i can move mountains this is "nightline." >> tonight inside the world of a pickup artist. this self-made romeo says he can take even the most romantically challenged, the secrets of seduction. a boot camp in miami where men are spending big bucks to find their agger. would you give these guys your number? and they're the over the top mega mansion mini movivies. they may look like music videos but they're actually marketing ploys created to lure buyers into a life of luxury. tonight why some think these high-end videos are the key to moving multimillion dollar mansionsns off the market. and there's a new dress creating internet hysteria across the country. why t this $23 weather wardrobe are taking meteorologists' closeting by storm.

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seconds. hey, good evening. when it comes to romance some men buy flowers, other buy chocolates, and others rely on their good looks or the size of their bank accounts. the guy you're going to meet tonight believes he has massst masted the art of seduction.

have come under scrutiny for years. but if it works, here's abc's glia river a. >> it's friday night in south beach. >> your type of girl, go for it. >> reporter: the clubs are thumping. >> cutish. >> reporter: the ladies are dancing. >> whoa, girls, stop. >> reporter: and this entourage is on the prowl. >> how is your night going? >> r reporter:ut these guys aren't quite the casanovas miami often attracts. >> are you nervous? >> definitely. >> reporter: they are here for a three-day boot camp learning how to pick up women. >> mother/daughter/father. >> reporter: intense workshop on how to approach, how to engage, and how to close with confidence. >> you're looking at her like youu know s wants you. >> reporter: even with the rise of dating apps like. tinder and bumble, seduction boot camps for men are a big part of the $2.4 billion datg industry.

up to $2,500, plus food andrey. >> those sites can put you in front of the girl but then you still have to present yourself. you still needo attract her. >> reporter: to attract herany boot camps encourage men to be assertive and o their swagger. just like ryan goesling's character in the movie "stupid love." but the tactics of some have come under fire. >> huow a you going to get her in your bed? >> reporter: pickup tist shown in these videos giving men what he says are sure-fire tips on ways to get a woman into bed. >> let's go back to my place after-party. deep down inside she knows there's not a [ bleep ] after party. >> reporter: promotional videos. >> maybe a have a flank. >> reporter: for the efficient pickup bragging aboutut conquests. but matt artisan says his boot camps through attractive man

offers more softer, more authentic approach. >> real quick. this iss totallyrandom. >> it is? >> yeah. >> when guys come to me or my company, we've done all that trial and error. we've done all the testing and we know what works and what doesn't. >> you personally. >> yes. >> you've seen what doesn't work? >> yes. the people that get rejected the most are the people that approach the most. >> reporter: and he's approached a lot. at least 3,000 women, he says, in theast six years. >> if i see somebody i want to talk to i go talk to em. that could be one woman a day. it depends on where i am. here in miami, they're everywhere. it could be like ten a day. >> reporter: it's night one of boot camp. roman and juan meet up at this condo where three teachers school them on body language, int intothey shun and technique. >> how cow do anyththing is how yoyou d everything. >> reporter: many participants ask we not show their faces. >> what do you think women want? confidence, okay.

thinness, being in shape. >> reporter: they wrap and head out for infifield traing. >> to start with, like the hostesses. >> reporter: where matt assess their abilities and critique their game. >> i said a couple of hellos. >> what'sour biggest ncern? what do you want to improve on the most? >> i'm hoping matt can figure out where t the ltle things i can do is it body language, is it posture? >> reporr: to ease his nerves he practices on me. >> do you know how to salsa? >> i don't know how to salsa and i've always wanted to learn. >> i need a partner. >> you do? >> absolutely. >> okay. i can be your partner. that's not bad. that was very sincere. i felt very sincere. look at that big smile. look at that cute smile. how could you say no to that? >> reporter: roman wants te love but 25-year-old juan has a more specific goal. >> doesn't have to be a model, but, yeah, really beautiful, sophia looking. >> nighttime, it's all about having fun.

every girl in there is there to have a good time and to have fun. >> reporter: roman is doing well. practicing matt's technique of cqc, compliment, qualify or challenge her with a question and close with a phone number. >> how was it? >> i survived. i talked to two british girls. >> reporter: meanwhile, juan hasn't quite closed on his supermodel girlfriend. better luck tomorrow. the promise of success and the high price tag has created an online community of pickup artist haters. dissatisfied customers who say they feel misled, others saying they degrade women to objects. >> we tend to refer to them not as women but as sex. you would want to go to that two-set over there instead of those two women. >> reporter: harris o'malley is a self proclaimed reformed

>> i was very manipulative. >> reporter: he's turned against his old pickup artist ways.. but still profits from his experience with aebsite and books. >> i think the worst part of the pickup artist community is the idea that women are stupid, that women are gullible. >> reporter: matt acknowledges there is a dark side to the industry. >> there are companies out there that teach things that i would not recommend. they object fi women. it's not about getting to know her,r, it's not about connection. it's about the fastest way to meet her and have sex with her. >> you talk about a lot of things that sound rlllly good. not objectifying women, always being honest the language you use, you talk about the art of seduction. shows things might indicate, you know, some all tear your motive. >> it would have a meg nif connototation. but if you look at it and the woman wants to be turned on, she wants to have something that's not just a plutonic conversation. >> reporter: bright and early on day two with a bit of practice

unde their belts they take to the streets for daytime infield training. >> i seeou're busy. i see youu waiting there. do you know any good coffee places? maybe we could grab a drink. >> i'm super hurry. >> shopping for anything specifically? no you guys from here? >> no. >> reporter: and the oldest trick in the book. >> hey, guys. i notice your sister hehere. she is very beautiful. very beautiful. i just want to go ahead and koch myment you guys on that. >> i'm not her sister. that's my mom. >> that t wasn't good time to say something. >> reporter: after a series of failures roman's confidence is waning. >> i keep remember his lines and i don't want to keep remeeting his lines. >> up he. uphere. reporter: not for long. >> where are you from? >> i'm from orlando. >> orlando, florida. that's good. that's local, almost. i just want of say you guys are cute. my name is roman. what's your name? >> amamanda. >> reporter: they're both taken. but amanda might just have the perfect girl for him. >> i have a friend here.

she's single. she could hang out with you sometime. >> the term pickup artist, do you find it offensive? >> i don't find it offensive. no. it's just how some peoplple perceive it. this is -- we're just focusing on relationships. we're focusing on the ely part of the relationship, meeting a woman, getting your foot in the door. >> reporter: sinatra like succccess mayet prove el luis i. but tonight roman and juan are dancing with the confidence they never knew they had. >> i'm getting successes. i finally got my first two numbers today. definitely getting on the right track. next, smart marketing or deeration? the trend sweeping the world of high-end real estate making a

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. it's latest trend in the world of high-end real estate. apparently in order toove a mansion off the market you not only have to sell the property but also the life that comes with it.

here's abc's nick watt. >> a sleek bentley, a studly hunk, stirring sound track. bond movie? no. the studly hunk is a high-end realtor. >> action. . we're behind the scenes. that was the first scene introducing the front of the house with the bentley. the story is they just come b back from a night at the opera and they're about to have an after-party. >> reporter: real estate has now come to this. many agents now having to me mini movies to compete in the high stakes game of high-end realty. we're talking an $18,000 production to market a $45 million mansion. 200 d we lfern drive. i'm not making this up. an yes, that's kyle from "real housewives," maurisimo's real wife. >> you have never done ts

>> no, i don't pretend to live in other houses. i live in my own house. >> reporter: they usually hire actors or models to make these mini movies. >> i get to act with kyle. >> he should stick to real estate. >> pours it. >> you know, he's a real estate king. i can't take him seriously, the acting thing. >> reporter: they say filmmaking is the best way to sell, not just the bricksnd mortar, but the lifestyle that comes with it. >> there's a little l.a. craziness about this for sure. a little bit of hollywood. a little bit of craziness. >> r reporter:here luxury cars and stripping off for a dip is considered a sign ofsuccess. >> t only danger with that is that home better be a real bachelor padecause now you've identified the exact demographic and you've given no chance for anybody else to look at it. >> because these movies have a global reach. they're shareable, viral, showing a buyer a life they could lead. >> if somebody is in china, russia, london, and they're, you

know, they can't come here right away and they want to see a house. once you see the video, how does somebody arrive home, come home, how does the house flow, how do they entetertain? that's what we're trying to paint. >> we're unstoppable. >> we don't give up. >> reporter: jameses and dav are the stars of "million dollar listing, l.a.," and also stars in this movie. >> we're talking 30, 40, 50, 60, $70 million houses. it's necessary. that is what's happening rights now. that's where marketing is. >> reporter: perfect synergy, celebrity sales guy, hipster moviemakers. >> we want this thing to look like a movie. we'll cinematic, real clean. >> is this just a gimmick or does this actually work >> no, this actually works. >> we saw it because of the film. million. the owner that bought the home video. flew in and looked at the house >> reporter: they're all doing

it these days. there arright now dozens of 20 million plus properties for sale in l.a. alone. this film allegedly coaxed the swedish foundnderf mine craft on to a plane for a viewing and ultimately into dropping 70 $70 mil for this place. >> what we like to do is show the lifestyle, right? how does somebody live in a house. what does it look like. why would you want to live in the house? >> mom and dad, so this is it. >> reporter: some of them even have a plot. >> i'm so grateful for all the ways that you've prepared me for this moment. >> reporter: like this one. little girl growing up and leaving the ne. >> i love you guys. love, shanny. >> reporter: this extreme marketing tactic is spreading. down the coast, this brand new movie is advertising some

monarch beach featuring pro surfer kalana rob, dan cox from the "bachelor" and lydia, a one-time "real housewive." and even down in texas, the message here, you could throw your son a very elegant engagement property, if only you buy this pad. >> just feel relaxed. >> reporter: the home of country music, nashville, it's live. amy what you want to do >> reporter: and in maine, all things are possible at your country estate. this isn't apeal estate. each home and each film is target marketed. so back to 200 delfern and to davidnd james. they're the listing agents for this pad. >> everything that you see is staged. so we brought all the furniture

in and created what you see now. >> and the idea with stagg, keep it neutral, keep i simple. and don't personalize it. >> there's no butler? >> no. >> there's no ststaff. >> if i was better dressed i could play the part. >> you can have my blazer and there you are. fantastic. >> someone is going to spend $45 million, they're not going to be swayed by a video. > i would disagree with that. >> think you will get $45 million for it? >> i do. i think we placed it well. it's a beautiful home. everything aroround her is expensive. >> who are you aiming for? >> we do believe it will be a couple with a family. we don't believe this will be a single man. >> reporter: a rich married man who wants a bond baddy ass office and billiards room. los angeles. next, a new dress taking the internet by storm. we a remember the debate on whetheher thi cocktail dress was black and blue or white and gold.

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and finally tonight, once again the internet is obsessed with a dress. >> good morning. i'm storm traer meteorologist. >> their forecasts may be different but theyll have something in common. it's this dress, and it's taking the closets of meteorologists by storm, if you will excuse the pun. >> thasgiving travel is always slow. >> reporter: shelby hayes, meteorologist at abc affiliate in oklahoma city first saw the

dress after it was posted in a facebook group for fellow female forecaers. >> each time someone got it in they posted it and talked about how great the dress was. more and more people started ordering the dress. of course, sharing their pictures in it. it kind of became a bonding thing for us. >> reporter: available in seven colors and priced at just $23 o amazon, it was a stylishsteal, too good to pass up. >> we have a lot of trouble. this is kind of an odd thing but finding dresses with sleeves. it's pretty awkward talking about snow in a sleeveless dress. and somehow manage to look great on nearly every body type. >> reporter: instead of the sister hood of the traveling pants. >> call me crazy but it's scientifically impossible a pair of pants can fit me. >> and me. >> and me. >> reporter: they're calling it the sisterhood of the traveling dress, the collage of all the meteorologists in their outfits going viral. >> my boss after i wore it that day, shelby, thas a great dress. where did you get it?

told her, you know, it's $23 on amazon. she's like, you need to tell all the girls in the newsroom about this. >> reporter: it's so popular now it's back ordered until after the holiys. some even wondering if it could dethrone this dress, the one that filled news feeds earlier in the year to become the most talked about garment on the internet. you remember last winter people couldn't decide if this is was a picture of a black and blue or white and gold top. >> check this out. feels like winter. >> reporter: one meteorologist who does not own this meteorologist dress, our very own ginger. when someone commented about it on twitter she responded, it doesn't come in maternity. but it is working out for other weather women. >> i think i will continue to wear it. it puts a smile on my face just thinking about all the other women also wearing this dress. >> repororteter: so you can expect is look to stay in the forecast. a lot of puns in that story. forgive me. thank you for watching abc news tonight. tune in to gma first thing in

the morning. as always we're online 24/7 on our it noo line facebook page and abcnews.com. goodight. >> the insider from hollywood. your 24/7 celebrity conversation. >> why he cancels on cobert and the thanksgiving day parade. >> then oscar's leading men take on aging, racism and hollywood's