this is "nightline." tonight, cyber bullying. a 12 year old girl taking her own life after her parents say she suffered harassment on social media. >> she was gone. just like that. >> the family says her school and other parents failed to intervene. could the adults on the side lines now be held accountable? plus, vacation on location. "game of thrones" fans flocking to see the real castle in northern ireland. music lovers seeking out her to day of sun on the

"la la land." and breaking the mold. this ceramic artist is being cheered before his clay even dries, wracking up hundreds of thousands of instagram views with views of his process. a reaction he never expected. but first, the "nightline" five. >> there's so much to choose from for so little money. >> lunch boxes. >> a gazillion backpacks. >> sneakers. >> all the great brands at a fraction of the cost. >> mom saved a ton at burlington. take that, a breathe-right strip opens your nose up to 38% more than allergy medicine alone. number one fios is not cable. we're a 100% fiber optic network. more than allergy medicine alone. number one and with the new fios gigabit connection... you get our fastest internet ever. with download speeds up to 940 megs - 20 times faster than most people have.

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good evening, and thank you for joining us, i'm rebecca jarvis. tonight, a heartbreaking look at the dangers of cyber bullying through the eyes of a grieving family. their 12 year old daughter took her own life after they say she was targeted by her classmates on social media. now they're demanding accountability. here's "nightline" co-anchor, dan harris. >> reporter: in many ways, malory grossman was a typical 12 year old. she loved gymnastics, cheerleading and going camping with her family. >> malory is the all american child, the all-american little girl. >> reporter: and on june 14th, near the end of her sixth grade year, malory took her own life, because her parents say she was a victim of bullying. now all that remains are pictures and memories. >> i have this cardboard box, and that's her life. that's all we're left with. 12 years. and we're left with a

box. >> reporter: diane and seth grossman are now speaking out hoping to prevent others like malory from hurting themselves. >> we have been flooded with thousands of messages about other children that have been bullied and tortured and harassed. >> reporter: and also, they say, to hold responsible the people they blame for their daughter's death. >> tell you something like this's happening before people weak up and say enough's enough. >> reporter: they realized malory was having problems at her middle school in rockaway, new jersey. >> we chalked it up to the usual girls teasing kind of thing and it escalated and got more out of hand. >> reporter: what are we talking about? >> she had a target on her back. one girl called her fat. one girl called her ugly. >> reporter: her parents say the bullying began in the classroom. >> kicking her chair, not that the teachers could see, but the repetitive tapping and cal

her names quietly behind her back. >> reporter: then it went digital, via text and social media. >> they took pictures of her on the school grounds. >> one post, malory asked them to take it down, and the girl wrote down "never", with a smiley face laughing. >> reporter: they started to notice disturbing changes in their daughter. >> it was just failing grades, miserable. and then it's got an i have a headache, a stomach ache. i don't feel like going to school. >> reporter: they repeatedly complained to school officials but their complaints weren't taken seriously enough. what should they have done? >> when there's a repeat complaint pretty regularly, they should say we should take a closer look at this. >> reporter: they did have an exhaustive meeting at the school. >> the only thing they said is we're investigating it. we'll look into it. i know your frustration, and malory left there feeling so depleted. she just said, you just made it worse. you don't know these

you've just made it worse. >> reporter: she was upset. >> she was exhausted. i don't think she felt safe. i think that she was just really sad. >> reporter: and was it that day that she died? >> yeah. >> hours later. >> four hours later. >> reporter: although it had been a rough day, diane and seth say they didn't see it coming. >> she was gone. just like that. i don't think you can fathom what it's like to see your perfectly healthy child gone. >> thank you very much for coming. >> reporter: yesterday the grossmans and their attorney bruce nagle announced think plan to sue the school and possibly even the parents of the children who allegedly bullied malory. >> this small device can be a lethal weapon. in the hands of the wrong child. she was even told why don't you kill yourself? >> reporter: and what are the goals? because it's not just about

reaching financial settlement. >> look, the goal of this case is to give a wakeup call to every school in every town throughout this country. they need to know that cyber bullying is an epidemic, and they need to stop this. >> the major point of this lawsuit is accountability. somebody needs to be held accountable. new jersey has some of the toughest laws on the books in the country as far as harassment and bullying. >> what good are the laws if no one follows through with them. i wasn't with her eight hours a day. i wasn't, they were. i was sending them messages saying these girls are torturing her at school. she's uncomfortable. she doesn't feel safe. and they're like, we'll look into it. >> reporter: the school district declined to comment to abc news and said think cannot discuss the case because it is still under investigation. and the teachers, staff and administrators have as they have always been and will continue to be committed to protecting the rights and safety for all our

>> it's all going to be dependent on the facts. it is tough to hold a school district responsible for someone else committing suicide. even a child. so there has to be some level of proof that the school could have reasonably foreseen suicide. >> reporter: in response to a request from abc news for comment about the case, the morris county prosecutor's office said the matter is under investigation. for now, what we know is that the heartbreaking story these parents tell is one we have heard before and sadly one we are likely to hear again. >> you see so many parents, so many kids in my practice that are suicidal, self-harming, they don't know whether or not think want a future in this world. >> reporter: although experts say teen suicides can rarely be attributed to just one cause, according to the cyber bullying research center, 34% of students surveyed report having been cyber bullied in their life. and adolescent girls are more

what is it about digital technology that puts bullying on steroids? >> i think it's the same as somebody who's driving a car and might have road rage. behind those glass walls, we don't think anybody notices how we're acting or what we're yelling, and that's an analogy of how kids are behind their devices. >> it's me, live and in stereo. >> reporter: the issue of cyber bullying had been put in the spotlight this year because of the series "13 reasons why" co-produced by selena gomez. it chronicles a girl who left behind video for the people she left behind. at the height of the show's controversy, my colleague visited oxford high school in michigan to talk about bullying and suicide. >> i would have

degrading texts sent to me. >> there was one girl who said really mean things, why don't you just go kill yourself. >> reporter: the statistics are sobering. between the ages of 10 and 24, suicide is the leading cause of death. >> it's something that's gone through every high schooler's head at some point. that is a pretty major thing to say. do you guys agree? >> yes. >> reporter: in oxford in recent years two young students took their lives. in response to the show and in honor of their classmates, a small group of brave students took a drastic step. a volleyball player. >> one day i heard the worst thing you can hear, they said why don't you just kill yourself. >> reporter: they broadcast it. their project called "13 reasons why not." >> i was afraid for the time you laid your hands on me for when i started to believe i actually would be better off dead. >> reporter: the aim of their

them they are not alone. the show spurred conversation for the grossman family, although they felt it was too graphic for their 12-year-old to watch. >> we talked about suicide. this was an open conversation we had about suicide and what ending your life is and how permanent it is. these were open conversation. >> that was halloween. >> yeah. >> reporter: now they're hoping to create a national movement called "malory's army" to prevent any more young people from dying. >> we want to make sure that she becomes the hero that i think a lot of children want someone to speak out and speak up for them. >> reporter: for "nightline," dan harris, in new york. >> our thanks to dan for that report. next, we are chasing dragons in ireland and new zealand where fans of "game of thrones" and the "hobbit", are paying to live like their favorite characters. ! mmm...that's some really good chicken.

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have you ever watched the intense and bloody battles in game of thrones and thought to you self, i wish i was there. well, some people actually do. we followed them on a tv tourism trip to the northern most of the seven kingdoms, and it turns out, when it's not being ransacked by barbarous invaders, it is quite lovely. here's nick watt. ♪ >> reporter: winter fell castle, last seen on hbo's "game of thrones" and in real l

not quite so alluring in person. >> they've taken this and copied it and pasted it and stuck it on the other side. >> reporter: cgi. no matter, the fans of arguably the greatest tv show ever made, this is like a pilgrimage to the principal location, northern ireland. >> this is where it all began, the very opening sequence of "game of thrones" was filmed here. >> reporter: they liked scenery so much, there's no need. and our guide, >> what you will discover is they break with convention. >> reporter: he's an extra on the powerhouse series. can't you tell? >> you can see there, we're looking straight down and into rob's camp which is the area behind me. >> reporter: this, just one of many tours now milking the connection. >> you went through the left, that would take you into the throne room. >> reporter: but for over $50, you're on a bus. >> we're going to the oldest

part. >> reporter: and you can see the hedges to the iron islands. >> he climbs up and looks in. sees all the scary stuff and a girl pinned to the tree. she was attached here. so he's hooking up, looking here, and then he runs away. >> reporter: with a little cosplay thrown in, this is changing the fabric of society in this once restive province. >> we had to do it in the past. it wasn't uncommon to get started at belfast. people come along and they say are you a catholic or protestant. now with so many people involved in game of tloe"game of thronese likely to be asked if you're an amester. >> reporter: here you can seen stay where cast and crew stayed shooting seasons one and two. >> the lovely, authentic, rustic experience. you can choose to s

room of the star they wish. >> reporter: lights, camera, travel. tv and film tourism is booming worldwide. destination number one new zealand. far away and oh, so filmy. want to fly over a "lord of the rings" set? be the guest. more than a billion dollar a year business, employs 14,000 locals, brings in many more tourists. avatar was made down here. >> outstanding. >> reporter: and so was "lord of the rings." >> oh, my gosh! >> reporter: that's why our own sarah haynes went down under. >> this is where they did the scene, the wall of water comes around the corner in front of us. >> oh, himy goodness. you have the best office with a

>> i like visitors as much as the next hobbit. >> reporter: but it's the hobbit trilogy alone which is now given as the number one reason for coming by 18% of people. >> again, one of the many translations of los angeles. >> reporter: this as chase mcneill leads tourists here, home of the movies. what is it that makes people want to come and see where a movie was shot? >> i think it's the curiosity of how the sausage is made. they're wondering how did the magician craft this experience for people. >> reporter: seen in rebel without a cause, terminator. and more recently, louisiaa la . >> they sneak into the observatory. the next is on the promenade on the outside of the planetarium.

planetarium where they have a fantastical dance scene. >> reporter: chase says he can't help taking in beverly hills cop one, pretty woman. >> they want more access to that fiction. >> reporter: back in winterfell, i mean northern ireland, will it reenact scenes of old? maybe not, but. >> anybody who has not seen game of thrones? there's a little bus stop here we usually put them off here and walk back to the city. >> reporter: so here you must be immersed in modern tv to truly appreciate this ancient land. i'm nick watt for "nightline." next, a hotter potter? meet the ceramic artist who's becoming a sex symbol on instagram.

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and finally tonight, how did a ceramic artist become a viral sex symbol? maybe it's because he's so sculpted. prepare to be mesmerized. eric landon is the artist behind these hypnotizing videos taking the internet by storm, reminiscent of that famous scene at the pottery wheel in "ghost." with just a love of clay and some handiwork, eric is wracking up thousands of views on instagram. >> this is a thing that kind of keeps me coming back. i manage it's kind of like surfing. you hit a good wave and it feels so good. >> reporter: but he wasn't always keen on sharing his artistic process. >> my brother came with this idea that i should open an instagram account. i wasn't so fond of new technology, you about i thought why not give it a go. >> reporter: since then, the videos he films

copenhagen studio have taken a life of their own. >> no fancy setup. just an iphone and the piece i just maid. >> reporter: fans commenting, i could watch this all day, and this is so satisfying. >> when i started these videos, my intention was to put a beautiful light on this craft i've been doing for years and years. instagram has given ceramics a visibility it didn't have before. suddenly we have audiences of a couple hundred thousand people. >> reporter: while eric's focus may be on his work, some of his followers are more focussed on the potter himself. the huffington post writing, we could watch this sexy ceram cyst play with clay all day every day. >> taking on this role as a little bit of a sex symbol is a little, it's kind of new for me. it's not something they train you for at the design school. >> reporter: but he says, in the end, it all addto

artistry. >> i think today people don't just fall in love with art or ceramics, they fall in love with the people who create these things, and instagram is a good way to show the things that inspire us and make our work a lot more personal. >> quite inspiring. thanks for watching abc news. then as always, we are online at abc news.com and our "nightline" facebook page. good night, america. >> today on our show another player will attempt that white-knuckle climb to a million-dollar payday. will they make it? let's find out. it's "who wants to be a millionaire." [dramatic music] ♪ hey, everybody,

are you guys ready to play "millionaire" today? [cheers and applause] today's returning contestant was raised in an inner city neighborhood and is here to win today to help pay it forward for her community. from las vegas, nevada, please welcome back the beautiful ruby scott. [cheers and applause] how are you, my dear? >> i'm good. i'm good. >> come on over. [cheers and applause] how are you, my dear? it's good to have you back. >> good to be back. >> you're in the middle of a good game. we'll catch everybody up to date on that in a minute, but i want to hear more about this community--and you want to pay it forward and that's what you're gonna do with this money. >> yes. yes. i always said that if i came into a large sum of money, what i would like to do is to at least provide seed money for a foundation to take inner city children on trips around the country, europe, you know, just to expose them to the wider world outside their neighborhood. >> make them a little more worldly. >> exactly. >> yeah. >> exactly, because that-- i was fortunate enough to have parents who did that for me.