captioned by the national captioning institute --www.ncicap.org-- >> business news from the capital region. this is "washington business report" with abc7 national correspondent rebecca cooper. >> thanks for joining us for a look at business and finance here i in the washington region. we will take a look at the future of tysons corner. and a new contender in the daily coupon sector. we will talk to the founder of a booming business who says she is improving lives one bra at a time. first, the business of food. d.c. mig be next big food city. with me today, three up-and-

coming entrepreneurs. steuart martens -- his wine company landed him a spot on "the apprentice." winston lord made his name by bubuilding networks. and mina ebrahimi is the president of saint germain catering. welce, all. thanks for joining us. you are one of the busiest guys i know. you got this company that imports spani wines. you e always out at different events meeting with different restaurants and doing different things. you are busy with public appearances after "the apprentice." what made you crazy enough to launch something as big asaste of d.c.? >> for may, it does spend an

institution in this city that has been missing since 2003. i had the opportunity to take it. one day i got passionate about it. >> you have been tireless. you are e constantly knocking on doors and calling people to try to make the best taste of d.c. ever. >> it was a great publicity event for r the city to try to promote tourism. we are really trying to focus in on the restaurant an entertainment sector. we have 100 craft beers, wines, over 80 restaurants and our main stage pavilion. we have big and rich playing styx rusted root. we have a big concert scene now. of course, we have our culinary stage that featureses local restaurants and celebrity chefs.

you can come in and watch them work and watch demonstrations. >> i am very impressed. you have been named one of the 40 under 40. you took over a family business that has been around long enough to seek that eds and flows of th economy. -- to see the ebbs and flows of this economy. >> we are very different from our competitors in this a area. i think what we have to offer to our clients is far superior to other caterers with t increase in food costs operating a business. it is very hard today to keep our costs low so we are not passing them on to the customer. keeping th happy with all of the cutbacks -- >> how hasour client code changed? are your clients different?

>> what they a ordering is different. some clients have changed, some have completely stopped pcing orders all together. where they have downsized. sometimes they have really decreasesed the value of money they were spending. we have beeconsistent keepi quality and our customer service. we have a new reward program for our customers, giving them some otherptions to ep them happy and with us. hopefully, we have been doing a really good job. our business is healthy. we had an increase this year isat %. >> it is all about finding new friends. tell us about what it does. >> we arebasically a comprehensive marketing business.

all the way to neighborhood bars. >> as i understand it, it is different from groupon and living sial in that it is promoting multiple reaurant at one time. he will be able to put it on your phone and look at all different -- you will be able to put it on your phone and look at all different restaurants. >> exactly. we are live in the app store and the google android store. the bottom line, e reaurants own their message. that can be a discount but other high-and restaurants would nenever do a daily deal because they can push out other markrketing platforms. one is doing a festival. they want to get the word out so they are using us to help them

spread the message. id is not just limited to discount. >> hbecame known as the guy who knew everyone e in town, a greatt marketer. your father was a famous diplomat. you were the guy that everybody knew that me things happen. 20 years agoi went to a new year's eveve party that you helped put together what me you come together with your partners? >> i am a native washingtonian. i justoved the restaurant scene here and how much it ha grown. an old friend of mine approached my old company marketing firm to look at the reaurant space to see if there was an opportunity to see the e next generation. in the course of doing their research, probably talked to 100 restaurants for their feedback. of my old clients but i am working g full-time.

>> you still have a trade winds which is an important part of what you do. u werere one of the original people that lost one of the popular food trucks in d.c. how do you divide your time? >> right now i am basically spending all of my time on taste of d.c. still, i have tradewiwinds. our goal is to become a bigger player in the distribution scene, and we are hoping to do that this year. >> i know some people have inquired and sought you out. anymore reality shows in your future? >> there mighte something coming out this fall. i cannot really tell you but it is within the abc family. >> who kenwnew that the reality

shows would be a whole businessss in washington, d.c.c.? thank you for joining us. up next, an entrepreneur . state to.

>> welcome back. our small business spotlight is on a woman who turned uncomfortable bras int a thriving busininess. it was born n out of thetruggle to find lingerie that fit

properly. she opened her first court in 200101. susan is preparing to open her 17th shop and she joins us today. susan nethero is wi us. i have all of the don'ts you are not supposed to do to properly fit a bra. people say it is different than most othther experiences. >> we practice what we call holistic methoof fitting. we carry over 90 sizes of bras. we show you how it should be positioned properly and how i it functionons. we explain the problems that you have and how w you can solve them. and we try to help them get

wardrobebe-involved. it usually ends up being a 30- minute experience. >> everyone knows that oprah is big on getting the right bra and getting it to fit. what i am really fascinated from a business show prospective is what happened to you that led you to launch this business because you were not in the ttery business when you started off. >> i was in the corporate world for many years. big names in the business world. i did marketing consulting work. i kept thinking and the back of the mine -- in the back of my mind that i would do something that i was passionate about. i finally discovered that there were a lot larger options for women in terms of bras in european bras, so i decided

would launch a business that would focus on that. i did not knoso many women struggled with bra problems. >> we go through all of our teen year in the wrong bra. >> what is exciting to know is we can help every woman feel more confident comfortable, and have better shape underneath her clothes. >> it is this whole idea of all listed that i love. they talk about how you are guru beyond clothing. >> when a woman feels more confident and shapely when a woman gets fitted properlyall the sudden her proportions are much morore idealized. so every woman feels more confident in media late. that results in letting go of

years of self-defeat and body position. >> that is a business model in a of itself. growing your business when you go from a store that is already seen as successfufrom your vantage point and then you are touted by "oprah winfrey show. >> it was unreal how many people became aware of the issues that did not know anything about bras. we have people waiting for six hours or eig hours for a fitting. >> you open more stores as a result.. >> w we opened morore stores. we fit 19,000 women everyry month which is pretty phenomenal. we are now from boston to miami new york to l.a. we spend the country. we teach women how to get women howfit and they tell their friends.

women love to shop with us for years. our business has just quadrupl since we were with oprah. >> if there is one thing you could learn from this experience, whwhat would it be? >> and every business, you have to love what you do in order to devote the time. if you find something that youu are passionate about, it can become a worldwide success. we felt like oprah launched us into the world but we felt the need was so great. we have been ab to succeed a do well. >> you even have worked with the queen of england. she is known as "the bra whisperer." up next, the future look of tysons corner. ♪ ♪ ♪ ♪

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>> welcome back. we are fortunate to have with us this week t do business reporters. bill flook reports for the "washington business journal." and jonathan o'connell with the "the washington post." gentlemen, thank you both for joining us. we have been fascinated this year with living social. it i is in s such a success in the washington area but now it is suffering a bit from coupon fatigue. it just canceled or postponed its ipo.

why? " there are a couple of reasons. right now theres a real movement among a lot of ipos to delay or shee them a while because of f their recent downturn. some have completely soured right now because of the overall economic worries. i think living social has faen victim to that. >> that is what you have to think of when they were considering the ipo it seem like the perfect time to pounce because they had succeeded in becoming a major rival to groupon. another is the problem of all of us having ournboxes fililled with daily dealas. tell us about the glut. how many difrent offerings? >> it is amazing. an absolute wave of offers that you get.

amazazon just launched its own in d.c. and you have google doing it. a ton of others. >> i get overloaded with all of the offers. these are daily deals where you get offered 50% to 75% ofof of different restaurants in the area. now yosay someone who used to work for a living social is launching a competitor. >> it is a small startup companany led by a former gm and head of sales for living social. he was pretty high up. that basically launched living social into the day the deal market. hes very intimately knowledgeable about the troubles that thehe space has.

>> his idea according to your reporting is the target and niche audience, to figure t what kd of buyer i am, for example, and then target deals to my blogging preferences? what's hishis goal is someone spending habits. there is a lot of data they can bring to bear to let in march and connect with the customer where you would not be spammed for a one-size-fits-all deal. >> if you are willing to put food on the ground, we can turn to jonathan o'connell's reporting because all of us have been to tysons cner at one pot or another. you say it is going to be different. described to us the tysons corner of the future. >> tysons corner hasas been built

to accommodate two uses. office buildings andnd two big shopping malls. now traffic is so bad in tysons corner, no one can getnywhere affectively. >> which has been the subject of much dispute. let's go back to the history of tysons corner because i did not know it all until i read your reporting. back in the 1950's, it had two things. an exxon station and a general store. once the cia came into being then tysonsorner center was built, and then it blew up after that. >> you think about most places that have the amount of traffic that tysons corner h has -- they are major cities with city councils and resident.

they have a real identity to them. if tysons corner is going to become a cit it has to add residents and all of the things that makes a citigroup place to be with a certain culturend something authentic t to go. >> this timeline is not too far off. you are saying that the population could quadruple if they carry out all of their expectations. " they have 19,000 now -- >> theyave 19,000 now. >> that isot going to be within the next decade. you are going to see some really tall buildings. 30 stories and it will probably start building next year. maybe it will be done shortly after the metro. a 30-story building.

>> lastly, there has been some talk about making a more walkable area, to have some degree of trees and sidewalks. do you think some of the people who have already bought property are moving towards a more sidewalk format? >> it is difficult because the plan before the old ning rules allowed them to build new things for a a while. some people have gotten approval before the development. they do not necessarily fit in any way in the new plan. they are allowed to build whenever they want to. they are going to build it. there is definitely going to be some controversy between the older plants and the new things coming out now. >> thank you for joining us this week.

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>> metro commuters -- are a number of the week is 32,6927. you are on the red line. that is the average number o writers that passed through union station on an average weekday. that makes union station the busy stop in the metric system. we hope to see yoyou next week a at "washington business rort."

♪ ♪ ♪ ♪ [ multiple sounds making m melodic tune ] ♪ ♪ [ male announcer ] at northrop grumman, every innovation every solution comes together for a single purpose -- to make the world a safer place. that's the value of performance. northrop grumman. o0 c1