captioneby the tional captioning institute --www.ncicap.org-- >> business news from thee capital region. this is "washington business report" with abc7 national correspondent rebecca cooper. >> thank you for joining us for a look at business and finance here in the washington region. this week, we were a able to celebratsome goodumbers on the jobs front. we will talk about one local company living large on a lot of good press. what is the realeal when it comes to revenue? stay tuned. and what you can lrn from university of maryland big ideas. first, we get to what some of

the nation' top professionals display a year's worth off talent inin a single night. i am talking about the advertisising and production team serving up that expenve super bowl propaganda known as the commercial. >> we shall prevail! >> apple's 1984 advertisement is an iconic example of a commeral broadcast on the most expensive aiair time that money can buy. expect to see a crop of commercials this year. advertisers paying an average of3.5 million for 30 seconds. big bucks are shelled out. >> i have a lot to do today. >> broderick.

>> if you go the distance, you will see at least 70 commercials. unlike years past, this year, advertisers released many of them ahead of time on youtube. the popular usa today ad meter is going to let us rate our favorite advertisements on facebook. maybe we will and maybe we will not. we are likely to see businesses try new ways to relate to prospective customers. >> joining us today, but two of the washington regi's tp advertising executives. cary hatatch is ceof mdb

communicationsns, and matt smith is ceo of smithgiffordrd agency. wewe stole from m your list of favorites. what defines a greatd to you when it comes to super bowl advertising? >> the opportunity to capture the hearts, minds and wallets of the viewewers too intify a product or servi. >> i think we are all talking about l last year's one of the tabret, and memorable kid in a star wars costume. it is interesting to go back and look at myome work. that only ranked third best on the e interest vocal groups. the ones that ranked first and cond, i cannot even remember what they were. why did that one e have the most lasting appeal? >> it is no different than "american idol."

i remember when the 1984 apple spot came out. they tried to pull the ad read before the super bowl. >> why? >> steve did not wanant to run it. th could notell the media time to run that. >> so why did it sueed? >> they could not sell the spot. i think i touch the emotions. in the end, wh makes a successful advertisement is you have to rememr when a person is watching television orr on the internet, they are there to be entertained. during that time, we were a all talking about "1984. it hit thatt trigger. >> water the ones that are the most successful in your bo? >> that is thee most defining

super bowl advertisement. what is so special ist set the trend for where we are taping t it changeded how the super bowl was being watched. it was along the lineses of "who watches the super bowl?" >> so many times the p.r. value is who is the hero in the end. it is the authenticity. > so what can a small business learn in terms o messagi and marketing from what we see here? >> i think you nd to look at opportunities to connect wh peop in a different way. authentically so they can look at your product or experience differently so they y can identify with it. they have to be able to see themselv experiencing that particulular moment with that product. >> you are knownn the industry

fobringing together all sorts of ideas and trying to streamline them into o one message. people have to advertisen facebook and o on televisision.. what is your take away lesson from the super bowl? >> the take away the lesson is the same lesson that was always before. people are watching for a fofootball game and watching the commercials to be enterertain. theyey are doing that for you to be ablble to cut them. you u could beat mover the head with ratioional reason forhy your product is better. smaller companies to go bk to yo point, they feel like if they could get their message -- engineers run these mpanies. they want to g get t message out. but no one is paying attention you ve to touch them in a way that they can relate to it. they are watchinthe super bowl

toe entertained. what is excitg about this year, although am not fan of the at beingeleasesed -- >> do you thinknk it is a b ididea? >> a horrible mistatake. i think it is a huge boon for social media getting them out early. if you reathe new york times same thing. >> i disagree. i feel like it is an opportunity get more eyeballs. on the back, you have more opportunities for social media. u have offers that you can present. >> whwhen kate middleton's dresess -- where we e really going to tune in after to see it?? >> waiting for the kids onhe balcony. >> a web site, all of thihis great stuff. > lson for erybo today. thank you both for joining us.

stay tuned for our favorite advertisement. after that an angel who got her wings who meet a woman at the university of maryland. it could be ♪ ♪ [ malele announcer ] from our nation's networks... ♪ ♪ ...to our city streets... ♪ ♪ ...to skies around the world... ♪ ♪ ...northrop grumman's security solutions are invisibly at work, protecting people's lives... [ soldier ] move out! [ male announcer ] ...without their even knowing it. that's the value of performance. northr grumman.

[ kimberly ] when was 19, i f found myself ane with two children and no way to support them. peoe told me i wasn't going to do anything. and i just decided i have more to offer than that. i put myself through nursing school and then i decided to go get a doctorate degree. university of phoenix gave me the knowledge to make a difference in people's lives. my name is dr. kimberly horton. i manage a network of over a thousand nurses and i am a phoenix. [ male announcer ] find your program at phoenix.edu.

>> we have seen it this week, when facebook needs to raise pital. ininvestor start lining up. it is not that easy for most small businesses. enter the university of maryland. thanks to the dingman centefor entreprereneurship maryland has

made name for itself as a place to go for capital. elana fine, thank you for joining us. i am such a fan of so many things that the university of maryland does to p preach and coddle or entntrepreneurship. there are some geared toward ststudts and alumni, but also venture-capital that is offered for any regional startup p that is loing for an investor. let's start with the ones that are geared toward the studentss and the alumni. ll us about those two competitions. >> we look at ourselves as providing advice and capital to the back of the napkin from the first million in fininancing. we have a program which is where udents start initially pitctching their ideas and

experiencing the on to the normal process. > this can be in the initial stages of the idea. you have to lay out a series of crition but you do not have to be already raking in the revenue. >> recent alums' can come inin every friday and to pitch their ideas and twice a semester we have a competition where the can put those ideas for $2,500 in prize money to go toward progress in their business. >> it is some nice seed money but will not launch a new biotech lab. >> w he that they will continue to grow their companies while still in school. >> the other program is a more zeable chunk of change. >>t is a business competion that was started seven y years ago focused on n students and

recent alums who have started a business. is different from a lot of business plan competitions. we are accepting applications now. this event will be march 30. we will have ve finalist t that will compete for prize money and also get to spend a little bit of time as well -- >> you also already have to be generating at least $5,0 in renue or hahave some funding. , , head and tell me some of thehe -- > we have expanded their credit. this year so we can make room for some more technology companies as well that may have users or subscribers or some revenue attction that have a completed project or are a businessss. >> thiis competition that is a pool of moy. your angel investors based o out of the dingman center for entrepreneneurship. >> it is group probably the

largest angel invesr network in the region. it is a group of actor investors that meet monthly on campus. >> and a candy from any comny in the region. -- and anyompany from the region. >> even delaware, pennsylvania. we have completed nine transactions since 21, raising ovover $4 million in capapital. probably $1.5 million from our group. >> where are these investors coming from? >> ou angels are the most successful entrepreneurs from around the r region who have stard businesses and want to reinvest that in the economy. much likmr. dingman himself.

yes he is a very well-known corporate nor. >> thank you for telling us about all e different opportities for investment capitall. state to. the roundtable is next. today is gonna be an important day for us. you ready? we wanna be our brother's keeper. what's numbmber two we wanna do? bring it up to 90 decatherms. how bout ya, joe? let's go ahead and bring it online. attention on sit attention on site. now starting unit nine. some of the world's cleanest gas turbines are now powering some of america's biggest cities. siemens. answers.

>> relief withh an 8.3% unemployment rate. the president's message to congress was do not mess it up. we got a surprise peak behind

linvsocial. economics reporter for "politico," josh boak, a bill flook from thewashington business joual analysts were expecting stable unployment but we got a bit of a surprise. >> unbelievably shoppingshocking. you look at it. expectations were about maybe 150,0000 jobs. the numbmber c came in about 100,000 bs hire. >> where did we see the ring? >> places like manufacturing -- 50,00000 jobs added. that is a huge e bump over e last two months. >> i was pleased to see nufacturing was one of the top

on the list and retail and others. > yes, not so bad christmas came much ler than we thought. >> so, what is your take out fromll of this for how it will play out politically? >> they are gng to have criticisms. republicans are going to have to make a morore complicated case. that the numbeber of people who droppe out of the w workforce the number of people stuck in a dead-and job. on the fp side to all this, just b because we have had two good months, it does not mean things c could keep going this way. presidentt obama let the numbers do the worfor him. >> he e was caful to say thehere are plenty of americans out there hurting. ben rnanke acknowledginghat many membersrs of coress have been saying for some time which

is the spending levels are unsuststainable.e. >> the message was -- look, taxes and spending have not lilined up the way they need to. over the course of 20 years to 30 years, that translatetes to bad news for our deficit. >> in the midst of l ofof these numberers, there was a l lot of giddiness aboutut facebook thihis week. everybybody loving the ideaea of the guy who spray-paiainted the graffiti art on facebook's offices in exchahange for sck is now worth $200 million. >> a lot o of it stemsrom the fact thahat facebook turned out too be a very help the company. about a billion dollars and earnings last year $3.7 billion in revenue. that is a very sol company. there is a question of whether

that justifies a $100 billion compan >> the valuation. $1$100 billionoes seem excessive. google's earnings are 10 times that of facebooook. are we getting ahead of ourselves?s? >> the gogoog comparirison is unfavorable for facebook. $100 bilon would imply that there is a lot of growth that facebobook has to . > and it does not figured out the advertising game. >> 75% of its revenue is advertising. at 845 milli monthly urs have they maxed out? how much more growth is there? >> any word on capitol hill for an ipo and economic times getting better? >> i think both parties are locd in their messagege.

at this stage facebook wished the stock act passed a little bit later. >> although i would argue a lot of members of coness were probably last toigure out what faceok was and what it i not so good news for a living social bed on the numbe buried in amazon's numbers. why did amazon release the profit? >> it is becausese of accountiting rule amazon invested about $170 million back in 2010. you have to basically footnote yourur financials. bad news for living social. they did notot want some of the financial numbers be out there in the publilic's fear. >> these were very surprising numbers. it was predicted that the company' revenue would be $1

billion by 2011. according to t amazon number living socicial had $558 million last year only $245 million in revenue. it is ununclear whether he meant $1 billion before or after before t company paid the company' couponsns that they were selling. >> $245 million is no good. i think that is a morere troubng figure. we knew they were buying companies s and hiring at a rapid pacece. no one thought they we making little money in terms of revenue. >> investors saw these numbers anand there are still in. josh any takeaways for you this week? >> i think what we need to p pay attention to our gas prices.

prices s should go up. at is going to give republicans a chce to attack obama again. >> gas p prices shootingp up already on friday. thank you both. stay with us. after the brereak, and number of the week. 9000. es your cable company keep charging you more... anmore... and more? stop paying so much for second best. upgrgrade to verizon fios and get tv, intern and phone for our bebest price online: just $89.99 a monthh guaranteed for two years. you save $600. go to verizon.com/greatprice to sign up now and get $300 back with a two-year contract. fios is a 100% fiber-optic network that delivers superior picture quality, more hd plus ameri's fastest mo consistent and mostst reliable internet. why keep paying so much for cable? switch to fios at our best price...

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>> welcome back. phone numbmber of the week -- 90, the number of jobs that fairfax says companies created in 2011. any fairfax company wantingelp starting, expanding, or relocating gave clients the authoritity. some credit to growth in 2011 -- overall, 159 of the clients added ememploys last year which is good news for fairfax county and their region. we hope yoyou have a great new year and think youor joining us. we would like to remind you that you have options to connect to "washington business reporort." u can always find a streaming version of the entiree show at wjla.com. we hope to see right back here again next sunday. captioned by the national captioning institute --www.ncicap.org--

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