can coming up on "asian focus" imagine getting a pox of toys every month. we'll meet the found of cubbycase. plus why age professionals fall behind at the workplacism i'm mary sit. join me next on "asian focus." everything from raisers to healthy gourmet meals to makeup. well now there is a service that delivers every month a box of toys and activities for children ages five to nine. fred ge, co-founder of cubbycase while studeing at harvard education discovered this business opportunity

child growing up. >> yes, yes, i did. i that's always great part of my child childhood. >> and as an education student, how did you come to loyalty of cubbycase? >> one day i was at harvard with my co-founder and found lot of educational products in the market that were both fun and interesting but the problem is people had a hard efficacy of these products, so we thought hey why not have a way for to help parents and kids discover the most innovative, the most interesting education. so this sastartup company. so if someone prescribes a child will get a box in the

inside. cubbycase. i love this. i get little product list that tells me everything in the box and a let for the parents. is this really for the parents or the kids? >> we like to think this is a box for the family. so you can let your kid play with it and he or she will learn and have a lot from it. and other than the items in the box we have a happened crafted curriculum created by harvard schoolra kids together to have fun. >> this is like a little harvard in the box stuff. instead of playing with their friends, video games and tv watching you'll have to play with these toys. this is germ interest, a hell up the caer building set. >> yep. it helps kids to create an engineering mindset and the concepts related to building and construction in general.

this, it looks like duct tape but it is not,. >> thing of it as papers tape to be taped off mare, but the you can create road with it, a city with it, just in turns of designs. >> this die is doing buildings and roads. you could fit care, it doesn't ruin the floors and walls. >> i've never seen that. this is really what will i learn with this? >> this is a learning set created by someone at mit for an easy way to teach kids 6istry with two wires. >> all in this packm. >> and the bonus is after you create a circuits and a light you put a piece of paper over it and draw stuff over it such as a lighthouse.

electrocuted. >> no, nox no, it's very safe. >> and then what are these little cars? >> these are the curriculum cars given by the team. one car provided in a box and both cars have two sides, on the front and sides it is activities and we want to help ask kids to thing with us and pretend they are eeth a professional related to the any so you are writer, you are >> i like that, you a mechanical engineer and then it tells you who to do or thing about. or then you are an author. >> and then the back side of this shows general learning knowledge &. >> if you'll here i'm probably not going to be able to go through currently, but this is something to guide for their kids. andthone there is a spa graph. >> basically two lanes and

designs. lui need is a pen and paper! and stick the pen in there and move the wheel. >> that's right. it was a very popular product three decades back,. >> before you were born. [laughs] >> so we're kind of reintroducing it. >> and then at the pot of the box is a book. blm it is about a little girl and her dad in adventure together to somewhere, she dozen know where. and at the end her dad takes her to this field and they sit under the sky and they see a meteor shower, so he teaches about family bonding and you know just the love # that he has with his child and also he teaches herl atronomy. at the epiof the book includes a quick les opon meteors and where it comes from.

>> yes. >> and are you going to customize the books, or cubbycases so let's say you have kids really into art will you see more privities there and still sipes but the art. tell me about that. >> the first box that the family will receive is more of a general purpose box, where you color everything, like this one. and going forward families put information about their kids on their wardrobe and website and cureate specific products # for the child paced on his or her interests, age range and fraid level and such and such. >> okay the parents says i-- she likes ballet but i want her to be an engineer. that won't come off any extra? >> that's what we do, help parents cureate fun and experimental.

that's nice. >> and so also saw on your website that you were suggesting grand parents could do this for the graped kids in order to keep in touch with them. >> that's right. as people start buy them we actually had a couple grand parents who were very interested in death them for their grandkids and they mick it a great gift because every nup child will receive a box from grandma or trappedpa saying here you do, this is something, and v play with and the kid will thing of grandma and grandpa. >> and they could skype while playing and they could say stepped a pdf and scan it and find out what's goingen o, ask questions. really nice. >> tell me how did you get the funding to start something like this? >> the team is basically boot strapping this ground up. we've been puttingp our own money. we just all this idea and just

>> my do you think parents need something like this? are they too busy to find the products these days? >> a lot of time during the var, during the startup parents are very busy these days, they are always working and always feel guilty they don't have enough time to spend with the kids, so we want to have a box of time and energy in finding the best educational tools and products on the market. >> instead of just to them you can sit down and it's both fun for the parents and kids. and i know you have certain goals, values you're trying to accomplish with each box, as it develops certain it iical thinking skills. >> so each pox, each item in the box covers a different area. reading comprehension. so if you look at the

that teaches parents, in this case # minds. so we want this box to be not only an educational opportunity for kids but an educational tool for parents as well. >> cubbycase. w-w-w.cubbycase.com. >> thank you so much. good lung. coming up next a life and business coach who believes in deep transformation in finding unlupy of places. stay with us. ? ? ? with simply right checking from santander bank, just make one deposit, withdrawal, transfer, or payment each month to waive the monthly fee. and there's no minimum balance. you're alright with simply right checking

baby? ? ? ever unwither why asian americans are stellar in college, vadream job and language in the corporate world snitsler because of our cultural up bringing and our next guest says she has thal

ana tsui thanks for being with us. tell me ubthis whole thing of asian americans who go off to school, get this job and stall out. >> yeah mar ea i see this very often. why is it the most talented people, the people who work the hardest are actually the last to get promoted. it is almost like a drug. why isn't that cross-player component for someone working with 10-12 hours a day and rally good and then what i found is there an interesting mismatch. so in asian families we cultural value introverted qualities, a sense of humility, a sense of being quiet, a sense of respect. >> part of the team. >> and it is very humble, it is very enclosed; however, when you go into the corporate world, and that's great for education, it helps you study and succeed, but when we go to the corporate world what we

that's only half of what your actual job requires, the other half is the value of extroverted qualities, the value on politics, personalities, connecting with organizations and that actually is what tends to get people promoted. two people granted if at what they do, the person who is likable, more of a leader. >> do you have to self promote at work? there is a good level of really understanding what you're good at and being able to speak it notice, so seeing yourself as your own business, as your own startp and having your elevator coach ready forever who is going to endure. >> what kind of advice, quick tips to gip to asian poles who are the quiet type? >> whether you know interesting thing is i find a lot of people are quiet are corky, and you get them with

really silly, bring that into the workplace and you'll get a sense of confidence. we don't need to be a specific leg, we don't need to be loudering we just need to be confident in how we feel comfortable peeing who we are and that is very magnetic, it is very attractive. >> has it work would some of your clients? >> totally, it's improved relationships, their sex lives, gotten them new jobs, transfers. people invest in take themselves seriously. lot of times we take ourselves last. it is like let me work hard for someone else but not necessarily invest in my s my personal development and character growth. that's why i do what i do, we need to invest in ourselves first and then we're able to be an advokit and help mentor others too. >> okay so how do smart people sabotage them! >> because smart people tepped to be really honest, they team

they tepped to be like okay guys i know what tado, let me do this. >> pause they think they are the smartest in the room. >> they usually are and they work really hard but they sackinous the relationship compopepment so remember what we said in the job it is not just the skill it is the relationship. it is kif50 how important it is. >> so standing around the cooler talking to each other, talking at the football game, that's important. >> building close relationshipicize respect po. every time someone comes to me and i'm like i'm not getting a promotion that i conversations with and usually they know. usually there is a top of people, events they are avoiding because they just don't want to deal with it. >> they are too busy doing their work. and too busy making excuses to not go to company events because it is not comfortable for them, brut say if you really take your job seriously that's part of the commitment is cultivating those perm relationships! okay so then when you have that relationship and something comes up they go oh,

had. >> yes. i remember reallyic looking that person and really feeling like they were trust worthy. i have a lot of people coming to me and they are doctors and lawyers and really good people who really want to help people but they come off as standoffish, they come off as arrogant. >> like dr. house with the t. yes, not because they are but they are shy and don't know how to relate to people, it is because of the muscle they never worked. and that makes me sad because perception is not really who they are. >> how do you teach people to know comfortable in a setting they are not normally comfortable, a social setting at work. >> that is a really good question. it is tough because i myself are an introvert so i'll moan and grown before going to any event but when i get there i'm okay. it is about identifying where they don't feel comfortable and usually a lot of people

you throw me into a group i don't know what to do. three things they are really comfortable with. for example people usually say i it can find someone one to one and i feel they are actually interested in the conversation we're having then they'll open up. so it is finding the three things that allow them to feel comfortable # in any social environment. >> usually it is a small setting or a one to one. whatever it may be for that perp! so it could be they are in the big group, or someone they are comfortable talking and they are in a group, or having an ally or just finding someone who also might pee on their own and having a one to onecussionism they don't need to be the center of attention if they're not comfortable but they can say i'm going to go to this egypt talk to three people or just one person and be fine with it. >> you penitentiariesed on your website, blog about ref engineering, being your own architect, how do you show people to develop a powerful

>> it is soner. we are so many different personas, we could be the happiest person in the world or we could feel like the most alone person in the world and that all is within us, we could be very positive and also very negative and complex, exactly we have all of these beautiful traits and so usually when someone has a goal that they hapt to meet or something that they want to achieve they really just need to identify that part of themselves, that persona that gets them there. so individuals who want to start their own private practice, who want to start an entrepreneurial adventure, start a different company often times what stops them is their normal persona of just peeing oh, i'm just regular ana, or i'm corporate ana or mama ana and when we this were about it from that perspective it is hard to get in that

the executive of my company and this me thinks differently, this me doesn't necessarily make emotional decisions or stops myself from proposing business because i'm fearfullism this me has a deeper commitment to succeeding in business and so we have that worship us and we can tap into it immediately #. >> so you're saying don't be limited by our beliefs, right, but instead sort of adopt another set of i can do this, dopt that role of this is a >> yes. we can't be limited by the perp that we think we are. we're actually very complex and we have difficult possibilities, different permits within us. >> tell me something about the story of a young woman who is a single mother of two, did not have a college degree and you helped her,tle me what you did? she is a single mom of two, i've drone up with a lot of difficulties, add, adhd history of family trauma and

and we tapped into that ceo part of her and what we found is that when she fully was able to commit and visualize, which is very important with people with add and adhd, to fully visualize and embody this ceo part of her and who wants to create a beautiful planning event business. what happened was she created her first event, it was a huge immense hit she just told me, we just got of the phone today she just told me fulled with people who want to collaborate with her and go to her next event. and she is like i can't believe that because they have no clue i just made this up. and a lot of times it is just taking that role seriously because people will respond to that. >> so she has very strong desire to do something and just took that first step of courage to start believing unherself that she could to it. >> yes, exactly. and she gets so much energy from it news it is exactly what she should be doing?

come to you for? >> they come to get unsuck. >> okay o. and theez roon why people get stuck is we make a lot of decisions tromour head, i should do this, i've got a law degree so i should be a lawyer for example, but what happens when we don't listen to ourselves, and asians are really good at not listeningenig to oursselves, and then we forget who we are, pause we're making decisions for ourparence, or making lecttually. >> motsler the best wray to get unstuck? >> besides hiring a coach, is just to identify what you really, really want. because when you identify what you really, really want and who you really want to be, because maybe you just really want to be the person who is magnetting and making people laugh. >> it is scary, and if i do that i'll give up my 9-5 secure paycheck job. >> sometimes you don't have to. sometimes people are afraid to

everything and move to lithuania. we actually find out it is so much closer and they can be the person they want to be at work and they feel really good. i've had so many people love their jobs more even they wanted to run away from it, but just because they're listening to themselves more. >> and we can read more on that on your website. thank you so much for being with us. >> thank you so much, marry. this was so much fun. >> coming up next the

an-no-ne. we're closing our show out now pumping a piece called "here we go". ? [music]

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