captioned by the national captioning institute --www.ncicap.org-- >> business news from the capital region. this is "washington business report" with abc7 nationonal correspondent rebecca cooper. been tutored joining us for a look at business and finance issues- and deeper joining us fo a look at business and finance issues here in the washington region. weave good news on the jobs front but more cuts are coming to our area.a. we will also talk about new media strategies with the smallll siness that is making a name for itself. firsrst, one of the repercussionsns from the bailout of the auto

indury is still being felt by business owners throughghout the washgton region. many owners were forced to ose a a part of the industry's reorganization. the indudustrys fighting back. in an eye opening a new book, tammy darvish takes us behind closed doors andnd talbout what reallyappenened and by members of congress and an inspectorr genereral say dealers wereronged by the iustrand the e white e hous tammy rvish, welcome back to "wasngton busissepor." i wass stunned before and continue to o be stutunned now. tell the audience your view of what happenedd to dealers. the white house saiaid certain dealers were being closed to

help chrhrysler and gm be more profitable. >> the premise from the car czar a task forcece put together to bypass congress which is in violation of our constitution, their position was if we shut down a whole bunch o dealerships, the manufturers wiwill save billions of f dollars between geneneral m motors and chrysler. >> here is what you have been heard citing. steve ratner was the car czar who made a name for himself by takingng companies and cutting them down to size to make them profitable. i am not sentimental when it comes to businesses. if you are not making m money sometimes s you have to close the doors. they werere targeting dealers not costing the manufafacturers a didime. >> if auto dealers -- we are

independent, prrivate, 100% of our personal and private capital we e do not rely on any mone from the governmenent, tax payers, with the manufacrers at any given time. >> and you buy the cars up front. >> we pay for the carars before ththey even arrive to our deership. >> if you have a logon your alership, you pay for that. you a costi the manufacturers nothg. what i was trying to fire out is how could this happen? ift madede no sense then, y did the white hou let it proceed? the se that y make in the book is thait was simpl ople who came iwitht a lot of knowledge abobout the auto industry they were t taking apart

a company and never rely understood what t they werdoing. > of course. it was sheer ignororance. they did not eveven bother t consult with experts in r industry. all we hear about our jobs, jobs, jobs. shutti dow these prite businesses jeoparze 170,000 plus direct jobs in our countr >> part of the rean because of the outrtrage is they did not just targrget dealers that were doing poorly. they tgeted some of f the top alers s in the area. y with a targeting some of the ofitabable dlers? yohad some emples of somome dealerers thatat were critical of local dealers, so you thought they were being too vocal and got on that hit list. >> even if they were not

profitable, ththat is for the mamarket to determine. that is what free entnterprise is all about. it is about leletting t market choose who they are ing to do business with. if you are a bad person or a bag company or a poor pformerer, th market will take cre oa limited in u. it was all baseded on theory lies.. senato rockefellller called for a full i investigation from the speciaial inspector general. >> assignedpecififically to look at the so-called tarp money. he came up with a scathing repo of what hapned >> yes. it is public 45-page reporort. the most important part is the 100% vindication n of the posion that we lk that this -- a at a time when we were in n their r worstt

economic -- >> we ed thohose jobs. this is what i s so fruststrating. i really encourage people to read thibook because it can happen to any business owner. i like the way you personalized itit. you interspersedd this withhe persal sries of you and other dealers like u whoho tri to go out there and make a ling it is it reay personal story. whwhat do you do n now? there are still dealershat have not been indicated --- vindicated. >> it is incumbent upon congress to bring these high paid executives, millions of dollars that they were paid, that stood before congress s and raised their right hand to swear an tell the truth, and you have a 45-page reportrom the inspector general telling you tt they

lied. there should be accountability. if you canan h hold a a baseball playerer accouountablele for applying underr oath, we should be able to bring back executis who were paid millions of dollarars fono reason at all. >> tammy darvish, one of the things i like about my y job is playing the devil's advocat. i welcome ecutives from chrysler corp.p. gm to come and sidown t to explplain it to me. the book is called utragege." tay daish, you did a a great job advocating and documenting a real eye oner for the bubusiness world. thank you for coming on. up next, how to get your message out in the age of social media. that is next.

>> is used to be public relatitions was reaching o out to a shorort list of reporters. if youou are n not knowledgegeable on the many mediums made possible by the internet and new technology, you need someone like chris abram, preresident of abraham hararrison, a small business specializing in online public relatioions. welcome. ll us what it is rahamm harrison does that people cannot do for themselves. >> we discover, engaged with, and communicate with the online influencers and we build

long-term relationships with them. we are a also really good at digging deep down into the thousands of bloggers who are genelly not engaged with. >> kimberly clark hired you for a health campapaign and said i it was quite succecessful in my coat targeting the specific bggers they needeto reach but d did not know existed. how do y you do that? you yourself write several blogs. >> we look at their ideal targets which would be doctors and peoe -- they are a hard people to target because they arincredibly busy and generally not -- >> surfing the web. >> you start to look at the

people who influenced them and you start to influence them. with kimberly-clark, we found ople for infection -- >> they said you found some of e veryry specific drivers in the field. >> healthcare-associated infections deang with people who are cancer survivivors h.i.v. as. those are people w who blog about their experiences and are involved with social media. they tend not to get the kind of bu and effffect that ey want. >> your sense of humor in gaged meet oyour web site. evereryone in the company. it seems to me in order to be savvy,y, it is not just thehe target

but it ia different tone that wtraditionalilists have often taken. >> blogggers are very sensitive to eye rolls over the internet. if youou become frustrated because they are not understanding yr insider conversations not privy to what a p.r. push is -- >> o or they are too smart to want one that is too obvious or too old school. tell me quicickly. do you work witith other smalall businesses? if you are not a kimberly-clar. >> yes, fo sure. we are a very tiered compy and we want to make sure there a are services across e board. we are more evangelist abt

thisehavioior, about finng people with a live and gaging them. not only focusing around the small grououp of a-listst people but going very y deep. >> it is a newew wor and am glad we found y. you want to make sure y your clients are portrayed ievery cornerf the digital space. chris abraham of abraham harris anks for joining us. stick with us. local real-estate and what it means fo you.

>> we just got through another week in that gray area between economics and politicss with an appopointment at the consumer protecon financial bureau. it was predidicted by our very own friend kate andersen browewerho is herfrom bloloomberg, and we welcome to theoundtable sara kehaulani g goo from "thehe washington post." thanks to both of y you for being with us. you and i have never metet but i called you 10 years ago when you were on c-span making some deep pronouncements. a great haircrcut. we are glad you called back toto. yoyou are making news wiwith what could happen to real-estate in this area. >> george mason did recent study looking at what the potential impact could be on this region. from the contractors on down to

the retailers to support those contractors and businesses. real-estate is a big part of that. ey were looking at a wororse case scenario. this is not going to be this year or next year, but a few yeyears outnd is a good reality chececk of how dependent we are that couldld really impact real- estate. >> it will not impact me but you are making the casase that unss wasngton n prospers as others have suffered, we are goining to take some hits because of having the defee in our own backyard. >> if yodo not, your neighbor does or all of those around you. if the worst-case scerio happens, we would be lookingng at very f flat, tepid growth with several tens of thousands hundreds of jobs. >> you have covovered this forr some time, the continuingg stalemate that led to the failure of the super commiee.

theighting keepeps going the presidident makining a surprisise numberf recess appointments whenen the senate swearsrs they y are still in session. consnstitutionally, he c cannot make any appointments. >> it is i interesting watching the white house using the consumer finance protection bure. this is a very strarategic move that plays int the whole caaign message. >>they did that onn purpose. an administrtration official told me the psident was involved in this decision to appointordray and the others because republicans do not agr withh the structure o of the consumer finance protection bureau. >> no more shorthand. t is a way to put them on

the defense. republicans say they were not even in recess. >> but nobody thinks these appointments are going to hehelp grow the economy. this is all about king a a statemement in spspecific areas. walker they ting to say with these appointments -- what are they trying to sasay with these appointments? >> there was a dpute with boeing said the administration took some heat not coming out on the side of the union's enough. obama it needs strong union support. alsoso for the protection bureau, theyey were saying predatory lendnders, helping the average american. they say look, this adadministration officiaial tolde they laid down a marker on this. there could be more to come if

they are looking at a recess s in the definition they are looking at. obama being involved in the discuson is interting because have to think he was looking at this time frame andnd thking that he could get away with this. >> let me talk to you aut the real-estate fecastt foror 201in our region because as you say residential real-estate could tatake a hit. commercial r real-estate started out 2011 doing pretty well en at the end felell offff ipart due to t the fights in congresess and the gsa slow down and freezing their leases. what are you seeing r 2012? >> thinknk we are very luy in this region. we are a lot better off than the rest of e cotry. i think everyone is thinking 2012 will look a lot like last

year and we will do better in terms of sales buthere is not a lot of inventory out there. there are hot markets that have held their home values and prices a good,. >> what are the hottest markets today? arlington pretty much managed to hold its own. >> nororthern virginia is doing very well. many neighborhood in d.c. are leading the whole aa. places like adams morgan in northwest d.c., they are always going to be pretty strong. >> what about maryland? >>here are still a lot of places in m montgomery county that are doing well. prince george's county, homes on the market there staying on ththe market for morore than 100 days. it dependsds on your zip code in your neighborhood. >> katete this is all playing

directly into the presidentiaial campaign. you have been to new hampshire. water you seeing? >> i went to new hampshire last week and did a story about the oba campaign. they are using their organization to build a ground game. theres a democratic primary that n no one talks about. the president isn the ballot with 13 other people. biden is goioing to do a vide teleconference of voters. > it is helping them prepare. others say i it is hurting mitt romney or other nominees because he keeps getting dogged by criticism from newt gingrich and others. >> the campaign is coming out swinging saying mitt romney could not win by a big majority.

it is a painful process for all sides but it helped them workrk ththrougsome tngs. the obama campaign has 20 paid aff o on the groun. the campaign to seize new hashire as a critical ste. the ar only four electoral votes. if al gore had won i in new hahampshire in 2000, flolorida would not have mattered. they are looking at it as one of those critical swing states th they have to win. >> there you go. gordon petersoson and myselelf will be in new hampshire for the coverage. thanank you for jojoining us on "washington busineness report." stay with spending after the break, our number of the week. 105,5,000.

i just had it with cable. it just got more frustrating and frustrating. a lot of times the picture would break up. for the amount of money that i am paying my cable company should take care of me. [ male announcer ] stop paying for second best. move up to verizon fios tv internet and phone for our best price online -- just $89.99 a month guaranteed for two years. first time we saw tv on fios was amazing! i was just in a trance watching it.

i'm discovering new channels every day. [ male announcer ] and here's a special bonus: sign up now and get $300 back with a two-year contract. fios internet -- the speed you can't compare. i'm able to take care of things much faster now. [ male announcer ] start saving now. move up to fios for our best price online -- $89.99 a month guaranteed for two years and get $300 back with a two-year contract. or ask us about the option of no annual contract. is change good? in this case change is very good. [ male announcer ] visit verizon.com/greatprice. contact the verizon center for customers with disabilities that's verizon.com/greatprice. at 800-974-6006 tty/v. fios. a network ahead.

welcome bacack. we would likike to look at business news from a local anknkle t weoticed a number th week and we could not r resist. a photograph of the $105,000 bar tab in dubai. a 6 liter bottle of cristaland

slice of bthday cake that went for $32.