>> when i look in the mirror, i look tired. >> i woke up the other day, i looked in the mirror, and i swear it was my mom looking at me. >> i look angry with my forehead and my lines. >> i don't want to look 50. i want to look younger. i feel younger. >> male announcer: so, why don't you look as young as you feel? [ discordant chord plays ] >> female announcer: the problem is hormonal aging -- a fact of life that happens to all women. as we age, our hormone production slows down, which leads to less estrogen in our bodies, ultimately causing a decrease in collagen production, resulting in fine lines and wrinkles, uneven skin tone, loss of elasticity, and dull, dehydrated skin. this process begins in your 20s and continues throughout your 30s, 40s, 50s, and beyond. the answer? >> female announcer: dr. howard murad and his amazing skincare regimen, resurgence. >> dr. murad is known in hollywood as the skincare guru. i mean, you have issues with aging, you go see dr. murad. >> i don't know what it is, but

product that just turns the lights on and -- wow! -- it just makes my skin just light up. >> female announcer: 10 years ago, dr. murad finally cracked the code on skin aging and developed resurgence, the first and only skincare line to address all the signs of hormonally aging skin. in three fast and simple steps, you can finally offset the visible effects of the loss of collagen, reduce the appearance of wrinkles, visibly tighten and firm sagging skin, and smooth rough, uneven skin texture. and now dr. murad has raised the bar yet again. for the first time ever, he's infused his resurgence formula with the hydrating proteins from the resurrection plant. a desert plant that can survive in extreme heat and dry conditions, this miracle of nature can bring itself back from appearing shriveled, dried-out, and nearly dead to lush, green, vibrant, and full of hydration. and now it's part of the patented resurgence formula, so

you can finally look as young as you feel. >> my skin went from dull and lifeless to vibrant and luminous and radiant. >> i feel younger, i look younger. people tell me that all the time. they find it hard to believe that i'm 45. >> after three weeks of resurgence, i actually had somebody walk up to me and say, "did you get botox?" >> male announcer: resurgence is so effective, it's clinically shown to increase skin firmness by up to 42% in just 15 minutes. and after just 30 days, 94% of women agreed their skin felt more hydrated, 96% agreed their skin looked and felt healthier, and an incredible 100% agreed their skin was smoother and softer. >> female announcer: coming up, actresses julie benz and robin givens share why they turned to resurgence to keep their skin looking young and red-carpet ready. >> there's something called the murad glow that i had heard about, and now i have it. >> male announcer: and to celebrate murad's 25th anniversary, dr. murad is giving

firming mask absolutely free. this facelift-in-a-bottle was awarded best mask by shape magazine and is guaranteed to visibly firm and lift your skin in just 10 minutes. don't miss out. >> female announcer: and now, you've invited her into your home every morning, learned and laughed with her. she's a mother of seven, an award-winning journalist, and anchor on abc's "good morning america" -- joan lunden. >> hi. i'm joan lunden. we feel young, and we want our complexion to match how we feel. but when you look in the mirror, what do you see? you see lines, wrinkles, dry, sagging skin? and no matter what you do, your age still shows on your face. so, what's the problem? it's called hormonally aging skin. everyone hates that phrase, but it happens to every woman. as early as our 20s, our estrogen levels begin to decrease and we begin to lose collagen, and collagen is the key. that's what keeps our skin firm

and looking young. and no one understands this better than the world's leading expert on hormonally aging skin -- dr. howard murad. dr. murad was the first to merge science and skincare over 30 years ago. he's been awarded 19 patents in the skincare industry and has treated over 50,000 patients from all over the world. vogue magazine calls dr. murad, "one of the nation's best dermatologists," and celebrities everywhere turn to dr. murad to get that young-looking, healthy, glowing skin. he was the first to identify that the signs of aging we see in our skin -- such as fine lines and wrinkles, uneven skin tone, loss of elasticity, and dull, dehydrated skin -- are directly tied to the loss of collagen in our bodies. his solution -- murad resurgence, the first and only skincare line to visibly address the problem of hormonally aging skin. and now millions of women all over the world trust their skin

and their beauty to resurgence. >> i recently turned 45, and i can honestly say my skin has never looked this good, not even in my 20s, and it's because of the resurgence line. my fine lines are gone. my skin is firm. there's a lot more glow to it. i'm very happy i discovered resurgence. >> since using resurgence, my skin, i feel, just glows. the redness -- that is really toned down. and the smile lines -- significantly changed. now i can hardly see them. having people tell me that i'm glowing and i just look amazing, it's a wonderful feeling. >> female announcer: resurgence has been restoring that youthful glow for years, but only dr. murad can make a great thing even better. so joan recently brought together a group of resurgence to learn all about the new resurgence formula. >> so, ladies, want to know what makes this all-new resurgence regimen so effective? >> yes.

new resurgence formula with the resurrection-plant extract. take a look. even after years in the desert, completely dehydrated, the resurrection plant has these amazing hydrating proteins that protect it. watch this. i mean, look at that. it's plumping up. it's getting its tone and color back. isn't that amazing? >> female announcer: so, why does resurgence work so well? the secret is the all-new resurgence formula, infused with hydrating proteins from the resurrection plant, plus revitalizing phytoestrogens and nourishing antioxidants, all combined to fight free-radical damage, help combat the visible signs of aging brought on by the loss of collagen, and revive dull, lifeless-looking skin. so, now, with three simple steps, you can diminish the appearance of fine lines and wrinkles, visibly reduce redness, rapidly tighten and firm the appearance of sagging skin, and maximize skin's hydration, to reveal younger-looking, more beautiful

skin. >> i look at beautiful skin as healthy skin, and health and beauty as really synonymous. i want you to be as beautiful as you possibly can be, i want you to have that smile on your face, i want you to have that energy, i want you to feel beautiful, because you will be beautiful. that's what i want. [ applause ] >> i discovered the resurgence line five years ago, and i continue to use it to this day because my skin looks great, and i look younger now than i did five years ago. my skin is smooth. it's youthful. it's vibrant. it is luminous. i think it's the fountain of youth. [ chuckles ] >> when i started using resurgence, i was amazed in the first week. i could really see a difference in my skin tone and the decrease in my redness. it almost felt as if my skin had been lasered. >> you know, it's so great to be a woman in my 40s and i don't anymore. it makes you look younger immediately and to have that glow.

everybody is asking me what i've been doing different, and it's the murad glow. >> since i discovered dr. murad and resurgence, i can count on smooth, even, hydrated skin that delivers a radiance that, frankly, i never had before. well, that is what dr. murad and resurgence can do for you. ladies, now it's your turn to look as young as you feel. >> male announcer: when you look in the mirror, what do you see? >> when i look in the mirror, i look tired. >> i look angry, with my forehead and my lines. >> i don't want to look 50. i want to look younger. i feel younger. >> female announcer: sound familiar? these are the signs of hormonally aging skin, but now, with one phone call, you can have the secret to looking years younger with murad resurgence, the first and only skincare line specifically formulated to target all the visible signs of hormonally aging skin. >> male announcer: the secret is dr. murad's fast and simple,

three-step system. >> female announcer: it starts with the renewing cleansing cream. this anti-aging cleanser gently exfoliates and hydrates your skin, featuring papaya fruit extract, evening primrose oil, and glycerin. reveal a more even skin tone, and transform dull, tired-looking skin into a more vibrant, smooth, and radiant complexion. >> male announcer: next, the all-new intensive age-diffusing serum is reformulated with the hydrating proteins from the resurrection plant, a miracle of nature that can rapidly revive itself from appearing shriveled, dried-out, and nearly dead to lush, green, vibrant, and full of hydration. >> female announcer: combined with phytoestrogens, soy, wild yam, and glycolic acid, this patented serum can reduce the appearance of wrinkles, visibly tighten and firm sagging skin, and help improve elasticity to breathe new life into your complexion. >> male announcer: in a clinical study, the intensive age-diffusing serum was shown to increase skin firmness by up to

42% in just 15 minutes. >> female announcer: next, deliver maximum hydration to your skin with age-balancing night cream. this ultra-rich formula is packed with retinol and shea butter to reduce the appearance of fine lines and wrinkles, and unlocks hydration, restoring suppleness on even the most sensitive skin. >> male announcer: best of all, it works while you sleep, so you wake up with that beautiful, healthy, glowing skin murad is famous for. >> female announcer: over 30,000 aestheticians, all over the world, make murad their go-to facial for their most important clients. and top beauty and fashion magazines praise dr. murad, and even vogue calls him "one of the nation's best dermatologists." >> male announcer: murad resurgence has earned four "good housekeeping" seals, so you can feel confident knowing that you made the best choice for your skin. >> female announcer: you could spend thousands of dollars on painful medical procedures, or you can try murad resurgence and finally look as young as you feel. >> male announcer: the resurgence line sells in high-end retail stores for over $400.

won't pay $400. you won't pay $200 or even $100. >> female announcer: call now, and you get the complete 30-day resurgence regimen for only $49.95. >> male announcer: and we're going to take it even further. call in the next 18 minutes and buy direct, and get an additional $10 off so you can revitalize and revive your complexion for only $39.95. >> female announcer: call before this tv promotion ends, and we'll send you $75 in free gifts. it's our 25th-anniversary bonus package, including murad's famous rapid collagen infusion. this fast-acting formula is packed with collagen amino acids, so now you can deliver micronized collagen to the surface layers of your skin, visibly plumping and firming for a more youthful appearance. >> you see immediate results from the moment you put it on. it helps with firmness and elasticity, hydration. i can't live without it. >> female announcer: we'll also send you our most popular renewing eye cream that combats puffiness, dark circles, and

this 5-star customer favorite is a must-have. >> i love the renewing eye cream. it brightens my eyes, gets rid of dark circles, and i tell all of my friends about this. >> male announcer: but it gets even better. on today's program only, dr. murad is giving away his prestigious resurgence firming mask, absolutely free. >> female announcer: this 2013 beauty award winner from shape magazine is already a customer favorite because it has the power to visibly soften lines and firm your skin in just 10 minutes. and today, on this program only, it's yours absolutely free. but supplies are limited, so don't wait! >> male announcer: and now murad will pay the shipping and handling for you. call now and get free priority shipping, so you can start seeing that murad glow in just three to five business days. >> female announcer: resurgence is perfect for women of every skin type and every ethnicity. and of course, murad products are never tested on animals, and all murad packaging is recyclable. >> to celebrate the all-new

with the power of the resurrection plant, murad has a brand-new promise. try resurgence for seven days, and in one week, you'll look seven years younger or your money back. but keep the free gifts just for trying resurgence. so do this for yourself. try resurgence, and i promise you, you're going to love the results. >> female announcer: this is your last chance to take advantage of murad's 25th-anniversary bonus package and get the renewing eye cream for free; the resurgence firming mask for free; the rapid collagen infusion for free. that's $75 in free gifts! this offer is not available in stores, so call now. >> when you're 45, and you've

you've got a lot of wonderful things going on in your life, but what you probably don't have is a lot of sleep. and you pile that on top of hormonal aging, and it can really take a toll on your complexion. take a look. >> on days when i really look at myself in the mirror, i'm noticing the crepiness and the orange-peel texture and the large pores. i'd love to see the redness go down, i'd like to see under-eye circles maybe look a little brighter, and i really want my face to reflect what i'm feeling inside, which is a youthful spirit. >> ah, all right, where's jamie? here you are! [ applause ] look at jamie! i don't see the orange-peel texture anymore. >> thank you. i don't either. before my two children, three years ago, i had no complaints, really. and then life just caught up with me, and it went -- tchk! >> south?

>> it went south, real quick. >> and let me ask you, had you tried a lot of different things? >> i was wasting a lot of money. >> but then you found resurgence. >> it was like pouring water on a flower and just watching it bloom. it brought a glow and radiance to my skin that i hadn't seen in years. it's almost like it just resurfaced my skin. i'm 45, i've had no fillers, no botox in my entire life, and i don't feel my age. [ applause ] thank you. >> female announcer: just like jamie, actress julie benz, from "dexter," also started to see the signs of hormonally aging skin. so who did she turn to? dr. howard murad. >> i had great skin, growing up, as a teenager, and then i hit my 30s. i started having hormonal breakouts, dry patches everywhere. i had a very tight feeling all the time, and a lot of crepey texture under the eyes. i tried every product out there, and nothing was working. my makeup artist actually suggested that i go meet with

he took one look at my face, and he's like, "you're struggling with hormonal aging." and i was like, "finally, someone gets it!" when i started using resurgence, i saw results immediately. within 24 hours, the hydration level of my skin was amazing. the dry patches just disappeared. i love being a woman in my 40s, but i don't want dry skin and i don't want crow's-feet. and i don't want to look old. i don't think you have to. resurgence is going to be in my medicine cabinet for the rest of my life. >> how do you make a great thing even better? dr. murad has done just that. now the all-new resurgence is powerfully formulated to smooth lines and wrinkles, restore dull, tired, lifeless-looking skin, and reverse all the signs of hormonally aging skin better than ever before. want proof? dr. murad put the new resurgence line to the test, when he invited 40 women to undergo a

the results? >> this is unreal. >> in just seven days, you had a 42% reduction in the appearance of those lines and wrinkles. look at those results. >> look at how much younger i look! this is amazing! >> these green lines are where you had those lines and wrinkles. >> what a difference! >> what a difference. 34% reduction in just a month. >> that's really remarkable, >> wow! the results are amazing. >> in seven days, you had a 54% reduction in lines and wrinkles. but almost as important, 113% increase in hydration. in one week! unbelievable results. >> unbelievable. i was expecting some results, but i was blown away when i heard those numbers. i've removed years off of my face. i think no one can really tell my age anymore. [ laughs ] >> with murad resurgence, in just three simple steps, you can reveal younger-looking, more beautiful skin. step one is the renewing

lathers up beautifully, all over your entire face. you're going to feel that it's gently exfoliating your skin. and the wonderful thing about this is that it also has that chamomile in it, so it soothes and it balances your skin. it just feels healthy and hydrated. all right, so, step two is the all-new intensive age-diffusing serum. you really only need a pea-sized amount. and it's amazing. as soon as you get it on, right away your skin will feel instantly firmer. the final step is step three, the age-balancing night cream. and again, it, too, is highly concentrated and when you put it on, it makes your skin feel incredibly hydrated. so, that's it. resurgence is just three simple steps, and it's great for all skin types, even sensitive skin. i consider my skin kind of sensitive. i've always been very careful

about putting anything on it, and this really is the most amazing skincare system that i've ever used. i'm a resurgence gal for life. >> female announcer: now, in just three simple steps, you can finally look as young as you feel! you'll receive the renewing cleansing cream, the all-new intensive age-diffusing serum, featuring the hydrating proteins from the resurrection plant, and the age-balancing night cream. >> male announcer: customers who call in the next 12 minutes and buy direct get a full 30-day supply of resurgence for only $39.95. we'll also send you $75 in free gifts! >> female announcer: this 25th-anniversary package includes our rapid collagen infusion, delivering micronized collagen to the surface layers of your skin, for a rapid, visible lift; and our 5-star customer favorite, renewing eye cream. >> male announcer: but we're not finished. you'll also get the award-winning resurgence 10-minute firming mask, which has the power to soften lines

and firm skin in just 10 minutes. >> female announcer: and now murad will pay the shipping and handling for you. but you have to call now to get free priority shipping. >> male announcer: murad is so confident in the new formulation of resurgence, they promise that you'll look seven years younger in just seven days. but if you don't love your results, send back the bottles for a full refund of the purchase price. but keep the free gifts just for trying resurgence. this is your last chance to get $75 in free gifts during murad's 25th-anniversary celebration. this offer is not available in stores, so call the number on your screen right now. >> female announcer: tv star robin givens grew up in the spotlight but took a break from the cameras to raise her two children. and now she's back and looking better than ever, thanks to resurgence. >> my life has really consisted of raising two young men, and i've given it everything i've had to give. resurgence has really come into

my life at a time when i'm ready to give back to myself. i'm just head over heels in love with resurgence. using resurgence, you feel really, really clean without feeling dry. immediately my skin just started to drink it up. the lines really have gone away completely. it's like a dessert for your face, with no guilt involved. dr. murad knows women, and he knows beauty and he's really made me feel beautiful, so i would say, "give it a try." >> female announcer: the secret to beautiful skin is the all-new resurgence formula infused with hydrating proteins from the resurrection plant, plus revitalizing phytoestrogens and nourishing antioxidants, all combined to fight free-radical damage, help combat the visible signs of aging brought on by the loss of collagen, and revive dull, lifeless-looking skin. so, now, with three simple steps, you can diminish the appearance of fine lines and wrinkles, visibly reduce

redness, rapidly tighten and firm the appearance of sagging skin, and maximize skin's hydration, to reveal younger-looking, more beautiful skin. in fact, after just 30 days of using the resurgence system, 94% of women agreed their skin felt more hydrated, 96% agreed their skin looked and felt healthier, and an incredible 100% agreed their skin was smoother and softer. >> we all have that tipping point -- that moment when we realize that things have changed. and for some of us, it's seeing those fine lines and wrinkles in the mirror. but for julie, it was something that we can all identify with -- we see our moms looking back at us. [ laughter ] take a look. >> i'll be in the mirror in the morning and look up and, "oh, my [bleep] it's my mother!" [ laughter ] i'm hoping that i can keep looking younger, but right now,

i'm starting to feel older by just looking in the mirror. it's starting to give away my age. >> all right, let's have julie come on in. [ applause ] >> thank you. [ laughs ] >> and with apologies to moms, because we don't think you look bad. it's just that, all of a sudden, we think we look a whole lot older. okay, but let me just add a little something to this. she lost 60 pounds. [ applause ] but, interestingly, it was after you lost all the weight that you felt the worst. >> exactly. everything was kind of sagging, and everything was really exposed. and i felt lifeless, but yet, inside, i felt so healthy and happy, but my skin didn't look it. >> all right, dr. murad, i mean, you probably hear this a lot. "i'm doing all the right things. what's wrong?" >> what's wrong is hormonal aging. that's what's happening. that continues to happen no matter how much exercise you do, no matter how much good food you eat. it still goes on. and addressing it with

resurgence is really what made the difference. >> it's a resurgence, is really what it is, of -- you know, i just went through this amazing resurgence. >> well, you look happy, and we're glad we could be a part of it. >> thank you so much. [ applause ] >> give yourself the opportunity to try a product like resurgence, because no one else is going to take care of you like you can take care of yourself. it just makes you feel good, and it makes you look great. >> definitely try resurgence. you have nothing to lose and everything to gain. i've only tried it for four weeks, and i have already seen huge, huge results. >> try the resurgence products, because it made such a difference for me. and now i feel beautiful and youthful and vibrant and sexy, and it's just a great line that makes a big difference. >> female announcer: so, what's the secret to finally looking as young as you feel? it's murad resurgence, now featuring the hydrating proteins from the resurrection plant!

skincare line specifically formulated to target all the signs of hormonally aging skin in just three fast and simple steps. >> male announcer: murad resurgence has earned four "good housekeeping" seals, so you know you've made the best choice for your skin. >> female announcer: you could spend thousands of dollars on painful medical procedures, or you can try murad resurgence and finally look as young as you feel. >> male announcer: the resurgence line sells in high-end retail stores for over $400. but on today's program, you won't pay $400. you won't pay $200 or even $100. >> female announcer: call now, and you can revitalize and revive your complexion for only $49.95. >> male announcer: and for a limited time only, when you call and buy direct in the next six minutes, we'll take an additional $10 off. that means you get the full resurgence kit for only 39.95. >> female announcer: call before this tv promotion ends, and we'll send you $75 in free gifts! it's our 25th-anniversary bonus package, including murad's

famous rapid collagen infusion! >> male announcer: this fast-acting formula is packed with collagen amino acids, so now you can deliver micronized collagen to the surface layers of your skin, visibly plumping and firming for a more youthful appearance. >> female announcer: we'll also send you our most popular renewing eye cream, that combats puffiness, dark circles, and crow's-feet! this 5-star customer favorite is a must-have. >> male announcer: but it gets even better. on today's program only, dr. murad is giving away his prestigious resurgence firming mask, absolutely free. >> female announcer: this 2013 beauty award winner from shape magazine is already a customer favorite because it has the power to visibly soften lines and firm your skin in just 10 minutes! but supplies are limited, so don't wait! >> male announcer: and now murad will pay the shipping and handling for you! call now and get free priority shipping, so you can start seeing that murad glow in just three to five business days. >> female announcer: resurgence is perfect for women of every

skin type and every ethnicity. and of course, murad products are never tested on animals, and all murad packaging is recyclable. >> to celebrate the all-new reformulation of resurgence, with the power of the resurrection plant, murad has a brand-new promise. try resurgence for seven days, and in one week, you'll look seven years younger, or your money back. but keep the free gifts just for trying resurgence. >> female announcer: this is your last chance to take advantage of murad's 25th-anniversary bonus package and get the renewing eye cream for free; the resurgence firming mask, for free; the rapid collagen infusion for free! that's $75 in free gifts! this offer is not available in stores, so call now.

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