now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. i'm trying to make you money. my job, not just teach you entertain and educate. so call me or tweet me @jimcramer. no matter how many times i warn you to avoid calendar investing, meaning some sophomore strategy, sell in september to avoid the treachery of october, seems some people never learn. given that we're on track to have the best october in four years, dow gaining another 74, s&p limes 6.4% and nasdaq advancing 3.4%, maybe investors will think twice before they put their brains in portfolios on month by month autopilot. selling in september, and sell in may and go away for it's by rote ridiculously, infatuous, lacking of intellect. next week is the busiest of the busy.

way too many companies report. i stress, this is a terrible time to make snap judgments! you have to wait to hear the conference calls, and you want a perfect example? look what happened to those poor fools -- >> ooh! >> who sold goldman sachs down after reporting only watching zoom up $8 from the bottom. a morning conference call people didn't listen to, sold too quickly. the simplistic headlines, right 50% of the time? that's a coin toss. we don't invest in coin toss situations. [ buzzer ] >> house of pain. >> that's where you're going. the game plan for next week? pick and choose. monday morning, heal from hal, second largest oil company, gave night in the conference call this morning. i care tremendously about this

not only because i want to hear about the frac now, pay later plan, i want to find out how halliburton plan with baker hughes is going and i bet you against a sense how much business to divest to get the deal down. declines in oil and natural gas prices this merger could stabilize the oil service business creating a worthy rive's to schlumberger. oh, buoy. valeant, vrx reports monday morning. the pharmaceutical roll-up on the red hot political griddle getting subpoenaed to see if it's jacking up drug prices unreasonably. a difficult run, plunged from $263 to $177 during the scrutiny. the stock doesn't run up idly. the fact it tacked on $8.69 today, given the way this is trading, valeant probably has something up its sleeve to

publicity. after the close, oh, boy, this is another tough one. after the close, we get the results from ibm. now, this stock has desperately been trying to put in a bottom with a yield north of 3%. let me be clear what i'm looking for from warren buffett's position. the cloud, big data and cognitive businesses need to become a huge part of the sales pie is assuages worries about ibm slower growing legatee business. we don't want that to happen just by having the slowing growing business get small. if the lines circulate without a drop-off in older divisions, the bottom in and i will be out here on tuesday pounding the table for you to buy ibm. otherwise, if it's not this quarter, we have to wait. tuesday we are for united technologies, u techs on the trading desk. more like general electric, listed a terrific quarter, or cramer honeywell, failed a bit when reporting today. i loved the new technologies

management team led by the no-nonsense greg hayes but the oldest elevator business is hostage to the downturn in interest spending in china. maeve give it another quarter. it's gone well and has a magnificent aerospace business. i'm a huge fan of verizon, which will report. i love stable dividends and's consistent mild growth. reports next tuesday, stock's 5% yield makes it too attractive to close up. after the break, chipotle. a restaurant in brooklyn, and bar san miguel. closed for a private party tonight. chipotle ramping since last quarter. i think it's profit-taking. my blessing to use a deep in the money call strategy i outline get back to even to bet on chipotle, to invest or trade going into the quarter -- i like those guys. wednesday's going to be very

that is because ba, boeing, reports in the morning. it has to refute head-on the talk of a wide body airplane glut, and an idea delta put in our heads the other day. maybe wanted to buy planes cheaper, boy, it's trying to settle down. it didn't help that spirit air talked down its near-term numbers last night, and its stock got crushed for more than seven smackers today. you didn't "save" on the stock. if you ask me, boeing, keep your battle in the shoulder situation. got to hear more. don't buy the first spike. that's often been wrong. spike up. i always tell you not to pay much attention to strong domestic numbers from general motors because it's international figures that are at the fulcrum of what the stock does. when we hear from gm, is there hope for latin america? holy cow. even brazil trading down late tonight. a big business for them or a

churn in china, like, beamer saw good numbers. otherwise, i'm not enamored of gm. too many moving parts. the last few times steady eddie kimberly-clark reported -- you can get these from -- no. actually gave them to me. anyway, the stock didn't respond as well as i would have liked. it's a fantastic company if you don't own kimberly-clark now, take a look at the chart. goes like this, down and then vavoom, can kinder restore its lackluster when delivering results after the close? the bears chatter is that talk down stimulative growth. always here negative reports. at these prices i like enterprise product partners, and energy transfer, the etp kind more than kinder morgan. kmi comes in a close third. thursday's a miserable day for me.

just miserable. it seems like everybody who hasn't reported decides to do it in that one session. i'm thinking about making a mocktini of five-hour energy drinks all-nighter as the wife goes on a cleanse. i kid you not. a cleanse. what the heck is that? anyway, first we hear from 3m before the open and i fear this will be a very tough quarter, because of their asian exposure. trust 3m, but want it to go lower before we buy more. that said, tremendous faith in the ceo to deliver over the long term as i do honeywell and triumph over head winds. caterpillar, look at this day. will ya? maybe a ten-hour energy drink? now, cat preannounced a miserable quarter. can it get more miserable? of course it can. the stock is awfully cheap with a 4.4% yield. a 5% one might be too cheap to ignore. pounding on the table for this one, you know.

the so-called disappointment over a cholesterol drug. i like eli lilly for the franchises, call me a buyer. will mcdonald's do something big when it reports? i think ceo -- of course, cramer favs steve easterbrook, a longtime turnaround. i don't know if we'll hear about a newfangled engineering thing. after the magnificent run, might pay to wait and see. and after thursday, alphabet, artist formerly known at google along with microsoft, and i like all three. hopefully the new alphabet better than the old google telling a story of disparate investments. amazon taking market share and money from rival, the at least of which, staggering market capital asian loss from walmart and microsoft, getting a positively jiggy feel about this windows 10. microsoft's a buy. finally, friday we hear from three companies faring liability.

first american airlines merged with us airways. the last flight out of philadelphia this weekend. i fear concerns about the merger integration and maybe information technology snafus. second, procter & gamble. a stock that's been, say, not so hot for so long. wonder if the company has something up its sleeve? otherwise it's going nowhere if it keeps delivering sub-par earnings. finally, ibm buyer if the stock is hit ahead of the quarter. jumbo earning, portfolio gets crushed making snap judgments before the conference call. don't take the bait. stop, listen, learn, and then should you -- pull the trigger. dennis in michigan. dennis? >> caller: hi, jim. i have some lulu. lululemon is a leading canadian company featuring yoga clothing, but it seems very volatile. it went down considerably in late september and early october.

>> yes. >> caller: and grew substantially in mid-october and went down again, to 2.9%. what are your thoughts? >> credit suisse recommended all the margin problems that wrecked the stock for so long may be in the past. i think that this stock is one that you buy in the low 50s and then you sell after they report its a yo yo. next week is the busiest of the busy. making any snap judgments will cost you. make sure you stop, listen and learn before you make any moves. oh, man, tonight, even though the rally stole this week, the energy group rebounded to its lows. time to consider buying in? all week long highlights my favorites in space and i have one more for you today. it's juicy. and understanding anatomy of a rally. it might be simpler than you think. plus, yesterday, worldwide symbol back, took a hit after what many thought was a lackluster quarter. a discount? could competition raise a red flag? i've got the exclusive with the

ceo. why don't you stick with -- "mad money"! >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter. have a question, send a tweet. send them to cnbc.com, or give us a call at 1-800-743-cnbc.

madmoney@cnbc.com. even though the rally in oil prices has stalled a bit this week, the fact is that crude and the whole energy sector have rebounded dramatically from their late september lows with the xle, the s&p energy etf up more than 15% since september 29th alone. of course, as i've been saying all week in the special series, the group currently is taking a bit of a breather giving you terrific opportunities to do isn't buying. >> buy, buy, buy! >> given i expect it to move gradually higher over time because so much capacity is being shut down as marginal and stretch producers run out of money to drill. something that oil surface

when it reported last night. i've been highlighting my favorite oil and gas names, however, because this space can be treacherous and lots of companies in real trouble if we get another leg down in oil prices, even though i'm not looking for that, we have to be extremely careful when picking energy equities. oh wen want to own the highest quality companies allowing us to get some sleep at night. hence the series on energy has stocks to live with, like energy transfer partners and enterprise products partner es. two super high yielding natural gas oriented pipeline plays as well as occidental petroleum with a rare beginnings of growth, a strong dividend and good balance sheet. most of the oil sheets don't have good balance sheets. i want to talk about another part of the oil complex i kind of gave up on a long time ago but it's back. the tanker business. in particular, my favorite operator in the industry, yes, nordic american tanker. symbol, nat. i used to call naty dread it was

so bad. as the rest of the energy sector indeed struggled, in fact, merely doubled over the last 12 months. not even counting the companying gigantic yield, 10%. on the surface seems to have a simple business model. own a fleet of 23 oil tankers, 24th coming later in the month, and leased looking to ship or store crude. however, that means the dynamics. tankers are far different from this trade-up oil producer or even offshore drillers that lease their equipment. nothing to do with the price of crude. it anything the tank every companies benefit from cheaper oil prices caused by a supply glut meaning nor transfer from, say, saudi arabia, pumping like crazy. at the same time more demand from speculators who want to use tankers as gigantic storage carriers, because there's nowhere else to put the oil waiting for the price to go

higher. a common hedge fund play. for years the price of crude at very elevated number, say it was a total -- [ dog barking ] >> right. a bow-wow. seemed to go endlessly lower. year after year after year, from 2008 through 2012. the next couple years the stock bounced along the bottom, not doing much of anything. >> ah! >> the reason, like i said, companies like nordic american are totally hostage to the oil tanker market, when there are too many tankers, not enough demand, the day rates that this company leases its ships out absolutely plummet. >> ah! >> there was an extended period of overbuilding of ships that started with oil prices shot in the stratosphere in 2008 and because it take as long time to put a ship together, took years for that excess capacity to work its way through the system. plus didn't help that the explosion of domestic oil production in the u.s. meant our country's been importing a dramatically less, much smaller amount of foreign oil that used

to shipped from places like nigeria and the middle east using north american tankers. after years things turned around. a real turn at nordic american. didn't catch the bottom. wish i it. i think it has more room to run. the upswing, i bet they stay that way for some time. the excess production by the saudis i mentioned. hansen pointed out in letter to shareholders, a low oil surprise good for the tanker industry. one reason the price is down, increased production and supply of crude oil. as it stands demand is strong but high opec production resulted in increased supply of oil. the strong tanker market in the last year or so reflects that reality and thus we've experienced both an increase in demand for vessels and the rates we've been able to charge for our services, end quote. hansen is absolutely right. the cost of renting one ship for one day are at highest levels in years. the spot rate for what's known

as very large crude carriers taking oil from middle east to the far east is -- at over $100,000 a day! we haven't seen that since summer 2000. got as low as $10,000 a day. i almost rented one to plan my wedding on! hey, good dance floor. of course, these tanker day rates can be incredibly vulnerable. companies like nordic america are basically printing money because at long last, not enough tankers to fill for the ships. i bet the situation stays that way. second, as long as prices stay down, in the 40s, which can happen, lots of speculators buying crude oil at low prices and hold on to it in hopes the price will rise in the not too distant future. they need to put their oil somewhere and options for storing gigantic quantities of texas d. the cylinders you sear almost all filled these days. oh, another plus, lower fuel costs which really matter. probably the biggest variable

but why them in particular? starters, nat pays a notorious 9.7% and 38 cents over this week, albeit after four straight quarters in dividend boost, remains elevated to are some time. even if they don't raise for another year, talking a 10% yield. downright spectacular versus treasuries. probably asking yourself, shouldn't we be worried about that dividend cut? isn't that a huge red flag? i'll explain why they did it. nordic american has always been the best run and the most conservative company in, well, in admittedly the wild cowboy tanker space. back in october the company announced buying two ships for $122 million and this time, although it never -- hasn't done this the last time. this time management promised not to dilute shareholders, which killed the stock over time. trimmed the dividend to pay for the ships without hurting the price of stock by issues more stock. something done in the past and

thank you, herb. and allowing the company to raise the dividend want they take delivery of the tankers and put it to work. plus, the balance sheet about a best in a tattered industry. finest fleet in the business, less than 20 year old ships and because of the possibilities we've seen ships over time, of course, that are not as safe. oh, and one last thing. i think this is probably the most important. management is heavily invested in nordic american, and i mean that literally. the founder and ceo is also this company's second largest shareholder. 4 million shares and just bought an additional block of 100,000 shares in august. insiders sell for all kinds of reason but only buy when they're feeling bullish about their company's prospect. during the big swoon in his stock i told you i wasn't a fan, but i believe the bottom is real. i think the rally continues. bottom line, right now tanker space on fire. nordic american best in the fleet.

i like the stock and particularly if it pulls back another 70 cents to trade below $15. you get the magic 10% yield. been a while since i flagged this one. i need you to have these in this ring, ultimately higher, and nordic american is an excellent long-term way to play the energy

stick with cramer. day two of the slowdown thesis played as it always does. >> buy, buy, buy, buy, buy, buy. >> what they can find. we saw fabulous moves in the biotechs and fastest names in technology yesterday. day two, investors buy the staples. the companies that won't miss the numbers even if the economy stutters. the ones with much less risk, even as they also have much less reward called the chicken growth stocks. when you believe a slowdown is coming you buy stocks like pepsico and kimberly-clark, kraft, what a move today, and eli lilly, and your sacrificing upside for steady eddie sleep at night profits. hence the rally we saw all day, even when the market was down. i like to teach this stuff because i want you to understand why stocks behave the way they do. so often we see random, stupid moves even.

take general electric, urging people to own for ages although i've accelerated the push since last week, getting the most out of its company. this morning general electric reported an electric quarter. terrific margin expansion, the clown headline writers -- >> boo! >> immediately put a negative and ridiculously wrong kibosh on the sales growth number and the stock went down in pre-market trading. down big. investors came to their senses races. i'm not talking about this individual stock when i try to explain the current rotation. i'm talking about a season the playbook that works virtually every time because of what the committee-style way that big money is often run in this country. in other words, it works like clockwork thanks to the group think of these money managers we

fed doesn't tighten because it's worried about a weakening economy. employment numbers seem to be peaking. non-residential construction slows down. commodities plummet. next thing you know, walmart -- walmart -- implodes! now, fast money hedge fund managers are able to maneuver quickly. these managers go around, buy. >> buy, buy, buy, buy. >> they reach for the growth stock, the most juice, sales force. amazon, ilk. they can handle the possible downside and jump ship the again. hence the rally on day one after people become convinced there's a slowdown. big time money funds, the mutual guys, the slow money, well, they're not agile p.t. boats like the hedge funds. more like lumbering battle ships. portfolio managers meet, discuss, kick around ideas, mull it over.

meet again, discuss, decide, collectively the country is slowing. which stocks will the mutual funds buy? the consumer package good place, and which ones should we buy? let me see. pepsico. ooh, just reported a terrific quarter. kraft is run by smart guys. buffett involved, eli lilly, cholesterol drug knocked out of the box. what the heck. alzheimer's drug in the pipeline and a diabetes drug with less heart problems than any other treatment and decline, smart guy at the helm, a slowdown. these consumer staple companies have sky high dividends way much better yield than the bond market competition. voila. that's how you get the rally in the staples we saw today. can it really be that simple? notice i didn't say stupid. that's simple. absolutely. why doesn't everyone know think playbook? because who else would bother to

pull back the curtain on the way big money is managed other than me? these are trade secrets. 2340 hedge fund or mutual fund wants the public to another their strategy. it will play into their profits. now you know and you can play the slowdown game. dino in michigan. how are you? >> caller: couldn't be better. how about you? >> pretty good. instructor, investments from last year. what should i do? sell it, keep it? >> trinity is not my cup of tea. a couple of problems involving high-profile headlines that didn't read well for them in construction and transportation. those industries are on the way down. to me i think the stock is, in the wet. it's in the way of you making money. if you have gains, take them, take the loss against it and buy good stocks so you can sleep at night. you can't with trinity.

>> caller:' good evening, sir. >> good evening. >> caller: jim, i've invested in hershey foods, and i think it's time to divest a certain portion of that investment, and i wanted to know if i should sell and wait for the stock to go down to reinvest or main time my holdings. >> hershey is a good company. i'm not for trading around. >> hershey. i own it. today was day two of the slowdown, investors flocked to the staples, the consumer package goods, part of a season playbook i will always open just for you. more "mad money" ahead from air b & b to home and away. can marriott vacations worldwide stand the pressure? i have the exclusive with the ceo of this beaten down stock, and danny meyers, investors, an

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and febreze for 3 big things in one gain fling. it's our best gain ever! all right. what the heck just happened to marriott vacations worldwide? the well-run time share company spun off by marriott international in 2011. putting more money in american consumers you might think time share is doing well.

yet marriott reported upscale time shares missed numbers. stock annihilated losing more than 15% of it's value. today dropped another buck in change. off an 87en cent basis, lower than expected revenues and while marriott's vacations raised full year's guidance, also cut vacation rental sales forecast dramatically. duck tails to the slowdown taking the market by storms the past couple of days yet a lot of questions are here. some weakness had to do with the strong dollar we talk about all the time that took a hatchet to international sales and wall street may have overreacted with the sell-off. plummeted 32% in less than three months. at some point back, i like to call it, a compelling value play, but have we gotten there yet? president an ceo of marriott vacations worldwide. more about the quarter and prospects, welcome to "mad

money." >> thank you, jim. nice to be here. >> so glad you came on, sir, because you have a very well-run company and a company that has been much more, been a lot more time on the 52-week high list than down here. can you explain to people why the stock shouldn't be where it is, because the sell-off seems overdone to me. >> well, to be honest with you jim, we couldn't agree with you more. we were mystified yesterday when we saw what i would characterize as a huge overreaction to a couple of metrics that we report out on a regular basis, in which we're largely driven by two things. number one a shortfall and some of our contract sales volume out of latin america driven largely by the strength of the u.s. dollar and based on portable a timing thing between quarters three and four. and, you know, we reaffirmed our full-year guidance. guidance that said of our 222 to 232 million guidance we guiding

$175 million to $200 million and raised our eps forecasts for the year. so we're scratching our head just as you are about exactly why that would have happened. >> let's scroll down on the strong dollar. we talk about that all the time. it that's what people are concerned about, the rial getting weaker, do a lot of business in mexico. the peso in tatters. do you need to see those two currencies to rebound to please analysts who seemed a little mystified? >> first of all, our latin-american seams are less than 10% of total sales. secondly, we sell in u.s. dollars. so when the mexican peso drops 15 percent in a quarter, brazilian rial 40%, colombia pace drops as well. a short-term impact. people buying a quarter ago a material price difference between what they bought then

and what they're buying now for the same exact product. over time, they'll be will new normal. people will begin to realize, okay. our currency isn't valued as much as it uses to be and adjust thinking accordingly. it's a short-term issue versus a long-term issue but probably going to take another quarter or so for that to shake out. >> fair enough. there are people, i check around, frankly because people are head-smashing, too, because we know your company, as a economy that's done well over the years. some guys saying, listen, ask, is it air b & b? home away? disruptive online systems we haven't thought about? >> yeah. we get that question. not infrequently. air b & b as an example a good proxy for the others. first of all, i think the thing you need to keep in focus -- the simple answer is, no. we don't see it as being a disruptive force for us. air b & b, predominance what they have in their portfolio is products in large metropolitan

there. the profile of their customer and it doesn't match up with who our renters are or who our people that tour our time share products are. a different way to think about it, people that are using air b & b or counterparts are, in fact, sharing accommodations with other people. well, the american resort development association of which we are a member, this is a time share trade association, actually has looked into it, taken the point of view. if people are used to sharing, in fact, as they progress over time, they'll be more likely candidates for our time share product than maybe you would have originally thought. the other thing i think to think about is, that when people stay at our resorts, it's a much more robust portfolio of amenities, service levels, et cetera. one of the reasons there's a big difference. >> at one point mr. gel. cfo, new investment program

believe it will drive tours 2016 and later. and may be one of the reasons you've been aggressive buying back stock now knowing that's in the future? >> clearly, we believe that obviously when we're looking at capital allocation, and we're figuring out where we want to be in the market to buy back our stock, when we look at -- situations such as presented themselves yesterday, we think there's an excellent opportunity for us to be acquisitive versus anything else, but the reality is we have been -- over the last 12 months, we've been moving very aggressively to develop some new channels for tour generation. one of which is called transfer program with marriott international and another an encore program, people that take a tour, don't want to buy today but are prepared to buy something in the future, we give them an opportunity to come back

both of those programs work very well for us. in fact, we've got 20,000 more tours in our pipeline this time than last year and are very for that. >> got to tell you, i mean when i heard you were coming on i was thrilled. i've been watching the stocks ever since the spinoff. it never comes in. suddenly it comes in and nobody wants it. that's the opposite of the way people should be. stephen weiss, president and cfo thank you for coming on the show. we appreciate it. >> not a lot of value in this market. you just heard a company that will do the numbers, did not cut the numbers and are buying back stock aggressively. sounds like a bargain to me. "mad money" back after the break.here's a little healthy advice. eat well, live well, and take of what makes you, you. right down to your skin with aveeno aveeno daily moisturizing lotion with the goodness of active naturals oat and 5 vital nutrients for healthier looking skin in just one day.

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it is time -- time for the "lightning round"! >> sell, sell, sell. >> buy, buy, buy. >> sell, sell. >> ready to sell. and then the "lightning round" is over. are you ready? the "lightning round." start with zach in illinois. zach! >> caller: hey, jim. this is zach from chicago. i bought fire eye at 48 and doubled down when it hit 30. what am i in for the next 30 months? >> i wish the cubs the best of luck. i want that city to have a winner. i think fire eye has come down too much. recommended by a firm, numbers are good there. palo alto is not cheap. fire is relatively. how about phil in new mexico. phil? phil, hit me. phil? >> caller: yes.

what do you got? >> jim, after 48 years in the be a better informed investor. >> thank you. >> caller: if louis rukeyser were alive today he'd be a >> that would be -- he was the -- he was the man. he was the deed. >> caller: he was. by the way, i think you and cnbc should do the theranos test rather than the "wall street journal." we offer them both. what's going on? >> caller: pe of seven and rapid sales and earnings growth in recent years, though slowing, consensus peg is one. debt ratios look okay and average rating outperform. shares down almost 40% in the last year. technicals look weak and the down trend continues. my fundamental worry is that seven companies are increasing the world's fleet by -- 45% over the next two years. >> okay.

which stock is it? >> caller: it's navigator holdings. >> okay. the problem is, there is a big -- trades on the number of boats built. i would not want to own that stock. take another. let's go to -- ah -- rodica in california. >> caller: hello, mr. cramer and thank you for taking my call. >> of course! >> caller: my question is about hcnp. >> mr. walbert on, involved in a pricing issue and we'll find out after he comes back nap, ladies and gentlemen, is the conclusion of the "lightning round"! >> announcer: the "lightning round" is sponsored by td ameritrade. >> so -- >> caller: professor cramer and

the wife. none better. >> the wife is -- the wife insisted, the ribs she made be called the wife's ribs. i don't know. i take issue with that. >> caller: and the best short rib taco in new york. read my yelp review, boo-yah, jim. >> she doesn't watch the show, a tape or nothing so i can say what i want. i would no woo this company out of. stock goes higher. >> sound more constructive on twitter than in some time. >> have you looked at it. >> a new hash tag? cramer cues? >> more of what my daughter wants to do. the kinder, gentler jim. a little emojis, like sunglass faces and stuff. so the opposite of me, to do emojis and i get spray painted before i go to work on the show. i'm -- >> you're getting spray painted? >> got to krylon, sir wynn williams. cramer. should have my own brand.

>> cramer. >> cramer. go to jonathan in massachusetts. jonathan -- >> caller: hi, jim. i'm a patriot fan and a jim cramer fan. >> is this jonathan kraft, the owner of the patriots? >> caller: oh, i wish. >> all right. whatever. jonathan kraft is the son of owner robert kraft and he gave me a, cramer number one patriots jersey. which i will not wear when i go up to that game against eagles . >> caller: nice toasting your eagles to my jets. >> focused on it. all i can think about, other than the show -- and the wife. you know? >> ah! forget about the cowboy walk because of a saggy diaper it's time to dance freely thanks to new pampers cruisers the first and only diaper that helps distribute wetness evenly into three extra absorb channels. so it stays drier and doesn't sag like other diapers

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even though my mission here on "mad money" is to help you try to make money in the stock market, we always need to keep an eye out for up and coming privately held companies with disruptive technologies that have the potential to transform their companies and possibly become the hot stocks of the future, bringing me to olo. a software platform for restaurant chains letting you use your phone to place a take-out order and pay ahead of time so you can skip the line once you arrive at the store. don't we all want to skip into line? basically olo has a solution for big restaurant chains and already has major customers including chipotle, baskin-robbins, five guys burgers and fries and many more. in fact, this company is the fastest growing digital provider, i have to admit, in a crowded industry. plus, just last month, olo rolled out a new offer called dispatch. for large restaurant chains,

delivery. it gives you a list of multiple couriers with a list of prices and delivery times to pick the best option. call it the kayak of food ordering. earlier i got a chance to check in with the founder and ceo of olo. take look. >> one of these concepts i think everybody wants to skip the line's how did you come up with it and how well will olo let me skin the line? >> exactly how i came up with it. i wanted to skip the line at my local coffee shop and thought it would be great to use this device to order ahead, and they can make it while i'm going there and be ready for me. doing it with over 150 restaurant brands. over 12,000 restaurant brands using olo to power their ordering experience letting people skip the line. >> olo, that's not. this is a built-in system? >> exactly right. a sas.

>> it's a cloud-based system for this kind of demand? >> that's right. so it's about enabling restaurants to better serve an on-demand consumer whether that consumer wants to pick it up faster or get it delivered. the new thing we're doing. >> talk about the space itself. we had dominoes pizza on, and he seems to have something similar. howard schultz on. starbucks has something similar. how is this different. >> those are the exceptions not the rule. most restaurant brands don't have a large enough team in-house and don't have the ability to integrate their system into their point of sale technology than goes into the kitchen. dominoes has been doing it over 15 years now and now do over 50% of their sales through digital. in the uk, 70% sales are digital and the rest of the restaurant world is trying to catch up and now that starbucks is doing, everyone wants to do t. have to turn to you because they can't build it themselves. exactly right.

meyers is part of shake shack. he joined your board. wouldn't do that idly. must think you have value added to restaurants? >> absolutely. danny has been a great mentor to me for a long time and i loved reading his book and loved eating at his restaurants, but joined our board about a year ago, and he says about olo, a lot like what open table was doing for fine dining in a limited service segment. open tables market about 40,000 restaurants in the u.s. ours is about a million. a much larger opportunity and about that transaction, in this case is about ordering not about making a reservation. >> talk about dispatch, your latest venture. i worry about this, we've have post-mates on many times. smart guys. grubhub, interviewed them. they have a business like that. what distinguishes ditch patch, uber of this particular element, from those other guys who are so

smart and have a lot of good people working for them? >> sure. to be very clear, we are not in competition with postmates or grubhub or anybody who has a delivery fleet. >> okay. >> instead we're partnering will all of these players to provide a met da delivery fleet to do that at scale nationwide. really what dispatch does, capitalizes on the fact we have an integration into the point of sale and into the kitchen of these restaurants and basically works like kayak for delivery as much as. customer wants an order for delivery. dispatch reaches out to services in realtime, who can do it the fastest and the cheapest? that auction model drives down the cost of delivery and enables restaurants to do it at a larger scale. >> i got it. so it's, you basically have a system that is like uber in the sense that it's an algorithm, so to speak. one last question. you're not a start-up. you've been at it ten years. most time we ask starters when will you become public. i have to ask you why haven't

you become public? >> a market i spotted in 2004 and launched the company in 2005. it's taken a long time for smartphones to reach massive adoption. now that they are and massive as much as like uber that turned the smartphone into a remote control for the world around you, you have restaurants saying this makes a lot of sense, i have to do this, and demand is off the charts. >> the tipping point occurred for olo. >> excellent. ceo of olo. stay with cramer. lie here... looks like we have some sort of sea monster in the water hazard here. i believe that's a "kraken", bruce. it looks like he's going to go with a nine iron. that may not be enough club... well he's definitely going to lose a stroke on this hole. if you're a golf commentator, you whisper. it's what you do. if you want to save fifteen percent or more on car insurance, you switch to geico. it's what you do.

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tune in with me tonight. i'm jim cramer. see you monday! queens. a patrids. audrina patridge (voiceover): tonight on "1st look", we're exploring the king of travel destinations. [music playing] audrina patridge (voiceover): celebrated for his diversity and global cuisine-- male voice: how does it make you feel? i feel like i'm in colombia. [laughter] audrina patridge (voiceover): and a vivid