good morning, welcome to vladimir putin. i'm pat lawson muse. this past year has presented new challenge challenges, but also new opportunities. it is booming, but there is still a lot more giving today. my guests this morning are leanne posco, senior manager of community affairs for capital one. tamara copeland from grand makers and celeste james is from kaiser permanente, also serving on the washington regional food funders committee.

tomorrow you just released your annual report. what do you characterize for us the state of the business of philanthropy in the washington yeej on? the landscape has changed. talk about that. >> certainly with the cessation of giving by the freddie mac and fannie mae foundations, that's made a major difference in our giving. last year the people who responded to the survey say they gave about $228 million to local initiatives here. they still have $4 billion if assets, and the assets are growing. there certainly seems to be increased giving and increased commitment to our region. >> who is now doing most of the giving? are they independent foundations, family foundations, corporations? >> all of the above. we have small family foundations making an impact in our renal oranges certainly the larger independent foundation and certainly the corporations represented on the panel today. >> celeste, talk about your company's strategy on the health care front and how it's been

impacted by health care reform. >> kaiser permanente is the nation's leading integrated health care delivery system. our mission has always been to provide excellent health care, top quality, affordable health care and serve the communities in which we exist, to help build healthier communities. the affordable care act has put an emphasis on cac ses to care. we are also putting a greater emphasis on increasing access to care, increasing our quality as well as increasing the giving. one of the things the affordable care act required and we were doing this prior to now, but it is a community health needs assessment. that is where we assess the region and see where the hot spots are, where the greatest need is, that's where we direct a lot of our giving. our strategy is very much driven by where this community health

needs assessment takes us. >> describe for us a need, for example, where there may not be clinics. >> it could be access to care, it could be obesity prevention, it could be hiv/aids prevention as well as treatment. it's a range of health needs in this region. some of it we found is related to things like hunger. it helps us to narrow our strategy and also to be able to give much more i guess freely knowing that we're putting money in the right places. we have a very strong community benefit division that helps us to live up to our social mission as a health care organization to identify the needs and to meet those needs with giving as well as with all kinds of partnerships and technical assistance that we provide to our communities. >> leeann, money is your business. how do you direct your dollars

and how are the decisions made about where your donated dollars go? >> so we have a strategy that focuses on a couple of key things that we've seen both related to the business as well as important in the communities where our associates live and work and play. so we focus on financial education, financial literacy, education, small business and workforce development and affordable housing. we do national programming, but all of our giving is really done on a local basis, taking a look at what's really needed in the local communities. >> for most funders, is giving just about the dollars? it's about more than dollars, isn't it? >> absolutely. we talk about beyond dollars and their ability to not only invest resources but the ability to leverage additional resources, their ability to bring partners to the table that may not have come to the table before. they certainly can serve as a

bridge between philanthropy, the non-profit sector, but also government and business. they're doing a lot of work in being change agents that goes beyond dollars? >> our topic is philanthropy, and we'll continue our discussion with our panel right after this break. stay with us. ring ring! progresso! i can't believe i'm eating bacon and rich creamy cheese before my sister's wedding well it's only 100 calories, so you'll be ready for that dress uh-huh... you don't love the dress? i love my sister... 40 flavors. 100 calories or less. you say avocado old el paso says... zesty chicken and avocado tacos in our stand 'n stuff tortillas . (record scratch) you say and n' stuff tortillas old el paso says... start somewhere fresh

looking for one of these? yoplait. smooth, creamy, and craved by the whole family. welcome back. we are talking about philanthropy this morning. tomorrow your members give to a variety of causes. health and education continue to be a huge focus of their giving. that's not a new trend. it's a continuation of the trend. why such a focus on those areas. >> when we interviewed and surveyed the members of the washington regional grant makers and those areas rose to the top, we weren't surprised. we have to remember the breadth of issues that fall under health and education. it's not different in our region than it is in other parts of the

country. we're really talking about healthy communities that includes issues around the environment or issues around food, as you know, one of the topics we focused on in our report, but also issues around housing, having spaces that are healthy, that don't have asbestos or don't have led-based paints. there's a whole breadth of areas under health, similarly with education when you're talking zero to 25, higher education in preschools. it's a whole array of issues that fall under the topic of health and education. >> one of the other focuses, celeste, has been food, and not because of the majority of the funding dollars that have gone to food, but because the majority of funding dollars hasn't gone to food. the agriculture department estimates more than 14% of households lack adequate food, not only around the country but right here in the district and in places like prince george's

county. tell us how your organization looks at those numbers and approaches the problem. >> sure. you started by asking about the focus on health. obviously food is at the core of good health. we know that people who don't have access to good food are less likely to have access to other kinds of services. they tend to be underserved populations and vulnerable populations. we know they are more prone to' owe beesity and chronic conditions such as diabetes, hypertension, heart disease. we know they have developity with development issues and learning, so it's a huge issues, a really important health issue, lack of access to healthy foods. at kaiser permanente, we put a premium on both access to healthy food as well as pys skal activity. it's important for us to identify across the region where these problems are.

a lot of it is in prince george's county. a lot of it is in d.c., northern virginia, across the region really is where we're seeing that there are issues around what we call food insecurity. so we invest millions of dollars and many of us in the funding community are investing in food. that's why the washington regional food funders was started as a way to bring more philanthropy to food issues and for us to be able to align our funding strategies better. we found that many of us are funding food, but some of us are funding for health. some are funding for hunger, some are funding food for environmental issues, some are funding because it is a part of their strategy around just helping to strengthen our ecosystem. it's important for us we think to align our funding so we're funding more strongly and we're funding more impactfully.

>> so those dollars are funneled directly down to the man on the street and to households and children and families. >> in 235fact, what we found is most of those are going to access, ensuring healthy foods are in neighborhood stores, grocery stores are coming to more neighborhoods as well as in schools. so we found that there was more funding on what we call the demand side than indeed there was on the supply side and with our food system we need to look at from a to z, getting food from the farm to the table and to be toobl fund a full spectrum of food systems issues. >> leeann, talk about how your funds funnel down to childrens and families and into the schools, the local dollars. >> one of our primary partners in this region is the junior achievement of greater washington. we havei4$iñ supported the buil of and the development of the finance park in fairfax county

where all eighth grade students go through a financial education, program culminating in a day at finance park. we'll be opening a facility, also, in prince george's county at the beginning of next year, in 2015, and in addition to funding the building of the facility, what's really fabulous about what we do and what we're so proud of at capital one is we utilize what i think is our greatest asset, not our checkbook to provide financial support, but our associates who hundreds and hundreds of them go into volunteer at finance park and teach these students the basic building blocks of financial education and really help them to get a better understanding of how to spend their dollars. what we've seen is those students then go home and teach their parents, teach their siblings about it. we're starting to see some really great results from long-term impacts of providing

that kind of support to eight grade students. >> it's really important today more than ever before for children and for families to understand the dynamics of managing their finances. >> absolutely. with limited resources and there are so many demands and so many distractions, especially for young people in terms of where they can spend their dollars, and so really teaching them the basic building blocks and helping them to understand what it means to buy a house, buy a car and then make life decisions around, you know, how many tvs i have in my house. >> how many you need. >> how many you need and how many times you go out to sporting events and entertainment and those sorts of thing. i personally have sat in on those training sessions and those volunteer sessions and watched the students as they go through the process and they start out with, like, i want five tvs.

they get to the bottom line and say i can't afford five tvs. they start backing up and figuring out the less fancy car is okay, and i don't really need a five-bedroom house. i can get by with a three-bedroom house. it's amazing to watch. >> important life lessons. we'll continue our talk right after this break. stay with us. ♪ [instrumental music] ♪

we know in the cyber world, threats are always evolving. at first, we were protecting networks. then, we were protecting the transfer of data. and today it's evolved to infrastructure... ♪ ...finance... and military missions. we're constantly innovating to advance the front line in the cyber battle, wherever it takes us. that's the value of performance. northrop grumman.

welcome barks, as we continue our talk about philanthropy in the washington area. tamara, most funders make grants to groups in d.c. fewer funding supporter groups in prince george and greater out. do you see that changes with

greater awareness of poverty in suburban areas? >> absolutely. there's new studies coming out where funders are aware that all problems don't rest in the district of columbia nor do all solutions. part of the responsibility of the washington regional association of grant makers is to bring those issues to their attention. a few years ago we brought together funders in prince george's county. so we brought the funding community to prince george's county along with clergy leaders, non-profit leaders, businesses and government. now what we're seeing is an increased commitment to support initiatives in prince george's. a major philanthropic organization here has a new finish initiative there, carefirst made a major commitment to prince george's county. there's a funder collaborative that is about to start what we're calling a worker-owned business in prince george's

county that is looking at how do you address issues about economic development. so funders are certainly aware that the needs go outside of our region and they're looking at a variety of ways to address them. >> celeste, one of the changes that we've seen in the funding landscape is in the area of housing. we mentioned earlier that fannie mae and freddie mac have ramped down their giving, but so have two other members of your group that led non-profits -- support for non-profits in wards seven and eight. when you look at communities like washington, d.c. and communities that have greater needs, is there a process or strategy for targeting those areas, those communities? >> yes, there is. so we have a strategy, of course, around health. and housing affects hlth, education affects health. food affects health. there are all kinds of things that impact well-being in our

communities. so there is a strategy to look at where the most vulnerable populations are and use what we call an equity lens. when we use an equity lens we try to level the playing field for people who are particularly vulnerable and underserved. we look to see where there's the greatest need. we also look to see where there are some assets we can build on. we look to see where other funders are funding because it's always helpful where we're able to build on funding and where we think we can be most sustainable. other peer funders might put money into the community and that way we align ourselves. so yes, we're always looking at where the greatest need is. oftentimes that is in d.c. kaiser permanente does a lot of funding in prince george's coun countyity chlt /* /-. >> leeann, when you look through your lens and focuses of funders, does capital one

compete with other corporations like yours to say, well,'fz i'm going to get in there and get dollars in there like the other companies are doing? >> i think we work very collaboratively. we complement one another. there ears areas that we have focus areas so they don't overlap with other corporations and other funders. we want to holistically create funding that will support a community. and so we work regularly with other corporations to say this is the type of work that you do, how can we leverage the work we do with the work you do to provide more holistic support system. >> more about collaboration than competition? >> it really is. that doesn't mean when we see other corporations that make large gifts into communities or infuse dollars in communities, we stop and ask why, why are they doing that? is there something we're

missing, is there something we can support? it's not just about the competition of it, but really to make sure we're sharing resources and information so that we know how to leverage and support one another. >> we'll be back in just a minute.

ring ring! progresso! i can't believe i'm eating bacon and rich creamy cheese before my sister's wedding well it's only 100 calories, so you'll be ready for that dress uh-huh... you don't love the dress? i love my sister... 40 flavors. 100 calories or less. you say avocado old el paso says... zesty chicken and avocado tacos in our stand 'n stuff tortillas . (record scratch) you say and n' stuff tortillas old el paso says... start somewhere fresh

welcome back. hopelessness is up 13% in d.c. this year. what's been the impact of fannie mae and freddie mac getting out at a time like this? >> well, it's huge. certainly we see research report after research report of the growing need for affordable housing, both rental and for sale housing. but what we also see is a desire

to look at different ways for supporting affordable housing, that we have more foundations that are looking at mission-related investment, program-related investment. there are different ways to use the core of their assets where they can invest in entities that it's beyond grants. when you think about foundations, you often think about grants. but there are other ways to invest in building the core of a body of work and certainly affordable housing is one that we are committed to and one of the things we've been seeing in our office is we don't want affordable housing to be an oxymoron in the greater washington region. >> celeste, the washington area is full of young people, full of millennials, how are they driving the philosophy toward philanthropy here in this region? >> i think young people are willing to contribute more than money. young people are able to contribute their time and they're doing it more. they're finding issues that are personally important to them, and they are also identifying

parts of the region where they live and they're giving there in those parts. we have young people on our staff who are giving their time in schools and reading to students. we do a lot of employee volunteerism by setting up -- we had a program that's set up that enables people on our staff to volunteer during work hours. so that's fully funded by kaiser because we believe it's important for our young people and our older people to be out in the communities and contributing their time. >> leeann, a lot of people would think or may think you have to be rich to be a philanthropist. true or false? >> false. i think there are so many ways that you can be a philanthropist, and i think, as celeste was saying, giving money is one component of that, but time and talent are really important, and leveraged properly adds significant value whether it's through pro bono

work or skills-based opportunities that folks are giving. it's real. i've been on the not-for-profit side of the world is well. i can tell you some of the pro bono work i did with folks in the corporate world was some of the best i was able to use. >> when you look at people like big gates and mark zuckerberg giving tens of millions of efforts like ebola, does that inspire more people to give? >> i think it inspires a lot, but i think there's also a level of commitment to this region that we have people who are passionate about this region and committed to change here. certainly inspired by the larger givers, but also inspired to give here. >> thank you all. and thank you for being with us. that's "viewpoint." i'm pat lawson muse. stay with us for "news 4 today."

breaking news from the district. former d.c. mayor marion barry has died. >> right now his friends and family are gathering at united medical center where he passed away last night. good morning, i'm angie goff. >> i'm adam tuss. the 78-year-old was a legend in district politics. after four terms as mayor, he had a lot on the ward 8 seat. >> along with the huge political success, many personal failures marked his turbulent life. we have live team coverage. tom sherwood is in studio. we begin with megan mcgrath live. you've