tv NBC Nightly News With Lester Holt NBC November 21, 2016 3:30am-4:00am EST
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>> announcer: the following is a paid presentation brought to by lift by sono bello. what do you dislike about your face? >> you know, i look in the mirror and i put on makeup and i would think, it's the best we can do, girl. >> i'm hugely an optimistic person. i'm "the glass is half-full." i'm not an angry person, but that's what shows on the outside to other people. >> i usually take a picture with somebody, you know, with my kids or whatever, so that the focus won't be on me. >> i always look like i'm scowling. i'm a friendly, outgoing person but my appearance doesn't match it. >> you know, you try creams. you try neck exercises. you try everything that they say is gonna work, but nothing works. >> announcer: like it or not, our face plays a powerful role in how people view us and how we feel about ourselves.
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reverse the signs of aging, revealing a younger, fresher version of yourself? people just like you are taking years off their appearance with lift by sono bello, a fully customized facial rejuvenation procedure that delivers amazing natural-looking results. so no matter what your signs of aging are, lift by sono bello is one of the fastest and most affordable ways to help you put your best face forward, and the results can be life-changing. >> first impressions are everything. i think we all want to put our best face forward, but aging can make it difficult. you know, it often feels like we live in a society where we're not supposed to get old, and yet we're really not supposed to do anything about it, either. and then even if you do decide to do something, you are absolutely not supposed to talk about it. so, why is that? what if it was okay to look and feel your best and not feel
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what if it was actually attainable to simply look like a younger, fresher version of yourself? i'm lise simms, and today, we're gonna see and hear real stories from people who finally decided they wanted to look on the outside the same way they feel on the inside, and it's all thanks to lift by sono bello. >> i feel like i'm 20, and then i look in the mirror and it's kind of like a cruel joke. it's obvious that it's not that way anymore. my eyes make it look like i'm always angry, and i'm not an angry person, but that's what shows on the outside to other people. it's frustrating because i'm hugely an optimistic person. i'm "the glass is half-full." and i know first impressions are
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an angry, crabby, tired old lady. >> hello. how are you? >> when i did a little bit of research on the sono bello company and found out that all their surgeons are board-certified, that gave me a lot of peace of mind. i want be able to be confident that when i do this and commit to this, that i'm gonna be completely satisfied. >> as a birthday gift to herself, shirley had the lift by sono bello. >> the results speak for themselves. i wanted to make sure i had the best of the best, and everything i read about sono bello was amazing. i saw that the stats said that they've done over 60,000 procedures and that made me comfortable. you are absolutely one-on-one with the doctor and they make sure that it's your structure and just a better, younger-looking yourself. it is. i feel amazing and i get
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everybody was worried that i was going to look different, and i explained to them i wanted to look just better, fresher, younger. thank you! >> so good to see you. >> you, too. as the transformation has happened, in the last few weeks, people are just looking at me going, "oh, my god. you really look alive, younger, and just happy." sono bello changed my attitude, they changed my confidence, and i was hoping that this procedure would give me maybe 10 years. i think i got closer to 20. they changed my life! >> joining us now is sono bello's dr. brian machida. dr. machida, my girlfriends and i are always talking about getting older, and it seems like we seem to have the exact same complaints about the exact same parts of our bodies. so, i want to take a look at some of the before-and-afters if we can, and i'd like you to tell
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lift by sono bello actually helped address those issues. so, this is shirley. and tell me what we're looking at here. >> well, in this case, she didn't want to keep looking angry. she had excessive jowls, so after, you can see that she has a nicely defined jawline, her neck is very nice and refined, and the jowls and the folds are much less noticeable. >> it's dramatic to me. it's really beautiful. >> yes, it is. >> i'm gonna pull up dina here. i think this is amazing, what i see on dina. can you speak to what we're seeing her >> well, you see here, what's obvious in the neck is excess skin and muscle. they call it a turkey neck. and you can see the result. the result's fantastic. >> it looks like dina's mother on the left and dina on the right. >> right, this is our mother-daughter transition. >> [ laughing ] it really is. >> that's right. >> okay, let's take a look here. this is carol. also very dramatic. >> right. you can tell there's a lot of loose skin just in her neck and in her jawline. you can see the wrinkles there.
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this is fantastic. >> and this is just because you've followed the natural line of her own jaw. >> that's right. >> the skin was sagging beyond that. >> that's right. all of that in combination is the result that you get. >> all of the results are truly inspiring to me. thank you so much for talking me through them. >> thank you very much. >> what's surprising about lift by sono bello is that these are natural-looking results where people don't need to worry that they'll be unrecognizable to their friends or loved ones or e mirror. but the results can still be life-changing. >> i was like 42 pounds heavier than i am now. after i lost the weight, you know, my neck started hanging. it really showed and it really bothered me. after the procedure, my husband and i went out to dinner, and i noticed that he's sitting across from me staring at me, and i go, "what are you staring at?" and he goes, "i really can't believe you look like that."
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when i saw my face in the mirror -- amazing. in fact, i immediately texted my friend and sent her a picture. it was fabulous. i thought, wow, why didn't i do this a long time ago? you know, you try creams. you try neck exercises. you try everything that they say is gonna work, but nothing works. i, you know, if i had been smarter back then, i'd have went to b it's great. i love it. i look great! >> announcer: do you ever find yourself snapping picture after picture and never being happy with what you see? as we get older, sometimes we look in the mirror and we don't even recognize the person staring back at us. >> i was noticing that my jowls were growing.
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said, "that can't be me." >> announcer: what if you could get firm, lifted skin that looks completely natural? what if it was actually affordable? and what if you could simply reverse the signs of aging to take years off of your appearance? lift by sono bello is a fully customized facial rejuvenation procedure that delivers amazing natural-looking results. lift is performed in an in-office visit using local anesthesia, so there's less down time than with traditional facelifts. it's easy and it's affordable on almost any budget. sono bello is a trusted, accredited leader in total body transformation and has performed over 75,000 procedures. with a nationwide network of nearly 100 board-certified doctors, sono bello provides a facial cosmetic procedure that is customized to meet your specific goals, ensuring a natural and refreshed look. >> there are no two people that look alike, and our doctors, having done thousands of
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for what the patient wants. >> i really felt that they took my feelings and my concerns and customized the whole experience for me. >> announcer: for sagging skin, lift by sono bello can enhance your jawline and neck to create a more natural and youthful appearance. and for sleepy eyes, bags, or drooping brows, sono bello doctors can customize a solution to diminish that tired look. >> sono bello has changed the way i look, the way i feel, and how i feel about myself. >> i feel good inside and out now. >> announcer: call now for your free, no-obligation consultation to find out how easy and affordable it can be to take years off your appearance with lift by sono bello. call...for your free consultation right now. >> they changed my face. they changed my confidence. they changed my life. >> announcer: lift away the signs of aging to reveal a
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yourself. and when you call for your free no-obligation consultation right now, you'll also receive $250 off your procedure. and payment plans available to meet most any budget. call...for your free consultation right now. >> i had the opportunity to hear some people speak about their sono bello experiences directly, and i think of it as just a visual and how important is the visual in your life. and then to discover it's much deeper than that, that people were hiding out in their lives -- they weren't taking pictures of themselves, they weren't enjoying the world around them. so it hit me emotionally that people were changed in bigger ways than just their looks. like faye... >> i have four children, 13 grandchildren and one great-grandchild, so you're constantly giving. so when you finally get a chance
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you kind of feel guilty, you do. but what makes it feel good is when the people that you've sacrificed for are happy for you. i've always had bags under my eyes, and my eyebrows -- it's hard to put on eye shadow because i have that hood. it gives you a sad look, almost, sometimes, you know? i think the one thing that i'm really looking forward to, is to be able to take a picture alone. you know, i usually take a picture with somebody, yoow whatever, so that the focus won't be on me. i'm just looking forward to being able to give people what i feel inside, let them see it on the outside. that's what i really want. >> with the support of her family, faye had the lift by sono bello. >> i feel wonderful. i feel good. i feel like i look good. i'm excited. i mean, i feel good inside and
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>> oh, my god! >> oh! >> being a mother of four, i just never thought that i would be able to afford that. so it never crossed my mind. no matter how i looked, it was just something i had to live with. and i'm sure there's a lot of women out there feeling the same way. it's something they would like to do, but they feel like that they can't afford to do it. and at some point, you have to get a little bit selfish. with sono bello, it's affordable now. >> ...2, 3. [ laughter ] i just really -- i feel pretty. for once in my life, i feel like i can just put on makeup and have a good time. i feel good. i may have lost 10 years on my face, but i gained confidence, i gained freedom. admiration from a lot of people. now i'm ready to go out and experience things that i never would have thought i would, i didn't have the confidence to do
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i'm just a good-looking old girl now. so, yep! >> joining us now is faye thompson from atlanta, georgia. hi, faye. >> hey, girl. [ both laugh ] >> you and i are gonna get along great. what was it like to watch your video? >> it's eye-opening, really. >> how do you feel? >> i feel great. [ both laugh ] >> how you have you friends and family reacted? >> they love it. >> really? >> my children are so happy with it person. i'm happier. they say i used to frown a lot, and now i smile a lot. you know? i think they've enjoyed this as much as i have. you said it's not just -- it's feeling good. i don't think of that in terms of a cosmetic procedure. >> well, it turns over everything. you want to do things that you haven't done before. you want to try -- >> like what? >> you don't really want to know. >> oh, i want to know. [ both laughing ]
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>> oh, has it? >> i get a lot compliments. and when i tell people my age, they don't believe it, so... >> oh, that's wonderful. >> it's going real well. [ laughs ] >> you look really happy. >> thank you. >> i think that's been the most impressive thing to me about lift by sono bello is that it's so natural-looking. it looks like you. >> that's what everybody says. like, i've had people see me and they don't know that i've even had it. they just say, "girl, you look what have you been doing? you must have been resting a lot," you know. and that was one of the concerns, is that i didn't want to look stretched or tight, you know. but i look like me. i just look like a better version, a more-rested, a healthy faye, so... >> exactly. thank you so much for sharing it with us here today. >> thank you for having me. >> when i saw the before-and-afters of sono bello, i was stunned. i was -- actually, i was impressed.
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i think it takes restraint to just do enough to refresh. i don't want to look like i looked 40 years ago or 30 years ago. and frankly, the people i know who have had a lot of work done don't even look like they looked 30 or 40 years ago. these doctors are using great restraint. they're not trying to erase a life or change anything. they're trying to take what is, and refresh it. >> as we get older, a lot of times, our self-image doesn't change too much but when we look the way we feel on the inside. the great thing about what we do at sono bello is we can address aging changes, and of course, we all experience those as we get older. i decided to become a facial plastic surgeon because i loved helping people reach their aesthetic goals. it's a very artistic field, so it takes an aesthetic sense and a sense of balance and proportion. when patients come in for a consultation, one of their main concerns is that they don't want look like somebody else. they like the way they look, they just want to look younger. they want to look like a more
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we want people to get as much of an improvement as we can but to make sure that they look natural. i think one of the benefits of sono bello is we've done so many cases. we're able to offer that experience and that expertise to our patients. doug, how are you? >> hi, doctor. >> it's good to see you. our patients come in for a private consultation. they also meet with a physician to formalize the plan, and it's important that we're both on the same page in terms of what we're wanting to do. and once those relationships are established, that really goes a long way in alleviating patients' fears and concerns leading up to a procedure. >> my pleasure. you look so great. a lot of times patients come in for a consultation before surgery and they say, "i hate my neck," and my favorite thing to hear after surgery is, "i love my neck." and i hear that many times a week from my patients and it never gets old. i love hearing that. i think authenticity is what patients are looking for. they want be their true selves. they look in the mirror and they see someone that they don't recognize anymore. if it's something that can make you feel better about yourself and give you a renewed sense of
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for it. >> before my lift, you know, i was concentrating on my kids and my job, really wasn't doing enough for myself. and that was part of the motivation. i really wanted to do something for me. i felt that i had earned it, i deserved it, and so that's why i started looking into the lift. what was particularly impressive for me with the sono bello doctors and the whole experience was i felt that i was important to them. they listened to my concerns. i never felt at anytime that they were trying to do more than was really impressive about them. my lift by sono bello has really changed my life. it's made me feel more confident, more beautiful, and it's just amazing. i'm so excited about getting on with this new phase of my life and getting out there and doing all the things that i've really wanted to do and knowing that i look amazing while i'm doing it. >> announcer: what if you could get firm, lifted skin that looks completely natural? what if it was actually affordable?
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reverse the signs of aging to take years off of your appearance? lift by sono bello is a fully customized facial rejuvenation procedure that delivers amazing natural-looking results. lift is performed in an in-office visit using local anesthesia, so there's less down time than with traditional facelifts. it's easy and it's affordable on almost any budget. sono bello is a trusted, accredited leader in total body transformation and has performed over 75,000 procedures. with a nationwide network of nearly 100 board-certified doctors, sono bello provides a facial cosmetic procedure that is customized to meet your specific goals, ensuring a natural and refreshed look. for sagging skin, lift by sono bello can enhance your jawline and neck to create a more natural and youthful appearance. and for sleepy eyes, bags, or drooping brows, sono bello doctors can customize a solution to diminish that tired look.
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mirror, i see a younger version of me and it puts a smile on my face. it makes me happy. >> announcer: call now for your free, no-obligation consultation to find out how easy and affordable it can be to take years off your appearance with lift by sono bello. call...for your free consultation right now. >> now i'm ready to go out and experience things that i didn't have the confidence to do before. >> announcer: lift away the signs of aging to reveal a younger, fresher version of yourself. and when you call for your free no-obligation consultation right now, you'll also receive $250 off your procedure. and payment plans available to meet most any budget. call...for your free consultation right now. >> it's a common misconception
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for women. the truth is, everyone wants to look good and feel good no matter what their age or gender. >> i feel like i'm in my 50s. i really feel good, but my external appearance, i'm a little disappointed with. age has caught up with me, and i've lost all self-confidence in myself. i retired approximately 14 months ago. i am bored and i want to get back. i'm concerned that i'm gonna be a much younger crowd, and i don't think i'd fit in the way i look right now. i always look like i'm scowling. i'm a friendly, outgoing person but my appearance doesn't match it. >> in order to gain some confidence before jumping back into the job market, doug went for a consultation.... >> i'll let him know you're here, okay? >> ...and decided on the lift
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>> i feel like a kid again. before this procedure, i felt like a grumpy old man. now i'm re-energized. i'm exercising with a weight-loss program, so it's meant a lot to me mentally. >> after the procedure, doug found the confidence and energy he was looking for, becoming more active with his grandchildren and pursuing a new career. >> you know, i had reservations 'cause it's not a manly thing. until when i sat down with a friend and he admitted that he had a procedure and he looked terrific, so i s "i'm really going to pursue something." what really impressed me was when we discussed the procedure, it was done specifically for my needs. >> for men, it's more often about something external. a lot of times, it's about work, it's about being competitive at work, and sometimes it's to find a new position. that was the case with doug. he was looking to find a new job, and in fact, he did. and he is now working as an
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so he's literally the face of the organization. >> i used to hate to smile. now, i do that for a living. it was remarkable how natural it looks and the compliments that i've received as a result of the procedure. additionally, it was my wife. she couldn't believe she had this young guy as a husband again. it was remarkable. she couldn't believe it. >> a recent survey found that people's top concern is finding the right doctor whom they can trust. joining us now is sono bello's dr. brian machida. have you noticed a shift in demographics of the people that are doing facial procedures? i think were seeing a younger and younger segment of population having this type of procedure done. >> really? >> yes, and as well as having more men, too. before it's mainly been restricted to women in the past. and i'd say more and more men are having it done, too. i think one of the most striking things for me were seeing the before-and-afters and that's what stood out the most. this looks like this person
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or 15 years ago. >> that's exactly it. patients that i have dealt with after procedures, they go "wow. this looks fantastic." but yet, when friends see them, they can't really tell that they've had anything done like a procedure. >> i wonder what you would say to someone who's considering whether or not they are a candidate for lift by sono bello. >> i'd say just come in for a complimentary consultation, and we'll take a look at it. >> announcer: when you call for your free consultation right now, you can receive $250 off your procedure. ft >> i looked in the mirror, and i see myself that i was getting old. i have all the hanging skin. you know, i looked like a turkey. and my nephew used to play with it. he used to go, "gobble, gobble!" and that's when i decided to go to sono bello. when i got there, they treated me like they know me, like,
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and so wonderful. he told me from the beginning what was gonna happen, how it was gonna be done, and i feel so comfortable because he explained to me, one by one, every step. >> when dina came to see me, she had a lot of extra hanging skin. i think that she was literally weighed down by this extra skin in her neck. it bothered her, you could tell. it was affecting her outlook and afterwards she just seemed so much lighter and brighter and really more herself. >> my granddaughter even made fun of me. she said, "grandma, cut it out. you're not a teenager." because i feel good, not only in my face, in my heart, too. >> isn't it crazy that a simple visit to sono bello can actually change peoples' lives? and clearly it's not just about looking better. it's always about feeling better. it is to me. you know, that feeling that i want to get out in the world.
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i want to meet somebody new. or honestly, it's really best when the people around you turn and say, "what are you doing? you look great. what's happening?" with lift by sono bello, now there is no reason to wait anymore to be the you that makes you happy. >> when i looked in the mirror before the procedure, i saw an angry, crabby, tired old lady. as the transformation has happened in the last few weeks, people are just looking at me going,, >> i have so much more confidence. i feel like i'm happier. it's great. i love it. i look great! >> i feel like a kid again. before this procedure, i felt like a grumpy old man. now i'm re-energized. i'm exercising. it's meant a lot to me mentally. >> my lift by sono bello has really changed my life. it's just amazing. you know, i feel so good. i've had so many compliments. >> if somebody looks at you, you think, "yeah, they're
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>> i feel good. for once in my life, i feel pretty. >> announcer: like it or not, our face plays a powerful role in how people view us and how we feel about ourselves. it can be the difference between feeling timid or confident, self-conscious or self-assured. what if you could get firm, lifted skin that looks completely natural? what if it was actually affordable? and what if you could simply reverse the signs of aging to take years off of your appearance? lift by sono bello is a fully customized facial rejuvenation procedure that delivers amazing natural-looking results. lift is performed in an in-office visit using local anesthesia, so there's less down time than with traditional facelifts. it's easy and it's affordable on almost any budget. sono bello is a trusted, accredited leader in total body transformation and has performed over 75,000 procedures. with a nationwide network of nearly 100 board-certified
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facial cosmetic procedure that is customized to meet your specific goals, ensuring a natural and refreshed look. >> there are no two people that look alike, and our doctors, having done thousands of procedures, do what is necessary for what the patient wants. >> they don't have a just "out of the box" procedure they use on everyone. they look at you, they ask you what you're looking for, and they customize it just for you. >> announcer: for sagging skin, lift by sono bello can enhance your jawline and neck to create a more natural and youthful appearance. and for sleepy eyes, bags, or drooping brows, sono bello doctors can customize a solution to diminish that tired look. >> sono bello has changed the way i look, the way i feel, and how i feel about myself. >> announcer: call... for your free consultation right now. >> they changed my face.
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>> announcer: lift away the signs of aging to reveal a younger, fresher version of yourself. and when you call for your free no-obligation consultation right now, you'll also receive $250 off your procedure. and payment plans available to meet most any budget. call...for your free consultation right now. the preceding was a paid presentation for
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. two separate states. one is dead and the other critical. a man hunt for the shooters is underway. >> president elect donald trump had a busy weekend slamming unfair. president obama returned to the white house with donald and fellow democrats. and snow already having a big impact on thansgiving travel. "early today" starts right now. we begin this morning with breaking news right now. police are on the hunt for a suspect.
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