you give them another division title here? >> phil: i don't know if i give them a division title. they're worri about the east. we heard from bill belichick that we very seldom hear. coaches don't complain about their injuries. but we asked him a few qutions. he said we're healthy. >> jim: one of the few teams in the league at this point. >> phil: we're healthy. >>im: two-game lead in the afc st with this victory in pitturgh. >> jim: bill belichick, first experienced the post-season. baltimore colts, came up in the '75 layoffs. played against t steelers. ca , in '01 and '04. lead them to afc championships

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captni funded by cbs and ford. we go further, so you ca >>tting in this interview, rooting for party's nominee to lose. is that bad? it's bad, right? >> pelley: you tell me. in theinal two weeks, were surprised at h unpredictable we found the voters of ohio, the ate that has president since 1964 has donald

>> he's a liar. he's aon. of those things. >> keteyian: fred taylor was an all-pro g ba in the n.f.l. when he was thrown for a loss by his financial advisor. he wasn't alone. dozenfl players lost tens of millions of dollars. >> it was feelin >> tonight the " minutes" investigation into could igger so much financial destruction. >> keteyian: is at negligent? >> i don't know. i... i... i have... >> keteyian: well, either it i or it isn't. >> whitaker: they're called social medianfencers. mostly 20-somethings who are getting paid millions of dollars to influence their followers on plfos ke facebook, instagram and snapchat. they've been viewed billions of times.

advertising. often posting pictures from every dalife. you've turned you into an empire worth in excess of $100 million, i've read. >> i would think that has to involve some kind ofalent. ( laughs ) you know?/d >>'m sve kroft. >> i'm lesliahl. >> i'ml itaker. >> i'm armen keteyian. >>'m scott pelley. those stories, tonight on "60 minutes." cbs money watch sponsored by american express open. proud supporter of growing sses >> good evening. at&t's $85 billion purchase of time warner announced last night now faces thecrutiny of federal regulators. apple, general motors and pandora report earnings tuesday.

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leading in most of the states thatill decide the presidential election. t in t one state that nearly always gets it righte is in a dead-heat wi donald ump.a?z we decided to ask ohio what it thought because ohio has picked the winner in every election since 1964, and no republican has ever won without ohio. all of the issues converge on the buckeye state, especially undermining industry. among the steel mis, suburbs and inner city of cleveland, we found a political identity crisis as the state that nearly always predicts the president becomes unpredictable. a job at the mill was a birthright in lorain, ohio, for 12yes. in 1895, the spark of the american century ignited the blast furnace.

forged the rails, the drilling pipe, the weapons and the wonders the 20th century. >> carlos hernandez: oh, my. it was wonderful. we were making steel. we were making money. >> pelley: making steel was all carlos hernand knew for 28 years. but seven months ago, he and 542 otrs punched the clock for the lastime as cap chinese steel helped silence the furnace in a new century that he fears may no a funeral procession coming out to the gate,nowi that you're never was coming back. you know, we sacrificed time with our families to try to make this company succeed, you know. and this is what it's come to. just a ghost town. just a rusted, empty, meaningless place right now. >> pelley: the meaning of this election is chewed over at george's family restaurant, where the roof, there beyondhe sign, hyphenates the name of the

>> aury hernandez: trump, i don't trust him. can you imagine if he's the president of the unid states? what he's going to do behind closed doors, with women, with know...retaries, or his, you >> carlos hernandez: you mean like bill clinton did? >> aury hernandez: it's do and over with. why you keep bringing it up? >> pelley: carlos for trump, and aury for clintonhave been married 36 years. they're hoping for 37. i'm sorry i wasn't therehen you two sat down together to watch the first debate. >> carlos hernandez: oh, we couldn't sit together. in his bedroom, i sit in front ofhe tv. >> carlos hernandez: and then we come back and forth and argue, argue. >> aury hernandez: i go over there... >> pelley: you couldn't tc the debate together? >> aury hernandez: no. >> cars hernandez: no. >> pelley: carlos and aury are raising two grandchildren. he's on unemployment, but they're going broke slowly on her fast-food salary. >> carlos hernandez: it just ows howe're losing our jobs, how things are moving away. you know, everybody's saying about how illegal aliens are coming in and... and... and

they don't need to come here anymor jobs e going to them. >>elley: and so, when you hear donald trump saying the same thing about jobs, ato you think? >> carlos hernandez: that's what resonates withe, what he has toay. >> pelley: but it doesn't with aury. elley: why not? >> ay rndez: i don't trust m. >> pelley: he's talking about brinng the steel industry back, bringing the coal industry ba. do that. an do that. >> pelley: stop those jobs from ing exico. >> aury hernandez: that's what he says. i just don't trust him, i don't him at all. >> pelley: wheyou hear donald trump say those things that he said on that videotape about women, how do you get past that? how can you get past that? >> carlos hernandez: it's awful what he said, but i come from a steel industry. we all say things that we wouldn't be proud of saying in front of other people. but he didn't say it to a... he... he was talking wh another guy. it was words, it wasn't action. >> pelley: aury, do you feel the same way?

trump is a liar, number one. number t, 's constantly on hillary about bill clion, an bill clinton is not running for president. another thing that we're past and we suld just forget about it is the whole email thing. it's done and over. she apologized, it's done. just move on. >> carlos hernandez: yeah, but that... >> aury hernandez: i let you talk. >>ley: b the text of the speeches that she gave to wall street high rollers, and she said, "well, you know, in this world, you have to have a public ivate position.," that feeds ino that sense that many people have that she's not trustworthy. >> aury hernandez: i believe in her, i do, compared to him, that he's so... such a pig. because to me, he's a >> pelley: this is ohio in a buckeye shell, the most even split in any state- people divided in their marriages and even within themselves.

>>elley: social conservative. very religious. you are not with donald trump. >> cole: i am not. >> pelley: there's none of the rust iite clapboard portage county. cyndra cole, mother of four with one on the way, has managed republican campaigns. you're sitting in this interview, rooting for your party's nominee to lose. >> cole: is that bad? it's bad, right? >> pelley: you tell me. >> cole: yeah. divided where her neighbors have made their stand. >> cole: the very first time that i very sincerely said, "i not ve for that man" was when he mocked the reporter with special needs. >> oh, i don't know what i said. oh, i don't remember. >> cole: i had allha time with that, because as the mother of a child with special needs, i knohow hard we work every day for her to do things that others take for granted. and for somebody to trample on th, i just think that's inexcusable. >> pelley: and it says what

>>ley: in your view, is donald trump doing lasting damage to the republican party? >> cole: i think that the republican party can survive a donald trump candicy. i have a really hard time believing that the republican party can withstand a donald trump presidency. >> pelley: you might vote for hillary clinton. >> cole: i may. >> pelley: are you voting for hillary clinton or ainst donald trump? >> cole: you see, that's where i have a really big problem with this election. i don't want to be voting against somebo. i want to vote for somebody. i want them to tell me... i want not just because she's the first fema presint of the united states, but because she cares about women in a way that men can't derstand. >>ole: i'm listening.istening. i'm trying. i're tin ying to t to the place where you can vot for e decricandidate? >> cole: yes. >> pely: and c'telieve you're saying that to me. m saying that.not believe that >> pelley: at parksiderch, cyndra cole and her family run into republican orthodoxy. tommie jo marsilio was once a

>> msilio: tonald trump. i trust him to protect this nation and kp my famy safe. and i trust that he will not... not engage in behaviors that are concerning to me. >> pelley: you have a ughter who's 15. >> marsilio: i do. >> pelley: what do you tell her when she hears these things that donald truas said about women? >> marsilio: actually, before i had an opportunity to tell her opinion, which i thought was astute. and she said, "you know, sometimes guys say things that are stupid, and i think that's example." she says, "mom, don't you think everybody makes mistakes?" and i said, "yes, i do." >> pelley: why is hillary clinton noa mo attctive candid you? >> marlio: i don't trust her. >> pelley:hat has she done thateads you to find her untrustworthy? >> marsilio: i think the better question is, what has shne to make me trust her? and the answer's probably nothing.

it, but it seems like there's one cover-up after another. certainly benghazi was mishandl.mishandling a situto starwith is bad enough, but wh y he a sustained pattern of behavior over a period of years, i just don't trust anyt s says. i don't believe she'll keep my family safe. >> let us go to the house of the lord. i will bless the lord. >> pelley: for clinton to have more than a prayer in ohio, she americans. and you think african americans in ohio are going to go to the polls in the numbers they did for president obama? >> jawanza colvin: that's our job, is to make re that they do. >> but you know this is one of those definitive elections. >> pelley: pastor jawanza colvin spreads the gospel of the ballot around his olivet institutional baptist church. hillary clinton spoke re.

but isn'this exactly what donald trump is arguing, that the democrats have let your community wn so whnot make a change, take a chance? >> colvin: well, ihink t question is, what's the alternative? i have not heard anything from mr. trump and have not heard anything in terms of his etoric that offers anything of promise. just even the language that he used, "the african americans," just the language itself to me evokes a notion of distance and >> pelley: colvin worked the neighborhoods to get out the vote. lisa tolbert said, "count on me." do you feel a differenn your enthusiasm in this election, as opposed to the last one and th one before that when barack a was nning? >> tolbert: that was a historic election. that was, you know, you finally had a od candidate, and he happed to be black.

>> pelley: there w nodwho was going to keep you out of the polls. >> tolbert: righ this is a necessity. >> pelley: are you entsiastic?6 about hillary clinton, or are you just voting against donald trump? >> tolbert: i don't know if i'm very enthusiastic about her. i think she's qualified. looking at h resume, she is qualified. >> pelley: but you'd really like to have another option. >> if there was another option. and i believe she could do the job. >> pelley: when african americans vo in large numbers and when they don't come to the poll ohio votes republican. what's going to happen? >> tolbert: i'm going to pray that they come to the polls. i'm going to... >> pelley: butou're not feeling thatrounwell. >> tolbert: i'm t hearinit >> gdar: i think it's kind of voting this time, we're going to have to pick one or the otr, and is kind of like picking a seat on the titanic. i'ra

this is the united steel wkers local 1104, and the only picture of a president on the wall is f.d.r.'s. at the door, the leadership backs clinton, but a sign doesn't paper over jobs lost to trade and the outrage of laid- off men. so, show of hands, how many trump voters do we hav okay. there are three. and hillary clinton voters? i'm not sure which one i want to vote for yet. >> pelley: carlos hernandez join gg dar, wayne townsend, tom morris and craig cooper. cr what d you want to hear in the debat >> cooper: just basically that, you know, that... that they're starting to watch out for... for us as... as americans. it just seems like they're so volv with themselves that we as a people don't matter anymore. we're just... you know, we're he as pawns, and they want our votes. and after they get our votes, they're like, "okay, thank y. you late

college program to retrain workers who lose their jobs du to trade deals. greg sedar looked a litt lost, like a farmer in the dells. >> sedar: it goes back to the days when democrats were alws for unions and republicans were agait. we're... we're... need jobs and we're... we're desperate enough we'll take them, whoever is going to give them. >> townsend: the idea of getting a good job likweave at a young age and working it for 30 years and getting the american dream of having a house, a car and a ilan retiring at a decent age before u're too old and too crippled to enjoy it, is gone bse of trade deals. last couple months, there's billions of people in the united st, and these are the two best people that we can get to lead us? i just find that hard to believe. i really do. >> that one is peanut butter oreo. what kind do you want, buddy? >> pelley: ohio nearly always picks the president becausit's

farm, part factory. but for those shopping this time, 20 ilike making a choice when they're fresh out of your favorites. i wonder, onovembethe eighth, is there any cnce you're just going to say to yourself, "you know what? i'm going to sit this one out. i can't do it"? >> cole: no. i have to at least go to the polls to vote for rob portman. >> pelley: the senator of ohio, the republican senator of ohio. >> cole: yes, yeah. elley:ou're interested in the -b and i think that's one of the ways that we as republicans can overcome a hillary clinton presidency. >> pelley: so, there's an even chance, at least, at you're going to vote for hillary clinton and then vote for rob portman in hopes that he can op her policies? >> cole: yes. >> pelley: and that is politics in 2016. >> cole: it is. >> two candidates with decades

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? ? >> ketian: away from the n.f.l. limelight, there's moun concern that young, rich and unsophisticated players in the league are falling

paid to protect eineound wealth. tonight, we're going to focus on how one financial adviser ensnared dozens of n.f.l. players in a risky investm that saw them lose tens of millions of dollars, and how the players' own union didn't sound the alarm until it was too late. for the first decadef th century, jeff rubin was one of the most prominent financial advisers in the n.f.l.h clients that included some of the game's biggest stars, until up spectacularly. >> fred taylor: jeff was a crook, and jeff is a thief. he's a liar. he's a con. he's deceiving. he's all of those things. >> keteyian: fred taylor was an all-pro running back in the n.f.l. when he was thrown for a loss by his longtime finan >> jeff i'm shocked that fred would say that. shocked. >> keteyian: but that's the vel ofitterness that we have seen eressed by a number of

going to blame? >> rrstand that, but i would hope they would be able to go ead and understand what happened. >> ketian: it all began in office building in boca ton, frida, in early 2008 when rubin brought taylor and a dozeothel. players to a sales pitch. >> taylor: jeff said, "lk, we're going to have a meeting up here. i... i think it's somethinbi and you guys would probably enjoy it. you know, you'll probably all be rich for the rest of our lives. i'm talking crazy rich." so, we said, "okay." life-after-football money. it's. it's reay good. >> keteyian: what was supped to make the players crazy ch was cotry crossing, an entertainment and gambling mplex be built, oddly enough, near the cton fields of rural southeastern alabama. underpinning the project financially was a modern version of one of the olst games: bingo. electronic bingo resembles a

sprouting throughout alaba. country crossing planned to install nely,0 electronic bingo machines, mber that excited jeff rubin. rough math, it's about $100 milln a year. >> rubin: math correct. >> keteyian: so, a huge pay-out in the end? >> rubin: huge pay-out. >> keteyian: fred taylor decided to make an initial investment of $5,000 in country crossing. so did tight end vernon davis, the san francisco 49ers. davis bought into rubin's pitch. so, he's painting a ry rosy picture? >> davis: it was beautiful. it was a painting i'd never seen before. it was fantastic. >> keteyian: rubin had his clients go all in on country crossing and electronic ngo. >> rubinit was ton of money. >> keteyian: how much money? >> rubin: $5llio i believe. >> keteyian: how many plers? >> rubin: 40-something. >> keteyian: the n.f.l. player

the n.f.l., if it has a cardinal sin, gambling is a cardinal sin. >> rubin: yes. >> keteyian: why in the world would you allow your players to st in somethg that h a gambling component to it? rubin: armen, you're completely correct. i me, absolutely. if i can go back in time, i wish i'd never set foot in alabama. >> keteyian: rubin had a 4% ownership stake in count crossing. "60 minutes" has also obtained documents showing 10% of the money rubin raised from players went into pankas holdings, his rs jeff rubinperate needed the money because in apr 2008, the i.r.s. filed a fed tax en against him in the amount of $440,000. onop of that, he was underwater on his illi house. and you're responsible, jeff, for managi other people's money, advising them. and you're in a financial mess. >> rubin: it was a rough time. i mean, the only way i could explain it is, i went over my head on my house, and that was

>> keteyian: his biggest mistake electronic bingo was settledn alabama, given the state's turbulent political climate and its byzantine gambling laws. >> troy king: here is the alabama gambling law. >> keteyian: you are kidding me. >> king: pages, amendment after amendment after amendment. >> keteyian: troy king was alabama's attorneyenalt the time. after studying alabama's countless amendments, king determined that electronic bingo was legal in the county where >> bob riley: gambling, with a few very narrow exceptions, is already illegal in alabama. >> keteyian: then, in december 2008, midway through h secon and final term in office, governor bob riley abruptly announced the formation of an anti-gambling task force. >> king: there was no way this cod end short of somebody ing destroyed, the governor or the gambling interest. it was armageddon.

riley's threats against gambling from the state capital, jeff rubin continued to recommend his n.f.l. players >> king: at that point, i believe anybody who was investing money without understanding what a risky proposition it was, was acting very, very recklessly. >>eteyian: "60 minutes" has also learned that a document known as a subscription agreement, which olines risks to investors, was not produc until january 2010, long after of millions of dlars into country cros in bold letts, the subscription agreement stated that "electronic bingo operions m be characterized as illegal gambling under alabama law." in a sworn deposition two years ago, rubin was asked if his players ever received that subscrgrment. his reply? "i have no idea." there's no "this is potential pitfalls of thoject.

>>ubin: that's my fault. i had no idea. >> keteyian: is that negligent? >> rubin: i don't know. i... i... i have... >> keteyian: well, either it is or it isn' >> rubin: i'm not... i'm not really sure. i don't know that... i don't know the answer to that question, "was it negligent?" looking at it now, it's awful, okay? put my trust in a lot of attorneys, just like the players put trust in me. >> keteyian: in mid-january 2010, un on hand for country crossing's official oning. the crowds poured in, the ectronic bingo machines were humming. and then, two weeks later, at 00 a.m., a seemingly endless caravan of 135 cars carrying state troopers appeared out of the night to descend on country crossing. they were coming for the electronic bingo machines. >> taylor: it was a sick feeling.

>> davis: i called rin, and, of course, "oh, it'll be okay. it'll be just fine. we'll make... we'll make it work." >> keteyian: doesn't turn out to be a right. >> davis: it's aightmare. >> keyian: country crossing entually wt bust. today, all that remains open is a pavilion where elec bingo has been replaced by o- thletters b-i-n-g-o cost n.f.l. players $43 million. stars like ray lewis and got burn, as did players earning smaller paychecks. >>aylor: a lot of guys had toeir homes were foreclosed on or short sold. some repossessions. a couple of guys have had to take lns that they don'ty're going to pay them back >> keteyian: what would you say to them? >> rubin: i would apologize. i'd want to catch up. >> keteyian: would you begin with the words "i'm rry"?

you know, that was mlife. >> keteyian: you know, some their hands aroundr ouck. today, jeff rubin lives in denver, out of the fast lane. he's been barred from serving as an investment adviser by finra, the financial industry gulatory authority, and by the s.e.c., the securities and exchangeommission, in the wake of the cntry crossing debacle. >> rand getlin: in my summation, this is the single largest set of investment losses in the hands of one investment adviser. >> keteyian: rand getlin co- wrote groundbreaking artics about try crossi f yahoo sports. what sprised getlin is how the n.f.l. players associa allowed rubin to operate unchecked. tablhed a financial advisers program to help protect players and their money. jeff rubin was registered with that program. >>etlin:e was the pied piper, and he led a lot of these guys to their final

registered in that program for the better part of a decad >> keteyian: jeff rubin's name was on that n.f.l.p.a. list as registered with the union, giving you what? >> tayr: i definitely would gain a sense of security with every registered adviser that's in the pamphlet or on that list. >> keteyian: so, did the n.f.l.p.a., the players association, ever callou with any questiabout at you were doing? >> rubin: they d nothing. not one time did we get a call, helium balloon. we got nothing from the n.f.l.p.a. in regards to this project. >> keteyian: only after regulators sanctioned m in 2013 did the players' association send out an alert regarding rubin and his misconduct. we wanted to talk to the n. players association and its current president, cincinnati offensive tackle eric winston, about its financial advisers progra, afr repeated

put anyone on camera, including winston, who was once a client of jeff rubin's and invested around $1 million in country crossing. >> chase carlson: if they were proud of the program, they'd be sitting in this chr. >> keteyian: chase carlson is a lawyer who represents 13 n.f.l. players who claim they were ripped off by rubin and two other financial advisers registered with the union's progra which clson says is littered with cas financial failures. >> carlson: it's a disaster. >> >> carlson: they don'tnow at they're doing. >> keteyian:thistered adviser with the players association, asharan, s charged wi fraud by the s.e.c. just this summer for secretly siphoning millions of dollars from investors, including teack markanchez. adser transferred about $7 million to theestmen the investment today is in receivership, d mark'll

league uses financial advisers registered with the program. the union says applicants to its progm must pay an entry fee of $2,500 and agree to an extensive backgrnd investigation. but how vigila can t union be in monitoring its financial advisers when kevin carren still listed on its online directory? carrenwas killed in a plane crash seven months ago. he's still alive, as far as the him clients.s concerned? association protects itself from any legal liability. on its web site, it states that the union is not responsible for concerning the skill, honesty or competence of any registered player financial adviser. then, why have a program to begin with? >> carlson: right. if you can't rely on the people for skill or competence or honesty, then what's the inofsing them? >> keteyian: the notion that

dilie on its registered financial advisers is neo many players, like vernon davis. is that troubling to you? >> davis: it's very troubling. here i am, putting my trust in a registered financial adviser, and i'm thinking that i can at le to sleep at night without worrng. >> keteyian:hexact number of n.f.l. players who have been damaged by financial advisers over the years may never be known, largely because so ny players are afraid to go public. was one of the few willing to speak to "60 m." >> taylor: there's this big pride and ego thing that hinders awareness. from sharing their we're big, supposed toe mao, strong, you know? why would we let littluny, you know, nerdy financial advisers or agents te advantage of us? >> keteyian: so, there's a certain level of embarrassment. >> taylor: the's a huge level of embarrassme, in my opinion.

his feet financiallybut he and way; their talent enabled them to sign endorsement deals and lucre second contracts that made up for eir losses. davis, who's learned expensive ssays it'sime for players to start taking responsibility. how much blame do you put on your own shoulders? >> davis: i take most of the blame, and i think as athletes and players in this union, in the n.f.l., i think we should

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trend in advertising that mit surprise you. it doesn't show up in any traditionamedia. it's exploding on mobile devices, set off by young people, most in their twenties, who have attracted large numbers platforms likeacook,witter and apch. theye lled social media influencers, and some of them ha larger followings than the most popular movies or tv shows. majoanies e paying them mi them to buy products. tonight, you will hear from some influencers in the world. togeer, they've been viewed billions of times. ? ? ? ? ? ? if you find yourself dumbfounded by the notion that 21-year-old logan ul could become a

probably not a millennial. >> paul: it's easy. just dance. whitaker: these no-budget, low-quality postings-- shot with his cell phone cama- have attracted more than 30 million followers on all his platforms,r hillary clinton.drawn to his boh charm and slstk mor. >> paul: slapstick with a sense ofit, fun, high energy. >> whir: so, that's your shtick? >> paul: my shtick, yeah, yeah. >> whitaker: ande's tuedis >> wtake bmining oine data, verterow hs hi theirosved mographic: young people.

>> whitar: he's now in such dendhe'sarned the frdom to >> pl: oo rr >> whili s idty auh,it's l "ye!" in' old us ts for one s work, lon paul wa sore worth all the money ese companies pay you? >> paul:be hont, i'm worth ing paid.es the amount i'm >> whiker: s you're a bargain?

really knows what they're worth. >> whitaker: the more followers an influencer has, the more money they can make. the successful ones are an eclectic bunch, most in their mid-20s who started it just for fun, like zach king. >> king: i kd almyself a digital magician. following of about 25 million with h video illusions that are easy to binge watch. amanda cernya turned comedn, has mth 20 million followers. >> cerny: i poed my snapchat video i st st five minutes ago, and now i have 35,000 view >> whitaker: one of the most

about half of his following is from one platfcalledine. vivi are just six seconds long. what can you do in six seconds? >>achelor:an tch you how to cook sothing. >> whitaker: in six seconds? >> bachelor: i c, ah. >>hitaker: you can make me laugh in six seconds? >> bachelor: i can make you laugh in six seconds. i can make you cry in six seconds. six seconds. >> whitaker: in x secos? >> bachelor: yes. >> whitaker: in six seconds? ( laughter ) >> bachelor: i can do it i four. ( laughter >> bachelor: okay. >> whitaker: show me how six seconds can make sr. >> bacher: all right so, the vie "batman vs. supean" came out, right? it was a 90-minute movie. i'm showing you if "batman vs. superman" was real and ix seconds. >> whitaker: does that get a lot of views? >> bachelor: yeah, mm-hmm. >> whitaker: how many? >> bachelor: a couple million. >> whitaker: advertisers pay chust to place their products in his clips.

wearing a jimmy johns logo and rned me than $300,000 from e sandwich maker. you're makinmoney f of this? >> bachelor: i can retire if i wanted to. >> whitaker: of sisecond os? ( laughter )eah. yohate me.augh of ha. >> whitaker: i chose the wng line of work! ( laughter ) social mia influce are asml slis paul cazers is an agent with c.a.a., one of the biggest talent firms in town. do themake toouch for whatth d a gger audience than oldt. hollywood ever had a chance to cess. when ty take aideo or a picture and push a bton on their phone, immediately people across the planth level of access is unprecedented. >> whitaker: c.a.a. ma

big reen, but cazers represents emerging stars of the pocket like logan paul. >> cazers: when logan does a branded camp, u n see how many millionof pe have watched it, where they've hed it, what age they are and their demo. furthermore, it's more than just you can see... people are continuing to taut aideo afterwards, and they're sharing. i don't ow how you could even put a price ont. because of the internet, logan paulas >> whitaker: we got a glimof s star power whewe went for/? a ro on hollywood boevard. >> pl: how are you? at'sour name? juliee: je. >> paul: juliette! are you guys french? >>iette: yes. >> paul: nice! >> whitaker: you know who he is in france? >> juliette: youreuperstar in france. >> paul: o no way. >>hitaker: hs >>hitaker:n just 20 nutes, visitors from kuwait, israel, d

r:he media thanimarshias.?venller eie

m ka exist without social media? >> kardashian: not in this way. >> whitaker: i have read that you have figured out how to monetize just the act of living. >> kardashian: i guess so. yeah. >> whitaker: the reality is, she's a savvbune woman who was one of the first to turn wahing her online into millions of dollars. she posts pictures and gets paid she uses, brands she endorses.s we've been talkio tnumber of young influencers. many of them have dierent talents. they do comedy, theyance, they sing. what's your talent? >> karian: it is a talento have a brandhat's really successful off of getting people

aemre wor of $100 million, i've read. >> kardashian: so, i wouldnk that has to involve some kind of ta. ( ughs ) you know? >> whitaker: gary vaynerchcuk is searching for the next kim kardashian. he runa digil isin finds new online talent d connects them th brands. the day we wthe, former wrestler hulk hogan was seeking media presence. >> vayrchuck: asong as you guys find the ght cadence, as long as you don't make it a complete p.r. piece every episou wilwin. >> hogan: right. >> whitaker: how do you develop a following? >>ne aru pretty enough-- model; are you funny enough-- comedy. >> whitaker: some "it" factor? >> vnehu: some "it" factor. the person that's the 18,417th funnerson never, ever had

opportunity to make $100,000 a year making skits on instagram, utube, facebook, snapchat and twitter. that's... >> whitaker: $100,000 a year? >> vaynerchuck: that's right. >> whitaker: and that might be why 25,000 people showed up last spring at the online video industry's annual convention in anaheim. it's where teens and 20- somethings come, hoping to learn to become the next kim kardhi ologan paul or perhbaby ariel. 13 million followers apparently like watching the 15-year-old lip-sync songs on an app calle musically. baby arl: ? just gonna stand there and watc burn. ? >> whitaker: she pitches candy, she has her own line of lipstick, and three bodyguards to hold off r fa. it mighteeaz but today so with an iphone and a dream can makeormoney than earlier generations could have .

of this episode airing, fo new influencers popped up, making their first video ever--aybe 40, maybe 400. the market is quite wide. it's just who's going to win the depth game and be the best at it >> whitaker: it's a worldwide popularity contest conducted minute bte. one sign of just how popular influencers have become: they've caug the eyef e ission, which nw requires that influencers make abluly clear when one of their postings is the influeertold us government watchdogsre not gointo slow this biness down. kim kardashi had a setback when she was robbed, but, ke the other influencers, she's nking on theur social di >> kardashian: i do belie at the pros in my situation and my lifestyle have bn mo bene thathe negative ings. money is not ba=

>> this cbsportse is brought to you by ford. i'm james brown with score from the n.f.l. today. four vikings turnovers nomped them to the nks of the unbeaten. oakland hadts fourth straight road win. cincinnati beats cleveland with 5 5 yds of total offense. m bradhas two touchdow sses, leading new ela toght wi