welcome to this special edition with "our world with black enterprise." i'm your host marc lamont hill. in week we're on vacation at atlanta, georgia. who wanted by nationwide insurance. coming up, an exclusive interview with star jones, where she talks about her time on "celebrity apprentice" and her new book. also a special program designed to help entrepreneur get a head start. that's what's going on in our world, starting now.

it's no secret star jones is a force to be reckoned with as many saw on her latest appearance on "celebrity apprentice." now she's telling all in an exclusive interview but she promises this is the last time that sheltalk about her feud with nimi. >> you just came off of a season with "celebrity apprentice," what was that like. >> honestly i learned about myself, what i can and will take and what i will and will not do. the first thing is i had a planned walking into "celebrity apprentice" i'm sure that you know that about me and the plan was to use that platform in every way i could to sort of move my agenda forward. you know i had open heart surgery just over a year ago. >> yeah. >> and i knew that heart disease is the number one killer of all americans. the number one killer of blacks. the number one killer of women.

but for some reason that's not able to break through in the mass media. >> right. >> it's not sexy. people don't want to talk about heart disease and i figured if i got a platform, if i cause a little bit of a stir, the media will want to talk to me. so it gave me the opportunity to raise that awareness for heart health and to raise money for the american heart association. so i walked in there with that as my number one goal. and i really did achieve it. i'm very proud of that. >> one of of the biggest stories of this season's "aprentice" was you and nimi. the so-called feud between you and you two. >> you actually need a few people to have a feud and i made a promise to myself that when the season ended that i would never think about, hear about or speak about the contestants in any negative way whatsoever. and i really, really intend to follow that, but i think this is extremely important, marc. nimi really made choices that

work for her career. >> "real housewives of atlanta" kind of reality tv. >> exactly. dollar's there's a genre of tv that's really blown up in recent years. it's sort of that bad girl mentality that ghetto fabulous head moving, fingers pointing, loud boisterous, that television has really blown up. >> yes. >> but what i decided is african-american women have that reputation in the majority media. they like to highlight that. we don't have the opportunity to show the opposite side. the majority has the opportunity to show the opposite side. >> right. >> in all genres of television. so when we're given a platform, you have to make a choice. do you play to the lowest common denominator or do you elevate? i chose to elnot have a wow, but

is it -- while you're staying elevated to see what's going on in the ground? when people are still talking about you on the road, after the show's over, you know, people are saying things. >> i really was disheartened as i watched the season unfold, because you know, you have to understand, we never heard what a contestant would say about us that was not in our presence. >> wow. >> the producers never reported back what people said in their interviews. you saw my entire season of interviews. i never said one underhanded, back-stabbing thing that i didn't say to anybody in their face. >> that's true. >> not one thing. >> that's true. you calculated what you did to your face. >> i did it right to your face. i don't stab you in the back. if i have a knife i will slit your throat, you will know. it was a competition. i played fairly. the difference is when i saw the season, oh, my word, i saw one

black woman, attack systematically every black woman on the show. i saw that with my own eyes, as did the nation. was it a racial thing? absolutely not. but it appears that way. you know in law school i was taught is never about just impropriety. it's avoiding the appearance of impropriety. >> one of the reasons that you got into this project and you already mentioned this is that you wanted to support american heart association. >> absolutely. >> i remember calling you to wish you a happy birthday and asked you, how you were doing. and you said, okay, i just had heart surgery. what was that experience like. >> i was diagnosed with heart disease january, and they told me that i needed to have either an aortic valve repair or replacement. and the longer i waited, the definite it's more definite it would be that it was a replacement. >> wow. >> and if i waited too long, my heart could damage permanently and i would need a heart transplant. so to be told all of that when you know i had overcome obesity.

i had done all of the things they tell me that you're supposed to do, i was walking. i was eating right. i was, you know, getting my exercise, and you know me i had never met a driver i didn't like, so for me to choose to walk was really an accomplishment and i had kept all the weight off. i feel really good. and then i got really fatigued and short breath, and i would get light-headed. so those are actually the warning signs for women in heart disease and i didn't know that. how could somebody so smart not know this? and i realized afterwards, i had my mission. i had my calling. i have every resource at my fingertips to learn about cardiovascular disease and the fact that i didn't know that it was the number one killer of black people, the number one killer of women, the number one killer of americans, and when it comes to blacks and women, it beats the next four causes of

death combined. heart disease affects 82 million americans. and i said to myself, i'm going to have a platform in a minute, and i am going to use that platform. so, yeah, i wanted that recovery. i wanted that three months where i had to take it easy, where i was not allowed to drive because if the air bag deployed, it would crush my chest and could kill me. i had to make sure that i got exercise every single day. i struggled. i walked for 15 feet and needed to go to bed for eight hours. it was just exhausting. >> wow. >> but three months later, i walked home from the cardiac rehab center with my weights in hand and my little graduation cap. i'm 100% back. and it is a wonderful success story. no complications whatsoever a year later. i did "apprentice" seven months after open-heart surgery. i invited people into my

life and so they actually thought that they had a role to play. and i got burned in that regard. i still have a dream that one day on the red hill to jordan, former slaves and the son of slave owners will be able to sit down together at the table of brotherhood. i have a dream.

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come on. sign it. [honks horn] ...homes around the country. every ngle day, saving homes. we will talk it over... announcer: if you're facing foreclosure, make sure you're talking to the right people. speak with hud-approved housing counselors free of charge at... welcome back to "our world with black enterprise." we're here with star jones.

and we're talking about now her new book "satan's sisters." now what i heard about this book, it's a fictional account of some women on a daytime talk show. that sounds awful familiar. >> why did you say "fictional"? it's a fictional account of a daytime talk show. >> fictional. "fictional." >> let me tell you this, whenever you're embarking on a new journey, which is writing fiction for me. i've written two best-selling nonfiction books. >> right. >> but i had never written fiction before. i knew there was a story inside of me but i had never explored that side. >> yeah. >> you really write what you know. i didn't need to stretch myself. i had the most soap opera-like life in the world. >> right. >> so if i think just play off my life, i could write a book of fiction. this book, "satan's sisters," has every plot line or character -- i should say every plot line and character is based on someone i worked with, worked

for, interviewed, was interviewed by, or prosecuted. >> wow. >> and think about all of those people that i have encountered, i -- >> everybody. >> i have a plethora of people to choose from. >> okay so when the people are out there saying a backdoor to get back at "the view" one more time. >> honestly not. i don't tell one secret that occurred on "the view." there's not one thing that is indicative of any of my characters in "satan's sisters" that occurred to any of the women at "the view." that's not -- it did not happen. there are lots of conversations, dialogue that was taken specifically from my time at "the view," no question whatsoever. and it's also taken specifically from my time at nbc. my time on different talk shows. you know i've been on different talk shows as a guest. >> right. >> i've been makeup rooms so many times as a guest and as the host, so i could steal from those conversations, embellish

them enough, and have a whole book that really would not relate to any one person. now, the characterings, will they remind you of people that i worked with? oh, heck yeah. >> yeah. >> that's the best part. >> that powerful host who knows everyone's secrets. there's a powerful host. maxine. >> maxine robertson. >> is it max robertson. >> it's max robertson. it's an homage to the very first african-american network anchor, max robertson. and i thought that if i was going to have a black protagannist who was the doyan of all things television i wanted to play a little history of tribute because i wouldn't be doing what i have been doing he didn't do what he did. >> absolutely right. much of this life that you lived much of it you lived in public. more so than some celebrities. in some ways you made a choice do that. >> i did, i made that choice.

i don't make that choice anymore. it's a big difference. you know the nicest part about my recent publicity, it has been for things that i have done in my work environment, not for in my personal environment. >> yes, yes. >> i like that. i have no problem with criticism about something that i've chosen professionally because i can always defend that. >> yeah. >> my personal choices are my personal choices and i had to learn that myself because when you invite somebody into your home, don't be prized if they sit down on your couch and put their feet up on your chair. >> right. >> and i think that's exactly what i did. i invited people into my life and so they actually thought that they had a role to play and i got burned in that regard. but that was largely my fault. and so you learn from your mistakes. what does maya say, when you know better you do better and that's exactly what i have done. >> so if you could do it all over again you wouldn't vey publicized marriage and wedding? >> well, remember i had a

publicized wedding. i didn't have a publicized marriage. >> that's true. >> i did make choices after the wedding ceremony. i would definitely not have done a public wedding, because what i did was is i turned the marriage into being all about the spectacle. >> yeah. >> and it didn't stand a chance, quite frankly. i'm sad that it didn't work out. i am. i'm very, have been sad. but i've moved. if you think about how long ago that was. i have to think about the fact that i've been dating the same guy as i was married. >> right. will you ever get married again. >> gosh that's a question they get asked quite often. i'm not sour. i'm somebody who loves love. >> uh-huh. >> but i've kind of been there, done that and bought the t-shirt and i did it in a big way. >> right. >> you know. >> you can't do it no bigger. >> yeah i did it in a really big way but i actually think that if -- if we get to that point

there, just may be a day that we wake up and just go on down to the courthouse and say, let's do this. >> oh, man. >> yeah, let's do this. >> author, writer, what else, talk show host, journalist, attorney. >> attorney. >> that's day job, right. >> that's the job that will always keep me employed. >> is there anything that you won't be doing in the next years. >> yeah and i'll be back on television. >> uh-oh. you know what i am going to ask. what capacity will you be back on? >> we're working it out this minute. i have really missed being part of the daily conversation so i plan to get back into it. >> okay i heard television. i heard daily. don't got lawyerly on me now. are we talking about a daily talk show? some news? can you tell. >> the only thing i will tell you is it will be interesting and relevant to things that people are actually talking about. i promise. >> oh-oh, that's such a lawyer response but that's why we love you. >> uh-huh, when we've got something to announce you'll be the first person they announce

it to. >> that's a promise. >> okay. >> star, good to see you always. >> good to see you. >> up next on the black enterprise conference we highlight a program that's financing new businesses. >> we give them $10,000 in start-up capital but more importantly we give them one-on-one mentorship. 

100 urban entrepreneurs is providing grants and internships. i met with the co-founder at the black enterprise entrepreneurs conference to find out more. >> can you tell us what the program's about. >> so we set up the cash flow to help younger entrepreneurs to start up their program. it's all about money, advice and networking. everything that they need to get the company started or if they have a start-up how to improve it but we set up 100 urban entrepreneurs as a nonprofit to kind of feed into it because we realize that not everybody has the money or the sort of

one-on-one guidance to get their company started. >> so you take 100 urban entrepreneurs and you give them a pretty sizable amount of money? >> absolutely. we give them 10,000 in start-up capital but more importantly we give them mentorship. but when it comes to expert guidance and mentorship you know we can kind of direct them in it the right places and help them spend that money so with that mentorship that $10,000 ends up being like $100,000. >> well, we got the opportunity to talk to two people who are going through that process right now. >> yes. >> and they shared a bunch insights about how they feel about. >> 100 urban entrepreneurs funding program has helped enrichment prep become competitive on a national level. they took our business from a local atlanta service provider and allowed us to go online and give services to students across the united states through a web -- a stronger web presence and a better curriculum to help them prepare for s.a.t., pct, standardizedest. >> mentorship program was

providing. according to hip-hop now it's in 55 countries. you talk about that scope on an international level. >> how do people get involved? how do people connect with you all. >> a couple of ways that people can get involved. we do the pitch events such as one that we've done here in the conference. >> that's what the booth is for. >> then we have the video pitch booth as well. and as i mentioned we try to make everything as approachable as possible so with the video pitch booth it's like a photo booth that you usually go in and take your picture but we've rigged it up with a video camera so you have the 60 seconds to pitch your business which allows us at the end the day to take a look at all of those pitches and decide you know on the strength of that idea and that presentation you know who we're going to invite into the program. >> hi, i'm kaddisha carol with charisma events and consulting. >> i do in-home food preparation, food delivery, lessons and other services. >> nexercise, can win virtual medals and free merchandise just by being active. >> there's products that are reflective of their culture

while reinforcing positive self-images. thank you for your time. >> any inside tips to make the cut. >> we're looking at the business, is there a problem for when which your company is a solution. it could be as simple as there's no bakery nearby we need a bakery or something more complicated on the technical side but show us a problem and how you're the solution and there is an easy way to make money -- a straightforward way to make money for. secondly we look at the person, just the passion and the work that they've done. we wanted to see how that person is uniquely qualified you know to be the one to execute that business. whatever that might be. then the third thing is just the quality of the pitch. are you able to say in 60 seconds everything that we need to know? because if you are, it shows us that you've done your work, you've done your research, you're serious about it, you're confident you know what i mean? >> yeah. >> concise it's really those three things. the business idea, the person, and the pitch itself. >> well, that's strong advice and i look forward to throwing my hat in the ring. >> i look forward to seeing your pitch. >> as you continue to just build

and help develop in the new generation of entrepreneurs. >> absolutely. >> thank you so much, thank you so much for your time. >> thank you. we'll be right back.

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that wraps it up for us here on "our world with black enterprise." be sure to visit outs web at blackenterprise.com/ourworld also friend us on facebook or

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