>> announcer: this is "nightline." . tonight the soul king returns. steve madden, the man behind the million dollar brand. >> that's a great freaking shoe. >> making a comeback after prison. a chance to pay it forward. plus, panic the disco's singer stepping out. after a boost from a fan. >> he's fantastic. are you kidding me? i saw him the first night and i knew. >> and why are these women screaming for channing tatum some got an extra delivery sauce this weekend. >> but first the nightline five.

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find their footing. >> my fantasy is to make every shoe for every person in the world. rock and roll and sneakers, baby. >> you might not know his face, but if you were a shoe lover, you know his name. steve madden. >> that's a great friggin shoe. >> what are you wearing? don't wear those again. it will be the shortest intern program ever. >> you better get a pair of shoes, honey. >> now you know. don't let it happen again. >> the shoe designer and businessman started his brand in 1990 with just $1100. >> it looks cheap. we're going to get away with it. >> today he's the forest behind a multi-billion dollar brand. >> how many pairs of shoes do you own personally. >> three maybe.

>> just three? >> i don't wear a lot of different shoes. >> his path to success took a turn, two and half year prison stint. >> what was that like? life in prison. >> it was terrible, as bad as you you can imagine. >> he was convicted of stock manipulation. monies and securities fraud. >> what went through your mind, first thought. >> you know, it's like you're in shock, you're numb, kind inform shock. >> as his business began to boom in the early 90s went public with his public house. >> steve madden. >> steve. >> the same firm that was the inspiration for "the wolf of wall street". >> it was a great movie. >> you liked the movie? >> i loved it. >> you weren't cringing. >> i was cringing. >> let's give it up for steve madden and his awesome mary lou.

>> it was loosely depicted in the film. >> it was a way of raising money to push this dream and it was a lot more money i could get from anywhere. i think it was like $6 million. which was like $6 billion. for me. >> this is cute. >> yep. >> for madden, who has been sober since 1989. >> so this is her shoe. >> money now filled the void once occupied by a life of partying, drugs and alcohol. >> money was your thing. >> yes for sure. >> and you pursued it to the nth degree. >> yes absolutely. >> how did you get in trouble. >> i got in trouble with these ipos i was trading with them on these new stocks that went public and so then i got in trouble. >> so you got inside information. >> well it was kind of a gray area, but yes, you could say it was securities fraud. >> when the feds caught on he was sentenced to 41 months in

prison and forced to redesign as ceo. >> everybody makes mistakes, the question is when you get caught are you upset you made the mistake or that you got caught. that's the question, right, that is the question, like shakespeare. that is the question. >> and how do you answer that question? >> well on tv i have to say i am upset that i made the mistake. >> but in real life. >> no i was upset that i took shortcuts and -- i was, yes. >> he decided to turn prison to a positive, taking his second chance and paying it forward. >> people you were in prison with got jobs at madden. >> i had four or five guys now. some guys last, some don't. you try to help them get on their feet. >> semaj says he's back on his feet because of madden. >> he can always get things done that's why he is called the general. >> he was serving a six-year

sentence for drug trafficking when he first met madden. they worked together in the prison yard. >> never ever have i seen more of a down-to-earth white guy than steve madden, like, this guy's just down-to-earth. >>s he attended the standing-room only classes that madden taught in prison. >> most of the guys i taught were drug dealers, i said it's just sales, it's illegal, take thatte entrepreneurial spirit a do something you don't have to go to jail for. >> madden has a senior merchandising coordinator now. >> this is the man right here. everybody has to know this. >> this is my best guy right here. >> although he is not ceo, steve madden the company is still very much about steve madden the person.

>> i'm trying not to get crazy. i flipped out on somebody it was like oh, god. >> his shoe empire raked in $1.4 billion in sales last year a mid a difficult retail climate. the company selling nearly 105 pairs of shoes every minute. >> that's the first shoe i made in this building. >> his first shoe marilyn is proudly displayed in the office. the first shoe he once sold out of the back of a car. >> how's it feel looking at that 25 years later. >> it is a great shoe, it was 27 years ago. >> madden is making his life story into upcoming documentary "maddman" the steve madden story, from growing up and to his four kids. >> what's life like when you

ha hang out with your kids. >> i'm a waiter. that's what i am. i am a waiter. i walk around with a towel on my arm and i tray. that's what i do. >> when he's not with his kids frequently visits stores, fixing things that don't look right. >> it looks cheap like a forever 21 shoe. >> at the office he's involved with every decision what's everyone think of that. >> i like it a lot. >> here in his local factory in queens some designs are in skmaul batches to small batches to test at local stores. >> how long until that is in stores. >> could be in the stores this weekend. >> this weekend? >> where are we wednesday? it's possible. >> do you have a favorite shoe of all time? >> you know, i don't. there are certain things i like. i like what's current. i like what's hot and current. >> some of that inspiration comes from his love of music. he's even got his own record label. >> what makes a great shoe?

>> a great shoe is like a great song. you are alone in your car, you're driving, the song comes on and you get that little tingle in your spine that's what a great shoe is like. >> and call it a hit. >> it's a hit. >> the hit maker is still looking forward. to his next step. >> what's next for you personally? >> keep trying to grow and evolve as a person. sounds a little mushy. but you know, that's a good goal. >> for nightline, i'm rebecca jarvis in new york. >> up next, hits like "i rock sings" is tragic this frontman is drawing big crowds. ♪ poison personality ♪ >> plus does magic mike have a new sight as a delivery man, these fans get more than they ask two or three. ♪ this is crabfest at red lobster. and right now, we're serving up more delicious crab than ever.

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now to the rock star taking over broadway. nightline coanchor talks with panic at the disco's brenden about stepping into new role into signature foot wear. >> he's the man with the strong voice. >> ♪ how could i ask for more ♪ >> strong message. >> saw the marriage equality post, that made me happy. >> and an even stronger following. the lead vocalist of pop rock band of panic at the disco. ♪ >> rising to fame in 2005 with

the hit single "i write sins not tragedies" newer songs like "death of a bachelor" ♪ >> multiple albums have kept him in the spotlight to devoted fans for more than twelve years. sold out tours, making his broadway debut >> how did you end up going to broadway? >> i've always wanted to do musical theater since i was a kid. raised on musicals. thought was so great. >> it was an unexpected fan cyndi lauper who took the role as a broadway ferry god mayweather. the legendary singer of "girls just want to have fun" with a big voice and big personality. >> we were looking, looking, and she said hey did you ever see

panic in the disco and i says yeah. >> along with her manager hand picking gary to star as price in the broadway musical. >> how would you say he's doing in this show? >> he's fantastic. are you kidding me? i saw him the first night and i knew. >> night after night brenden bringing down the house as he raises theater goers up. >> i think that he brings a lot of life to this show and i also think he could we a movie star. the world is his oyster. >> you realized the church

wasn't for you. >> gentlemen ayes and i didn't disrespectful to my parents wants and needs. >> he found his voice in sin city. >> my family moved to las vegas when i was two and half my mom's first memory of me in the new house in vegas was opening up the cabinet and pulling them out with wooden spoons banging on everything, like drums i wanted to make noise and be heard. >> and eventually he would be by pete wentz from fall out boy who signed the band in 2004. >> how did panic get started. >> it got started in high school, my first guitar player he was wearing a band thrice and we both loved them so we started talking and we needed a guitar player. our guy can't make two shows and said will you fill in, he said absolutely. he interact introduced me to the band and that was the first

iteration of panic at at disco. >> six months later they put out their first demo. >> from then it was a whirl wind. >> they went through many albums. he remained constant as did his fans. >> is this one day of fan mail. >> no this is couple weeks. >> he uses social media to discuss issues he cares about with his fans. >> she says i'm sorry for being so formal in this letter -- adorable. >> there's a video of you getting emotion emotional, abou marriage ooengt. >> equality. >> talking about it now i'm getting choked up. it's going to be great. >> i remember that. i'm a huge advocate for human rights in general. a big portion of our fans are part of the lbgtq community and

i feel an affinity, having experimented in the past as a teenager and been close friends with people who are bullied for being who they are. >> he mare yied his wife in 2013 but says he has a close sense of connection to his lbgtq fans. >> i feel part of the community, anyone who is homosexual or trans or bi have made me feel welcome and we are part of a community of human beings. >> after five years on broadway even a hit like "kinky boots" could be refurbished, uriie adding a fresh soul. ♪ >> the show's been around since 2013 and i imagine with a hit show like this there's a lot of pressure to keep it a hit. what impact bringing in brendon had on the energy here and the fans, et cetera. >> i think a big impact.

i think he brought in a new energy, a new audience. you know. your audience followed you here. >> his audience also following him outside with a stage door crowd shutting down the street just for a quick interaction. >> means the most to me, i can be myself no matter what. -- >> your connection with your fans, i have to imagine how open you are is part of that. you talked a little bit about anxiety and depression do you talk about that with the fans. >> absolutely. >> in what format. >> i've received letters from fans tell meg their struggles with depression, bullying, anxiety, adhd, if i have the slightest understanding and make someone else feel at ease with

who they are that's comforting to me to give relief if it's at all possible. >> the millions of fans can't make it to broad way to see brendon urie rock those boots, no need to panic. >> you're fans are incredibly motivated and loyal and will want to know what are you doing after broadway. >> i'm saying definitely working with panic and more writing. i'm a huge movie fan, cool of cyndi lauper to say. >> for nightline? new york. >> brendon urie's last night on bradway is august 6th coming up he dances and now doing home

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finally tonight, channing tatum going door to door to surprise a few fans. >> surprise. >> hi. >> ah! >> it's channing tatum. and he's got a special delivery. >> we're doing a little impromptu. >> the actor taking to the streets of l.a. this weekend. >> is your name timothy. >> teaming up with alcohol delivery service saucy, giving away his born and bread vodka to some very lucky customers. >> holy [ bleep ]. >> arguably best known for his roles in magic mike. ♪ can step up ♪ >> tatum has also established himself as a entrepreneur. but not just vodka. last year i travelled deep in the rainforest of ecuador to find