is that in terms of the private mortgage market, that lenders are requiring down payments of 20, 30, and in some cases 40%. and so the cost of that financing is prohibitive. my point is simply it's better to have the private market in the housing market in terms of finance, but it's not likely to be a significant influence. and it will be much more costly. and so for the next few years, for the next two, three, four, five years, let's examine possibilities in the out years, but let's maintain government influence, because the financing is much, much cheaper. the difference is 4% in terms of agency financing, perhaps 7% in terms of private mortgage finance. >> so you recently cut your holdings of government treasuries in your very successful total return fund from 54% down to 36%. why did you do that? what are your expectations for bonds and interest rates? >> well, interest rates are low. not likely to go much higher

simply because of the slow-growth economy and the fact that inflation is low. core inflation as announced this past week was zero percent, and it's been zero percent for three of the last five months. that to me suggests that a ten-year treasury at 2 3/4 is a relatively decent value. when we cut treasuries down in percentage terms over the past month or two, basically it was to buy, yes, those fannie mae and freddie mac mortgages at 4 and 4 1/2%, and to buy corporate bonds in the same yield category. so simply a move to increase yield with a modicum of safety involved. >> so bill, what would be your advice to investors right now? for that person out there that is looking at this new normal, as you explained it, what does it mean for them, for the average person out there that the east is rising and it seems that the west is declining? >> well, it means that the returns are going to be lower. if they're looking for 10% pace of returns to pay for college, or to pay for retirement,

basically that's not in the cards. so an investor should expect 4 to 5%. it doesn't have to be in bonds. kit be in stocks there are decent alternatives in a slow-growth environment in the stock market that incorporate global types of companies. for instance, johnson & johnson yields 3 1/2%. that's an attractive high quality stock. merck yields 4%. that's an attractive stock. you know, selected utilities such as southern company and duke energy, those are all equities that can yield 4 to 5% in a relatively safe type of environment going forward. >> bill, thank you so much for your insights. we so appreciate your time today. >> you're welcome. >> we will see you soon. bill gross from pimco. well, new banking rules across the world, the strength of the american consumer, and remembering the fall of lehman from the front lines. those are the hot topics ceos and washington insiders were talking to me about this week. here they are in their own words. >> a momentary sense of fear.

usually when you're dealing with stuff that is coming at you, i didn't have time to be afraid. that was when i realized there was no solution. >> the consumer is hanging there. they're spending. the unemployment numbers are stable. that's not a good thing because we got to bring them down. and a lot of discussion in america ought to be how to get people back to work. but you think of the broader context, the numbers are increasing which consumers are doing fine. >> about the rules, what we need was certainty, and we're finally getting some certainty. the new capital requirements of liquidity requirements have not been anticipated. and we're comfortable with that. what we and the markets, shareholders are looking for is will make stronger banks as we move forward. up next on the "wall street journal report," tony blair reflects on private struggle and politics. >> people often forget i won an

election after. >> i sit down with an interview with the former prime minister. and he is back. gordon gekko and his famous creator, oliver stone, return to the streets and the screen. as we take a break, take a look at how the stock market ended the week. [ male announcer ] the turn changes everything. ♪ the turn will make you think. ♪ make you re-examine your approach. change your line. innovate.

and create one of the world's fastest-reacting suspensions, reading the road 1,000 times per second. it's the turn that leads you somewhere new. introducing the new 2011 cts-v coupe. from cadillac. the new standard of the world. and word is people really love got our claims service.ffice gecko: 'specially the auto repair xpress. repairs are fast and they're guaranteed for as long as you own your car. boss: hey, that's great! is this your phone?

gecko: yeah, 'course. boss: but...where do you put...i mean how do you...carry... waitress: here you go. boss: thanks! gecko: no, no i got it, sir. anncr: geico. 15 minutes could save you 15% or more on car insurance. tony blair led the uk for more than a decade and is now leading the international effort to understand the middle east's economy and society. blair's memoir a journey about his political career is in bookstores now. i spoke with him about his most difficult decisions in office. >> i think the most difficult war and peace decisions, if you like, so iraq obviously, afghanistan to an extent, sierra leone, probably the northern ireland peace protests also had really, really difficult points of decision making, because

those are the ones where the sense of responsibilities is so acute and where you actually know people's lives literally will be affected by your decision. >> do you have a difference in terms of how you feel today having been able to take a step back? >> i think yes in a way. in the sense that particularly now i've spent a lot of time out in the middle east as the quartet representative for the middle east peace process. so my take on what is happening with this extremism within the world i think is slightly different, probably a little deeper than it was back then, which is not to say i think i would have made different decisions. but i think particularly when september 11th happened, you know, there was a tendency at that time to think this is a small group of extremists. we deal with them, we get rid of the regime that harbored them, life will be better. where as actually now i see this is a far deeper, with the roots right, right down into parts of society. and i think it's probably a far

longer and bigger struggle. >> are you surprised at sort of the extremism in politics today? there is sort of an us versus them type attitude when you have the promotion, the book promotion in ireland. you had some disruption of your time there. you canceled a similar event in london. were you surprised by that? what does this tell us about politics today? >> the people that mount these protests, that throw things and shout things and everything, in my experience, they're not representative of the broad majority, who even if they disagree with express that disagreement reasonably. the second thing, though, is something i call the tyranny of the protest. which means today in the world in which we live in politics, if you particularly with 24-hour a day, seven-day a week media, if you come out and do something extreme. suppose even a public meeting that a politician is holding, they've got a thousand people in the audience and five of them stand up and shout and throw things, i can guarantee the five

will take the publicity. >> wars create upset, uncertainty and are very tough. >> that is absolutely natural that people feel very strongly. but even with those things, my experience, even with the decision like iraq, which is very, very controversial and difficult, people often forget i won an election after iraq. and that was because in the end, although the strong disagreement, nonetheless people also understood it was a difficult decision. >> how important was your relationship with washington during that time, and over time in general? >> crucial. i mean it's always right that the british prime minister gets on with the american president and forms a strong relationship. and in the world that is being created today, where, you know, you've got power shifting east, china, the population of 20 times that of the uk. india roughly the same. and then you've got country likes brazil and indonesia and so on, right. in the world that is developing, a country like mine, and even in

a way a country like yours, you need these alliances in order to be able to exercise power and influence and get weight for your views. when i say to people of the uk, the population of china will grow next year by roughly the entire population of the uk, wow. when you say to them india will produce more civil engineers next year than the whole of europe put together. when you say we got a debate in uk whether to build another runway at heathrow. china is going to build 7-0 new international airports in the next 10, 15 years. what we've got to understand is the scale of this. you know, what will go on in china is an industrialization that is about four times the size of that of the u.s. and about five times the speed. now that's what is going to go on. and for all of us, we were brought up with european or western governance, really.

for the last not just 100 years, the last several centuries. history was written through our eyes. history is no longer going to be written through our eyes. it's going to be a shared future in which every bit as much tension will focus on the east as the west. >> prime minister blair has pledged all the proceeds of his memoir sales to a charity for wounded soldiers. up next on "the wall street journal report," a walk on wall street with oliver stone. the director returns to the neighborhood with his sequel to the iconic 1980s film. what will the industry make of its star return now? its star return now? >> a

words alone aren't enough. our job is to listen and find ways to help workers who lost their jobs to the spill. i'm iris cross. we'll keep restoring the jobs, tourist beaches, and businesses impacted by the spill. we've paid over $400 million in claims and set up a $20 billion independently-run claims fund. i was born in new orleans.

my family still lives here. i'm gonna be here until we make this right. well, two decades after greed is good, gordon gekko and oliver stone are back on wall street. the oscar-winning director of films like "born on the fourth of july" and "platoon" returns to the drama of american finance

in the sequel "money never sleeps," inspired by the banking crisis of 2008. this week i spoke to stone about the film, which i was honored to appear in, and why wall street is more than an address, it's in his genes. >> michigan my father was a stockbroker since the 1930s. so i grew up on wall street in new york in the '50s and '60s. when the '80s happened it was shock. >> does it feel the way it did to you when you were shooting near the 1980s? >> a little bit. yeah, it's the same look, but it's changed. the electronics are so much better now and it's quiet. it was grittier, more like the floor of a restaurant. >> isn't that amazing that no one had written about it and shown it the way you actually immortalized it? >> actually, i was coming off "platoon" which was a huge world success. it gave me a chance. i wanted to make a movie about finance. no one was interested. nobody gets killed. humanize it, give it a face. >> you are not inside, you are

outside, okay? >> the film's face was gordon gekko, the ultimate 1980s corporate raider inspired an entire generation's idea of wall street and the people who work there. michael douglas won an academy award for the role. >> the point is, ladies and gentlemen, that greed, for lack of a better word, is good. >> do you think greed is good? >> i always thought it was a facetious comment. it was a speech and a throw-away line. in december, '87. everybody was talking about the crash and the new wall street and what was going on. and it seemed like the end of an era, the crash to me. but i was wrong, completely wrong. the film did well. it was a modest success, but it lasted. it went on and on. the lines were iconic. the dialogue lasted. gekko was quoted and so on. it wasn't meant as a corrective. it was just meant as a story. >> why go back to the story now? >> they asked me to do the sequel back in 2006. we wrote a script, but i felt -- i had second thoughts.

i don't really want to celebrate this culture of super greed, you know. greed is now legal the idea is, got ridiculous. and $100 million became really a billion dollars. 2008 had sort of a punishment that was hopefully a moral reckoning. really in many ways wasn't, but you felt there was some justice in the world. >> gordon gekko was one of the biggest names on wall street before he went to prison for insider trading. >> mr. gecko! >> my name is jacob moore. i'm going to marry your daughter. >> the movie is not in my mind about the crisis. that's the background only. we echo it. we march alongside it. but we're telling the story of five people inside this tank, this shark tank. >> so what were you trying to say? i mean what do you want to take away to be? >> the take-away is family. we're all torn, you know. we're all angels and devils. we're torn between our values of family and loyalty and trust, and that of betrayal and greed. >> stone's opinion of greed and

his left of center politics since the 1980s have made him some enemies on the street he immortalized. >> the big banks would not let us in. >> why? >> because they're arrogant. they're scared. they're making so much dough, they're not going to let anybody. goldman said no photographs. >> they were afraid the way you were going to portray them. >> egot photographs from an insider and talked to insiders who had been there. >> your show is a big, big hit in the can. >> you watched it in prison? >> did anyone say i don't want to be involved? in addition to those big banks who didn't want -- >> oh, sure. >> to portray. >> i haddin were steve schwartzmann. he didn't want to do it. they're conservative. i can see why they'd be scared. they think of a radical bomb-thrower and anarchist, all these inflated pictures. >> they're afraid of you. >> someone reminded me i once said greed is good. now it seems it's legal. >> oliver, you were shooting all

over new york, not to mention other places as well. how tough is that? talk to us about how you shoot here. >> it was a nightmare. we were the fall of last year. we had 40 some locations. we were moving sometimes twice a day. >> ready, and action! >> we covered everything, the subway, fordham university, uptown, the bronx. it's a rich world. it's not about the working class as it is about the glamour and the grit of new york and the desire to make a billion dollars. >> are you always working on something? you mentioned, you know, right after "platoon," wall street. >> i did ten films in ten years. that was really a challenge. they're big films. i slowed down a little bit with age. but the movie business rolls over. it's like the stock market. you have to keep moving. memories are short. >> my thanks to oliver stone. stone's next film is a documentary about latin america. for more on that and other special video clips, check out our website, wsjr.cnbc.com. up next on "wall street

journal report," we'll take a look at the news this upcoming week that will have an impact on your money. and then the sweater in foally known as fructose. will calling a spade a spade clear up consumer confusion? what do you say we get the look we want, the softness we need, and an unbeatable lifetime stain warranty for whatever life throws at it. then let's save big on the installation. ♪ we're lowering the cost of going barefoot. more saving. more doing. that's the power of the home depot. get exclusive martha stewart living and platinum plus installed in your whole house for only 37 bucks.

now a look at the stories coming up in the week ahead that may move the markets and impact your money this week. tuesday the feds' open market committee ends a two-day meeting and releases its latest statement on interest rates.

also, the total number of residential units that began construction in august will be reported on tuesday. thursday president obama addresses the united nations general assembly. heads of state are convening to mark the u.n.'s 65th session. and total existing home sales for last month are reported on thursday as well. and on friday, new home sales will be reported. finally, what is in a name? the makers of high fructose corn syrup added it to everything from ketchup to crackers have petitioned the fda for a name change. the corn refiners association argues the name corn sugar more accurately defines the ingredient, and they hope that will sweeten its image as well that will do it for us today. thank you so much for joining us. next week a special program from the annual meeting of the clinton global initiative, where i will be speaking with former president bill clinton. keep it right here where wall street meets main street. have a great week, everybody. we'll see you again next weekend. everybody i talk to who's seen our tv says, "what service do you have?"

i tell them, "i have verizon fios." and they go out and buy it. [ male announcer ] why settle for cable? now you can switch to fios tv, internet and phone for just $99.99 a month for a year. the fios technician came in, got everything hooked up. and when he left, i had the greatest picture i've ever seen. [ male announcer ] call now and we'll add a special bonus: the fios tv movie package -- 60 premium channels -- plus epix, free for 12 months. and if you don't love fios, you can cancel with no early termination fee. there's no term contract required. i love going home and working on the computer, because fios is so much faster. [ male announcer ] last chance to save. offer ends october 2nd. get fios for just $99.99 a month with no term contract, plus the fios tv movie package, and epix free for 12 months. sitting in front of that screen with that internet blazing away at me... i lost all my hair. [ male announcer ] call 1.877.437.fios. that's 1.877.437.3467. call the verizon center for customers with disabilities at 800-974-6006 tty/v. [ dennis ] i used to have hair! fifteen percent or more on car insurance?

can fútbol announcer andrés cantor make any sport exciting? ha sido una partida intensa hoy. jadrovski está pensando. está pensando. veamos que va a hacer. moverá la reina o moverá el caballo? que tensión. viene... viene, viene, viene... gooooooooooooooool! geico. fifteen minutes could save you fifteen percent or more on car insurance.

closed captioning provided by production west. www.prodwest.com hello. this is me fancy new dyson vacuum. this is my shark navigator. ah. but this vac has no loss of suction. hey, mine too. but mine deep cleans me carpets in me house. but, independent lab tests prove the navigator has the same deep cleaning. but this vacuum is light weight. look. just as light. does yours come with a 5 year warranty? actually, it does. look, i've done me research and the dyson gets 4 and 5 star ratings online. but so does the navigator. and best of all, my vacuum is half the cost as yours. isn't that great? oh, blimey. this is an encore presentation of the

shark navigator with real stories of people who have had 12 months of incredible cleaning power and performance with no loss of suction. the moment you begin to vacuum, your vacuum bag begins to clog and you lose suction power. even bagless vacuums have filters that clog. then you lose the power to clean. dyson solved that problem with the first no loss of suction vacuum. but at nearly $500, no loss of suction was just too expensive for most people. until now. introducing the shark navigator. the first no loss of suction vacuum you can actually afford. less than half the price of the leading competitor. plus, the navigator has a 5 year warranty and a lifetime warranty on belts and filters. in online communities across the web people can't stop raving about their shark navigators. in fact over 90% of customer reviews give the navigator 4 and 5 star ratings for it's power, performance and value. but don't' just take our word for it. go online and see

for yourself. from montana to maine, california to connecticut, satisfied customers are telling the world how much they love their shark navigators. that's why hundreds of thousands of navigators have already been sold.. americans have finally found a vacuum they can trust to clean better and last longer than they ever imagined. the shark navigator. so don't go away because in today's program you'll meet the people who really put their navigators to the test. not just for a day or even a month but for an entire year. this is reality tv navigator style. unscripted and unrehearsed. i can honestly say that after a full year this vacuum has not lost it's suction. you'll be glad you tuned in today because if for some reason you've waited to buy your navigator, you can take advantage of the best deal we've ever offered. i'm gonna show you how you can get my brand new light and easy steam mop, absolutely free. this is our new light weight steam mop with the back saver handle. and this is the first

time it's been a part of the navigator package. but it's only for a limited time so stay tuned. and here to tell you more about the navigator by shark is your host amy hello and welcome. you're about to see for yourself how the shark navigator is truly an amazing innovation in cleaning technology, performance and value. shark is the company that's committed to creating products that are not only innovative but easy to use every day. products that really work like you want them to. that's why millions of people love their shark steam mop. and you know what? they've done it again with the navigator. and to prove it to you, today we're not in a tv studio. we're in a real home because this program is about real life cleaning. you're also going to meet some pretty interesting people with their real unrehearsed navigator stories. and now i'd like you to meet the ceo of shark, mark rosen. and there's nothing mark likes better than

cleaning up a mess. oh mark! hey amy how you doing? hi! let me take care of this for you. thank you. my incredible shark navigator has true deep cleaning power, is easy to maneuver, it's ultra-lightweight and it never loses suction power. mark it looks like you love that vacuum. amy i absolutely love my new shark navigator. lots of people love their navigator. so let's take a look at a real story about how well the navigator performed in real life. check this out. last year we met casey and casey's pet hair was everywhere. but it was no match for the navigator. so let's see what our happy couple and casey are up to today. after a year using the shark navigator i mean, there hasn't been any loss in suction. never loses suction. it's so easy and it works so well. it's just as powerful as the day we