>> there's a big campaign to do as much as possible to impact the washington community in a single 24 hour period. do more 24 which takes place thursday june 8th is the washington area's largest 24 hour online fund-raiser sponsored by the united way of the national capital area. joining us is jerry that is the corporate partnership manager for city year. kelly is chief operating officer for united way

women's services. tell us about what it is about how it got started and why you do it this way? >> it's june 28th. it's the largest giving day in maryland, d.c. and virginia. we do it. this is our 5th year. we raised over $5 million in five years for the community nonprofits and it's really to bring awareness to our region about people in need in the nonprofits that need the support. >> we know you do this for maximum impact. what's a greater impact than the donations given throughout the year. >> we t

emphasis so people can get excited so that it can galvanize support. >> there's hundreds of them. >> hundreds. last year we had over 700 participating nonprofits and we like all nonprofits to at least register which is free at do more 24.org because if donors are watching and see it's do more 24 then they want to hopefully find their favorite nonprofit and they're going to receive that donation so we encourage all nonprofits to register. >> chris, calgary women provides services to women that are homeless. >> sure. it's housing and employment services for women that are homeless around d.c. women may be experiencing domestic violence or menta

illness or histories of addiction and what we do ask provide housing and also wrap around services that make it possible to move out of homelessness and live the life they juan to live and achieve the goals they want to set for themselves. we do a number of programs on site. so we also have therapy services. we run addiction recovery groups. we have a fabulous program called laep that stands for life skills education and arts which provides any variety of educational classes and women living in our housing can have very direct and supported opportunities to do job searches and we're having great success. every five days a woman moves from calgary into her own home. so what we're doing swois work do more 24 makes a huge difference for us. >> many of the women are mothers. what about the children.

population of single women. we divide by women, men and families. most women at calgary if their children are still connected to them are living with family and friends. so the goal is to stabilize themselves and reconnect with with their children city year focuses on the city's youth most impacted by poverty. >> that's right. working with students in 18 different schools so we're really impacting 7,500 students and making sure that the students are on track to graduate from elementary school up through high school so we know if a student is affected or impa impacted with behavior and performance in math and literacy. if they're failing any one of those

75% less likely to not graduate and if they make it to the tenth grade we know that they're four times as likely to graduate within the school system. >> we're going to take a break and we'll continue talking about do more 24 and the nonprofits taking part on june 8th. we'll be right back.

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jerry, you were just explaining your strategy for intervening in the lives and education of impoverished youth. tell us what the whole school initiative is all about. >> yeah. so we are members starting in july getting training and by the time school starts in

we're having them work with students from when the bell rings to when the bell rings for dismi dismissal. we wa positive relationships with them and teachers and parents and guardians and not focussing on one aspect of literacy or testing. we want to focus on the entire student's success. >> kelly, you have more nonprofits to participate. can they participate more than once? >> they can participate every year. as far as more than once is concerned. but for this day we are hoping that this year we can get, we would love to surpass 700. as many nonprofits that hear this call we would like them to register as soon as possible because registration actually finishes on monday. so there's not much time. >> tomorrow. so that means you guy versus to get cracking. so chris, what is on the agenda?

this week? >> as in preparing for do more 24 we as a staff have been working on a campaign. for us so much of what we do is to help people connect and to understand the needs of individuals. we provide wholistic programming and so so much of our fund-raising focuses on telling stories and so when i stepped out of the office today the staff were preparing with a do more 24 sign in the background for women living in a program and staff and volunteers to hold up signs that talk about what calgary means to them. what the services mean to them and what difference this is making in their lives so we'll use that sort of visual campaign as a big part of our online giving. >> is there a sense of excitement among the staff and the residents? are they pumped? >> absolutely. one of the staff running our campaign this

organization and taking this on. we're really working on using this not only to raise dollars but widen reach. >> are your services provided free of charge to the women that come to the center? >> they are. everything is free of charge and average length is about six months and as you know there's a very large affordable housing crisis in our city so so much of what we do is to help women think broadly about where they're going to live next, how do they reconnect in a positive way with family and with other support. >> jerry, do you work primarily with youth in the city? >> i work on the development team and the professional development of our core members so our core members is w

do more campaign so we want to make sure that schools asking for it we can make sure that there's a core member so ten core members really working with the students so they're the ones putting all the effort in and work with the students. >> kelly you actually offer training for the nonprofits. what do they generally need? >> they need to learn how to make do more successful. so we give them tips on how to be effective in social media. how to be effective on facebook and instagram and twitter. we also talk about how they can specifically reach out to donors and create a message that creates a sense of urgency. our goal is to make them as successful as possible so we also offer office hours for nonprofits to come in so that we can sit down with them and really go through how can you be the most successful on this day?

them the throughout the year with their fund-raising. >> absolutely. it's also a capacity building program quite frankly because we have a lot of smaller nonprofits that aren't as sophisticated around social media and how do you really bring new donors to your social media platform so we talk about all of those things that help throughout the year. >> we'll take a break and talk about two more of the nonprofits participating this year in just a minute. stay with us. vo: delivering cleaner, reliable energy... creating jobs for our veterans... helping those in need save money on their energy bills. it takes 16,000 dominion energy employees doing the job. and now, dominion energy is investing $15 billion to build and upgrade our electric and natural gas infrastructure... creating jobs now and for the future. across virginia, we're building an economy that works for everyone and dominion energy is helping power the companies that power our economy.

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welcome back. we're talking about do more 24 coming up on tjune 28th. amy your group also works with youth but your approach is a little different. tell us about it. >> it is. we sed

school program for students living in public housing. there's other factors in their community effecting their wellbeing. whether their parent versus to work. whether they can provide food and diapers and clothing for them so we started having a more wholistic approach so we have a center on site that offers diaper distribution, job resource health and we also have something called the clean green team which is work force development training men from the community how to do landscaping work and they have grown into their own private business which is fun to see. >> you have homework club and summer lights. >> yes we do. homework club is a daily after school program where we give them individualized help with their homework. we try to have a really low student to tutor ratio. we have two students to every one tutor. we do have a summer program as well to make sure that they're not losing any of the

year especially academically. >> do any client versus to pay for your services? >> no, it's free. >> nina, you focus primarily on health and wellness as well as literacy and social services. how do you link all of those? >> that's right. so mary center is medical dental social services and wrap around programs. we see over 40,000 people a year throughout our five centers in d.c. and maryland and they're all intertwined to make sure that families are getting good quality care across the board so that they can work and do well in school. >> so your clients are all over the washington region. >> yes. exactly. you have a mobile dental cruiser. >> yes. we do. often times families can't come into the center and dental is so, so important to make sure that children are doing well a

many diseases right? so we go out to the schools and we educate and make sure that they're getting the cleanings they need when they're not able to come to the center. >> which is so important for children as you said during the break sometimes we think a child is being disruptive in the classroom. >> exactly. >> and the child just have a toothache. >> exactly. they're not sleeping. they can't concentrate so without good quality health care, so many other things are impacted in the family. >> a lot of things can go wrong. >> kelly, you have something new this year with this campaign. it's called advanced giving. >> yes. so this year giving even though the day is june 8th, giving actually starts on may 25th is the reason we made this change is because people will forget the day of. they will have every intention to give but they might go on vacation. they might be at work and be busy to this year we're actually going to allow

may 25th to schedule their gift which will become live on june 8th. >> okay. and amy, i understand that you are a champion. that you won your organization has won the award for two years in a row. >> yes. we have. the grand prize. very fortunate in that. we have an amazing group of donors that rally around us on do more 24 and especially let their own networks know about what shaping and garner a lot of support for us. we're very excited to hopefully try to do that again this year. we'll see. >> how much pressure does that put on you. >> we keep trying to beat them but we haven't quite gotten there but we're going to try again this year. so we'll see. but we really love the selfie campaign. social media, we can portray the families and participants and really show the people that work in mary's center every day s

so we're coming for you again this year. >> kelly tell us about the selfie campaign. >> we offer over $75,000 in prizes for the nonprofits and we try to make them fun to keep the nonprofits engaged throughout the day and one of our prizes is the selfie award. we do it for facebook and twitter and so we encourage nonprofits to, you have to take a picture with do more in the frame and #do more 24 and the nonprofit that has that -- submits the most selfies actually wins a prize. it is our most popular prize throughout the day and nonprofits love it and their donors love it because they can really show case what's going on during the day. >> but the quality of the selfie doesn't matter. >> quality doesn't matter but you can't use dogs. because we have people that tried that too. >> okay. all right. we'll be right back. stay witus

>> amy you have reading and math heros is one of the programs that you are conducting. tell us who those heros are. >> yes so the heros are all of the volunteers. reading and math heros. one volunteer to every student and they aim to be together for a full semester. many are together for several years and build a relationship that enables the volunteer to help do focus tutoring. they come to us 2 grade levels behind so we want to give them an extra dose of tutoring to help them reach grade level and maintain it. >> health care is a big issue now and many people don't have insurance. tell us about the fee structure. >> so mary center we take all types of

see those that do not have insurance or are under insured. regardless we make sure that they're cared for and if they can pay something there's a sliding scale but we would never turn anyone away and right now there's really difficult times because people are concerned about coming in if they're going to lose their health care, if they have to choose between a prescription for a chronic illness or pay for groceries. so it's a very, very challenging time for people to try to figure out how they're going to care for their families if there is an illness or just regular check ups and vaccinations that need to be attended to. >> kelly, you have a tag line this year. it's start your own activism at home. what's the story behind that? >> start your activism at home and this year there's an increased sense of urgency so we have seen, you have seen the adminat

and many of the cuts will have significant effects in our community. people in this region are, we are a giving population and a lot of residents have been giving to big national organizations which we completely support but we don't want them to forget that in their own backyard there are significant needs. we have the health care bill of course. nina was just speaking about the impact and the need for those services medicaid and those services for their clients. we are concerned with education cuts. so all of those things we need the residents in this region to understand that our social services network has to be strong and people are in need so while we support you giving nationally, we ask you to start your activism at home and bring that same level of passion and sense of urgency to your own community. >> amy what is it like

donate? >> we have been very surprised and encouraged by how many people are very excited especially given some of the recent changes in the administration they feel they really want to be involved in a local way and to do more than maybe they used to do. i think they feel that sense of urgency that you mentioned, kelly, and want to actually get more involved and to give more of their time and their money which has been a blessing for us. >> nina. >> yes. i would say the same thing. that this is a very generous community and they understand the need that people cannot go to work if they are not well and contribute the way they really do want to so we are very grateful for the giving community and hope they will continue giving this year as well and support all of these wonderful organizations. >> kelly i

the goal is higher. as high as you can go. >> absolutely. the sky is the limit this year. >> all right. well, thank you so much. amy leonard, nina golding is with mary's center. thank you all for the work that you're doing and thank you for being with us. it's so important. and that's do more 24 takes place on thursday, june 8th from 12:00 a.m. to 11:59 p.m. and remember there's advanced giving through june 8th. thank you so much and to get more information about do more 24 log on to nbc washington.com and click on community. and that's for your sunday viewpoint. i'm pat lawson muse. news 4 today is next.

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news 4 today starts now. a motel, a disturbance, and one man dead. right now on news 4 today, what police are piecing together from a violent overnight in silver spring. disturbing discovery near a smithsonian museum. how d.c.'s mayor is calling for action an answers after a noose was found. busy memorial day weekend from rolling thunder to tonight's big concert and all of your cookouts. when you should watch out for showers coming down. welcome you in on this sunday morning, 28th much may, 2017, i'm david culliver in for adam tuss. >> and i'm angie goff. ready to roll