sharyl: never before have so many in the media worked so hard to convince the public that a candidate couldn't and shouldn't win. mara liasson: i think this is donald trump's biggest day. and he will be ignored from henceforth. actually, i hope he will. sharyl: how do y them that maybe we didn't see what was going on around us, in front of our nose? >> the story of the year, in my view, is the story out there in america that neither the media nor the political ruling class saw, heard, got, or suspected. sharyl: one thing fueling the angry voter is a clear distrust in the government to act in our best interest. the president-elect faces a faith that has been broken. journalists have argued in writing that this has been one of the least transparent

unfortunately, our federal government has a very embedded culture of secrecy and a lack of accountability. scott: for all the hand wringing about the loss of manufacturing jobs, the reality is plenty of foreign companies make things here in america. roger collins: we had to hire 800 people very fast and just couldn't find the qualified people out on the job market. chad robinson: after we finish our four years with the apprenticeship, we're fully guaranteed aob make a base salary of $55,000 about, and, i mean, you can't ask for much better than that. [captioning performed by the national captioning institute, which is responsible for its caption content and accuracy. visit ncicap.org] ? sharyl: hello, i'm sharyl attkisson.

first came the shock. then came the awe. with half the campaign money of hillary clinton, president-elect donald trump defied democrats, his own party, the media -- and nearly every prediction. we're calling it "the big miss." if the media misread america, there's a reason for the disconnect. in the first post-election poll, "full measure" and rasmussen reports asked, how much do you trust the media coverage this election cycle? over two thirds said not so much. only a third of those surveyed election. and that says something about our once-trusted institutions -- media and polls. donald trump: i am officially running for president of the united states. [cheering] sharyl: the big miss started from day one. mara liasson: i think this is donald trump's biggest day. and he will be ignored from henceforth. actually, i hope he will. sharyl: never before have so

to convince the public that a candidate couldn't and shouldn't win. >> and, uh, we better be ready. he might be leading the republican ticket. [laughter] george: i know you don't believe that. [laughter] chris matthews: it was not close. it was over tonight. very clear result. hillary won big time. it was a shutout. bill sternberg: it is unusual, roger, for the first time in 34 years, since usa today was founded in 19 board is taking a position on the presidential race, specifically, we are urging voters not to support donald trump. sharyl: going into election night, the poll analyst site 538 showed hillary clinton with a 71% chance of winning. slate.com was off by more than a half million votes in florida alone and incorrectly predicted clinton would win the sunshine state. at 9:18 p.m., the "detroit free press" incorrectly called michigan for hillary clinton. in the end, trump won the state

all forcing a massive media mea culpa in the reality hangover the morning after. larry sabado: we were wrong, ok? the entire punditry industry, the entire polling industry, the entire analyst industry. and i want to use this to take -- opportunity to take my fair share of the blame. we were wrong. sharyl: how do you explain to them that maybe we didn't see what was going on around us, in front of our nose? frank senso: i say we didn't see what was going around us, in front of our nose. sharyl: frank sesno teaches ethics in journalism to students at george washington university. frank: i say that the story that took place, and this is to the lesson, this is also the lesson of journalism, that the story of the year, in my view, is the story out there in america that neither the media nor the political ruling class saw, heard, got, or suspected. sharyl: in a way, looking at the coverage that was going into this and the polls, to me, this

truman moment. john johnson: i think that's right, i mean, the polls, the national polls had clinton ahead three to five points. sharyl: john johnson is a statistics expert from mit who analyzes polls. he's author of the book ?everydata,? about how people misconstrue data. sharyl: how would you rate the importance of what's happened with polling in this election in terms of looking at the last 20, 30, 40 years? john: i think it is very important with respect tth accurately measure turnout, if the polls can't be an accurate gauge of voters' preferences, it's hard to have a lot of confidence in them, and it just leads to people being less trusting, and, you know, less interested in what they have to say. sharyl: and it's clear that in the fallout of campaign 2016, many americans are less trusting not only of polls, but also

michele green: no one's an expert on anything, okay? they said they are, but look what happened, so you can't be an expert, you can't be an expert, because no one knows what the future holds, so don't say this is going to happen when you really don't know. kevin bretz: i think they were listening to themselves, they were listening to other politicals, and i just don't think they were listening to the people. and the people spoke last night. >> do you trust the media? >> no, not at all, not at all, not for a second. sharyl: in the end, trump was elected in spite much of the media being against him. partly, perhaps, because of it. donald trump: the media is so dishonest. they are so dishonest. sharyl: it became a rallying cry among his supporters. >> cnn sucks, cnn sucks! >> time no for media buzz. sharyl: howard kurtz is a media critic and host of media buzz on fox news. howard kurtz: this was the worst election for the media in my professional lifetime. i mean, i don't think it's the

on. there was a level, a fundamental level of distrust toward the press. a lot of it from the right, but some of it toward the left, which didn't like the way that we collectively covered hillary clinton. sharyl: a cache of evidence unearthed in emails published by wikileaks and obtained through freedom of information requests also ate into media credibility. they show an unseemly coziness between the news media and political operatives coordinating in ways the public was never meant to see. clinton campaign staffers called maggie haberman an ideal friendly journalist. "we have had her tee up stories for us before and have never been disappointed. we can do the most shaping by going to maggie. " politico's ken vogel and glenn thrush sent story drafts to democrat officials. thrush emailed clinton campaign chairman john podesta, "please don't share or tell anyone i did this because i have become a hack i will send u the whole section that pertains to u. tell

anything." and politico's mike allen made an interview pitch for chelsea clinton, offering to provide questions precisely agreed upon in advance. no-surprises. i would work with you on topics, and would start with anything she wants to cover or make news on. quicker than a network hit and reaching an audience you care about with no risk. emails -- clinton officials about placing stories with friendly officials. a clinton aide dictated three conditions to mar aminder, including, " you, in your own voice, describe hillary's speech as muscular. "got it," replied ambinder. and then there's cnbc anchor and "new york times" contributor john harwood, who moderated a republican debate. john harwood: let's be honest, is this the comic book version of a presidential campaign? donald trump: no, it's not a comic book and it's not a very nicely asked question. sharyl: behind the scenes, harwood offered compliments, helpful thoughts, and analyses to the clinton campaign, even asking, "what should i ask jeb in speakeasy interview

sesno says some of the dealings clearly crossed an ethical line. frank: when i was covering george herbert walker bush, i was invited to go interview the president, provided i asked him about only one subject, and i said, no, i can't do that. i'm not going to do that. i will not agree to that. even though it was a hot subject, i would -- i refused to take on those, that burden and those rules and those constraints. sharyl: i think a lot of journalists are saying yes now. frank sesno: a lot of journalists are saying yes now. sharyl: the big miss may reflect growing global skepticism of information provided by once-trusted institutions, like -- like we saw after the wrong predictions about the u.k. vote to exit from the european union or ?brexit." >> the punditry, the prediction, the polls all came up woefully short in this campaign. if we don't do better next time, the remaining credibility that the news business has is going to shrink even further.

of americans don't trust the government, the congress, the media, the polls? frank: it's deep in our dna. this country was created on the backs of people who didn't trust central authority. it was mark twain who said, "suppose i were an imbecile, and suppose i were a member of congress, but then i repeat myself." we have held our elected leaders in comedic contempt almost since so, we need a little bit of balance here. yes, it's a corrosive thing when we have so little confidence in our institutions and it's a serious problem that needs to be addressed, but we should also understand where that comes from and some of it comes from the founding of the republic itself. sharyl: a footnote. we try to see things that other views and get outside the media bubble, which is what led me to

likely be elected very early on. ahead on "full measure," voters

sharyl: this election of our discontent was fueled by many factors. one of them -- distrust of the government. in our "full measure"/rasmussen reports poll we asked, how confident are you that the government will act in your best interest? only a minority, just over a third of people asked, trust the government to act in their best interest. well over half, nearly 60%, do

how to rebuild that trust? the watchdog project on government oversight has come up with some recommendations for president-elect trump. sean moulton says his group wants to attack the government culture when it comes to transparency and secrecy. sean moulton: one of policy on ethics. the obama administration came in and it was a policy on lobbyists. pres. obama: they have not funded my campaign. they will not work in my white house. sean: that was their line in the sand, lobbyists. we think that you could change that line a bit. it's not just about lobbyists, it's really about financial conflicts of interest. another issue would be, put somebody in charge of ethics. sharyl: like a cabinet level position or an ethics czar? sean: a high level white house position. they have to have enough clout and authority that they can go to any agency and tell them that they need to change how they're doing things and they would expect to be listened to.

whistleblower protections improved. these are people who risk their careers, their livelihood to come forward and inform congress and the public about problems inside the government. and for far too long, they've been retaliated against, they can lose their jobs. there are a lot of other areas where that principle of transparency and accountability just haven't penetrated, especially around national security issues. so, there's a lot of secret law out there. laws? sean: a lot of it comes out of what's called the foreign intelligence surveillance court. and they, they do a lot, and some of it has to be secret, that's understood, but a lot of what they do, we believe, could be made public. fix the freedom of information act. right now, i mean, we've had, we just celebrated the 50th anniversary of foia. and, in all honesty, in those 50 years, it's never worked. sharyl: i mean, that's the law that's supposed to let the press and the public apply to see

government. sean: it's a very simple principle. ask for information, and if it doesn't fall under some of the very obvious exemptions, like national security or privacy, then the government has to give it to you. but, if you have to wait years to get an answer to a simple question, that's not working for anybody. sharyl: are you optimistic that a government led by president trump will change some of these things? sean: i'm hopeful. i have to be, because there are some good signs and there are he's talked a lot about ethics, about draining the swamp, about changing the way government operates. mr. trump: we will drain the swamp in washington, d.c. [applause] sean: i'm hopeful that when president trump gets to washington, that he follows through on some of those promises, and the lack of transparency on his tax returns still worries me. it really does, that he could

towards his new business, the federal government. sharyl: there is more ahead. jobs, or lack of them, is an issue that helped propel donald trump to the presidency. scott thuman found a place in where there were plenty of good

sharyl: now that we know who will fill job one in the white house, we can turn to employment challenges facing the rest of the country. over half of recent college graduates say they're working in jobs that don't require a college degree and carrying an average student debt of $37,000. scott thuman found one place where students are landing high-paying jobs, bypassing debt, and filling a critical need in a skills gap in america. scott: it was a policy point that rang out again and again in the presidential campaign. mr. trump: thousands of jobs, leaving michigan, leaving ohio. mrs. clinton: he's shipped jobs to 12 countries, including mexico. scott: but for all the hand wringing about the loss of

is plenty of foreign companies make things here in america, employing more than 2.5 million americans nationwide. german giant siemens is one of them. at its charlotte, north carolina factory, it is building energy efficient generators that it sells to power plants across the u.s. and the world. this isn't your grandfather's factory floor. siemens needs sophisticated machinists, coders, and when it finds them. roger collins: we're programing robots in here, programming machine tools, this kind of work is not for an underachiever. scott: roger collins trains the workers. collins says when the company expanded its factory from generators to gas turbines in 2011, it realized it had a problem. roger: we had to hire 800 people very fast and just couldn't find the qualified people out on the job market to meet the needs of

scott: to fill the pipeline, siemens went down the road to central piedmont community college and created a program to give college students practical skills and jobs upon graduation. chad robinson: it's not the normal route, but this is a route that more people should be taking. scott: both chad robinson and orkhan patsiyev had eyed four-year colleges, but balked at the price of tuition. what would college have cost you? chad: it probably would've cost me up to between $80,000-$100,000 all together to finish out there. so, not having that on my >> going to a four-year college, you have to pay for tuition and it's too much. scott: instead, robinson and patsiyev became apprentices for siemens, which picks up the tab for their degrees, pays for all their books, and gives them paid, on-the-job training. orkhan: this apprenticeship really brings a very, very good opportunity for me to go to college, experience on the job, and then, at the end, have a job.

graduated college with a four-year degree and now he's working at best buy. i mean, that's not where you're striving for. and with us, after we finish our four years with the apprenticeship, we're fully guaranteed a job that's going to make a base salary of $55,000 about, and, i mean, you can't ask for much better than that. scott: apprenticeships are common in germany and northern europe and vocational training used to be the norm in america, too. but in recent decades, a "college for all? mentality has kicked in, financed by cheap loans courtesy of uncle sam. apprenticeships, by contrast, offer a different pathway, from school directly to the workforce. this is a playground for you. roger: oh, absolutely, absolutely. this is like mecca. a lot of students, you know, they're studying geometry and trigonometry and algebra and courses like that, and they're wondering where in the world am i going to use this? we use it here every day. scott: does it seem crazy to you

roger: it does, very much so. scott: collins says siemens is hardly doing this out of the kindness of their heart. they know the upfront investment pays off in the development of a highly skilled workforce, a "teachable moment," perhaps, for u.s. companies and colleges. is this the future? roger: absolutely. absolutely the future. there is no way, in the current educational system, that we're going to be able to fill the technologically advanced jobs that we have here. scott: always had bipartisan packing best backing. congress appropriated $90 million to an apprenticeship program on top of $175 million the department of labor handed out last year. sharyl: what about under a trump administration? scott: he has certainly made the concept of ringing just being an apprentice popular. he said he will be the greatest jobs producing president got ever created. so far, no details from his

for apprenticeship or vocational training. sharyl: we will see if it is

sharyl: most of the media are admitting they've lost contact with america. i promise we haven't. we're starting a series we'll call "pulse." "full measure" correspondent joce sterman begins with a trip to rural mississippi. ? joce: poplarville, mississippi is hardly a place you'd consider powerful enough to sway an

the courthouse sits across from a water tower that proudly proclaims their status as the blueberry capital. when you want to know what gets a longshot candidate elected president, you go to dimples. dimples fried chicken is the center of small town life in this part of mississippi. it's also a classic example of donald trump's america. jason meador: i think there's a sense of calm because this is a strong republican area. like many here, he senses life has changed this week. jason: we're all probably still in shock. joce: for some, it is the surprise that trump, the anti-candidate, the man they say shares their language and their concerns, has actually won the white house. it's what they point to as a sign the country is moving in their direction for the first time in years. are people here now more hopeful? nick: i just feel like people have something more to look

something to bring jobs back -- feel like it's a fresh start, kind of. joce: issues like the economy, the wall, ditching obamacare. all of trump's talking points struck home. in one day, with one election, these folks say they finally see a turning point. max smith: ain't no way he can straighten out the mess that's there in four years. eight years ain't going to get it done. but it's got to start somewhere. the taxpayers, the blue collar, the working people cannot continue to support two thirds of the world. joce: support for trump is not universal. even in the reddest of states and towns like this one, some say they too have felt a shift. katrina mizell: i don't think it's a positive one. i think we will have war. joce: katrina mizell owns a coffee shop in poplarville that she says has taken heat for its stance on diversity. she's in the minority here and she's scared. katrina: i've just seen more division and more hate. joce: do you think that will change? katrina: i hope it will die down, but i don't think it's

joce: the changemaker this time around was the new approach to presidential politics. small towns like poplarville weren't impressed by clinton's campaign coffers. they couldn't be swayed by celebrities like beyonce. simply put, in places where faces are so few you know them all by name, donald trump didn't need the political machine. his supporters just needed to feel he was one of them. jason: all the fakeness, all the pre-packaging, the pre-canned, i think it's what cost her the election. i think she has herself to blame for that, but what do i know, i just sell fried chicken. [laughter] joce: in poplarville, mississippi, i'm joce sterman for "full measure." sharyl: coming up next week on the border. we go inside the fbi's border corruption task force to the

go to the dark side. that's next week on "full

quick, quick, quick, here he comes. shh. (girls) surprise! (kristin and mandy) happy birthday! hey, guys. happy birthday, dad. aw, you scared me. thank you, guys. oh, what do we have here? a birthday frittata. a frittata? about the delicious frittatas you had at that cafe on the amalfi coast? you probably forgot that i got food poisoning on that frittata. that's why i can speak italian. "questi pantaloni sono sporchi." (italian accent) "these pants need cleaning." (laughs) make a wish and blow it out. okay. what do you say we wish for a train set? yeah. ready? ready? (inhales) ready? (inhales, blows air) (girls) yay!