it's all emotion because you're telling your story. sops -- >> the thing is i like doing thing the way i like to do it. that's the way i've done it my whole life. >> you earned that right.

>> working with him, he's a master at the doing autobiographies. i mean, everybody frommeta ja t james to marvin perry to myself -- just did yours, you know. so there were heated moments. but in the end, i let them know it's a masterpiece. what he did is incredible, and i give him all the credit in the world for it because i couldn't have done it alone. >> he worked on yours and worked with me on my "dr. king" book. but yours is the filthy truth. little bit different. >> i think my fan are going to enjoy it -- fans are going to enjoy it. >> i think your fans will enjoy it. which leads me to gask, when - this is not a critique, just a question. when, where and how did provocation -- because this is a provocative title, "the filthy truth," i would expect nothing less from you. when, where, and how did

provocation become such a central piece to how you express yourself artistically? >> well, you know, i've been asked this in a lot of different ways, why my act is the way it is. when i look at the world, the '50s were nice, the '60s were nice. but as the worldesque%la esquee je escalates, i'm talking about human behavior between men and women. that's what i like to talk about on stage because that's how i make people laugh at themselves. when i take these sexual things and paint these bigger than life cartoonish, comedic pictures. that's what i like to do. and i kill them with it. there's nobody that can do it like that. i've had so many comics going, i want to be controversial like

you. i go, i didn't set out to be controversial. i just set out to be funny. i come from brooklyn, new york, which i'll always thanks for being me. greatest stomping ground in the world to grow up. and i got a good look at the world that way. especially women because growing up in brooklyn, you got a lot of great girls in brooklyn. when i used to date girls, i would never think, you know, i know no means no. i grew up with a good family that taught me this stuff. i would never make a move on a girl quickly. i'd make her my girlfriend. then what would happen is i moved to l.a., and they had a whole different set of rules out there. you know? the girls out here, i felt like the girl. like i'd be like, you want to get something to eat? no, where do you live? w go, oh, okay.u live? then what i would hear come out of their mouths, the most beautiful girls, saying the

filthiest things i'd ever hear, so when i started coming out of the act i started with which is impression and developing my on-stage persona as andrew dice clay, i wouldic that material and just blow it up and make it funny for people. >> there's so much people will learn --ka i'm glad you wrote ts because there's so much about your back story that people don't know that they will now know courtesy of "the truth." where did the nickname "dice" come from? >> that's in the book. >> come on -- >> no, all the years when people would ask me where the name "dice" comes from, i go, "i don't talk about it." it's not that big of a deal, yet it wound up as/ very big deal because of what went on with my career and what's going on with my career. >> let me ask you stuff from the book that you will talk about. >> i'll talk about anything. >> all right, except that.

>> yeah. not that great of a story. >> i think tea party a great story. i digress, we'll leave that. i got more questions. necessa there's a lot to talk about. there's funny stuff, but there's also, dice, a lot of sobering stuff in here. i think every one of us who moves around the country like you do -- you're always on planes, i'm always on planes. you can't do anything sitting in one place. you got a lot -- to travel a lot. there's a sobering story here of one night when you thought you were dead on a plane over iowa -- >> yeah, yeah. >> idaho. >> no, coming out of iowa. i was doing a movie called "brain smash" with er terri hatcher. we had a 13-city tour, a private jet, six-seat jet. there were two shows i'd have to do in that tour in iowa, and

when -- after we did the first show in iowa and we were flying through kansas city in a big storm. 300 feet from the ground, we hit a wind shear. the plane went sideways. everybody on the plane of just freaking -- was just freaking out. it was almost like almost famou famous," deal going down in a private plane. i crawled to the front to tell the pilots, just get us out of here, i don't care about the show. and all i could think about of a year old. that's all i could think about. it's like your whole life flashes. i'm like, i got to get us out of here. there's no way i'm not going home after this. it was bad. it was very bad. when they finally came around another way and did the show that night. i remember i had an opening act,

eric edwards, a8" young kid, teaches acting. he was crying in the bathroom. and -- i was. i have to be the strength of the group, and i was saying, but we made it here. let's go out and make these -- it was like 10,000 people, let's make them laugh. >> how did that experience -- i've had a similar experience where i was on stage hours later. i actually at one point lost it on stage. and by losing it, i couldn't control -- i was trying to hold those tears down, and they came up. it turned out to be one of the great speeches of my life because people got a chance to see you in that moment where your humanity comes through. >> my guys got to see it, but the audience didn't. i was so thrilled to be alive, i just wanted to go out and destroy that audience. >> i'm going ask you, that's the way it impacted me. how did it impact you? was the performance even better that night? >> yeah. my whole thing has always been to -- to actually just thrill

people. that's the kind of comic i am. i walk out going, i never saw anything like this. me. it was even more that night because it was like a celebration of life to me. the awed youyents didn't know what happened, and i didn't want them to know what happened. i just wanted them to have the time to come and see me -- the time of their lives coming to see me. what wound up happening, i called my father at the time. you know, i told him, just cancel the next show in iowa. i don't want to go back to iowa. i just got a bad feeling about it. within two days, he's calling, he has my buddy hop -- hotj tu johnny -- >> hot tub john? >> right. he said, finish the tour. i got angry at my agent. they didn't understand the severity of what we went

through. i canceled the rest of the tour and went back to portland where they were doing the movie. >> was there a price that you paid for that? >> yeah, $250,000. >> i meant -- >> no, that was the price. we had to pay the promoters back that put up advertising, and i told my father, i don't care. i go, if you were on the plane, you would have understood what happened. you nearly lost your son. you know. and the same thing was said to my wife at the time. that relationship was rocky. >> is there anything you're i ask only because you that night had a scare in that plane. is there anything that in life frightens you? >> that's an interesting question. >> you seem like a guy that nothing -- >> well,7 i don't fear like physical thing. you know, like with other men, that kind of stuff.

i've gotten my butt kicked a few times in my life. i know what it is to be hit. those kind of thing don't really scare me. >> ups and downs of your career? >> you know, when you pray at night, what do you pray for? to help your and your family. you know, that's what it's about to me. so i'm very protective of my family. >> yeah. the ups and down in your career don't scare you because you -- >> no, that i don't care about really. career -- like when -- when i went through the breakup with my wife, all i really cared about was raising my boys. had nothing to do -- what good is it to have 100 hit movies but your kids are idiots? you know what i mean? there was nobody there to -- if they want to show something they drew in school or there to pick them up if they fall, that's the most important stuff. you know, just to be there for them, to teach them, to raise them, to listen to them. that -- that's what i care but i would always tell my kids, you know -- they weren't even

kids anymore. they were in their early teens. they would see me at the lowest lows because nothing of going on in the career. you know, i'd go out, i could make a living, but it was hard. you know, i used to tell them that i like teaching by example. i would say wait until i turn it on again. as i got older, i started getting the feeling to turn it on again because the one thing i feel great about today is working with guys like woody allen and martinkp scorsese, th top of the top, the top great actors, cate blanchett, you know, people like that, you know, is that you could -- you know, that's what i needed to do for myself once i brought them up. to prove that from years ago it wasn't just a fluke. and it's interesting because before my father passed away,

one of our conversations was, he goes, you're going to climb up there again, and they're never going to be able to knock you down again. i would be like, how do you know? he goes, because you always had the talent. it's always been there, it was just overshadowed by all that negative press and, you know, what you -- he goes, you wanted to become the elvis of standup comedy. he goes, and you did it. he goes, what happened to elvis when he first took off? everybody was against him until ed sullivan said this is a great guy. he goerks you always had the talent. he office until i started "the entourage." >> you said to your boys, "wait until i turn it back on again. wait until inr turn it back up again." you said that with confidence that you knew you could dial it back up. >> well, i always knew my talent. see, that was the thing other comedians couldn't take when i was starting out. even at 2:00 in the morning if

there were nine people on the crowd, i come off stage -- comic always look to knock each other down. say a comic walk over and goes, "tough set, you had, dice?" i go, "tough set." those same people will pay thousands to sit in the front row of the garden. i knew what i was meant to do. i had this conversation with my son, dylan, the other night about knowing inside what you're meant to do. like if you find your talents, you know, it's what you do with it. you know, like people talk about god-given talent. i feel my sonszw have god-given talents, and they're proving it. but it's what you do with it. god isn't there to go, okay, now you've got to stop playing these clubs. once you find your talent, what you do with it is up to you. i always believed in myself. the one thing that is absolutely true about who i am is my confidence and belief in my abilities. >> did you believe that -- did

you believe or know or hope that the business would let you back in? >> i didn't think about it in that way. i just went for it. especially once i got "entourage." doug allen who writes the forward in this book, he know it as well as i did. he was a fan when he was a smki and he writes about it. he says said, "i'm putting you on the last season of "january tr entourage," and wait until you see what happens." he knew. i give him all the credit in the world because, you know, what was unbelievable is that the first movie i get after "entourage" is woody allen. you know, that blew my mind. >> how much more dialup do you have left? i'm hearing rumor again about madison square garden again. >> well, what is coming up is the 25th anniversary of when i

did madison square garden. and we've been talking about this, me and my crew you and agent. i'm excited about my acting career. i have a show in the works at fox 21. i'm doing the show for martin scorsese, his new hbo project. but i think i owe to myself and all these people that have been so behindv7hiñycfcrñiçsc?z just to show my sons at a time

when i wasn't doing it what it would feel like because i knew it would go in. there were only six in ten. now -- they were only 6 and 10. now they're 20 and 24. we were talking that this is an event that in pop culture will never be forgotten. and i like to be that guy and influence all these other generations of comics that are coming up now. somebody's got to do it, i'm the one who's got to do it. >> does that many's going to happen? >> you know what, i can't tell you for sure. i'm not going to say for sure. do i want to do it? i got to train my butt off because you've got to physically be ready to face a crowd of 18,000. if i'm going give them that show, i want it bigger and stronger and better than i've ever been. >> let me throw some themes at you. you can throw anywhere you want to take it. theme that are covered in this book. in no particular oord -- women. there's a lot of women in this

tech. >> yes, there are. you know, i try to give the fans a look at what i was when i was younger which is an animal. what i was in my 30s, which of an animal. what i am now which is still an animal. you met my wife, you know. i always just loved women. more important than loving women, more important than sexual stuff is i always believed in romance. you know, that's why i got married three times. that's why i believe in it. you know, with my -- my last wife -- you know, my children's mom, you know, that went on for 16 years because i always believed you could fix whatever problems. then you hurt a certain level, and if it's not working comes a time you got to part. >> gambling. a lot of gambling. >> lot of gambling. and you know what, i've had a

lot of fun with that, i'm not into it now. i used it during the recession. i didn't gamble for ten years. you know, i was being threatened with foreclosure, all that stuff. i had like 30 grand, went to vegas and won $1.150 million with that money. i got in a cycle for a few years. you never get to really keep the money. if you're going buy a car, buy it the day you win. which i did. i bought four cars. i paid off a lot of bills and then lost 80% of it back. that's what it is. i don't look at gambling as an accomplishment. i looked at it to help me, and it did. i don't suggest to anybody watching the show because you're going to wind up losing. that's how the game goes, you know. when you win a lot of money at a table, that's great, but there's

no accomplishment there. when you stand on stage at a place like madison square garden and you got 20,000, 18,000 people going nuts from the talent that was god given, that's an accomplishment. when you film something for martin scorsese and you see it on tv and go look at this, that's accomplishment, that's lasting. so i got sicked in again. it went in a cycle for a while. i re -- you'll read about the gamb gambli gambling. >> the business, agents, managers, studios. the business. >> you know what? i love it. no matter what i've been through in show business, and i've been through a lot, i wouldn't -- i wouldn't change what i do for anything in the world. you know, and i think spike lee said it best when he goes, to be able -- this isn't an exact quote. he said, to do what you love, to get out of bed and do what you

love every day is an amazing thing. so, i preach that. that's what i see to people. if that's something you love to do, it's worth fighting for. anything i ever went through with agents, managers, it's all part of the business. you know, it's like the godfather. this is the business we chose. you know, only when we're not shooting each other, just badmouthing. everybody in the business, you work with somebody, they're the greatest. the day you don't work with them, i hate that guy. it's a funny business. >> the acting, i sense from the text and from this conversation and from the prior conversation that you want to do a lot the more -- >> i love acting. that was always the aim. the aim of not comedy. i -- the aim was not comedy. i just used the comedy stiej develop my acting chops. you know, rather than being in acting school, a traditional acting school and do a scene

once a week, i was able to get on a stage every night. i didn't know the comic i was when i started. that all developed. i started going, you know, you really are funny. you know, what's your point of view? i started going on stage and thinking about the life i was leading and -- you know, i'm talking about when i was 21, 22, 23. and seeing the experiences i was living in hollywood will. -- in hollywood. i just start talking about it on stage. >> you've been at this for 35 years now. how have your values or what you value changed over that 35 years of doing this? >> the values are the same because i was taught well, but the reasons become different. see, we're in such a narcissistic business. when i see actresses, actors, it's all about me. you know, see, i never did it for all about me.

of course i wanted to accomplish personally, but i loved my family so much when i was growing up, my parents, my sister, i wanted to give them everything they dreamed of. my mother used to sit around saving a few years dollars from my father, you know, to get that garden apartment condo in florida. and i used to say, "ma, don't save it, spend it. don't worry, i'll take care of it." "how are you going take care of it?" "the face, i'm a star, ma." they wound up getting everything they dreamed of. now it's about my sons. they give me the reason. you can either fold, or you can show them what it take to make it in this world. just watching them and seeing them grow into what they want to do is -- is the biggest pleasure in my life. >> the dice man is back. if you want to know what and how dice became the name, you got to buy the book. but the book is out now. it's called "the filthy truth:

andrew dice clay with david rich." i'm glad you got this done. i'm glad you came back because you promised you would to talk about it. i look forward to you continuing to dial it up. >> thank you very much. >> good to have you back. good to see you, my friend. that's our show for tonight. thanks for watching. and as always, keep the faith. ♪ >> for more information on today's show, visit tavis smiley at pbs.org. hi, i'm tavis smiley. joining me next time for a conversation with felicity jones. that's next time, see you then.

made possible by viewers like you. thank you.

good evening from los angeles, i'm tavis smiley. first a conversation tonight with matt bai. and the former chief political corespondent for "the new york times" magazine, about his new text, all the truth is out. the week politics went tabloid. it takes a close look at gary hart's 1978 campaign for the presidency. a campaign that was of course derailed when reports of marital infidelity became front page news. and ushered in the era of goch-ya journalism. then we'll turn to a conversation with singer and song writer kandace springs. she has captured the attention of music heavy weights like prince. she was signed to blue note labels. she will close with a song she co-wrote "forbidden truth." that's coming up right now. we're glad you joined us.

♪ >> announcer: and by contributions to your pbs station from viewers like you. thank you. sneak. ♪ back in 1987 former senator gary hart seemed a shoe-in for

the presidential nomination until rumors of infidelity were on the newspapers. the press frenzy derailed hart's political aspirations and ushered in a new era of goch-ya journalism. matt bai has written a poem about this "titled" all the truth is out. the week politics went tabloid. he is the national political columnist for yahoo news. the first thing i thought when i saw this book come across my desk, with all due respect to gary hart, what would have happened had they asked this very same questions of fdr, jfk, i could do this all night. >> yeah. theodore white, the most experienced presidential politics in the 20th century said he knew of three candidates that didn't have adulteries on

the road. you know, as you say, look, if you went back -- we can go back and ask -- look at franklin roosevelt and john kennedy and johnson and decide they're moshlly deficient character and shouldn't be allowed to serve bhach will you do about getting through the great depression and world war ii and the cuban missile crisis and the great society. we have to bring some context to these things. not all lies are the same. this was a moment where as an industry and as a country, we began to lose context around this because we started treating politicians more like celebrities. >> paul taylor of the washington post asked gary hart that fateful question, was that question out of bounds? >> have you ever committed adultery. it felt to a lot of journalists that it were out of bounds. now it was common place. the first thing that happens before that famous news conference, tough hillary clinton of his day, he is 20 points ahead of other democrats, pinned up against a brick wall

behind his town nous a white hoodie late at night while reporters from the miami harold surround him and say, senator who is that woman in your house and have you had sex with that woman? what i found going back to this story is that everything we remembered about it turns out to be wrong. the photo didn't drive him out. it came three weeks after. the follow me around challenge he issued to the press wasn't actually public. no one knew about it when he was put under surveillance by "the miami herald." there's a lot that we misrepresented. what it's done is obscure a shift in the culture. >> for those who have been interested in justifying it say it's not about the question, it's about the lie. you can't separate the two. but how do you respond to those who say, well, he lied. he tried to cover something up and that's what drove him out, not the adultery, so to speak. >> well, it is interesting to know when he's asked that question, have you ever committed adultery, he says i don't think that's a fair question.

he doesn't say no. a fair person can look at it and conclude he lied about in general having affairs. he was twice separated from his wife. he dated a lot. he did not think that this was anybody's business or an issue. this is a question you get, one of the reporters involved in this has since written about the book and he says, he faults me for saying there's such a thing as an inconsequential lie, i don't think all lies have consequence. i think honest people are dishonest at times. moral people can do immoral things. all i'm really saying is that character for most of the life of the nation encompass something much broader. have you taken money from donors to take certain votes. have you ducked tough decisions. have you told people the truth about hard decisions. you have to judge the character of a person in the totality of who they are. in the public record, nobody had any evidence of gary hart being a liar then or now. >> does that mean then that we

should be comfortable as american citizens with some level of inconsequential lie on the part of our elected officials? >> we have to be compassionate. >> we want the politician, the president the executive who has this john sewn yan persuasive pow who are can forge consensus and drive the agenda. we just want that forcefulness to get turned off the minute he goes home. right? we want that personality completely bottled up in the political not in the personal. it doesn't work that way as bill clinton showed us, right? people with large ideas and visions often have flawed personalities in different ways. so i think -- you know, i think you can't judge someone -- bob carrey, the former senator said to me, we're not the worst things we've ever done in our lives. there's a tendency to think that we are. we have created a process where you are defined by the worst moment of your public or private life. i don't think it served the country well in terms of the

kind of leaders we bring in or keep in the process. >> what's the price that we have paid as a society for all the weeks since this week when politics went tabloid? would take one,hink -- you i i would do one take and it would be completely different from the next because you know, words allowed that. the melody sort of was the melody. we had the structure of what that was but within side that we danced like crazy. >> we were close creatively and collaborated and it was always a could latch raise. >> maggie was here, god i love her. >> me too. >> she's great in that fill. she's on broadway. >> she is extraordinary in that too. >> is it -- >> she's doing the real thing on broadway am but she is amazing in the honorable woman too, i loved the film. >> she-- she is really, i mean-- i told her this the other night when i saw her in her show. i any she's really mastered something. i mean i don't think it's possible to master totally

the craft of acting but my sister has really mastered something in her work that is so moving to me to watch. not only as her brother but also as a fellow artist, and a fellow actor. to watch her up on stage, she's so agile, her mind is so extraordinary. it's just, it's testament to the minds when you see an actor up there. you can see how they work, in a way that you can't normally in movies because obviously someone else's hands is changing things but up on that stage is a purity. and she has really mastered something. it's amazing to watch her. she's extraordinary. my older sister, i feel that way about. >> well said. >> back in a moment, stay with us. deana varshavskaya is here, founder and c.e.o. of wanelo it is changing how we shop, the on-line social media app connects millions of consumers with some of the biggest brands as well as the tinniest of independent boutiques, 20 million

products from 350 million stores are individual make to her company's 11 million active users. i'm pleased to have her here at this table for the first time. welcome. >> thank you so much. >> rose: let me talk about you. and before we talk about the company. born in. >> siberia. >> rose: in siberia. your father was a journalist. >> correct. >> rose: and your parents divorced. >> also correct. >> and you came to america. >> yes. >> rose: with your father an his family. >> correct. >> rose: settled in new jersey first. >> yes, for a short amount of time, just a couple of years. >> and then. >> moved to upstate new york for college, cornell. studied everything under the sun looking for my passion. i knew from an early age that i had no interested interest in having a regular 9 to 5. >> but any entrepreneurial, you know, experience, any reason to know that what you would like to do is build a business? >> not yet, no. >> it took after until after i left college to actually discover that the real world has problems, which i was

really interested in finding. >> in terms of finding the m -- >> so entrepreneurs are just optimizers. we just walk around kind of scanning the environment for what is the thing that needs to be improved. and so as soon as i found that first thing and i said i know how to do this better. >> that was the passion. >> i canned whether a better mousetrap. >> yeah. >> but you left cornell, a very good university, only two courses short of graduation, some people would say why couldn't you just go ahead and finish and graduate and take those two courses. were you so anxious to do something or was there something else? >> i think it has to do-- it is an interesting question, for sure. i think what happened is that i actually was disagrees with the way traditional education was handling you know me as a person. and i felt that i wanted to sink my teeth into something and academia just wasn't it.

>> and how long did it take you to find your present wanelo? >> it took several years, probably five or so. >> but you were entrepreneurial in terms of looking at yen line things that you might do. >> yes, yes. so after i left cornell, i had actually gotten exposed to what the start-up world is about, right. so i started noticing that there was oldest story tell being start-up founders and start-ups just building huge things. and frankly that just sounded really fun. so i started taking on this notion that you know what, i think that seems like something i would want to do. i would want to build a company and run it. >> so wanelo stands for who needs love, wants need love. >> and how did you come up with that. >> so it came from a personal frustration first, so just going to the malls and i've always had unique tastes and i really care about my style. and the things that i put in my house. and so i would go shopping and looking for the special unique pair of shoes and traditional malls were just

really frustrating. limited choice, kind of predictable. so i started thinking, you know, where are all the independent stores that are out there, the designers out there, how do i find out about them. and so that was piece one, and the second piece was actually just thinking about the future of shopping and discovery of products and stores, you know. so i mean so basically social networking is something that is just taken over, right. if we kind of go back to the beginning of our thesis, humans have always been social. >> right. >> but it is only recently that it has become possible to actually create massive networks, global networks. >> of humans, right. >> so. >> you can unite people with shared passion, shared curiosity. >> in ways that were completely impossible before so that's why we have platforms like twitter and pinterest and instagram. >> as you put yourself right there alongside those very successful platforms. >> yes.

>> right. >> it just speaks to them i was going to say, your company is evaluating hundreds of millions, is it that-- how much is it? reasons is it hard to tell. >> the last official valuation was over a hundred million. >> that is what i thought. >> and dow that in terms of what the people who invest in you, you know what they pay for percentage of the business, i assume. >> correct. >> so and therefore you put yourself in a category with facebook and twitter and an interest in others. do you worry that they become competition for you? because they have a family that might be in search of the same thing? or do you have as warren buffett says you must have, a meet around your own business so that you are protected? >> you must have a meet. so the reason i don't worry about these particular social platforms is that people don't actually go to twitter, pinterest, instagram, facebook to shop, that's number one.

>> but why wouldn't they, know. i know you say that they go to twitter for news. they go to, you know, others for different kinds can of things, they go to -- >> i think it's just how the human mind works. we like to have a single category and we like to have sort of, you know, a business or a thing that owns that category, right. so i mean you don't go to amazon to read news, why? because amazon owns commodity shopping for you. quick, convenient shopping. so you don't go to twitter to shop. and -- >> but in fact, what is happening, and i'm asking this. >> yes, please. >> they're all getting in each other's business. amazon and google, apple, they're all competing with each other. >> because they are competing for attention. >> yeah, exactly. but why wouldn't they decide we can do what she does. and you have a millions of users. but why wouldn't they say we can do this with her. we can compete and why not?

>> they do, in fact, work on commerce. and in media we have a lot of conversation about facebook commerce and twitter commerce, pinterest commerce. but the truth of the matter, so your inintent is number one. number two is something people underestimate is that shopping actually has a really unique set of problems that need to be solved in order for it to work. and i think it's not an accident that you look at these social networks. we have a leading social network for almost every important human need. and shopping kind of continues to be the one lagging. i think the reason why that is the case is that it is just how hard those problems are. when are you dealing with an image, versus a product, the product is a lot more complex as an entity. because it has availability it has price, sizes, colors, available with it. so on wanelo we have to know whether the product is even

still available so that we can show it to you. so that problem is really, really intelligent. >> profile a person would comes to wanelo? >> u.s., female, college age. >> what do they come with, a question? go they come with a picture. >> so they typically come to see what is greatest and latest. they come to be inspired, to find what is trending. they come to see the latest, greatest products. and it's really fun for them, right so there's a utility component to them where they like finding things that are, you know, to buy. but it's also just very entertaining for them. they love it. >> and you direct them to the site. >> we do. >> of whoever makes that item. >> correct. >> and whoever has that site, if they sell, they pay you a percentage of the cost of the item? >> that's correct. >> sounds like a business to me. >> yes. we are the only social network where all of our content is 100%

purchaseable. >> good point. >> i quite like that and what that means for us is our business model can be 100% aligned with what our users need, right. we don't need to interrupt the users with advertising, for example. >> rose: from 2013 to 2014 you went from 1 million users to 10 million users. is that a growth rate that you can continue? can you grow it that fast from 2014 to 2015, 2015, to 2016, because growth becomes exponential, like a stone rolling down the mountain. >> growth is something you have to you know, master as a discipline it is a challenging question. >> how do you master? >> i think for us it's about understanding what is the utility around what we are building. an as i mentioned earlier, i think we're solving incredibly challenging questions. and so for instance, we've done a lot of research with

women in their 30s. and we know that women in their 30s as compared to younger women, like women in their 20s have a lot less patience. they're a lot more experienced as shoppers. they have a lot more preferences. you know, they know which brands they like already. and so a lot of what we do internally is we spend time thinking, you know, what does that mean. how do we-- develop the platform for them. >> you might think that they would have, for example, they might say well, why do i-- why would i go to wanelo who is going to direct me to ralph lauryn. why don't i go directly to ralph lauryn. >> that's correct. assuming that you already know ralph lauryn and that is a brand you like. >> and so one of the things that is different about wanelo is that you will be exposed to lots of independent brands, lots of low-end, high-end brands that you just would have never found on your own. so yes, it works for, i this, you know, five brands i like

to go to. but it will expose you to thinks that you would have never found otherwise. and of course the other benefit is that it brings all of the brands together for you in a single place. >> is there any risk for you in this. >> risk? >> yeah. in other words, they don't like a product, it's not your fault, it's the fault of the company that sold it to they you just got a transactional fee for connecting two people, a buyer and a seller. >> we take on some responsibility for connecting for sure. and there's choices for us to be made in terms of how centralized, you know, of a platform we want, how much responsibility do we take. and i think that's something we will have to learn a lot about, as we continue. but yeah, absolutely. we have people e-mailing us all the time. they don't even necessarily know that they placed a purchase with a brand. they think that they have already purchased on wanelo. >> is that right? >> yes. >> so they just, wanelo and then-- it send the credit card in. >> one of the reasons why

this happens is that this, a lot of our usage is -- >> so the majority of our usage is mobile. and on mobile if you try the experience, will you see, it is very fragmented experience of going from the product page that you find the products you like. going to the retailer. it's frequently hard to say t to tell on your phone, whether you are on wanelo or store page. so it is understandable that people mix it up. >> rose: what percentage of people will use mobile to shop with you? >> for us between 85 and the 0%. >> rose: that is-- facebook shows that people can advertise&y >> mob sill absolutely transform difficult. and it's interesting, for shopping, there's certainly a lot more to prove. so currently the smart phone is a really common starting place for your research. >> rose: right. >> and so the stats are that 55% of all shopping research actually starts on the phone. but then only 7% get completed as a purchase.

>> rose: i get that. but my question is, most people have a laptop of some kind, don't they? >> yes. >> rose: but they don't even use that. they go for mobile. is mobile easier, what does mobile have that your laptop doesn't have or your ipad doesn't have? >> it's always with you. >> rose: so that's the convenience of being with you, so you can shop wrefer you are. >> right t means for millennials, they wake up with the phone. it's the first thing they do. i'm lying on pie pillow and i look at my phone. it is the first thing that happens. there you go. >> rose: you do? >> of course, of course. that's where all the excitement is. >> rose: but are you looking for different things. i'm looking at things what happened overnight that is the reason i first look at. what are you looking for. >> i look at my e-mail. i look at my e-mail, of course to see what happened in my e-mail. and then i go to social networks, i go to news. >> rose: you went looking for venture capital. and the first 40 people vc

that you saw said you are a very nice person but no thank you, correct. >> that is almost correct. they actually try to avoid saying no. it's not in their interest to outright reject you. but yes, i got 40-- . >> rose: what do they say? timing is not right or we will get to it. >> send us more information, but i got 40 rejections. >> rose: and then finally why, a why did it take so long. and b finally the person or the company that broke through, were they any different in your presentation? did they respond differently? what was that, made that experience successful? >> so the reason it was so challenging is that i didn't fit the pattern. i'm not your typical silicon valley, you know. >> rose: you didn't come out of business school. >> do it-- i also actually didn't have i also didn't have a technical team at the time. so there were legitimate reasons for why it was challenging for me to raise. >> rose: but you knew what you wanted to do, but you didn't know how to do it.

>> at the time when i started raising funding, i had already built an early prototype, if you will, of the web site. >> rose: you paid somebody to build it for you. >> correct. and then we actually had an early community that was organically growing. and that's what ultimately helped the investors start closing my funding. >> rose: a very smart ven tall-- venture capitalist said to me, he said that one of the reasons, one of the things that he does early on is to try to find out if they have the technology underneath the idea. and those that don't have the technology underneath the idea, the engineering, he generally doesn't support. the idea is good, you know, but unless there is a really high-end technology, it will not be successful, true? >> i think that that is changing.

because true technical ris something actually a little bit less of a common thing these days. unless are you in hardware or something that really deals with science and technology. >> right. >> in consumer businesses, your biggest ris something actually building a product that somebody wants. >> that's it. >> that is very hard, that is really hard. >> but that. >> and want over a period of time too. >> consistently, right, that's right. >> they want to come back and come back and come back. >> so that is the biggest risk it was finding something that is valuable and has that utility. >> do you love this? >> i futurely do. i think it's completely intense and crazy and insane. >> but if i weren't doing what i'm doing, i probably would be really bored so it's my only option. >> would you imagine what you would be doing if you weren't doing this. >> probably something equally crazy. >> thank you for coming. >> thank you. >> thank you for joining us, see you next time.

>> for more about this program and earlier episodes, visit us on-line at pbs.org and charlie rose.com. captioning sponsored by rose communications captioned by media access group at wgbh access.wgbh.org

>> funding for charl yee rose has been provided by the connect cole company, supporting this program since 2002. american express, additional funding provided by. ago by bloomberg, a provider of multimedia news and information services world wide.

>> what if i told you that you could change your life in just 10 days? the 10-day detox is the fast track plan that will help you not only shed pounds, but put an end to chronic health problems. i want to teach you how to remove all that cleverly concocted junk that's sabotaging your metabolism and brain chemistry. i want to help you lose weight and i want to help you get healthy once and for all. just give me 10 days and your life will never be the same. [cheers and applause] >> dr. mark hyman is a family physician, best-selling author and internationally recognized leader in functional medicine.