black int prits. i'm your host, mark lamont hill. we are on location the 16th annual enterprise entrepreneur expo. coming up, an exclusive interview with star jones where she talks about her time on celebrity apprentice and herer w book. a special program designed to help entrepreneurs get a head start. that's what's going on in "our world" starting now.

it's no secret star jeans is a force to be reckoned with as many saw in her latest appearance on celebrity apprentice. now, she is telling all in an exclusive interview. she says this is the last time she will ever talk about her feud with nini. >> you just came off-season of a. [ sis. what was that like? >> i learned so much about myself and what i can and cannot take and what i will and will not do. the first thing is, i had a plan walking into celebrity apprentice. i am sure you know that about me. the plan was to use that platform in every way i could to sort of move my agenda forward. you know i had open heart surgery just over a year ago. and i knew that heart disease is the number one killer of all

americans, the number one killer of blacks, the number one killer of women but for some reason, that's not able to breakthrough in the mass media. it is not sexy. people don't want to talk about heart disease. i figured if i got a platform on prime time television, network tv with donald trump, that might cause a little bit of a stir. the media will want to talk to me. so it gave me the opportunity to raise awareness for heart health and to raise money for the american heart association. so i walked in there with that as my number one goal. i really did achieve it. i am very proud of that. >> the biggest stories of this season's apprentice was you and nini, the so-called feud between you two. >> you actually need two people to have a feud. i made a promise when the season ended, that i would never think about, hear about, or speak about the contestants in any

negative way whatsoever. i really, really intend to follow that. i think this is extremely important, marc. mimi really made choices that worked for her career. >> real housewives of atlanta, kind of reality tv. >> there is a genre of tv that has really blown up in recent years. it is sort of that bad girl mentality, that ghetto fabulous head moving, fingers pointing, loud, boisterous, that television has really blown up. >> yes. >> but what i decided is, african-american women have that reputation in the majority media. they like to highlight that. we don't have the opportunity to show the opposite side. the majority has the opportunity to show the opposite side. >> right. >> in all genres of television.

so when we are given a platform, you have to make a choice. do you play to the lowest common denominator or do you elevate? i chose to elevate. >> is it hard, while you are staying elevated, to see what's going on on td ground when people are still talking about you on the road, after the show is over? people are saying things. >> i really was disheartened as i watched the season unfold. you have to understand, we never heard what a contestant would say about us that was not in our presence. the producers never reported back what people said in their interviews. you saw my entire season of interviews. i never said one underhanded, back stabbing thing that i didn't say to anybody in their face. >> that's true. you did it to their face. >> i don't stab you in your back. if i have a knife, i slit your throat in front of your face. i'm letting you know. it was a game to me.

it was a competition. but i played fairly. the difference is, when i saw the season, oh, my word, i saw one black woman attack systematically every single black woman on the show. i saw that with my own eyes, as did the nation. was it a racial thing? absolutely not. but it appears that way. you know, in law school i was taught it is never about just impropriety. it is avoiding the appearance of impropriety. >> one of the reasons you got into this project aund already mentioned this, you want to support the american heart association. >> absolutely. >> i remember calling you to wish you a happy birthday. i remember you saying, i'm okay i just had heart surnlgry. what was that experience like? >> i was diagnosed with heart disease in january and they told me i needed to have an aortic valve repair or replacement. the longer i waited, the more definite it would be that it was

a replacement. if i waited too long, my heart could damage permanently and i would need a heart transplant. so to be told all of that when, you know, i had overcome obesity. i had done all the things that they tell me you are supposed to do. i was walking. i was eating right. i was, you know, getting my exercise and you know me, i have never met a driver i didn't like. so for me to xhooz choose to wa really an accomplishment. i had kept all the weight off. i feel really good and then i got really fatigued and short of breath. i would get lightheaded. so those are actually the warning signs for women and heart disease. i didn't know that. how could somebody not know this. i realized afterwards i had my mission, i had my calling. i have every resource at my finger tips to learn about cardiovascular disease and the fact that i didn't know it was the number one killer of black

people, the number one killer of women, the number one killer of americans. when it comes to blacks and women, it beats the next four causes of death combined. heart disease affects 82 million americans. i said to myself, i'm going to have a platform in a minute and i am going to use that platform. yeah i wanted that recovery. i wanted that three months where i had to take it easy where i was not allowed to drive, because, if the air bag deployed, it would crush my chest and could kill me. i had to make sure that i got exercise every single day. i struggled. i walked for 15 feet and needed to go to bed for eight hours. it was just exhausting. but three months later, i walked home from the cardiac rehab center with my weights in hand and my little graduation cap. i am 100% back. it is a wonderful success story. no complications whatsoever a

year later. i did apprentice seven months after open heart surgery. i invited people into my life. so they actually thought that they had a role to play. i got burned in that regard. my sister's new boyfriend told her that he thinks sundays are just for watching football. believe that? [ thinking ] relax. you ordered off mcdonald's dollar menu at breakfast. everything's so good and just a buck. so go. he's a jerk.

[ thinking ] the simple joy of being smart. ♪ my sistersundays are just tofor watching football. believe that? [ thinking ] relax. you ordered off mcdonald's dollar menu at breakfast. everything's so good and just a buck. so go. he's a jerk. [ thinking ] the simple joy of being smart. ♪

throughout your body. the latest research shows cigarette smoke contains over 7,000 chemicals that spread through your blood vessels... causing inflammation and clotting... restricting oxygen flow... and doubling your risk of heart attack and death... i'm dr. regina benjamin, u.s. surgeon general. with each cigarette, you have to ask yourself: "is this the one that will cause a heart attack?" if you really want to quit smoking, call 1-800-quit-now. >> welcome back to "our world

with black enterprise." we are here with star jones. we are talking about her new book "satan's sisters." what i heard about this book, it is a fictional account of some women on a daytime talk show. that sounds awful familiar. >> why did you say fictional? >> it is a fictional account of a daytime talk show. >> let me, let me, let me tell you this. whenever you are embarking on a new journey, which is writing f fiction. i have written two best selling nonfiction books. i knew there was a story inside but i had never explored that side. you really write what you know. i didn't need to stretch myself. i had the most soap operalike life in the world. if i could just play off on my life, i could write a book of fiction. just think about the people i have encountered over the years when i worked in television,

this book, "satan's sisters" has every plot line or character, i should say every plot line and character is based on someone i worked with, worked for, interviewed, was interviewed by or prosecuted. think about all those people that i have encountered. >> everybody. >> i had a plethora of people to choose from. >> when the people out there are saying this is just a back doorway to get back at "the view" one more time? >> oh, absolutely not. honestly, i don't tell one secret that occurred on "the view." there is not one thing that's indicative of any of my characters on "satan's sisters" to anyone in "the view." lots of conversations and dialogue taken from my time specifically at "the view." also from my time on nbc, my time on different talk shows. i have been on different talk

shows as a guest. i have been in make-up rooms so many times as a guest and as the host. so i could steal from those conversations, embellish them enough and have a whole book that really would not relate to any one person. now, characters, will they remind you of people that i have worked with, oh, heck yeah. >> that powerful host who knows everyone's secrets. what is her name, maxine? >> maxine robinson. >> did you get where i got her from? >> max robinson. the first african-american network anchor, max robins. i thought if i was going to have a black protag goneist who was the do iian of all things television, i wanted to play a little bit of history tribute because i wouldn't be doing what i was doing if he hadn't done what he did. >> that's absolutely right. this life you have lived much of

it you have lived in public, more so than most criticism hing thathc have hchcen professionally, because i can always defend that. my personal choices are my personal choices, and i had to learn that myself. when you invite somebody into your home, don't be surprised if they sit down on your couch and put their feet up on your chair. i think that's exactly what i did. i invited people into my life. so they actually thought that they had a role to play. i got burned in that regard but that was largely my fault. so you learn from your mistakes. what does mia say, when you know

better, you do better. that's what i have done. >> if you could do it all over again, you wouldn't have a publicized marriage and wedding? >> remember, i had a publy sised wedding i didn't have a publicized marriage. thats wa the difference. i did make choices after the wedding ceremony. i would definitely not have done a public wedding, because what i did was, i turned the marriage into being all about the spectacle. it didn't stand a chance, quite frankly. i am sad it didn't work out, i am. i am very, very sad. i have moved on. think about how long ago that was. i think i have been dating the same guy longer than i was married. >> will you ever get married again? >> gosh, that's a question that i am asked quite often. i'm not sour. i am somebody who loves love but i kind of been there, done that and bought the t-shirt. i did it in a big way.

>> you can't do it no bigger? >> i did it in a really big way. if we get to that point, there may be a day we wake up and say, go on down to the courthouse and let's do this. >> author, writer, what else, talk show host, journalist. >> attorney. >> that's the day job. >> that's the real job. that's the job that will always keep my employed. >> is there anything you are not going to be doing in the next few years? >> yes, and i am going to be back on television. >> now, you know what i'm going to ask now. in what capacity will you be back on tv? >> we are working it out right this minute. i really have missed being a part of the daily conversation. so i plan to get back into it. >> i heard television. i heard daily. don't get lawyerly on me now. we talking about a daily talk show, some news stuff. can you tell? >> the only thing i will tell you, it will be interesting and relevant to things that people are actually talking about, i promise.

>> that is such a lawyer response. that's why we love you. you going to come back and tell us. >> when we got something to announce, you will be the first people i will announce. >> that's a promise. star, so good to see you. up next, from the 16th black int int conference, we highlight a program that's financing new business. >> we give them $10,000 of start-up capital and one-on-one mentorship. [ male announcer ] humble beginnings are true beginnings. they are the purest way to gauge success. maybe the only way to gauge success. but the most powerful thing about humble beginnings is that they are... ♪ ...humbling. show where you're going without forgetting where you're from. ♪ now lease the all-new 2011 chrysler 300 for $339 a month for well-qualified lessees.

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100 urban entrepreneurs is providing grants and mentor ships to small business owners. i met up with the program's cofounder at the black enterprise entrepreneurs conference to find out more. >> can you tell us what the program is about? >> we set up the cash flow to help young entrepreneurs start their company. we have an eight-step plan to work people through and then it is about money, advice and networking, everything they need to get their company started or if they have a start-up, how to improve it. we set up 100 urban entrepreneurs as a nonprofit to feed into it.

we realize not everybody has the money or the one-on-one guidance to get their company started. >> you take 100 urban entrepreneurs and you give them a pretty sizeable amount of money. >> absolutely. we give them $10,000 in start-up capital but more importantly, we give them one-on-one mentor ship. if we gave them $10,000 as a check, they would probably go and spend it. when it comes with expert guidance and mentorship, we can kind of direct them in the right places and help them spend that money. with that mentor ship, that $10,000 ends up being like 100,000 dochltz. >> we got the opportunity to talk to two people going through that progress and they sar shared insights. >> 100 urban entrepreneurs has helped enrichment prep to be competitive on a national level. they allowed us to go online and give services across the united states through a stronger web presence and a better curriculum to help them prepare for s.a.t.,

and psat standard tests. according to hip-hop, it is in 55 countries that caught me something about the scope on an international level. >> how do people get involved? >> we have a couple ways where people can get involved. we do the pitch events such as one we have done here at the conference. >> that's what the booth is for. >> as i mentioned, we try to make everything as approachable as possible. with the video pitch booth, it is like a photo booth that you would usually go in and take your picture. you have 60 seconds to pitch your business which allows you to take a look at all the pitches and decide on the strength of that idea and that presentation who we are going to invid into the program. >> hi, i am ka deesh ya carol with charisma events. >> i do inhome food preparation and lessons. >> nexter size is a free mobile game where you win medals, discounts and free merchandise by being active.

>> they desire products that are reflk tiff of their culture. >> any inside it tips on how people can makt cut? >> we look at the business. is there a problem for which your company is a solution. it could be anything like, there is no bakery nearby? we need a bakery. something more complicated on the technology problem. you show us a problem and there is a straight-forward way to make money. secondly, we look at the person, the passion and the work that they have done. we want to see how that person is uniquely qualified to be the one to execute that business. whatever that might be. the third thing is just quality of the pitch. are you able to say in 60 seconds everything we need to know. if you are, it shows you have done your work, you are serious about it. you are confident and concise. it is really those three things, the business idea, the person and the pitch itself. >> that's strong advice. i look forward to throwing my

hat in the ring but more importantly, watching everyone else throw their hat in the ring as you continue to build and help develop the new generation of entrepreneurs. thank you so much for your time. >> thank you. we'll be right back. my sister's new boyfriend told her that he thinks sundays are just for watching football. believe that? [ thinking ] remain calm. answering incorrectly has... but i just -- [ thinking ] ...consequences. but you're smart, right? you ordered off mcdonald's dollar menu at breakfast. got the premium roast coffee, the savory sausage burrito. everything's so good and just a buck each. you made it happen, so... you got this. he's a jerk. [ thinking ] well-played. mcdonald's dollar menu at breakfast. the simple joy of being smart.

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that wraps it up for us here at "our world with black enterprise." be sure to visit us on the web at black enterprise dot come/our

world and follow me on twitter at mark lamont hill. before we go, we leave you with highlights from this year's entrepreneur conference. thanks for watching. see you next week.