like, that fast. >> my wrinkles were diminished by 75% in a three-week period of time. >> male announcer: in just 30 days, 93.9% of women saw a reduction in the appearance of fine lines and wrinkles. 96% reported firmer skin and an incredible 100% experienced improvement in overall skin hydration. >> female announcer: coming up, we go behind the scenes at the murad inclusive health center, where state-of-the-art technology puts resurgence to the ultimate test. >> i would have never had the courage to go on national tv before without makeup. i just... i'm amazed that my skin looks great, and i'm proud to show my skin. >> male announcer: coming up, for the first time ever, you can get the brand-new resurgence firming mask absolutely free, guaranteed to give you these results in just 10 minutes. and now... she's one of america's most beloved and trusted award-winning journalists. voted favorite morning anchor for nearly two decades on abc's good morning america, please welcome joan lunden.

[cheering and applause, ♪...] >> you all look great. welcome to our third resurgence show. how many of you had ever heard of hormonally aging skin? like, three people? we all face hormonal aging, every single woman in the world. but you know what? it doesn't have to show on your face. but what exactly is hormonal aging? healthy skin cells are like plump, juicy grapes. as we age, our estrogen levels decrease, causing healthy cells to lose moisture, becoming dry and flaky. murad resurgence lifts and removes dry skin cell build-up, infusing moisture into the skin and helps stimulate collagen production, resulting in soft, hydrated, healthy-looking skin. and with resurgence, you can reveal your beauty, not necessarily your age.

>> i'm a stay-at-home mom and i have two teenage boys and all the stuff that comes with that, which is spending your life carpooling and sports and sitting on sidelines, and i have tried just about everything out there, and with resurgence, you'll see results, you'll feel the results and i guarantee you, your friends will notice too. >> you see all these products in the store-- you're not really sure how to take care of your skin, you read the magazines and they're blasting everything at you at once. murad resurgence is tally taking the confusion out of my process. when i look in the mirror, i see that glow back, and it's refreshing and it's enlightening and it's uplifting and all those things from one product... makes you know you should use it. >> i can't imagine that there's anyone that will not see results from this product, especially since i've seen so many people with different skin types, skin tones, skin color and different ages that have used the product for the last 30 days who've all seen amazing and different results on their skin. they say that your 40s are

supposed to be your best years, and getting a little help from resurgence actually made it true. >> female announcer: murad resurgence-- just three simple steps for a more radiant you. >> step one is the renewing cleansing cream. this is so luxurious, you're going to love this, and this just lathers up beautifully, all over your entire face. [♪...] you're going to feel that it's gently exfoliating your skin, and the wonderful thing about this is that it also has that chamomile in it, so it soothes and it balances your skin. [water splashing] and i just love the way my skin feels after i've used this cleanser. it doesn't feel dry or tight. it just feels healthy and hydrated. all right, so step two is the age-diffusing serum. you really only need a pea-sized amount. and it's amazing, as soon as you get it on, right away your skin will feel instantly firmer,

so it's a great feeling once you have it on. and then, the final step, is step three, the age balancing night cream and this is just so rich and luxurious, and again, it too is highly concentrated and when you put it on, you are going to immediately see how luxurious it feels, and it makes your skin feel incredibly hydrated. so that's it! resurgence is just three simple steps, and it's great for all skin types, even sensitive skin. i consider my skin kind of sensitive. i've always been very careful about putting anything on it. and this really is the most amazing skin care system that i've ever used. i am a resurgence gal for life! >> female announcer: what does it take to get skin this beautiful? just one thing: murad resurgence. ordinary anti-aging creams only spot treat the signs of hormonally-aging skin. resurgence is the only comprehensive skin care line

specifically designed to target all the signs. >> male announcer: murad resurgence has earned four good housekeeping seals, so you can feel confident knowing that you've made the best choice for your skin. >> female announcer: step one: renewing cleansing cream. this multi-tasking cleanser kick-starts your skin's transformation by exfoliating and hydrating with natural ingredients like papaya fruit extract. this luxurious formula removes dry, flaky skin without stripping your skin of essential moisture. step two: age-diffusing serum. this is the anti-aging powerhouse. this miracle serum is packed with phytoestrogens, soy, wild yams and glycolic acid to help stimulate collagen production, clinically proven to increase skin firmness by up to 42% in just 10 minutes. and instantly lock in hydration with step three: age-balancing night cream. this ultra rich moisturizer is packed with retinol and shea butter to reduce the appearance of fine lines and wrinkles on even the most sensitive skin.

>> male announcer: it's perfect for all skin types and brings out that beautiful, healthy, glowing skin murad is famous for. female announcer: you could spend hundreds, even thousands of dollars on painful procedures without achieving the lasting results you're looking for. >> male announcer: sold separately at retail, the regular price of resurgence is $182, but when you call now and buy direct from our warehouse, you can restore your youthful glow with a full 30-day supply of resurgence for only $49.95. you won't see this offer anywhere else. and for a limited time only, we're going to take an additional $10 off. that means you get the full resurgence kit for only $39.95. >> female announcer: we'll also send you over $65 in free gifts. the murad get the glow bonus package includes the soothing sheer lustre day moisture with s.p.f. 15 to instantly hydrate your skin and deliver that natural, dewy glow. and the renewing eye cream. this triple threat to eye area aging combats puffiness, crow's-feet and dark circles. >> it's like, lifted my eyes.

it's kind of like a mini eye-lift. >> male announcer: but wait! here's your free offer. for the first time ever we're going to give you a two-week supply of dr. murad's brand-new resurgence firming mask, specifically formulated for hormonally aging skin. this product is absolutely free, but only for an extremely limited time, so you have to call in the next 18 minutes. >> female announcer: the resurgence firming mask just hit the shelves a few months ago and is already a customer favorite because it has the power to soften lines and firm your skin in just 10 minutes. >> i love the 10-minute mask. when i take it off, my skin feels clear and plump and very, very healthy. >> female announcer: and today, on this program only, it can be yours for free! this offer is not available in stores, so call now. >> male announcer: plus, you get an upgrade to priority shipping absolutely free, so you can start seeing that murad glow in just three to five business days. >> female announcer: murad products are never tested on animals, and all of our packaging is recyclable. >> male announcer: resurgence is

backed by our unconditional 60-day money back guarantee. if you're not thrilled with your results, simply return the products for a full refund of the purchase price. that's how confident we are that you're going to love murad resurgence. keep the free gifts just for trying resurgence. >> female announcer: but wait! we can't offer this deal forever. if you've thought about trying resurgence, call now because this is the last chance to get this offer, and it's only available on today's program. supplies are limited, so don't wait! >> my skin literally glows. i put it on and there's a radiance, a glow to my skin that i don't have without it. >> i am absolutely blown away to see what a difference it's made in such a short time. >> in two weeks you're going to notice a difference, much less 30 days. so for the skeptics, if you've tried everything else, o.k., so add this to the list. murad resurgence, number 334, and the last. [♪...] call the number on your screen. [♪...]

>> joan: most of us would never leave the house without makeup, let alone appear on national tv without even a drop of concealer. but this group of daring women did just that as they bared all for our cameras and for murad's state-of-the-art diagnostic equipment. the women had their skin analyzed and measured for wrinkles, skin texture and hydration before and after 30 days of using resurgence. >> i can see that my lines are not as deep. i can feel my skin is smoother. but the computer also tells me that and the computer gives me numbers that are incredibly different from 30 days ago. >> what happens with hormonal aging is there's less estrogen in your body and therefore less in your skin. >> when you first came in, it was quite a bit and now look after 30 days, the difference. >> i kind of felt like the fine lines were going away around my eyes and i kind of felt like my moisture content was better, but when we came in and actually tested it, i could actually see the results, it was really

amazing to see how far they had actually changed. >> joan: after just 30 days, an astonishing 93.9% of participants saw a reduction in the appearance of fine lines and wrinkles. 96% reported firmer skin and an incredible 100% experienced improvement in overall skin hydration. >> i have used many, many products over the years and this is the one that i have felt, by far, i've seen the most dramatic difference in my skin. >> i will never put anything else on my skin other than resurgence for the rest of my life. and i can't believe i'm saying that on national tv with no makeup, but it's true. >> o.k., it's time now to meet the man behind the science. he is considered one of the world's foremost authorities on skin care and skin health. please welcome dr. howard murad. [cheering and applause, ♪...] >> so wonderful to see you! >> now, it's been a little while since i've actually seen you, doctor, right? >> it has, and i have to tell

you something. this is from my heart. you absolutely look fabulous. >> well, thank you. i mean, i have nothing else that i'm doing any different than just using my murad every morning and every night. i have not missed a day since i met you five years ago. >> what people don't quite understand is your skin is connected to every organ in your body. and when your hormones begin to diminish, you begin to have drier skin, more lines, pores begin to enlarge. and you just don't have that glow that you used to have. unfortunately, most of the things that are out there that are being used just focus on one thing, but the whole system has to be addressed. >> and i think one of my main complaints to you when we first met was lack of hydration. >> and the moisture is a very critical part. the one thing that happens to us when we age is we become drier, all over the body, including the skin. the real issue is hormonal aging. as we encourage your skin to soak in some of the nutrients that i've developed in the products, the results

are amazing. >> all right, so, we have some ladies in the audience and they'd like to ask you some questions. >> oh, i'd love to hear some. >> all right, what's your name and what's your question? >> hi, my name is betty and all the products i use make me break out or are irritating. can i use resurgence on my sensitive skin? >> absolutely. we have ingredients like avocado, wild yams, soy extracts... many agents that soothe the skin and make it feel wonderful. so it really works well for somebody who has sensitive skin as well as hormonal aging. >> all right, we've got another question out there. what's your name? >> i'm davina, thank you joan and dr. murad. i see a lot of the skin care infomercials and i'm wondering what makes resurgence better than the other products that are available on the market today? >> o.k., wait a second. may i step in on this one? >> o.k. [laughter] >> o.k., because it really matters to me. it is based on one thing only: results. >> dr. murad: and really, it's not typical of infomercials, because it's based on years of research, years of actually looking at patients and

seeing the results and looking at all the different attributes of the formula, making sure it was something that was perfect for what hormonal aging is. >> when i heard about hormonal aging, i really didn't know that much about it and it was great to learn more about it and i thought, "well, i'm 39, could i really have hormonal aging, is this what's going on?" and it was great to find a product that actually helps fight hormonal aging. >> at 48 years old, i was gonna give up. my skin was dry, dull, spotty and i started looking like my mother. sorry, mom. i thought, well, maybe this is what i'm supposed to be, i mean, there wasn't a whole lot i could do. but since i started using the resurgence product, i look younger, i feel better, i feel better about myself. i know that i'm gonna use this product for the rest of my life. >> the wrinkles have disappeared and the suppleness has returned. my husband actually cupped my face in his hands and said, "girl, you've never looked better." >> female announcer: now it's your turn to get skin this

beautiful with murad resurgence. resurgence is the only comprehensive skin care line specifically designed to target all the signs of hormonally aging skin. in just three simple steps, you can exfoliate dry, dead skin cells, help stimulate collagen production, and lock in hydration the very first time you use it. through this exclusive television offer you can get a full 30-day supply of resurgence for only $39.95! and we'll send you murad's get the glow bonus package, over a $65 value, absolutely free. >> male announcer: for the first time ever, this bonus package includes our brand-new resurgence firming mask, but you have to call in the next 12 minutes. the resurgence firming mask just hit the shelves a few months ago and has the power to soften lines and firm your skin in just 10 minutes! and today, on this program only, it can be yours for free! this offer is not available in stores, so call now! >> there was a glow to the skin that wasn't there before. my skin felt firmer, and for 10

minutes, that's really amazing. >> male announcer: you'll also get an upgrade to priority shipping absolutely free. and with murad's 60-day money back guarantee, there's nothing to lose. if you're not 100% thrilled with your results, return the products for a full refund of the purchase price. keep the free gifts just for trying resurgence. >> female announcer: but wait! we can't offer this deal forever. if you've thought about trying resurgence, call now because this is the last chance to get this offer, and it's only available on today's program. supplies are limited, so don't wait! >> male announcer: call the number on your screen or go to www.resurgence.com right now and discover murad resurgence and the beautiful skin you deserve. [♪...] >> one of my main jobs as a stuntwoman is doubling an 18-year-old. i've doubled for a lot of actually kids' shows and teen shows. my skin takes a beating on a regular basis. doubling young people is my bread and butter, and resurgence is really gonna help me to continue to look young, and i like to take very good care of my skin because i'm still

a woman at the end of the day, even though i do stunts. >> my a-ha moment when i knew resurgence was something special was when my "spa girlfriend", the one who's tried every expensive product under the sun, after i'd only been using the product one week, came up to me and went, "what are you doing? what are you on? what have you done? what have you had done?" and i go, "oh, it's the new resurgence line that i'm using." >> there's a certain point where you think, i'm just getting older, there's nothing i can do. but it's so wonderful to find something that makes it softer, that makes it easier, there is something i can do. i'm not going to look 30, i don't expect to look 30, i don't even want to-- but to look young for my age is great. thank you, dr. murad, for caring about women of all ages. >> now, doctor, i know that you and your team at murad get thousands of letters from women, but they shared one with me that i want to take a moment and just share it with all of you today. "being a four-time breast cancer survivor, i honestly can say,

i'm very careful what i put on my skin and murad resurgence is the only thing i will use for the rest of my life. i love it and thanks again for creating such an amazing product. yours truly, carolyn." let us all welcome carolyn. [cheering and applause] so glad to have you here. >> dr. murad: thank you for that letter... amazing! >> you really are the essence of what it means to take care of yourself. >> i've been through a lot. four-time cancer survivor, but i can honestly say, dr. murad, i cannot thank you enough because the product is amazing. sick as i was, i brought all my resurgence products and i would climb out of my hospital bed and put the resurgence on. and the nurses would come in and they'd say, "you'd never know what you've been through because you look so healthy. what are you using on your skin?" so i said, "well, let me tell you about it." [laughter] >> it's so powerful when you get up in the morning and you look

in that mirror-- >> that's right. >> and that woman looking back at you just has that glow. >> i've never felt so good. i feel 10 years younger and i cannot believe-- you're right, when i look in the mirror, i look... "wow, i look like i did maybe even 15 or 20 years ago." i said, "jeez, i feel good!" >> seriously, it created your own little personal resurgence. >> absolutely. i really watch what i put on my skin. when i read all the ingredients that was in resurgence, i thought, this is the product for me. >> being a pharmacist, the r.x. stands for recipe, so my recipe of adding all of these things together and have the perfect blend that makes such a unique difference in everybody's skin. and you're like the poster child. you're the one that looks like-- >> joan: you are like the poster child. >> in just one night, i noticed a difference. it makes you feel great. so i'd like to get it and have a whole bath in it. [laughter] [cheering and applause] >> joan: most of us would never leave the house without makeup, let alone appear on national tv

without even a drop of concealer. but this group of daring women did just that as they bared all for our cameras and for murad's state-of-the-art diagnostic equipment. the women had their skin analyzed and measured for wrinkles, skin texture and hydration before and after 30 days of using resurgence. >> woman: the number of wrinkles on your face has decreased by more than 50%. >> dr. murad: unbelievable! look at this! >> i am so thrilled. thank you so much! >> joan: after just 30 days, an astonishing 93.9% of participants saw a reduction in the appearance of fine lines and wrinkles. 96% reported firmer skin and an incredible 100% experienced improvement in overall skin hydration. [beep] >> technician: you're at 52-- >> oh my god! 52?! ...it worked! [laughs] i mean, i can't say anything-- it works! what more can i say? the numbers prove it, my skin looks good, so it works.

>> i will never put anything else on my skin other than resurgence for the rest of my life, and i can't believe i'm saying that on national tv with no makeup, but it's true. >> it's just this healthy, hydrated look and i love that. >> i feel younger, i look younger-- i love how my skin looks! >> i'm 52 and i have a nine-year-old daughter, i'm an older mom, so when i go to the school to pick up, i'm probably with around 30- to 32-year-olds. i have seen dramatic results in less than 30 days. a lot of the moms have come up to me and said, "josie, what are you doing to yourself?" it's just, it's been exciting and my daughter marissa is like, "my mom's doing something really different!" it is the best product i've ever seen. >> i've seen firsthand what resurgence has done for my skin and all of you deserve your own personal resurgence, too. and on that note, i have a little bit of a surprise today for everyone in our studio audience. you are all going home today with a special gift from

dr. murad! [loud cheering and applause] joan: aww... and to all of you at home, if you haven't already, it is my hope that you will be inspired to join the growing resurgence phenomenon that is sweeping the nation. thanks for joining us today. [applause] >> female announcer: what does it take to get skin this beautiful? just one thing: murad resurgence. resurgence is the only comprehensive skin care line specifically designed to target all the signs of hormonally aging skin. >> male announcer: murad resurgence has earned four good housekeeping seals, so you can feel confident knowing that you've made the best choice for your skin. >> female announcer: in just three simple steps, you can exfoliate dry, dead skin cells, help stimulate collagen production and lock in hydration the very first time you use it. murad resurgence is perfect for women of every skin type and

every ethnicity, and brings out that beautiful, healthy, glowing skin murad is famous for. >> male announcer: you could spend hundreds, even thousands of dollars on painful procedures without achieving the lasting results you're looking for. sold separately at retail, the regular price of resurgence is $182, but when you call now and buy direct from our warehouse, you can restore your youthful glow with a full 30-day supply of resurgence for only $49.95. you won't see this offer anywhere else. >> female announcer: and for a limited time only, we're going to take an additional $10 off. that means you get the full resurgence kit for only $39.95. we'll also send you over $65 in free gifts. the murad get the glow bonus package includes the soothing sheer lustre day moisture with s.p.f. 15 and the renewing eye cream. >> male announcer: but wait! here's your free offer. for the first time ever we're going to give you a two-week supply of dr. murad's brand-new resurgence firming mask, specifically formulated for hormonally aging skin.

this product is absolutely free, but only for an extremely limited time, so you have to call in the next six minutes. >> female announcer: the resurgence firming mask just hit the shelves a few months ago and is already a customer favorite because it has the power to soften lines and firm your skin in just 10 minutes. and today, on this program only, it can be yours for free! this offer is not available in stores, so call now. >> male announcer: plus, you get an upgrade to priority shipping absolutely free. >> female announcer: murad products are never tested on animals, and all of our packaging is recyclable. >> male announcer: resurgence is backed by our unconditional 60-day money back guarantee. if you're not thrilled with your results, simply return the products for a full refund of the purchase price. that's how confident we are that you're going to love murad resurgence. keep the free gifts, including the brand-new firming mask, just for trying resurgence. >> female announcer: but wait! we can't offer this deal forever. if you've thought about trying resurgence, call now because this is the last chance to get

this offer, and it's only available on today's program. supplies are limited, so don't wait! >> i am absolutely blown away to see what a difference it's made in such a short time. >> in two weeks you're going to notice a difference, much less 30 days. so for the skeptics, if you've tried everything else, o.k., so add this to the list. murad resurgence, number 334, and the last. [♪...] call or go online now. [♪...] >> male announcer: the preceding was a paid presentation for murad resurgence.

>> announcer: the following is a paid advertisement for omega xl. [♪...] if you've been living in pain, and you're tired of trying products that just don't work, you are not alone. today, 1.5 billion people worldwide are living in chronic pain. don't let pain deny you the life you deserve. join hundreds of thousands of omega xl users that have chosen to fight inflammation and get rid of pain. now they're living life to the fullest, thanks to omega xl, the all-natural anti-inflammatory that has more available omega-3s than regular fish oil. >> someone introduced me to omega xl, and i have almost forgotten about the pain.

it's that incredible. >> omega xl is far greater than just about any fish oil that i've ever taken, and i've been taking fish oil for many years. >> i'm so thankful that i have omega xl in my life, and i wouldn't go one day without it. >> pain really changes who you are. it got to the point where i even thought about it-- am i gonna be able to do another season? now i say as many seasons as they want to have me, because i'm ready for it. this is a product that helps you live a healthy life, and that's something that i want to share with as many people as possible. take your omega xl. >> announcer: all these stories are from people that have experienced the benefits of omega xl. 25 years of clinical studies have proven that omega xl has far better benefits than ordinary fish oils. this is due to omega xl's source: the green-lipped mussel. this mussel is farmed in the purest waters in the world: the marlborough sound in new zealand. once harvested, it goes through a patented super critical c-o-2 extraction process.

this unique process allows omega xl to have 22 times the fatty acid availability, and makes it more powerful than regular fish oils. therefore, omega xl is more effective at reducing inflammation-- the cause of pain. you don't need to suffer anymore. omega xl will help you get rid of pain and live the life you deserve. [♪...] >> my name's larry king. a few years ago i had to have open-heart surgery. when i recovered i established the larry king cardiac foundation to help people like me avoid heart problems with proper foods, medication and a healthy lifestyle. well, i recently met ken meares, a man with similar goals. he's the founder and c.e.o. of great healthworks. for 25 years he's been active in creating and promoting good health. ken has developed and tested

a product called omega xl. now, we've all heard about the benefits of a daily dose of fish oil. they tell me that omega xl takes a giant leap forward towards maintaining good health. now we're also going to speak to doctor sharon mcquillan, a board certified in family practice specializing in anti-aging and preventative medicines. doctor mcquillan, why should i take it? >> it is the most potent, natural anti-inflammatory that exists. it actually is very effective in treating the pain and the symptoms of inflammation. so pain, swelling, like arthritic joints, back pain, swollen joints, things that cause disability-- omega xl is, in my medical opinion, the best anti-inflammatory product for your health. >> are you saying that this is better than fish oil? >> much better than fish oil, no question about it. i'll tell you why. fish oil, you have no idea where the fish came from, and when