tv BBC Newsnight PBS October 12, 2013 5:00am-5:30am EDT
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ready to automatically supply power to your home within seconds of an outage, whether you're home or away. because it runs on either natural gas or l.p., you won't have to wait in a line to buy gasoline-- ever. you won't have to worry about fuel going bad or have to scramble during an emergency to hook up a portable generator. when the power goes out, you can rest assured knowing that your generac generator will automatically take care of everything, allowing life to go on without interruption. >> with the portable generators, there's a lotta opportunity to do it wrong. >> you have to run extension cords, uh, either outside the home or inside the home. you have to purchase gas tanks, go out and find a gas station that's got power. >> when people have the portable generators and they have to try and get the gasoline that day, that's not the time. >> with the automatic generator, you have the ability to decide what type of fuel that you want it to run on. you don't have to find a service station that's open to get the fuel. it's all right there.
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we lose power, and the family... you could hear everybody talking from all the rooms, even if we're not in the same room, you hear everybody counting down and laughing and giggling, and of course, in 10 seconds the lights come on, everything powers up and you just go right back to working on the computer or watching a show or a movie. >> the funniest thing was that when the power first went off, within the first 15 minutes we got phone calls from our neighbors who go, "how come you still have power?" >> the fact that i don't have to do anything, i don't have to remove extension cords, i don't have to walk through my whole house, unplug, uh, in the cold, in the rain, in the weather-- it's great. >> when the power goes out, your home is at risk. sump pumps stop and basements flood. well pumps stop and clean running water is no longer available. security systems no longer provide protection. but with the standby generator, all of that changes. you can bathe, cook meals, recharge your cell phone. everything you can do with utility power you can do with generac power.
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even if you're away, your home is still safe because a generac standby generator works automatically. >> in this area we lose power a lot, but especially after hurricane irene. i lost everything in my basement. when the power went off, the sump pumps stopped and the basement filled with water. without a generator attached to the house, and you have sump pumps in the basement, you lose all your freedom. you can't go out. you can't travel with confidence because if the lights go out your basement's gonna flood. my experience with the standby generator now has been absolutely fabulous. i don't have to worry. when the electric goes off, the generator kicks in and no difference at all. in a minute, everything goes back on and starts working and that's it. two days ago, i went to leave for work and i walked outside and baboom, a transformer blew. 30 seconds later... [makes whirring sound] ...the generac generator started. closed the door and i went to
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work with confidence because i knew my basement wouldn't flood, because i can rely on it 150%. >> generac has been building generators right here in the u.s.a. since 1959. they started the home standby category. today, generac is the number-one brand in residential standby generators in the world. and for good reason. generac designs and builds its generators from the ground up. engines, alternators, electronics and switches-- everything purpose-built and precisely optimized for reliable, efficient operation. this can't be said for other brands of generators. only generac purpose-build standby generators that have become an industry benchmark. >> to have a standby generator is so much, uh, more comforting and reassuring knowing that things are gonna be fine. >> with the generator, it's just a normal day. it kicks on, ya just keep goin'. >> it just that automatic comes
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on, automatically turns off. >> if we were away on vacation, i didn't have to worry about coming home to frozen pipes in my home, water damage. >> that gives you that feeling of security that, to me, is priceless. >> i pretty much tell everybody, "get a generator." i really do. >> it's one of the best investments i've ever made in this house. >> you know, the time to buy a standby generator is when you don't need it. it's human nature to put things off until it's too late. well, when the power goes out, it's too late. here's how you can do something about that. >> announcer: control your power and your life with a generac automatic standby generator. if utility power is interrupted, the generator detects the problem and automatically provides continuous power in a matter of seconds. when utility power is restored, it automatically shuts off and returns to standby mode, ready and waiting to protect your home and family the next time utility power fails. and right now, you can schedule
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a free in-home assessment by one of generac's nationwide dealers. there is absolutely no cost and no obligation to buy anything. call or go online now to schedule your free assessment. a generac dealer will help you size a generator system that meets your individual budget and specific needs, discuss installation and provide you with a comprehensive written estimate. and because generac engineers and designs the entire system, installation is simplified, saving time and money. and, for a limited time, you can get generac's five-year full-coverage warranty, a $495 value, absolutely free! that's five years of 100% coverage at no cost. you'll also get the new mobile link remote monitoring system with one year of monitoring service coverage, regularly $279, free. receive text or email notifications, check your generator status, all from your
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computer, tablet, or smartphone. you'll get the full-coverage, five-year warranty, along with mobile link monitoring and one year of service, a total value of $774, absolutely free. to qualify for this special offer, you must schedule your in-home assessment now. call the toll-free number on your screen or go online to poweryoucontrol.com. standby generators start at just $1899, with easy financing available. but hurry, this is a limited-time offer. you must act now! from powering a few appliances to complete whole house systems, only generac has a power backup solution that will meet every budget and provide the peace of mind that comes from knowing that you control the power, no matter what's happening in the world around you. [♪...] >> at the heart of every generator is an engine, but not all engines are created equal.
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a car engine is built to meet the demands of driving. a generator engine has a completely different job to do. that's why generac engineers and builds its own engines right here in the united states. generac's overhead valve v-twin is designed specifically for generator use. it's called purpose-built and it makes all the difference in the world when it comes to performance, reliability and longevity. generac also purpose-builds its own alternators, which are designed for maximum power output and quiet performance. in fact, all of the generator subsystems, from fuel delivery, switches and electronics, are designed and built in-house. other manufacturers use off-the-shelf components and package them together. generac, on the other hand, purpose-builds generators to meet the specific demands of backup power generation. >> in 2011 we had a really bad snowstorm and we were out of power for six days and we
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couldn't find a hotel to go to that would accommodate the family and the dog. we lost hundreds of dollars' worth of steak and hamburgers and things like that that we had in our freezer downstairs, and once hurricane sandy hit in this area, it was very, very traumatic for everybody, but thanks to the generac 20-kilowatt generator that we have, we, you know, we barely noticed it. we have heat, we have air conditioning, we have all of it. the world around us was very chaotic but in our home we felt very safe and secure. i'd be more than happy to buy... buy it again. you know, it's, it's one of the best investments i've ever made in this house. >> rigorous quality control further assures you that generac is the brand of choice. >> in addition to continuous engineering validation, every generator passes a 100% full function test before it leaves the factory. and once a week your generator performs a 10-minute self-diagnostic test that keeps your system
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in top shape and alerts you if it needs maintenance. so when the time comes, you know you'll be able to rely on your generator-- because it's a generac. >> it's a great product. it gives you security. it's reliable. >> the reliability's 100%. >> i've never had a problem with it failing us. i never have. >> the self-test run, it turns on the motor, runs it, makes sure everything's lubricated. >> it checks the battery, it checks all the circuits. it tells you if there's something wrong, it's very... it's very good. >> for us, who are in our... senior citizens, uh, it's that extra assurance that everything is gonna work when i need it. >> alan: because the enclosures are either all-aluminum or rust-resistant steel, not plastic, they're highly weather-resistant, extremely durable, and will look great for years to come. they've been designed and built to withstand winds of up to 150 miles per hour and provide quick access to the generator for ease
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of service and maintenance. thoughtful, intelligent design and quality construction. it's no surprise that generac is the number-one-selling home backup generator. >> the enclosure's aluminum. i don't have to worry about it. it self-tests. i don't have to worry about it. >> the whole package, you look at it, it's a very attractive, uh, unit. it's the same color, in my case, as the house. >> we had a little pad built. we put the generator on it. it hooked right into our, um, natural gas line. >> so it's a really easily maintained, high-performance, great generator-- i love it. >> generac really has thought through the design and engineering on their products. >> since 1980, weather-related disasters around the world have more than tripled. names like sandy and irene bring back troubling memories. in 2011 alone, 12 severe storms created more than $50 billion in damage, more damage than all the storms from the 1980s combined.
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whatever the cause, the severity and unpredictability of weather has changed for the worse. not surprisingly, weather-related power outages have changed, both in frequency and duration. prolonged power outages are increasingly more the norm. when events like these happen, a standby generator allows you to remain comfortably at home. the alternative? a total disruption of your life. >> when i lived in north jersey, we had a well and septic and we had hurricane floyd. i think that was 1999. we were without power for five days. that meant you had no water in the house. no water, no toilets flushing, so that was really horrible. when it got dark, my neighbor said she felt like a farmer. when it got dark, you went to bed. when it got light, you got up again. i pretty much tell everybody, "get a generator." i really do. i have my generator installed
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since january of 2012. it's a whole-house standby generator. you know, at first i was thinking of getting something smaller, but then the idea of having to cherry-pick-- that the refrigerator would work but then, like, i can't get out of the house because the garage doors aren't connected to it-- it just seemed easier to have everything connected. i wouldn't have to worry that if there's a summer hurricane that i, the air conditioning wouldn't work or in the winter the heating wouldn't work. this way, everything is connected-- i don't have to worry about it. it was just very reassuring to know that the generator was running, i had power in the house... um, it didn't really matter what was going on outside-- the house was still intact and i could do everything i needed to do. >> you can't control the weather. you can't control what happens to the nation's electrical grid, but with a generac generator, you can control what happens in your own home. generac builds generators for industrial and commercial applications as well as residential.
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they offer more generator solutions than any other manufacturer. all of this knowledge goes into making your residential generator a state-of-the-art backup system designed to perform under the harshest, most demanding conditions. after all, isn't that when you really need backup power? >> announcer: control your power and your life with a generac automatic standby generator. if utility power is interrupted, the generator detects the problem and automatically provides continuous power in a matter of seconds. when utility power is restored, it automatically shuts off and returns to standby mode, ready and waiting to protect your home and family the next time utility power fails. and right now, you can schedule a free in-home assessment by one of generac's nationwide dealers. there is absolutely no cost and no obligation to buy anything. call or go online now to schedule your free assessment. a generac dealer will help you
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size a generator system that meets your individual budget and specific needs, discuss installation and provide you with a comprehensive written estimate. and because generac engineers and designs the entire system, installation is simplified, saving time and money. and, for a limited time, you can get generac's five-year full-coverage warranty, a $495 value, absolutely free! that's five years of 100% coverage at no cost. you'll also get the new mobile link remote monitoring system with one year of monitoring service coverage, regularly $279, free. receive text or email notifications, check your generator status, all from your computer, tablet, or smartphone. you'll get the full-coverage, five-year warranty, along with mobile link monitoring and one year of service, a total value of $774, absolutely free.
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to qualify for this special offer, you must schedule your in-home assessment now. call the toll-free number on your screen or go online to poweryoucontrol.com. standby generators start at just $1899, with easy financing available. but hurry, this is a limited-time offer. you must act now! from powering a few appliances to complete whole house systems, only generac has a power backup solution that will meet every budget and provide the peace of mind that comes from knowing that you control the power, no matter what's happening in the world around you. >> we live in a time when electricity has never been more important. it touches virtually every aspect of our lives. a hundred years ago, electricity was a novelty for most americans. today, it's an integral part of our everyday world. just think of all the things in your home that rely on electricity-- computers, refrigerators, microwave ovens, televisions, cell phones--
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it's a long list. even if a power outage lasts just a few hours, it's never convenient. >> with our older son being disabled, when the power goes off in the summer, it gets hot and there are not a lot of ways he can reduce his temperature. for us to get out of the house or to be able to escape the house and go somewhere else, our options are limited. i had had the manual generator before, and you had to choose which breakers were on or off, or which circuits were on or off, and that's-- we h to do that manually. we had to start it manually. the generac unit makes it very easy-- that's not... you don't have to think about it. things you would normally do, we can do and we can keep going. all year round, we can run the house off of the generator. having an automatic standby generator has worked very well for me. >> according to the american society of civil engineers, unless hundreds of billions of dollars are invested in our nation's electrical grid by the year 2020, the system will ultimately break down. in fact, they evaluated and graded the grid...
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and they gave it a d-plus. the grid dates back to the late 1800s, expanding haphazardly over the next century into the current patchwork of power plants, transmission lines and transformers of widely varying age, condition and capacity. it's a system that's already faltering and headed for failure. so what's being done about all this? >> that plan, to come up with an overall national strategy, is really not in place. we haven't really looked as proactively as we should be at a national strategy. i think we are many decades away at this pace from achieving a higher-reliability system. in the meantime, we're gonna continue to see frustration from consumers in terms of the amount of outages they're experiencing in the grid and the prolonged nature of how long those outages take to repair and restore. >> we had a blackout for a couple of days where new york and the whole
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east coast was affected. >> lights are out, there's... nobody has any power, people are looking in a panic. >> weather is changing all the time and, uh, storms can come up very quick. >> when the trees come down, the lines come down. so it's not unusual at all for a summer storm to trigger a power outage. >> weather-related disasters capture more attention because of the destruction of property and the unfortunate loss of life. some of these events happen with very little warning, at all times of the year. in the summer of 2012, a massive linear windstorm called a "derecho" rapidly swept across 600 miles of the u.s., from northwestern indiana to the atlantic ocean in less than 11 hours, taking communities by surprise, killing 22 people and leaving more than 4.3 million without power in sweltering heat for up to a week. we used to call events like these "100-year storms," but these days 100-year storms seem to be an annual event.
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>> we keep track of how often the power goes off and as of last saturday the power was off for the seventh time. the storm in june 29th of 2012, we lost over $600 worth of food from the freezer and the refrigerator. >> we had no landline telephone to reach anybody. we have pretty bad cell service out here, so we weren't able to reach anybody with our cell phones either. so, um, it, it was pretty scary. >> without power, you're just kinda cut off from the world. >> at that point we said, "we've been wanting to get a generator. this is it-- we're going to this time." >> procrastinating, uh, about buying a generator, uh, it, it hurt us. it cost us money, uh, because we lost a lot of food from that june 29th storm. >> this generator has really been a relief for us. >> now when the storms come and the winds blow and the lightning crashes, uh, and then the power goes out, we just kinda say to ourselves, "wait for it," and 10 seconds later we hear
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the generator start and then 10 seconds later we got power and we said, "o.k., everything's back to normal." >> protecting your family from the risks and disruption of power outages is not only fairly simple, it's also a lot less expensive than you might imagine. now, sure, you could survive without electrical power. people have done it for centuries. but why would you want to? every second of every day, your generac generator stands guard over your home whether you're there or not, ready to automatically supply power within seconds of a utility outage. you know, as the nation's electrical grid continues to degrade, with superstorms and climate change on everyone's mind, it makes sense to at least investigate the option of a home standby generator. of course, the time to do that is now, when the lights are on, the phone is working and the computer has power, because you never know when that might change. generac power systems thanks you for watching. >> i pretty much tell everybody,
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"get a generator." i really do. >> it's one of the best investments i've ever made in this house. >> we really like our generac. >> it's a great product. it gives you security, it's reliable. >> if we were away on vacation, i didn't have to worry about coming home to frozen pipes in my home. >> with the generator, it's just a normal day. it kicks on, you just keep goin'. >> it just that automatic comes on, automatically turns off. >> that gives you that feeling of security that, to me, is priceless. >> there's an old saying that says, "failing to plan is planning to fail." >> don't wait till, till trouble's upon ya-- do it now. >> the best time to buy a generator is yesterday. >> announcer: control your power and your life with a generac automatic standby generator. if utility power is interrupted, the generator detects the problem and automatically provides continuous power in a matter of seconds. when utility power is restored, it automatically shuts off and returns to standby mode, ready and waiting to protect your home and family the next time utility power fails.
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and right now, you can schedule a free in-home assessment by one of generac's nationwide dealers. there is absolutely no cost and no obligation to buy anything. call or go online now to schedule your free assessment. a generac dealer will help you size a generator system that meets your individual budget and specific needs, discuss installation and provide you with a comprehensive written estimate. and because generac engineers and designs the entire system, installation is simplified, saving time and money. and, for a limited time, you can get generac's five-year full-coverage warranty, a $495 value, absolutely free! that's five years of 100% coverage at no cost. you'll also get the new mobile link remote monitoring system with one year of monitoring service coverage, regularly $279, free. receive text or email notifications, check your
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generator status, all from your computer, tablet, or smartphone. you'll get the full-coverage, five-year warranty, along with mobile link monitoring and one year of service, a total value of $774, absolutely free. to qualify for this special offer, you must schedule your in-home assessment now. call the toll-free number on your screen or go online to poweryoucontrol.com. standby generators start at just $1899, with easy financing available. but hurry, this is a limited-time offer. you must act now! from powering a few appliances to complete whole house systems, only generac has a power backup solution that will meet every budget and provide the peace of mind that comes from knowing that you control the power, no matter what's happening in the world around you. the preceding was a paid program from home standby generators brought to you by generac power systems.
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>> announcer: the following is a paid presentation for the amazing perfecter fusion styler, brought to you by tristar products. [♪...] what if there was finally one perfect styling tool... one that takes short, flat hair and adds instant lift and volume... >> oh, yeah, oh, yeah! >> announcer: ...brings dull, damaged hair back to beautiful life with incredible shine and body... >> we're just brushing in the shine, right? >> yeah!
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>> announcer: ...and even transforms frizzy, coarse hair to straight and smooth hair? >> audience: wow...! >> announcer: sound amazing? that's because it is. >> woman: look at that. >> announcer: it's called the perfecter fusion styler. stay tuned and we'll prove right before your eyes how you can get gorgeous salon results like this at home in just three minutes. and we'll prove that you can reace the results of these four styling tools with just one amazing multi-styling tool: the perfecter. it will actually change the way you style your hair forever. >> no more flat irons, no more curling irons. you can make your hair straight and sleek or you can make it curly and wavy. the perfecter is an amazing tool. >> announcer: finally, a hot styling tool that's safe. the perfecter is so unique and different, you can actually use both hands to effortlessly guide your style for complete control. and look at this: you can even place the perfecter right on your scalp for amazing lift and volume.
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>> see that lift? >> oh, look at that. [audience applauds] >> announcer: the perfecter works on every hair type. long, unfinished hair becomes full and bouncy. short, flat hair gets incredible lift and volume. frizzy hair is smooth and sleek. even fine hair gets incredible body and texture. if you can brush your hair, you can perfect it in just three minutes. the secret is a revolutionary new breakthrough called fusion styling. rapid-shining, hair-smoothing ceramic heat from the center of the barrel fuses with hydrating ion molecules that are released all around the perfecter's wide nylon bristles. so when you brush with the perfecter, you're actually fusion styling, combining gentle ceramic heat and healthy ionic moisture for incredible shine and style. no more singeing your hair with a flat iron, burning your hair with a curling iron or hassle and damage with a blow dryer and round brush. the perfecter is different,
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super-easy to use and it's actually healthy for your hair. coming up, even women who use the perfecter for the very first time are amazed at their results. >> [gasps] wow, oh my gosh, it's so great. it's so much shinier too. >> wow, i really feel like i am in a hair commercial. [laughter] >> announcer: the perfecter fusion styler was created by renowned international stylist and founder of calista tools, maria mccool. she was frustrated with her own frizzy hair and needed a faster, easier way to get beautiful results. and now she's done it with her incredible perfecter fusion styler, and she is committed to bringing you salon results at home. now let's join perfecter inventor maria mccool and beauty expert patti reilly and find out how the revolutionary, new perfecter fusion styler will forever change the way you style your hair. [♪...] >> so what is actually different
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about the perfecter fusion styler? how is it that you can get rid of all of these tools right here and replace it with one and get the same results? >> well, i'll tell you, this is a brand-new category. it's called fusion styling. we've taken the ionic technology that's going to give you the hydration, the healing on your hair and we've fused it with ceramic heat technology that actually makes the hair smoother and shinier. and guess what? >> what? >> we didn't stop there. >> oh, good. >> this is what i think is genius about the perfecter. i've actually developed it with this top-quality nylon bristle, right, that we perfectly aligned. and the reason why i did that is so i want to make sure it would glide through the hair, never getting tangled. and also it protects it from the skin. when this is hot, i can hold it just like that. i can touch my forehead, i can touch my ear and i can touch my neck, it doesn't matter, it's not going to burn. >> well, are you all ready to see the perfecter fusion styler in action? [applause] meet judy, phyllis and christi.
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