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tv   Up to the Minute  NBC  January 27, 2016 3:42am-4:00am EST

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e tch seryd th. the super bowl returns to cbs a week from sunday when the denver broncos take the field against the carolina panthers. for many of those watching the game is just a side show for the real entertainment, the super bowl ads. this year, 30-second spot is selling for $5 million. we spoke to eoplhe know somost
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as the budweiser clyde cls af11. serious for the super bowl, but that moment. >> i think for super bowl you want to see the commercials as much as you want to see the game. >> this is the motor city. >> if i am a cultural anthropologist, 100 years from now first thing i do is look a suwl asing >> dorito?
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sap ac aseayshrnshryspy >>, usicaur mtily ffom lsh br er mcds thany some more transpar out s iredients, simplified its menu and beefed up how customers can use it. >> there is one. there is two. >> reporter: rolling out a value menu, a digital app to help find deals, and kiosks that let you create your ownburgers.
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