tv Washington Business Report ABC June 17, 2012 9:30am-10:00am EDT
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>> business news from the capital region. this is "washington business report" with abc7 national correspondent rebecca cooper. captioned by the national captiing institute --www.ncicap.org---- >> thank you for joining us for a look at business and finance region.the washington we have a perspective on the arlington mcconaughey thanknks o the chamber of commerce. a lesson in how to not media courtesy of a othe nation'n's top ceo's. a busess that takes some of e pressure off mom and
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dad. when her first child came, she was not satisfied with the activities availablele evven manhattan which led her to open the first kidville. she had access to capital thanks to her o resources and connections. husband is a former ceo. but capital cannot work without a business model that does. kidville, you can make a party, take a class, eat or shop. shersas expanded the to several other states including maryland. stenzle thank on for joining us report."on business we interviewed you previousl by business has really grown. size ofidville
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nationwide? abobout 25 locations nationally and internationally. started off when yoyou were for a place to go back in bangkok after having my -- for a place t to go. >> after having my first child, on a wait list and we trying them out and realize there was not any thing out.stood certainly no leaders in the market. we begin doioing some research d that our friends lackluster the same what theyrms of found going to classes with their ung children. we got together a couple of our friends and started pulling
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people and figuring out what wanteted and what they did not want. thus, kidvillele was born. >> your husband was a busy man at the time. he was the founder of cozy. started talking when our first .aughter was born create this. you did not have access to a your hands.on not need to be working during those years.. entrepreneurial bug that made you want to grow something so big when you had babies? it was a fun thing to do. we got to grow it witit our kid. mention before, the idea born when we had our first daughthter.
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subsequently two years later, we had our son. doing this business was doing it them. share some of the stories of be a busy mom with babies. it is definitely busy. >> were there times when you had the hip and workers outside? >> he wanted to be involved everything. ou wanted to be involved everything. business, you want to thing -- there everything, too. >> any advice to other moms? are so many great businesses that are born from what you did. fill a niche. any advice to them on how to get
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started? i often hear of peopl having to new moms.rin one of the best ideas comes from necessity. just to say that i had that idea be a greatis would idea -- my best advice is to try out and do it. a lot of people think there is a huge barrier to entry and having idea to implement. i do think some of the best out ofome from moms necessity and experience. ucky wn these mothers turn an idea into something. onene thing you did not do which i would have been tempted do -- there was a picture in "people close " magazine of brad pitt coming out of the kidville with his kids. i would have taken out a
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city showingevery brad pitt coming out of kidville. you were quite restrained about that. reaction ofto your that? at the end of the day, it is all families and kids. i know people are pretty private about their families and how they spend their time. we tried to respect that as much as possible. we he celebrities all around internationally doing theiroing and birthday parties. respect that. not using it as a marketing opportunity. we cannot control what people tweet. but we do our best i think to to affect the privacy of the families that me to kidville. >> tell me about the idea to
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become a franchise company. hard to decide to allow people to have control the product? it a partnership the whole through from the minute they on to opening a franchise the day theyy open even on going for sure. i think we have built a program that allows for great synergy partnerships. i think it has been the key to our success. how big do you want kidville to come? is a good question. i do not think it is about growing huge. i think it is about expanding presence in appropriate ways great partners. shari, thank u r joining
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us on n "washington business ."poport wasas right. about two sesecondndsn googl we's celebrity sighting alblba who jessica hosted her child's birthday party. the break, we areoing to owner ofhe kidville ♪ ♪ [ multiple sounds making melodic tune ] ♪ [ male announcer ] at northrop grumman, every innovation, every solution, comes together for a single purpose -- to make the world a safer place. that's the value of performance. northrop grumman.
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♪ ♪ ♪ ♪ this bridge. your new car probably rode thesesed rails. that shipment you just received was tracked by satellite. we build and maintain. we invest and innovate. so we can deliver what america needs. this year alone, freight rail companies plan to spend twenty-three billion of their own money, not taxpayer dollars, to build bridges, mntain track, and develop new technologies to keep freight rail and our economy moving. there's a lot riding on these rails.
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[ mmale announcer ] for our families... our neighbors... and our communities... america's beverage companies have created a wide range of new choices. developing smaller portion sizes and more low- & no-calorie beverages... adding clear calorie labels so you know exactly what you're choosing... and in schools, replacing full-calorie soft drinks with lower-calorie options. with more choices and fewer calories, america's berage companies are delivering. we are back to continue ur kidlle is with the this model. who knows better than anjalili varma, the owner of the bethesda
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kidville? she told me in a recent interview why she chose this franchise. were you tempted to try kidville with or model?ame no, ieally liked the idea of having the expertise of else having already expertise and the curriculum. there are some many little go into a business. i appreciated the ct i could leverage somebody else's expertise in the industry. she says she has tailored the industry to customers in bethesda. it takes some time. scheling is different. parking is an issue. that was a big consideration w we first opened. determine the best
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price points for parties and classes. take into account when up in bethesda. how old are your kids? four and two. they are at the age now where are a handful. that is an understatement. two boys. ready to go out on my own before doing this. i had done corporate marketing american express. to do a more entrepreneurial route. kidville is very relevant of my life rightht now. i like serving my own demographic. my friends are here a lot. i have feedback from my own myeriences in classes with children. fit ofs like a very good right now.in my life
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she is working to find new customers. i have a background in marketing. have a pr team for a time to assist in media outlets. now i am thriving on my own. of cold calling. we do a lot of e-mails and festivals. at a booth all weekend. striking upn partnerships with other family- focused partners in the area have mylly just try to face and our team out anywhere kids or parents are to spread brand.d about our thaks too anjali varma shari mishers stenzler for us some insight into shari mishers stenzler for us some insightwe're sitting on a bunch of shale gas.
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there's natural gas under my town. it's a game changer. ♪ it means clner, cheaper american-made e energy. but we've got to be careful how we get it. design the wells to be safe. thousands of jobs. use the mostst advanced technoly to protect our water. billions in the economy. at chevron, if we can't do it right, we won't do it at all. we've got to think long term. we've got to think long term. ♪
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it is timee to go to some topics with our roundtable. we are pleased to welcome twoo candidates. silverstein is wh stratategies. he has our forite job title we seen all this month. managing director for legal crcrisis communicationons. business needone of those. and a man convinced n to gogo on tv, but we did it. ch doud, president of the chaer of commerce. gentlelemen, welcome to you bot.
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richard, it wwas not easy gettig to hear. is therlington economy >> there are some bright spots. it is a mixed bag quite honestly. seeing growthth? the development industry is comiming bacack. broken the code on how get finance. is what held things up r years. we are seeing a lot of thei digging. absolutely. in the ballston neigighborhohoos well thats an encouraging sign i think. where are therereome shadowss ov these sunny days? are there specific needs that keep things moving along? it is a mixed bag within industry. today's business world, it requires better management, sharper decision
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making, and doing things right just to keep even. sometimes keeping even is not that. our unemployment rate is really, really a blow athis point. i wanted to get to that. people commented on the cstant arlingtgton countyas seen. price for that sequestration when it comes about. cuts in defense spending. how are you bracing for that? it is so wrapped in politics. hard to determine how it gng to play out.. think defense conactors are hopefully hedging their bets s a that. bit on not going into full-scale mode.ion
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m measured expansion. they may come out a all rigight. the diviversity of the arlington economy is moving along into othearea e do pretty well he. i am proud of the bunesses in this county. good businesess people we in seat this week. dimon, longng expecteto be an influential investment banker and one who led the charge after the financial a mess. was in this weekek he was in the hot .eat theig lossxplain morgan chase. notot quite sure how mumuch losost or how. you wrote an editorial sayingg that he handled himselelfell,
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was just the right of conontri andt times shed f flasheses of anger when one nator sai j.p. morgan chase would not have without the bailout. he do well in the hearings when it came to p.r.?ng the i think what he did most successful came before the hearing. did the hard work many executives do not do. he cultivavated relationships in washingt and with policymakers. it could have been a lynching.. he was not treated with kid gloves, but those relationships certainly paid off. a resum ofhe had goodwill. befo he got there. at the hearing itselflf, he came out the box apologizing,
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f forsi a responsibility wrong.nt you all atamilton are a insidef people who work government and now offer consulting outside off government. let's face it. no intention to get in game out of this accept gain.cal have a list that think to all businesseses. first and foremost, be grateful shows some gratitude. do not argue. gives some credit to taxpayers bailout whether you like not as a ceo. said forcefully be helpful. forwaward some capital to grow businesses. last point is
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ke wling to movee and do not want to relive h happed four years ago. i think most people are about their own economic health and the house of own community. i think they need to hear at part of the solution. much. you very video of a fewa blocks away atth the museum, mit giving a perfectly good about the role that businesses play. outside for ceo's to come mount. wasalphated me like i nader or mik wallace. not want to speak to the media. all raced pastt me to get to cars. hohow not to 101 on not
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handle it. stop hiding from the press are like you have something hide. embrace the world. are business leaders so the media right now? there is a numr of factors. like they have gogot a press.bad as theew the press enemy. a shortsighted strategy as y said. no one wants to see thahat vide. how you do it. you stop, smile a at th r reporr youate thehem. who knew me were afrfraid to me. all i needed was a quicsoundd byte. stop, smile, act like yoare the media of mistake. ihink they need to understand people will know who
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are. you cannot hide up in your office in theore. your customers are gogoing to kw are so you need to havave a relationship. 1 press person told me i was lucky to have heard mitt romney eak. heardim speak many times. ok. thank you for letting me get on my soap box. us spending our numbr of the week is 20.8. [ male announcer ] are you paying more
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explorer card. get it and you're in. backk.e our number of the week, 20.8, percentage of federal contracts in dollars that go to top fivive conontacting firms. they are all defense cocontractors. martin tops theist at $42.9 bilillion. inthrop grumman bringing $12.8 billion. watching. you for happy father's day. to see you right back wk on "washington report." this country was built by working people.
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the economy needs manufacturing. machines, tools, people making stuff. companies have to invest in making things. infrastructure, construction, production. we need it now more than ever. chevron's putting more than $8 billion dollars back in the u.s. economy this year. in pipes, cement, steel, jobs, energy. we need to get the wheels turning. i'm proud of that. making real things... for real. .that make a real difference. ♪
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