so all that's left is the shine. for better results, use finish jet-dry. ♪ good sunday morning. i'm pat lawson muse. most people want to do what we can to make our neighborhoods and communities better places and many people will go the extra mile to make a difference. that's the mission of a local movement called do more 24 which brings together nonprofits, companies and people committed to making a difference. our guests on "viewpoint" are father john adams who is president of so others might eat. timothy johnson is vice president of community impact for the united way of the national capital area. ali skelton is the development

good to see you and good morning. timothy, tell us more about i -- more about i should say about do more 24. >> it's a one-day online giving day for the residents of the national capital area. what we do, we try to get the word out the the regional nonprofits to join up. a way to give them increased reach on this particular day and really allow them to show case the work they do in the community. >> 24 hour marathon of giving? >> absolutely. that is important because it builds momentum. it builds excitement and it really helps folks kind of galvanize around giving in a time of year that organizations don't give donations. >> so we're headed into the summer so this is your low season. >> it is. almost -- i won't say all, but most nonprofits have a june 30th budget year. so it's going to help this organization give an added boost. >> all right. we have a public service announcement that we'd like to show you, so take a look at this.

♪ >> do more 24. >> that sounds fun. ♪ >> on june 2, i have 24 hours to give to my favorite charity. sweet. >> visit do more 24.org, select your favorite nonprofit. >> donate and share. >> donate online. i can do that. >> so easy. >> i can do this on my phone. >> on june 2, power your community. >> join us and do more. >> united way's do more 24 depends on you. >> i'll tell five friends. they'll tell five friends and so on and so on. >> on june 2nd, do more. >> way easier than getting my

kids to clean their room. >> i'll bet that's true. timothy johnson, this is your fourth year. >> yes. >> what's the goal this year? how much money do you hope to raise? >> last year we raised $1.4 million and we're hoping to beat that. internally we know we said if we reached a certain dollar amount, our ceo will shave do more in the sides of our heads. so i'm hoping to cash in on that. >> start a new fashion trend. father adams, so others might eat is very familiar to us who have been in washington for a long time. you have been there 38 -- >> 35 years. >> 35 years or so. so hunger is one of the big issues that you tackle. characterize the nature of the hunger problem in this region. >> the hunger problem that we address for the last 30 -- 45 years is what got started is -- we see

people a day, breakfast and lunch every day. it's the beginning for us so others can eat. because we want to restore hope and dignity to people. that's where we added the medical and the dental clinic. social services that are badly needed. so the hunger problem continues, but there's other problems that come because of that. >> and one of the big problems is homelessness which has been in the news recently. the council of governments conducted its annual survey, which shows that the homeless percentage of those who are homeless has fallen around the region everywhere except in the district where it climbed last year by about 14%. tell us what you're seeing. >> i think we're seeing exactly what it said in "the washington post" today it is growing, particularly for families, homeless families. and that's a major issue. that's one of the problems that we're trying to address with s

any given night we have over a thousand people that live in our housing. as well as 350 families which is a lot of families to be housing. each and every day. and that needs to continue to provide affordable housing for homeless housing. >> do we see it as much as we used to? is it a problem that has -- that it's not hidden but shadowed, so that it's not right -- you know, in the forefront of most people who go about their daily lives and their daily work, not realizing that they're probably passing people along the street and encountering people on day to day basis who are suffering from hunger? and who are homeless. >> i think both go together, of course. i think it's growing because the city is changing greatly. it's becoming much more difficult to live and find affordable housing in the city. many people rents are going up and

people that have very low income or no income. and are receiving subsidies. that's a major problem in the city. i think that's one that the city is trying to address. that's certainly one we're trying to address, as well as other nonprofits that are involved in housing development. but that's a major issue for us, to get as many families off the streets or into the affordable housing and then start helping to build a more hope and dignity for them as well. >> we'll take a break and we'll continue our talk about the nonprofits that are working with do more 24, june 2nd. we'll be right back.

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about do more 24, the day of giving, 24 hours of giving coming up on june 2nd. sponsored by the united way and nbc4 as a matter of fact. ali skelton, you are with the latino student fund. one of the nonprofits taking part in do more 24. this is your fourth year. tell us about the fund and how you do it. >> well, we started in 1994. we have been around for 22 years and we provide educational opportunities for pre-k through 12th grade students, predominantly of hispanic descent. we are open -- we serve students of all backgrounds and ethnicities, but we serve the hispanic population of the greater d.c. area. and we do that by providing tutoring, mentoring -- tutoring, mentoring, independent and parochial school guidance and college prep programs for our students. >> so you have programs for

students from pre-k to -- to 12th grade. >> exactly. >> then you get the students ready for college. >> exactly, yes. our goal is to provide them with the strong, academic foundation so that they're ready for higher education and professional leadership opportunities. we want more hispanic leaders in our community and our country as well. >> so you're doing a lot of s.a.t. prep i would imagine. >> s.a.t. prep, tutoring. our college prep program is actually four years. it starts in ninth grade and goes through 12th grade so the students are very prepared and ready to get scholarships and compete to -- for higher education. and we did that on purpose because we do weekly after school programming for them to make sure college is an option for them after they graduate from high school. >> okay. timothy, we see the example of two wonderful organizations doing great work in the community.

organizations that united way works with on to do more 24 effort. >> absolutely. >> how many nonprofits are there, that take part in that -- >> so at this point we have 500 registered with more registering every day. last year we had 600 participating. we're on a trajectory to exceed that number this year. the great thing about do more 24, you don't have to be a united way member to participate. all you have to do is be a local and regional nonprofit or federation that serves the greater d.c. area and you can register and participate. >> how is the climate for nonprofits these days? >> i think it's strong. i think nonprofits are learning they have to collaborate a little bit more than they used to in the past. donors are very data driven so you know we'll work with a lot of the nonprofits to tell their story more effectively and get out the news and the word out about how they're changing lives. so they're evolving. >> i have heard it said repeatedly in fact, that the washington region is very generous.

and down economic times that we have seen in recent years? >> i believe so. not only is the region generous with not only their money, but their time. it's a unique and important aspect of do more 24 specifically but the work we do together at the united way. >> father adams, tell us how you get ready for the day. i assume you're trained, the nonprofits train, but how do you get geared up and pumped up and ready for this day? >> i think it's just reaching out and letting people know what our mission is and that we need people's help. certainly financially and obviously by volunteer opportunities that people can look up on the website. so we are geared up for it, and we found it very exciting last year and did quite well with people that were concerned about reaching out especially to the children that we are

>> we know that some feeds the hungry, but we talked a little earlier about the other mitigating factors in homelessness of course is a big factor. how many are you housing? how many projects are you working with? >> right now, if we count everybody living in the housing including everyone, it's about 1,000 people that live in our housing at night. that includes families and which is 250 children that we have. so that's -- and we're continuing to grow because we are adding three other places for families in the next two years that were in the process of the housing development. so it's a big issue is the housing, but also things like job training is pretty important. we have had a pretty outstanding job training program for -- it's a six month program. >> we are seeing the city move the homeless population here out of the shelter, d.c. general and moving them into shelters around the region -- proposed -- that's

with and some think is not -- you know, the best way -- the best approach. but do you agree that helping to get individual families on their feet with all of that support care is a better way to pull them out of the ditch and to keep them out of it permanently? >> obviously, i think providing services for homeless families is really important. and finding a decent place for people to live and a more permanent kind of housing which the city has been good about trying to establish for -- particularly for families, and the shelter i think is one step towards more permanent housing and again, i really think the city has done an outstanding job in encouraging housing development for families, for single people. and so it's been good that way. the shelter thing is another issue that the city is dealing with right now and trying to figure out how to close d.c. shelter of course and that's a complicated issue.

>> it is a complicated issue. but it's one that you're doing the best to work to eradicate. >> yeah. >> all right. we'll continue to talk with our nonprofits and the united way about do more 24. the 24 hour marathon of giving the biggest -- the biggest day in the region of the year. we'll be right back. introducing the completely redesigned mercedes-benz c-coupe, with its athletic prowess and sleek new body.

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welcome back. we're talking again about do more 24 and the nonprofits that will participate in this great day of giving, june 2nd, coming up in a few weeks. a ali skelton, s

community but you serve a lot of people through the week. >> we serve 500 up people and we have an esl class, english as a second language class and computer literacy class so they're equipped and they can be successful as well. >> and you are going to be taking part in the district's mentoring -- new mentoring program for young boys. >> yeah. >> coming up in the fall. >> exactly. the d.c. mayor's office has started the empowering young males initiative and we are doing -- and the latino mentoring component of that. for ninth through 12th graders and the idea is it will start this fall and it will expand r our -- the number of students we serve every week to 300 individuals per week because there will be 50 students starting that first year. and it will -- they will be partnered one a male mentor, so the idea is to have

young high schoolers mentored -- paired up with a hispanic -- hopefully hispanic male mentor as well as a role model. >> as you look at the organizations and the nonprofits that are participating in this day, but also that participate with the united way, you said to me it's not your grandfather's united way. >> absolutely. >> how has it changed? how has your donor base changed? how has your organization chang chang changed em? >> sure. it's very sophisticated as it pertains to data and they want to know the return on the investment. every dollar to the organization they could have given that dollar elsewhere, and also as our donors, you know, trying to cultivate younger donors and millennials give in different ways and we make it easy to access -- so folks can give on the go using

the tablets. the easier you make it, the more likely they'll engage. they want to find a way to get their hands dirty, so giving them the volunteer opportunities and connecting them to great groups are ways that we can help cultivate that donor base. >> on the 2nd of june you'll be doing some interesting -- well, offering i should say interesting incentives to get people to donate. you have got prizes and incentives throughout the day. >> we'll be giving out more than $85,000 of prizes throughout the day. for example, there's a night owl gift or prize for an organization that -- >> people like me. >> yeah. >> up at 2:00 in the morning. >> if you get -- an organization that can get the most unique donors giving at least $24 per donation, they stand to win an additional $1,000 raised that day. there's a complete list of the prizes on the website on the fa

done with the money, where does the money go. i'll ask you each that question, because people want to know if they donate to your organization what do you do with the funds and how you allocate them. father adams? >> we'll allocate the funds we receive this year for the family programs and particularly for afterchool programs that we run in probably about six locations in our housing for when kids come home. and to do programs afterwards, it will help to support social services, it will help to promote the activities that we try to provide in all of our housing for children. so that's where that's going to go this year because that's -- we need that badly. >> ali, what's your need and how are your funds going to be allocated? >> well, we have a pretty specific goal this year. we are hoping to raise money to send 15 students to our one week intensive college prep programming in the summer that will take place in july of this summer.

and it sends kids on college visits. they visit local businesses and we bring in college representatives to talk about their schools and expose these students to getting ready for higher education. >> that's very important. >> yes. >> my sister has spent the past three months on college visits, getting her daughter ready. so it's very important for the students to be able to go and to see and to experience and for the parent to get a chance to take a look at where their students may be going. their kids may be going. all right. we'll continue our talk right after this break. we'll be right back.

morning noon or night there's always a moment to discover visit annapolis and create your moment welcome back. timothy, how much is the

donation going to be on -- how much do you want it to be? >> sure. >> on june 2nd. >> well, the average donation is around 100, $110 but we want folks to give as generously and liberally as possible so the more the merrier. >> do you need volunteers? i would assume you always need volunteers. >> yes. yes. particularly for do more 24, we are pretty covered. we will be at a few businesses that day. we'll be at open city at the national cathedral and the cathedral commons. so stop by, if you're here -- say you here for the latino student fund. that would be great. >> all right. finally, timothy, united way has done a lot over the years for the business model. >> as you mentioned we're the united way 2.1. folks might know us for being a community fund-raiser and allocator of dollars. but we're a community impact organization now. what that means is that we identify with our

what the most salient issues are and we partner together with great organizations like sum and the latin student fund. we come together with solutions to address those problems. we are not just a funder, was don't just cut a check, but we provide our intellectual capital and we like to say we're the collaborators and the cal alists in this area. >> all right. well, thank you, and good luck on june 2nd. do more 24 poring -- do more 24.org to get more information. enjoy your sunday.

breaking news. a deadly double shooting. gunfire breaks out in the district. what investigators are revealing. severe weather slams two parts of the country. massive flooding across texas, while tropical storm bonnie brings downpours to the coast. [ engines revving ] you know that sound. the loudest parade of engines roaring into d.c., bringing a big traffic impact with them. >> saw them everywhere, going downtown to the national mall. >> cool -- >> so hot, though. it was so hot. we're off to a cloudy