>> business news from the capital region -- this is "washington business report, with abc 7 n national correspondent rebecca cooper. rebecca: thanks for joining us for a lolook at business and finance and w it affects you. coming up, a sial media phenomenon- feedback on how to use e feedback for better busisiness results, and the roundtable takes on the battle over trarade a big blow to metro, and a mor ceo departure. usually the publicist is the first, person we are dealingng with behind the sces of books, ceos and newsmakers,ut the person g generatating publicity is the publicisist. aliza licht t wanted to be a doctor andnd was on a full academiccholarship to study medici at the university of marylaland, but after several jobs

in medicine, she had to admit to her parents and herself that fashion was her passion, an instry she knew little aut and now w she isis onef the best-known in her field. as a new book with -- "leave your mark, that desescribes how we can build our own brand. to those that do not know youou you have this new book out called "leave your mark," based on being a donna c carrollton publicist. you decided to create this made-upp character that was a dkn y pr girl, and through a lot of hahard work, i've hundred thousand followers on social media.

-- 500,000 followersrs on social media. now you are trying to teach others to build their own brand. talk to us about the things you learned along the way. it is hard when you are a publicist to build your own brand. you were always about her brand. aliza: it was never e goal. the goal was to embark in social mea. twitter was what i was responsible for. i thought it did not matter who is doing it. at the time, "gossip girl" was the hottest show on television, and i thought what a great idea --no one has to know who she is. rebebecca: you did not know twitter veryell. so many are intimidated. you embraced it without understanding it. aliza: i don't write in an -- dove right in and d talk myself babased on watching other people. rebecca: your book is dedicated to men, women, young, old, full of a advice, and it is a

must-rson -- read for anyone my age 40-something's and older lenot to get out social media. now you are e a sensation with the wall street journal" and everyone else writing about you. your boss is supportive. we have interviewed her on the show. she is no shrinking violet. talk about having a boss that is comfortable having the publicist shine in the spotlight. aliza: s is amazing, and, you know, it really is something that evolved over time. it was never the goal for it to be this huge thing. it just, sort of, snowballed. social media in 2009 was like a wild, wild west, and it is still something people are figuring out. my day job is the most important and to me. cecelebrity dressing getting the collection in magazines, but at the same time social media has changed the way we do pr and the

whole world communate and i am sure you know as a journalist, we are all on there all y long. rebecca: you follow the rules of thee road betterer than i do. there is a lot to takeke away. here you have half of one million followers and growing and sometimemes you go door to door. aslamorous as your world is you also spent plenty of time packing cardboard boxes and other thingsgs, anone woman tweeted about trying t to find the right pair of black shoes. you build her an entire interest board of different dkny shoes she might want to consider. you think it is worth yourime to focus on one single person. why? aliza: i do not think of them as followers, butents. if my girlfriend called and said what shoes should i b -- should i buy, i would check online. it is my natural instinct to help. i'm family and apppproachable in life, and online i will be the

same way. rebecca: how do people juggle that? you're a busy woman, a demanding career, you probably do not have time for the friendsou have, much less your half a million new friends. what is key advice for building a time to build is outreach? aliza: i do not schedule anything. i post off-the-cuff. if i am in a meeting for three hours, there will be no tweets. there are no tweets right n now. i believe in the a authenticity.y. i believe people that handle their own social media at the celebrity level have the besest followings. taylor swift is responding to her fans all of the time. people love that. rebecca: you do not have to be a big celebrity as long as you are genuine, have a voice. our candid and honest -- some in a different rules to live by. you also have advice about career paths and the do's and don'ts you have learned along the way. looking back, what are some of the big mistakes where you can

think if i could get to that young girl and tell her don't do that? aliza: i t think we are more hyperawarere of what our personal brands are. i think understanding what your presence means, and how people, when they meet you, what they take away from meeting you. rebecca: this is good advice. i have a friend that is powerful in her position, but she does not market herself. i keep saying own her own biography. is book says it is ok to make someone else look good, but take care of your own brand as well. great advice. a fascinating career. a pr rockstar. congratulations on the book d all of your ccess.s. aliza: thank you so much.. rebecca: coming up, some

criticism you may y want to hear -- our workplace expert's .

rebecca: welme back. it is time foror our s spotlight on sml businessnd this we's advice feedback -- getting it can be pnful, , but it does not have t to be that way. it hurts to get the truth and it is probly being delivered the wrong way. today, our marketplace expert tellus solutns for how to give it and get it. mary abbajay of careerstone groupa workplace expertrt, tas about why it is important for small businesses and erywhere. for small businesses it is important because it you are upseing the productivity off your office place by giving the wrong kind of feedback, there could be more a severe in

balance. this applies to all of us. talk aboutut feedback. why is it important? mary: it is really important because people need to know how they are doing with you. it is important to get feedback if you are a boss or manager letting employees know when they have done e something wrong or they are not have any impact you need them to have. the same goes for colleagues. not tell someone what they are doing is not hitting the mark, they have no idea. so many problems stem from an incident that happened and sosomeone did not have feedback or spk the truth about it. it is very important. rebecca: or, give itirectly to the rson direcectly you wt the message to get to. mary: do not triangulate. put yoyour big way pants on, -- th boy pants on and be e direct. rebecca: what are so of the best wayays to model your

approach? mary: a classic way is to do the situation behavior impact model. it looooks like thisis. first, you want toalk about the situation, which is the what, where, and when, so last tuesday, at the managers meeting, you came in a half-hour late. this was the third time you were late. i did not call you a name. then you go into the impact. when you come in l late, the impact is i feel frustrated, i know it and -- rebecca: nobody else wants to join. mary: and we do not start on time.. i did not call you names iult you, but here is the iact of yo behavior and then i request a dierent behavior. we talk about ways to make sure you are on timfor the meeting. rebebecca: so, when people are

listening to the feedback they have to hear it in an open way, but you also say it seems obvious follolow the model but there are other considerations people need keep in mind. mary: first of all, you want to separate iact from ient. impact is the behavior affect, andntent is behind the behavior. people assume your intentions. at would look like this -- you are inconsiderate. i do not know that is what you were. i do not know what your intention wawas, i only know your pact. do not assume intentions. you want to separate the strands of spaghetti -- oftentimes we give people hold bowls of spaghetti, pile on. what we want to do is give specific and pull out the one strand we are talking about. ve a problem, i will talk about that one strand of spaghetti. rebecca: thank you. we spiral and start adding on everything that person has ever done. just focus.

mary: focus on that, and you want to be polite. the purpose of feedback ould be to highlight or shed light on some behavior that someoeone is doing -- actions that are e not having the right impact. so, you want to do in a way where they can hear it, but not slam them for it. you do not want to d do name-calalling. even not want to use words like "you never," "you a always," -- keep your language neutral. rebecca: you also have to decidee whether you really want to know if thehe person is like. in some cases we do. our mornrning meeting is structured in a way where peoeople are sometimes out in the field, some people are in the maryland bureau -- there are different ways to produce a paid based on where, why how -- participate based on where, why, how? . other instances, you do not wa

to hear -- he does not matter. if you are going to work this company, you have to do it figure out the rest. mary: you have to be open to hearing their side of e story oror just request a different behavior. it is ok. everything i do not like to do is say rebebecca, you are so great, i think your fantastic and then say y you are really fanttic. you will walk away thinking your fantasastic. rebecca: we will have a different discussion. i think women and men here that differently. think men here you are fantastic, women here the criticis we''ll have a conversation. next, do you want the good news or the bad news first -- the roundtable witith the economy metro, and one of the world's

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rebecca: welcome bac it is timeme for the roundtable. this week in business news - twter woes and trade pact blows. while presidenobama was busy showing up at baseball games tryi to save h trade deal, coumers were b busy helping tospending. joiningg us, peter m morici, maki headadlines for his o opposg, andnd josh boa welcom to you bot therere haveve been arments back-and-f-forthver the wisdom of therade deal. it was a bigig votfor esident obama. peter, you opposed it t all ong. peter: i like tpp a as a foreign-policy initiative, a a great idea that way, but chuck schumer is right. we have t done enough to

protecect american workers from things like currency manipulation, and the president was opposed to putting at in the packet. i'm m not against it for ever, but until they get it fixed. rebecca: shed side c currency manipulation, , which i think is a good argument at peter, but some of the argumes peter has made in itorls and have been carried by publicationons, when you have more imports than exexport it is bad for america workers, but what ababout the american consumer -- we saw consumer spending up. we are buying from markets we ha free trade agreements with like mexico because they a are making the products that we nt. what is wrong with that? joshsh: there is nothg wronong with that per se, but there are a couple of things going on here. the trade is being treated as a refendum on globalizatation at a time when americicanorkman -- workers have been strugglining. that is its own issue. second, wh we look at consumer spending, it is improving because people are eellent getting jobs. what we saw in the may data was

the surge of 3 million jobs over the next -- last 12 months is trickling into spending in two key categories -- autos. people are upgrading cars,nd housing -- - people are spending more on billing materialthey fl they can start investing in a home more than six years s after the recession officially ended. rebecca: listen, both ofof you there is a a new book out called -- abouthe mojo ofhe american economy and whe it needs to be. the are p products that are not made here. birthday candles are only made in china. th can make them more cheaply. they do. this bookrguewe have to stop regretting the manufacturing jobs that are gonand focus onon the millions of jobs that are out there that we are not training for. there e was money built in for the trade vote for retraining workers. they were going to fund d that out of medicicare. that was a dumb idea a and they tried to find it with tax breaks butut there was resistance from the teaa party to progssiv sayinany combat

chea imports it t is bad for america, and peter you accept that argument. peter:o, ion't appear i in my view is you haveve to exports much as yo iort soso you can pay for what y you buy. it does s notean we do not make candles anymore, butut there are products in the middle that would be produced here but for entree -- unfairir trade. rebecca:ive anan example. peter: auto parts -- a lot of it has e technolo component being made in china, kore taiwan -- places like that. that should be brought back so that anyone has jobs. rerebecca: o ok. wewe have to movove on, but i will agree with you there to only say we neeeed to focus on the policies to bring the jobs back, not on closing r policies to trade. let's move on cause e there e were other r battles fought ts week that people were on e long end of. metro losingng funny- funding jojosh boaoak, at a time when it needs more. josh: if you do not have the

appropriate infrastructure for people to get to work, maximize their productivity, it will be hard to compete against the rest of the world when other countries do invest in the infrastructure. in this case metroistorically has been funded the c congress at $150 millionon a year. rebea: safety is a bigroblem for metro. josh: house republicansns decided to makthat $100 million. rebecca: whoho is in the wrong -- o messed up -- the hohouse to puic is wrong, or did metro deserve th for not doioing their job? josh: house republicans are in the wrong. rebecca: peter, do you agree? peter: m metro spent on excessive benefits, supported a should be trimmed back so thatore of the revenue it generates goes too mainintenance. for too long n now, they have been overpayi themselves while they rely on congress make difffference under the auspices of safety. josh: that t is great but thatt

will not fix the problem wn yoyou are e late on your commumute. peter: --rebebecca: i think m metro execututiveseed be papaid welell so they run the organization well and also fix their own problems. let's take a quick look at t bi ceo departure -- did costello, the ceo of twitter. wall street has not been happy because they are not monetary fast enough, but twitter is a global phenomenon. it has c changed the world. it is partrt of the daily conversation. it has allllowed for revevolutions in egyptpt and elsewhere. the d cross uses it to let people know where to g emergencyy shelterer. why that not wking question peter, you use it -- worki? peter, you use it. peter: i use it imarily to post my articles. people use twitter, but will not bybyproduct. rerevolutionars in egypt and dict might use twitterer they're not going to buy a brooks bthers shirt.t. recca: facebook has gotten

around the problem. i think twitter's bigges problem is some people get twitter, le twitter i love it, and people come mom, my sistermy friends, they do not fully emace twitter. we'll have a little time left. what do they n need to do toake it more apoachable for everyone. you use it a all of the time. josh: i love it, but it is media. that means adding caitlyn jenner a semi-daily basis. rebecca: that waone of the biggest things er on twitt. i think k they need to let people like my mom understand how to use itit and embrace it. josh: iis dififficu for peopl to u use that are not trained in rds the way we a because off thcharacter limits rebecca: that is part of thehe ute, but also the first. they have aa bright futurure, but there are some tweaks that have to be made to the tweets. pop quiz after the break. stay tuned.

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rebecc welcome back. it itime for thehe popuiz and i wanto double dowown on w what we have been talking abo wh consum spending because it w thbrightht spot in the economy. joshlook ahead -- will it contininue to be a bright spot,

what will l doest termsms of an uptick in n spending andnd which is in trouble question markrk josh: have seeeen steady growth th restaurants, retails like amazon, but the r real ost lalast momonth wiwithin h housing and autos and for those to say strongly need interest t rates to a relatitivelyow. rebecccca: peter, what do you think? my medium-term forecast agree -- we will see spendnding inin big g citi. mimillennials want to live closer to work, so we have work, break run infrastructure. rebecca: i tnk iwe're going to see more spenending on big-ticket items and continue spenng on restaurantnd retatail wes wilill have to startt showing re strength, but overall, good news. thank you for joining us this weweekend we hope to have u back next sunday herere on "w"washiton business repor

morris: this week on government matters. >> innovation is needed and there is much to be done. morris: cyber security is a priority. >> really to bridge that gap. morris: they take a uniquee approach t to privacy -- th want to engineer it into design. >> is a smart thing to do and it will save money eventually. morris: the obama administration wants to streamline financial management for agencies. "government matters" starts right now. >> this is government matters. morris: to our viewers around the world on the american forces network and here in our nation's capital, thank you for joining us. every week we will