe them over $20,000. >> two automobiles were purchased. >> i was gonna lose my home. >> announcer: if it can happen to a seasoned investigative reporter... >> this guy apparently pulled my social security number right out of thin air. this is one of the most insidious crimes that are out there. >> announcer: ...and a big city major fraud detective... >> it devastates you. >> announcer: ...you have no idea how easily it can happen to you. >> you're just not secure. >> announcer: today, america's most trusted security expert mayor rudy giuliani, exposes the shocking truth about identity theft. >> it can be done by very, very simplistic criminals just looking over your shoulder in a restaurant or in a store, or it can be done by very sophisticated hackers who are evil geniuses. >> announcer: stay tuned to learn from mayor giuliani and leading security experts what you need to do to keep your identity safe. >> people become victims of identity theft every day and don't realize it until it's too late. >> protecting your good name is one of the most important keys to living well. and last year alone, over 11 million americans had their

identities stolen. identity theft is a global problem. all indications are that it's only gonna get worse. identity thieves don't discriminate. young, old, wealthy, or just everyday people trying to make ends meet, all of us are potential victims. since i became a lifelock member, lifelock has had my back. i know there's an entire company out there 24/7 proactively scanning for potential problems. lifelock service works for me. now stay tuned and find out why it's the best choice you can make. [ applause ] it's time to start living well financially, spiritually physically, and emotionally. it's time to start "living well with montel." [ cheers and applause ] welcome, welcome, welcome, and thank you so much for joining us today for another edition of "living well with montel." [ cheers and applause ] well, today, we're talking about identity theft, and if you don't think it's a serious problem, i want you to think about this. every three seconds, someone's identity is stolen, and it's not just credit-card fraud. and once your identity is stolen, accounts can be opened in your name, your bank accounts

could be wiped out, and you could lose all of the equity in your home. identity thieves can ruin your life. and for all of you people out there who don't think you can be a victim 'cause you're too young and because, you know, you use one of these -- you don't leave a paper trail. come on. guess what -- smartphone users are far more likely to be victims of identity theft. and you still think you're protected? well, so did the people that you're about to meet. i want you to take a look at this. >> i would never have thought in a million years it would have happened to me, ever. >> something was terribly, terribly wrong. >> announcer: it happens to young people. >> i have all of these bills and none of them are mine. >> someone had opened a business in my name. they opened bank accounts. like, they basically had a life based off my life. >> the police could not help me. it entirely changed the course of my life. >> my identity is still messed up, and this is about four years later. >> announcer: it happens to educated people. >> it happened to me twice. i was fresh out of the university and a single parent. very alone. somebody bought a house for $112,000 in a state i never lived in. >> announcer: it happens to hardworking people.

>> i owe them over $20,000, and that freaked me out. >> announcer: it happens to people you would never expect. >> you would think that if anybody is gonna be well-protected against identity theft, it's me -- a professional consumer watchdog and investigative reporter. i was now being pegged for running up bills on nine different credit cards that i wasn't paying, stiffing various utilities, passing bad checks. >> announcer: it even happens to police. >> a lot of people go, "you? you of all people," you know? and i said, "yeah." if it can happen to me, it's gonna happen to you. >> announcer: you can become a victim of identity theft in an instant. your personal information is at risk. >> well, this guy pulled my social security number right out of thin air. >> announcer: whether thieves get your personal information by looking over your shoulder going through your trash, or hacking into your identity online, the results are the same. >> i cannot currently get a credit card. >> just because you're a victim once, don't think you won't be again. [ applause ] >> well, please welcome mark stephanie, and hanna to the show. welcome them. [ applause ] stephanie.

you need to tell everybody -- you had a roommate, right? >> i did have a roommate. >> nice girl. friend to you, right? >> yeah. >> she was cool. >> great friends. >> her boyfriend did what to you? >> it is my suspicion that he opened some credit cards in my name. >> how many months did it take you to start cleaning up the damage that this person did? >> several months, actually. i mean, i moved out, and i had to call my boss and say, "i need immediate time off," and i moved into a motel. i eventually quit the job because i couldn't afford staying where i was anymore, and i moved back home. >> and you made the calls to the police. >> i did. >> and how much were they able to help you? >> not very much. i was violated, and now i have to prove to these people that i am me and that i did not do these things that you told me that i've done. and it was very difficult. >> hanna, your story is crazy,

'cause hanna gets hit twice -- not once, two times. the first time, you had just graduated from college, correct? >> yeah. >> most people graduate from college these days and you get the notice for student loans or, you know, "when you gonna -- how you gonna work this out?" you get a notice that you didn't have a student loan. somebody bought a house in your name?! >> yeah. i went for a credit card, and i was denied, and they sent me back this four-page thing of all these places in indiana, along with this house that i bought and defaulted on. >> well, how much was that house that you bought? 'cause it was crazy. >> it was $112,000. >> $112,000 in debt like that. >> like that. >> but what people have to understand is for years hanna worked with banks, agencies, told them, "my identity's been stolen." everybody and their mother knew it, and yet they get to do it again. >> it was horrible. >> mark, people have to understand this can happen to anybody. you are a former l.a.p.d. detective, correct?

>> yeah, i was actually working nine years in major fraud when this happened to me, and it was pretty crazy, and it was actually a little bit of a joke when i got back to the department. >> do you know how it happened? how do they get your identity to begin with? >> your information's out there, and it's public. and so you have to protect yourself, because it's gonna cost you money. it's gonna cost you time. it's gonna cost you stress. it's gonna cost you energy, and i've seen it from all walks, from the young, to little kids to the elderly, who has a house that's already paid for, and then, one day, "what? i have a mortgage?" so, and it devastates them. it wipes out their retirement. >> well, you know what? to help us all understand how this all could have been stopped, please welcome the founder and c.e.o. of lifelock mr. todd davis. welcome him. [ cheers and applause ] todd, these are crazy stories that we hear. >> well, the key is, if it had happened now, we would have had the chance to try to stop these crimes before they happened. >> and i talked a little bit

earlier about fraud -- identity theft. a lot of people think if somebody, you know, swipes your credit card while you're standing at such-and-such a store, look over you shoulder, and they charge four or five things and walk away -- that's one crime. >> yeah. >> that may be the extent of the crime. but then, when they take it the next step further... >> the keys to the kingdom for a criminal is get that personally identifiable information -- not just a credit card that can be turned off in minutes if you notify, but let's get name birth date, social security number. and once they have that, unfortunately for hanna's sake once it's out there, you see what happens. not only can't you get a mortgage -- sit there, clean it up, worked for years to make this better, and then the rest of your life, you've got to still look over your shoulder, 'cause when are they gonna hit me again? >> in each one of these cases -- here's l.a.p.d. -- former l.a.p.d. each case, had they had lifelock to begin with, though, the first time he had any blip, you would have notified him. >> well, that's the key. we would have looked at it for banking, checking, savings accounts. account takeover fraud --

lifelock would have sent an alert. "is this you?" stephanie's case -- you know what? you've got that alert, and you may have chosen to get it via text message and just, "stephanie, are you trying to get this new credit card?" you say "no," send it back with one button push, and we're going to interact with that enterprise and say, "stop this transaction," before that card ever gets mailed. we see across multiple enterprises. when those criminals adjust their vectors of attack, guess what we do? we adjust where our defenses are. we adjust what we see. >> i got to back you on that 100%. i've been involved with lifelock since its early days. >> very much. >> i got to take a little break, sir. we're gonna take a little break. >> guys, give it up for mr. todd davis. also...give it up for mark stephanie, and hanna. give it up for them. >> announcer: coming up, todd davis takes montel inside lifelock's command center. but first... >> i'm taking a stand against identify theft because i believe it's become prolific. i mean, it's epidemic in proportion. >> announcer: ...he's taken on organized crime, wall street criminals, even international terrorists. now america's mayor is taking

on identity theft. >> i think i know a little bit about security. i would never think in a million years i could protect my own identity. you've got to get professional help here. >> announcer: it's one of the fastest growing crimes in america. before you even know you're a victim, it can rob you of your hard-earned money... >> $5,000 or $6,000 out of my checking account. >> two automobiles were purchased. >> $112,000 on my credit. >> announcer: ...damage your good name... >> it ruined my ability to get credit. >> announcer: ...and turn your life upside down. >> i could have been arrested, and i could have been serving time. >> the police could not help me. >> announcer: it's identity fraud. it strikes over 11 million people every year -- young, old, wealthy, hardworking, and its victims have one thing in common. >> i would never have thought in a million years it would have happened to me, ever. >> announcer: none of them thought it would happen to them. >> i know it happens to a lot of people, but i was so careful. >> announcer: credit-card companies don't do enough to protect you from identity theft. protect yourself with the most comprehensive identity theft protection available -- the protection only lifelock offers. >> you know, if you're like me

you want to protect the things that are so important to you -- your money, your credit, your good name. that's why i'm a member of lifelock. >> announcer: right now, your personal information is out there, and thieves can take it in an instant. when you swipe a credit card shop online, fill up at a gas station, visit your doctor, and if you use a smartphone, your chances of becoming a victim are even greater. lifelock's highly trained and dedicated member-services team are at work 24 hours a day 365 days a year, helping to stop identity theft before it happens. lifelock utilizes a sophisticated data-surveillance system to monitor more than 740 billion identity data points every day. when identity thieves attempt to you use your personal information, lifelock's proactive identity alerts warn you, helping to stop thieves in their tracks before the damage is done. >> lifelock called and let me know that somebody was out there trying to use my name, number, and social security. they ended up locking everything down. lifelock stopped them from doing damage to my credit and my name. >> announcer: no one can stop all identity theft, but no one

can protect you better than lifelock. and they stand behind that promise with their $1 million service guarantee. >> lifelock was my superman. it feels great to have lifelock behind you. >> announcer: call today mention promo code "stop," and get 60 days of lifelock's protection, risk free. call or go to lifelock.com/stop right now. become a member today and montel will also send you this document shredder for shredding all your unwanted sensitive documents -- a $29 value, yours absolutely free for ordering during this special offer. don't wait until you become a victim. become a lifelock member today. >> lifelock offers the most comprehensive protection available. it's the best way for you to protect the things you value most. >> announcer: mention promo code "stop" for your free shredder, and get 60 days of lifelock's protection, risk free. [ cheers and applause ]

>> wow! welcome back to "living well with montel." now today, we're talking about identity theft. and to help us understand just how enormous this problem is and what we can all do to protect ourselves is the former new york city mayor, america's mayor. please welcome mayor rudy giuliani! [ cheers and applause ] my goodness, sir. >> montel, how are you? >> good to see you. >> how are you? >> good to see you again. good. >> good to see you. how are you? >> first of all, thank you, sir. thank you. first of all, i mean, your service to this country is just indescribable. you have taken on everybody -- organized crime, drug cartels. you name it -- you have taken it on and beaten it down and really done one of the best jobs, i think, of anybody in this country doing so. now you're taking on identity theft, sir? >> well, you have to look at the shifting nature of crime. >> okay. >> this is the fastest growing form of crime. it's insidious, because people can steal your identity and you don't even know about it. >> what made you aware of this to focus on it? >> well, i've been in the

security-consulting business now for 10, 11 years -- since i left being mayor. so i've heard hundreds of complaints like this from individuals, from businesses. the whole area of cybertheft has just been growing and growing since -- since i've been in this business. and now it's become almost an -- i call it an epidemic, because all this information is in cyberspace. all this information we used to lock in safes -- all that stuff is sitting up in the air. i mean, it's in a cloud. >> right. >> it's right up there for anybody to go grab, take. >> now, what's even crazier about this, and tell me if i'm wrong. i think, "okay, if somebody messes with my debt, i'll just call the bank. hey, cancel all my credit cards. we good? thank you." and it's over. >> no. no, it's not over. i mean, if somebody can get your social security number, they can do all kinds of damage. if somebody can get into your bank account, they can start moving money around. they can start taking money out. somebody can apply for your social security benefits before you get a chance to. they can get your medicare medicaid benefits if you're entitled to them. they can charge enormous amounts before you ever find out about

it. they can take your equity away from you. >> absolutely insane. so, now, you found out about lifelock. and i'm gonna ask you -- you're a -- i'm a member of lifelock. >> i am, yes. yes. and i believe lifelock is by far the best, but my major message to people is, you got to get some -- you got to get professional help here. do not think you can protect yourself, no matter how smart you are, no matter how security-conscious you are. i think i know a little bit about security. i would never think, in a million years, i could protect my own identity. i can't do it. i'd be spending all my time, you know, checking everything that i did, and i wouldn't be able to do it. >> that's crazy. well, you know what? earlier, i told everybody in the audience that i was gonna take a little tour of the lifelock command center. well, lifelock's founder todd davis, did exactly that. he took us on a tour of the command center, and i want you all to take a look at this. right here, sir. >> we are the industry leader in providing this world-class service, and we're proud of it. this is truly a command center. it isn't just about this dedicated group who are here but it's the fact that behind all this, montel, is 740 billion aggregated data

elements where we are looking for our members' personally-identifiable information being used. >> and i want people at home to understand. you and i are standing right here on the other side of a glass, and why? >> we have to make sure that the data of those members does not get out. we can't even tape audio there in our command center. wherever you are, when you need someone, we will be there for you with a live body who cares. we have the chance to stop this crime before it happens. [ applause ] >> absolutely incredible. see, i knew that they were doing and on the case, but didn't realize how much so. >> the reality is, you look at all those people. they're working for you. >> yes, sir. >> they're all working for you. they're all working to protect you. you cannot possibly do this work for yourself. you cannot protect your own identity in the modern, complex technological world we live in. lifelock's the best way to do it, but any way is better to do it than you're doing it yourself. >> you heard it here first

guys. ladies and gentlemen, give it up for mayor rudy giuliani. thank you so much, sir. and it's so good to see you, too. thank you. >> thank you. >> now, you've heard victims of identity theft talk about how devastating it can be to become a victim. now, you've also heard from mayor giuliani talk about the enormity of the crime and how easy it is for any of us to become victims. if you still think you don't need protection, our next guest will change your mind for sure. at one point, he was one of the world's most notorious hackers and identity thieves. ladies and gentlemen, give it up for mr. kevin mitnick. >> great to meet you, sir. >> good to meet you, sir. right before the show, kevin, we selected eight members of our studio audience -- stand up, guys. and these eight members of our studio audience agreed to let us take a look at the information that they put on their audience-release forms. and those audience-release forms have a certain amount of information on them, right? why don't you tell them? >> right, basically, just their name and their address. >> and they're gonna participate in an identity theft demonstration. >> right, montel. we have four lifelock members, we have four random members from the audience. i was able to find out a ton of information. before i can go any further, i

have to get their explicit authorization, or i'd be breaking the law. >> announcer: when we come back, it only took a few minutes, but you won't believe how much personal information he was able to find and what he did with it, and that's not the most shocking part. >> you know, if you're like me you want to protect the things that are so important to you -- your money, your credit, your good name. that's why i'm a member of lifelock. >> announcer: right now, your personal information is out there, and thieves can take it in an instant. when you swipe a credit card shop online, fill up at a gas station, visit your doctor, and if you use a smartphone, your chances of becoming a victim are even greater. lifelock's highly trained and dedicated member-services team are at work 24 hours a day 365 days a year, helping to stop identity theft before it happens. when identity thieves attempt to you use your personal information, lifelock's proactive identity alerts warn you, helping to stop thieves in their tracks before the damage is done. >> lifelock called and let me know that somebody was out there trying to use my name, number,

and social security. they ended up locking everything down. lifelock stopped them from doing damage to my credit and my name. >> announcer: no one can stop all identity theft, but no one can protect you better than lifelock. and they stand behind that promise with their $1 million service guarantee. it feels great to have lifelock behind you. >> announcer: call today mention promo code "stop," and get 60 days of lifelock's protection, risk free. call or go to lifelock.com/stop right now. become a member today and montel will also send you this document shredder for shredding all your unwanted sensitive documents -- a $29 value, yours absolutely free for ordering during this special offer. don't wait until you become a victim. become a lifelock member today. >> lifelock offers the most comprehensive protection available. it's the best way for you to protect the things you value most. >> announcer: mention promo code "stop" for your free shredder, and get 60 days of lifelock's protection, risk free.

>> announcer: before the break eight audience volunteers allowed former hacker kevin mitnick to attempt to steal their identities using just their name and address -- information all of us give out without a second thought. >> just so people get this clearly, if you have a computer and access, it doesn't cost you anything, right? what's the cost for you to be able to steal somebody's identity? >> actually, 50 cents. you don't have to be a super hacker. anyone that has access to the internet and can subscribe to certain databases that private investigators do and information brokers do could obtain anyone's information for between 25 and 50 cents. >> so the value of your whole life and all your information -- 50 cents. all right, so let's show you. we did an experiment, and this has been great. all eight of you stand up again. four of you are lifelock members, four of you are non-lifelock members. >> i was able to get their social security number, their date of birth, their phone number, and all the addresses that they lived at for probably the last 10 years. >> you, then, during our break were able to do what?

>> i was able to open up credit accounts at some of the major banks. >> guys, he was just able to fill out applications for credit cards in your names. all right, so, now, the four of you that are non-lifelock members, take a look at your phone. tell me if you have an alert there. you got an alert there? somebody let you know that somebody's messing with you? [ chuckling ] no? lifelock members, take a look at your phone. anybody got an alert there? [ cellphones chime ] yeah? one. one, two. three. four. all four? all four. [ cheers and applause ] and you see, that's the power of lifelock. it steps in and can stop it. honestly, it's being proactive understanding that with minimal amount of information, people have access to your entire life, correct? >> pretty much, the identity system in america is broken. it takes anyone with access to the internet and a credit card to get enough information to become you. it's just so easy, and there's nothing out there that can protect you like lifelock.

>> give it up for kevin mitnick. [ cheers and applause ] thank you, sir. >> thank you. >> want a good guy, protecting us all. now, i want you to take a look at this tape because here are a couple of lifelock members who are gonna prove to you that lifelock can step in to help us all stop identity theft in its tracks. >> i was applying for a new home loan. my neighbor next door came into my apartment, and within minutes, he just photocopied everything with his camera. they stole it all. they stole my -- my life. >> last thanksgiving, i came home, found my house burglarized. they had taken a safe, which contained all of my wife's and i's personal documents, my family's personal documents. what they took wasn't just the physical items, but they took my identity, and it became very personal. >> at first, i panicked because i didn't know what to do. now that he'd stolen my identity, with all the inquiries on my credit, i'm not gonna qualify, and i was not gonna get my new home. lifelock protected my credit

and in the process, i did get my new home. >> the support i got from lifelock was amazing. they were there for me. they were working side by side with me. the credit-card companies and my banks were not. >> lifelock did shut the identity thieves down. >> i chose lifelock because they seemed to have the best reputation. what was interesting is they proved themselves right by doing everything they said they would do and then some. >> if i didn't have lifelock, i would have never gotten my new home. >> without lifelock on my side i, um... i don't know where i'd be. >> well, please welcome kent julie, and francine to the show. welcome them. [ applause ] i don't know. you know, again, i can't imagine walking into my house and realizing someone had invaded my privacy this way. >> i was so angry. i wanted to just pick up a pipe and beat somebody. [ chuckles ] >> i can imagine. because, i mean, you were also trying to think about the holidays for your family. and when did you realize that, you know, "somebody could have our information"?

>> well, we had taken all of our stuff out of the bank, put it in our home safe 'cause we were switching banks, and we'd noticed that the safe was gone -- our passports, our birth certificates, our social security cards, our parents' information, car title. >> so, what did lifelock do for you? >> lifelock stopped the identity theft. they locked me down. they protected me. any time i had a problem, i was getting an alert via text, a phone call, and an e-mail. >> and i'll tell you -- these lifelock people that were on the phone with us were amazing. >> and this is through the holiday season. let's remind people that, you know, this thing happens -- two days later, there are thieves who are out there working as hard as they can, and lifelock is letting you know -- bang -- "i have stopped this. i have shut this down." >> they were working immediately. they weren't even waiting two days. we had been robbed thanksgiving day, and by friday, they were already starting to open up accounts. and lifelock was right there for us, right over the holidays, going into the christmas season. >> and lifelock stopped it. >> stopped it. >> that's what i'm talking

about. >> yeah. >> now, francine. francine. this thing -- these little devices that we call smartphones, all of which have cameras on them -- watch this. francine, somebody rolls over to your house -- neighbor. >> okay. my neighbor. >> click click. >> he took it all. he had it all. >> what did lifelock do for you? >> well, lifelock kept alerting me because the thief kept trying to move my bank accounts to different p.o. boxes. so, lifelock would call me up and say, "hey, are you, uh changing an address?" and i said, "no. no." i got the alert -- "hey, he's trying to open up another seven credit cards." lifelock -- >> and each time that alert comes through, that's not saying, "oh, this activity's going on, and we didn't do anything." they stopped it from happening. stop it. >> they're my angels. >> all right, folks, what else do i need to do to convince you to get identity theft protection?

we've shown you from both sides -- from the victims and the thieves -- just how easy it is for identities to be stolen. you've experienced firsthand the dedication and the incredible level of support from america's leader in identity theft protection. and america's mayor himself, rudy giuliani, told us just how serious and devastating this problem can become. so, the problem's not gonna go away, folks. it's only gonna get worse. don't wait until you become a victim yourself -- protect yourself with lifelock today. now, i'm gonna make it real easy for everybody in the audience, because you're all gonna go home with one year of lifelock for free. there you go. [ cheers and applause ] absolutely. so, join us on the next "living well with montel." [ cheers and applause ] >> you know, if you're like me you want to protect the things that are so important to you -- your money, your credit, your good name. that's why i'm a member of lifelock. >> announcer: right now, your personal information is out there, and thieves can take it in an instant when you swipe a credit card, shop online, fill up at a gas station, visit your

doctor. credit card companies don't do enough to protect you from identity theft. and if you use a smartphone, your chances of becoming a victim are even greater. lifelock's highly trained and dedicated member-services team are at work 24 hours a day 365 days a year, helping to stop identity theft before it happens. lifelock utilizes a sophisticated data-surveillance system to monitor more than 740 billion identity data points every day. when identity thieves attempt to you use your personal information, lifelock's proactive identity alerts warn you, helping to stop thieves in their tracks before the damage is done. >> lifelock stopped them from doing damage to my credit and my name. >> announcer: no one can stop all identity theft, but no one can protect you better than lifelock. and they stand behind that promise with their $1 million service guarantee. it feels great to have lifelock behind you. >> announcer: call today mention promo code "stop," and get 60 days of lifelock's protection, risk free. call or go to lifelock.com/stop right now.

become a member today and montel will also send you this document shredder for shredding all your unwanted sensitive documents -- a $29 value, yours absolutely free for ordering during this special offer. don't wait until you become a victim. become a lifelock member today. >> lifelock offers the most comprehensive protection available. it's the best way for you to protect the things you value most. >> announcer: mention promo code "stop" for your free shredder, and get 60 days of lifelock's protection, risk free. the preceding was a paid advertisement for lifelock identity theft protection.

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to apply makeup that gets results liquids and powders can't match. >> i love it. i love the way i look. i looked in the mirror, and it was like, "whoa." it's a miracle makeup. it's the only makeup i will use. >> announcer: today, you'll see dozens of women who have modernized the way they do makeup and transformed their faces instantly. they are ecstatic about their results. >> your skin almost glows. >> i have gotten my youth back. >> i look better than i've ever looked. >> luminess is a magical result. >> announcer: the makeup you're using can look dry and cakey. it exaggerates your pores and wrinkles, and it can make your skin look rough. keep watching. you'll learn how you can go from this to this. you'll learn all about how you can have smoother-looking skin eliminate the problems of traditional makeup, and look 10 years younger instantly with the magic of airbrush and luminess air. airbrush makeup was born in hollywood because it gets the very best look. oscar and emmy award-winning makeup artists switched to using

airbrush because it eliminates the heavy, unnatural look of liquids and powders. airbrush makes everyone who wears it look younger. ve neill is an eight-time academy award-winning makeup artist. she's worked on some of the biggest movies in history, including the "pirates of the caribbean" films and "the hunger games." she knows how beautiful airbrush makeup looks. >> it's a really flawless, very soft, velvety look, plush. it gives your skin a really plush look. >> announcer: john elliott is an oscar nominee and was the head makeup artist on "desperate housewives." >> airbrush makeup is so sheer. it's so natural-looking that people just look and say, "god you're glowing. i don't know why, but you look great." >> announcer: every woman knows that with fingers, sponges, and brushes, it's very hard to get a smooth, natural look. airbrush beautifully covers your flaws with the smoothest, most natural look available in any makeup anywhere. but until now you had to be a celebrity. not anymore. now airbrush is for everyone. luminess air has made this

hollywood secret to beauty and looking younger foolproof. the airbrush works by adding just a few drops of foundation to the stylus. then start the air source. air enters through the hose, and when you pull back on the button, the air and the foundation mix into an ultra-fine mist. tiny particles of makeup cover the skin completely, creating a beautiful, smooth, and natural appearance. it erases flaws and softens wrinkles. >> luminess air is the easiest best, most natural-looking makeup i have ever used. >> they've made it so simple and so easy that you really can -- anybody can do it. i have a lot of brown spots on my face -- melasma. it's really hard to cover it up. they're incredibly dark. they're all along the sides of my face. before i started using luminess, i'd just given up. there wasn't anything that was gonna cover it, anyway, so i just stopped using anything. i'm ecstatic about luminess. i'm ecstatic about how easy it is, how fast and convenient and how much it covers. luminess air is amazing.

>> announcer: the luminess air system was designed for regular women to use at home. it's so easy to use, it's practically foolproof. >> to my surprise, it was so easy. you just look in the mirror, and you just start putting it on over your skin, and you start to see, immediately, the results. >> the first time i used luminess, it was that "aha" moment. this is the easiest thing i've ever done in my life. it goes on so smoothly and evenly. and i've never been able to accomplish that ever with any other foundation. if i can do it, anybody can do it. >> announcer: ordinary makeup is way too heavy to get a natural look. it exaggerates skin problems and cakes up throughout the day. it makes you look older. luminess air is just the opposite. it's so light, it actually uses up to 10 times less makeup than ordinary liquids. >> my old foundation would sit in the pores, like speckle in a nail hole. it didn't look pretty. it didn't look smooth. it looked like something yucky.

when i picked up the airbrush for the first time, i could see the difference. i thought, "this is the one. this is the one that's gonna work." >> i have no makeup on right now. i usually never leave the house without makeup. i use this, and it's awesome. all you have to do is just push a button. it's really that easy. what i do is i go in little circular motions. you can actually wear contacts. it doesn't go inside your eyes. it's not uncomfortable. it's not like you have to have your eyes shut or anything like that. i'm gonna add a little more coverage here on my birthmark just to finish off all over the skin. look at it. you have to love it. i mean, my skin looks better. i get a lot more compliments. pictures are fabulous. i feel good, and i feel confident about myself now. so easy to use. all you have to do is just push a button. that's it. push a button. look at my skin. you saw how bad my skin looked -- all my breakouts, just everything, and look how good my skin looks now. luminess -- it's amazing. you see the results.

the before and after -- look at me now. the product is awesome. i mean, my skin looks flawless. it really does. >> thousands and thousands of women are more confident every day because they look better than they've ever looked. give luminess air a try. you will fall in love with your skin all over again. >> announcer: now there's a new way to completely cover your flaws, minimize wrinkles, and make you look 10 years younger instantly. introducing the airbrush beauty breakthrough luminess air. it's the revolutionary new way of applying makeup that gets results liquids and powders can only dream of. >> i love it. i love the way i look. i looked in the mirror. it was like, "whoa." >> it's a miracle makeup. it's the only makeup i will use. >> announcer: airbrush makeup is the hollywood secret to beauty. now airbrush is for everyone. >> it's a really flawless, velvety look. >> it's so sheer. it's so natural-looking. >> announcer: luminess air is the new and better way to get results like this.

you'll look better than you've ever looked, you'll cover all your flaws, and look years younger. and we've made airbrushing easy. just a few drops of makeup in the airbrush, a touch of the button, and apply with a controlled mist of air. >> it's very easy. after you put the drops in the pin, you do soft circles, and it just feels like light air. it is not hard at all. it makes an amazing difference. >> announcer: luminess air uses up to 10 times less makeup than liquid foundations applied with your fingers. so instead of exaggerating wrinkles and pores, luminess gives your skin a soft youthful, glowing look. you'll look dramatically younger when you wear luminess air. >> the wrinkles are not there. everything's covered. i see smoothness on my skin. >> the lines around my eyes are just not as visible. it minimizes the wrinkles. the results are perfect. it's the greatest ever. >> i feel like i look better than i've ever looked. it doesn't show my 50 years of age anymore. >> if you care about your skin and you want to look younger and you don't want to feel cakey and

like you're suffocating and you want to do it for a very minimal amount of money, you should try this product. >> announcer: luminess air is a complete makeup system with a full range of shades -- from the lightest porcelain to the richest ebony. and for difficult skin tones you can even blend different shades of luminess foundations to achieve the most spot-on color match you've ever seen. >> i love that i can blend two different shades and get the perfect shade for my face. >> it's a miracle makeup. it's the only makeup i will use from now on. >> you need to look younger. you don't need to look older. everyone should buy this. you're crazy not to. >> announcer: first there were powders, then liquids, then minerals. now there's airbrush. it's the most exciting breakthrough in cosmetics in decades. >> it's just amazing. >> announcer: and now you can experience the perfection of flawless-looking skin for an amazing price -- just $29.95. that's right. only $29.95. call now. you will get the complete

luminess airbrush kit, everything you see here, to transform your look at home. >> it's really time to try something new. $29.95 -- it's nothing. >> for $29.95, it just makes your skin look flawless. >> announcer: the luminess air formula is a breakthrough in cosmetics. it's made from natural mineral ingredients. it's hypo-allergenic 100% oil-free, fragrance-free, water-based, is spf-15, and lasts 12 hours. dirty brushes and sponges can be covered with bacteria that cause breakouts and infection. luminess air is the most hygenic way to apply makeup, and dermatologists recommend it. >> when you're wearing luminess air, not only do you look great because of the makeup, but you're actually protecting the future of your skin. luminess air is really the only makeup that i recommend for my patients. >> announcer: and at luminess air, we never test on animals. it's time to make a change. now you can use the magic of airbrush to regain that youthful look. >> you can't stay looking the same way that you did before.

no. >> announcer: and when you order, we'll include four free gifts. we'll include our luminess air blush, the skin-brightening luminess glow, our luminess air bronzer, and the luminess air moisturizing primer. it's an $80 value, yours free when you order. and luminess air is completely guaranteed. if you don't see results like this, just send it back for a full refund of the purchase price. and we'll even include free shipping when you order right now. >> i love free shipping. hold on! now luminess air is on sale! when you try luminess air, you'll save 33%. that's right. you won't pay $29.95. now for a limited time, you can try luminess air for just $19.95. this is our best offer ever. try the world's favorite airbrush makeup now for just $19.95. >> that is a ridiculous price to get this kind of a result. >> be able to get it into your house for less than you're probably paying for a bottle of foundation is amazing. >> announcer: and because you

don't want to wait to look younger, we'll upgrade your order to rush shipping free. but this offer isn't going to last. you've got to order right now. >> it is infinitely better than anything else i have ever used i the past. >> announcer: use luminess air one time, and you'll look 10 years younger instantly. and now luminess air is on sale, but it's only for a limited time. so call or go online right now. >> i use luminess air every single day at home. right now, i'm gonna show you how fast, easy, and fun it is to apply, and the results are just beautiful. so, i'm gonna grab that stylus. and i hold it just like a pen. put a couple drops of makeup in here. you don't need very much at all. i press that button. i'm gonna put my fingertip right on that little trigger, and that is gonna precisely and perfectly apply that makeup in a micro-thin layer onto my skin,

giving me perfectly camouflaged skin so that any issues that i have immediately look like they disappear. it feels great. and you can see that it's a really clean way to apply your makeup. i mean, i can even go down here onto my décolleté. it's not going onto my t-shirt. it's really clean and refreshing, and in seconds, i'm finished. the results are stunning. you can do it, too. it's that easy. >> announcer: luminess air invaded a shopping mall and introduced the beauty of airbrush to women who wear ordinary makeup. for three days, hundreds of women got to try luminess air. they were photographed and videotaped and asked to compare luminess air to their regular makeup. some of the women were a little intimidated. >> are you scared? >> yes. [ laughs ] >> i'm nervous about this. >> i'm a little concerned. >> it's intimidating. >> i'm nervous. >> announcer: and then they tried it for the first time. >> you ready? >> oh. i guess so. >> just push it? >> yeah.

>> a couple drops? >> two, three. >> i was kind of scared i wasn't gonna be able to do it. >> it feels really good. >> it's a lot simpler than i thought. >> it's so easy. >> announcer: when they finished luminessing, they looked at the results. >> wow. it looks amazing. my skin looks flawless. there's a huge difference. it's so amazing. >> i don't like to spend a lot of time, and i like things very, very natural. i think it's great. this looks like i have flawless skin. >> i feel like i'm 10 years younger. i really do. i mean, this looks great. >> i have so much redness, and i don't see that anymore. it's very easy, and it's great. i like it a lot. >> i love it. >> i'm ready to take one home. >> i do look -- it looks incredible, yeah. thank you. >> announcer: look at the sun damage, age spots, and fine lines and wrinkles on this woman's face. now look what happens when she tries to fix these problems with traditional liquid makeup. it covers, but it's so thick and heavy, it builds up in the fine lines and wrinkles around her eyes, actually making them

look worse. this is luminess air. her skin looks baby smooth her pigmentation problems are covered, and the fine lines and wrinkles around her eyes are practically gone. let's compare them side by side. on the left is no makeup, in the middle is old-fashioned heavy liquid foundation, on the right is luminess air. the results are dramatic. these are the kinds of results you'll see on your skin when you use luminess air. >> old makeup is supposed to help smooth the lines, but it actually kind of fills into the lines and makes the lines look worse. luminess does this amazing thing. it makes your skin looks flawless. i mean, it covers it in such a beautiful way. now when i use luminess, my skin actually looks more beautiful and i look young again. i love that. >> announcer: just the same way you put makeup on the tip of your finger or on the end of a brush, you start by putting a few drops of foundation into the airbrush. you apply your ordinary makeup with a circular motion with your finger or with a brush or sponge. airbrush uses the same movement. you can see how strikingly

similar applying airbrush is to applying ordinary makeup. the difference is instead of using your fingers or bristles to apply your foundation, you're using a gentle, precise stream of air. it's so easy to do. >> it's just like second nature. when i picked up the luminess airbrush system for the first time, i just felt like i had been doing it my whole life. it is that easy. >> there's not a big buildup in here. it just sort of finely feathers that away. underneath, the crepiness doesn't seem to be as rough or textured. >> the age spots -- they're covered, they're gone. the dark circles that used to make me look a lot tireder than i felt -- they're gone. it's so even and smooth. this is the best foundation i've ever used. it's the best system i've ever used. i didn't even know that this was possible. >> it's easy to look younger. when you don't have wrinkles that show, it's wonderful. >> announcer: if you have sensitive skin or struggle with breakouts, the way you're

applying your makeup could be a big part of the problem. >> this brush is a potential cause of infection on the skin. >> announcer: dr. debra luftman is one of the world's leading dermatologists. she's the author of the book "the beauty prescription," and her beverly hills practice is filled with celebrities who need care for their skin. she has an important warning about using dirty fingers, sponges, and brushes on your skin. >> a brush is a porous material that can get contaminated very easily by touching skin then touching makeup. and if you use your dirty fingers to apply makeup, then that can even be worse. potentially this could be the source of irritation and breakouts. touchless makeup with the luminess air means that there is nothing that is going to be contaminating the makeup and then contaminating your face and contaminating your skin and causing bacterial infections. luminess air is great because it's so gentle on your skin. it's made from natural ingredients. it's hypo-allergenic non-commedogenic, and paraben-free. it's completely water-based,

oil-free, and fragrance-free. so when you're wearing luminess air, not only do you look great because of the makeup, but you're actually protecting the future of your skin. >> right now, i don't have any makeup on. this is how red my face gets. i'm already seeing the redness go away, and what has it been, like 45 seconds? i think i'm done. the redness is gone. the cool thing about this is that i can do it. i can't believe that i just pick up this thing in the morning and just put a few drops in and just start doing my makeup. and a few minutes later, i'm ready to go. and it's like using a pen. this never touches your face your hands never have to touch your face, and, since i've been using luminess air, i haven't had one single breakout, and that's so important to me. i love it. >> announcer: still not convinced luminess air is smoother and younger-looking than the makeup you're currently using? we put a microscope on this woman's face to show exactly what liquid foundation and luminess look like when applied to fine lines and wrinkles. just look at the heavy cakiness

of liquid foundation and how it makes her crow's feet look worse when she smiles. now look at how smooth and pretty her skin is with luminess air. the luminess coverage is ultra-fine and doesn't cake on. now look at our model's skin side by side. you are seeing video proof of how ordinary makeup is thick and cakey, accentuates wrinkles, and can make you look older. >> when i was using my old makeup, i felt i was looking older than my age. it would kind of get into the creases of the lines and actually make the lines more prominent, and now using luminess just is incredible. it makes the wrinkles around my eyes have a flawless look, and it diminishes the look of the wrinkles. it's awesome. i look better than i've ever looked. i would not go back to my old makeup. >> the only way to experience the perfection of luminess air is for you to see it on your own face. when you see it, when you touch it, and when you feel it, you'll know this is the best your skin has ever looked.

and with this special offer, luminess is making it risk-free. we completely guarantee you will love it, or we'll send you your money back. here's how you can order luminess air. >> announcer: now there's a new way to completely cover your flaws, minimize wrinkles, and make you look 10 years younger instantly. >> people have asked if i got botox. >> people come up to me and say, "your skin is beautiful." >> i've had two people actually tell me, it looks like i have porcelain skin. >> announcer: introducing the airbrush beauty breakthrough luminess air -- the most exciting new beauty product in years. it's the revolutionary new way of applying makeup that gets results liquids and powders can only dream of. >> i love it. i love the way i look. i looked in the mirror. it was like, "whoa." >> it's a miracle makeup. it's the only makeup i will use. >> announcer: airbrush makeup is the hollywood secret to beauty. it's the reason celebrities look so fabulous in magazines and when they walk the red carpet. now airbrush is for everyone.

>> it's a really flawless, velvety look. >> it's so sheer. it's so natural-looking. >> announcer: luminess air is the new and better way to get results like this. you'll look better than you've ever looked, you'll cover all your flaws, and look years younger. and we've made airbrushing easy. just a few drops of makeup in the airbrush, a touch of the button, and apply with a controlled mist of air. it's just like applying the makeup you're already using. it's that easy. the same way you put a few drops of makeup on the tips of your fingers, you put a few drops of makeup in the airbrush. you apply your ordinary makeup with a circular motion. you do the same thing with an airbrush. >> it's very easy. after you put the drops in the pin, you do soft circles. it is not hard at all. >> announcer: now you can get 100% coverage without the problems of heavy makeup on age spots, sun damage, and fine lines and wrinkles. liquids build up and turn cakey. but look at luminess. it blurs and softens the fine lines for a smooth, natural,

younger look. >> it covers everything. it covers the flaws. it covers all those bad areas. and it does it naturally. luminess air is a huge improvement over liquid foundation. it is amazing. >> when i use the old makeup the pores is what i notice. but with luminess air, i don't see those pores. it is smooth, it is fresh, it is flawless. >> announcer: liquids can look dry, flaky, and blotchy and can make your skin look old and tired. luminess air uses up to 10 times less makeup than liquid foundations applied with your fingers. so instead of exaggerating wrinkles and pores, luminess gives your skin a soft youthful, glowing look. you'll look dramatically younger when you wear luminess air. >> the wrinkles are not there. everything's covered. i see smoothness on my skin. >> the lines around my eyes are just not as visible. >> it minimizes the wrinkles. the results are perfect. it's the greatest ever. >> announcer: airbrush eliminates that foundation mask

with the best color match you've ever seen. >> it's a perfect match. >> i'm hispanic, and it's always been difficult to find a good match. with luminess, i'm able to match my color perfectly. >> i get the perfect color. it works. >> announcer: luminess air is a complete makeup system with a full range of shades -- from the lightest porcelain to the richest ebony. and for difficult skin tones you can even blend different shades of luminess foundations to achieve the most spot-on color match you've ever seen. >> i love that i can blend two different shades and get the perfect shade for my face. >> announcer: and if you've struggled with blotchy streaky-looking foundation, get rid of it. you need to start using luminess air. look at this comparison. on the left is old-fashioned liquid foundation. it's difficult to get a natural look. on the right is luminess air. it effortlessly blends with your skin without lines or streaks, yet it covers completely, and the result is magical. >> i've never seen my face look that flawless and clear.

i've never had that in a foundation ever. i love it. >> announcer: 98% of luminess air users say they would never go back to their old-fashioned foundation. >> it's a miracle makeup. it's the only makeup i will use from now on. >> you need to look younger. you don't need to look older. everyone should buy this. you're crazy not to. >> announcer: first there were powders, then liquids, then minerals. now there's airbrush. it's the most exciting breakthrough in cosmetics in decades. >> it's just amazing. >> announcer: and now you can experience the perfection of flawless-looking skin for an amazing price -- just $29.95. that's right. only $29.95. call now. you will get the complete luminess airbrush kit, everything you see here, to transform your look at home. you'll receive the airbrush and air source that together create the perfect coverage for your skin. you'll receive the miraculous luminess air foundation and the luminess air dvd hosted by "desperate housewives" head

makeup artist john elliott. john shows you exactly what you need to know to get that airbrush look and a fabulous finish with luminess air >> it's really time to try something new. $29.95 -- it's nothing. >> for $29.95, it just makes your skin look flawless. >> announcer: the luminess air formula is a breakthrough in cosmetics. it's made from natural mineral ingredients. it's hypo-allergenic 100% oil-free, fragrance-free, water-based, is spf-15, and lasts 12 hours. dirty brushes and sponges can be covered with bacteria that cause breakouts and infection. luminess air is the most hygenic way to apply makeup, and dermatologists recommend it. >> when you're wearing luminess air, not only do you look great because of the makeup, but you're actually protecting the future of your skin. luminess air is really the only makeup that i recommend for my patients. >> announcer: and at luminess air, we never test on animals. it's time to make a change. now you can use the magic of airbrush to regain that youthful

look. >> you can't stay looking the same way that you did before. no. >> announcer: and when you order, we'll include four free gifts. we'll include our luminess air blush, the skin-brightening luminess glow, our luminess air bronzer, and the luminess air moisturizing primer. it's an $80 value, yours free when you order. >> $29.95 for the whole unit to try it. how can you not do this? >> only $29.95? it's a no-brainer. >> announcer: and luminess air is completely guaranteed. if you don't see results like this, just send it back for a full refund of the purchase price. and we'll even include free shipping when you order right now. >> i love free shipping. hold on! now luminess air is on sale! when you try luminess air, you'll save 33%. that's right. you won't pay $29.95. now for a limited time, you can try luminess air for just $19.95. this is our best offer ever. try the world's favorite airbrush makeup now for just

$19.95. >> that is a ridiculous price to get this kind of a result. >> be able to get it into your house for less than you're probably paying for a bottle of foundation is amazing. >> announcer: and because you don't want to wait to look younger, we'll upgrade your order to rush shipping free. but this offer isn't going to last. you've got to order right now. let's add up this amazing offer. if you call and order right now, you'll get your luminess system on sale for 33% off, over $80 in free bonus gifts, free shipping, and a free upgrade to rush shipping. this is a limited time offer. you must order now. >> it is infinitely better than anything else i have ever used i the past. >> announcer: use luminess air one time, and you'll look 10 years younger instantly. and now luminess air is on sale, but it's only for a limited time. so call or go online right now. luminess air is not available in stores, so the only way to get the luminess air airbrush look for this price is to call and

order right now. >> if you care about your skin and you want to look younger you should try this product. >> you need to throw away what you're using and try this, because once you do, you will never go back. you will never go back. >> it's a miracle makeup, which sounds so silly, but it really -- that's the only way i can describe it. it's the only makeup i will use from now on. >> i can honestly say you need to buy luminess air. it's gonna help you out. it's gonna make you look younger. it's gonna make you feel better. this is the best thing ever. >> announcer: this is your last chance to get the flawless-looking skin you have always wanted. experts, doctors, and women everywhere love luminess air. now it's time to call and see the magical results of luminess air for yourself.

the luminess air makeup system comes with everything you need to look younger instantly. luminess air is so easy to use. you will see the flawless results the very first time you use it. it takes just seconds. and now luminess is on sale. you can try it for 33% off -- just $19.95. there has never been a better price for this luminess air system. call right now. this has been a paid presentation for luminess air.

>> welcome to gospel truth with andrew wommack. a teaching ministry that focuses on god's unconditional love and grace. celebrating 20 years of discipling others through charis bible college worldwide, >> and now, here's andrew. welcome to our thursday's broadcast of the gospel truth.