difference is brand markup? >> it's not just brand markup, it's basically a system. it goes from the supplier, then they have to pay a distributor to get into their retail outlet. then the retail outlet get a markup. >> her products are only sold online. main i organic, gluten-free. >> this woman orders ahead. >> i think $3 you might be worried about quality. what am i getting for $3 but i was really surprised. >> brandless keeps prices down by limiting what it sells to a couple hundred products. but brandless may not always be the better deal. at trader joe's, peanut butter, toothpaste and salsa are cheaper. they're trying to break in as tastes are changing. among the top brands, 90% have lost market share, including frozen foods and cereal. >> consumers are much more about things that

authentic that have a story that connects to them and it often means putting aside the traditional brands they may have heard of for years and years. >> it sound like brandless is developing a brand of its own. >> exactly. we're redefining what it means to be a brand. >> a company that wants to become a household name. jo ling kent, san francisco. breaking news at 5:00 a.m., another possible show of force from north korea. experts think the country is preparing to fire another missile. >> also breaking overnight, word that president trump will put an end to daca. but young immigrants may not be deported right away. >> the countdown is on. why you only have a few more hours to get a popular trail before it closes for five years. good morning everybody. i'm chris lawrence in for aaron this morning. >> i'm molette green in for eun yang. hopefully you're off

summer vacay. this is it. so many people -- >> unofficial. >> labor day holiday. we're going to have great weather fort final cookout, jump in the pool maybe. >> that's right. just about all the kids, if you haven't gone back yet, they're all going back to school tomorrow. sheena parveen and lauryn ricketts are working to tell us if we're going to be able to enjoy the day. sheena, how is it look outside? >> fantastic. i think everyone will love how your labor day monday is shaping up. you can drink your coffee outside this morning, i would say do it. it's on the cool side. so maybe a light jacket. i think you can get away with that. as we go through the afternoon, it will be gorgeous. 62 degrees in the district. mostly clear skies. we go through the afternoon today. look at the sunshine in the forecast. no matter what you're doing, today will be beautiful. we did not start off the weekend very great but seeing improvements. yesterday, big improvements. today, just gorgeous. temperatures inhe

the afternoon. we'll talk about more about showers later in the week. let's head inside to lauryn. >> good morning, sheena. we have rain showers we're expecting for tomorrow afternoon through tomorrow evening. today is going to be drying. sheena showed you a beautiful looking forecast. as everybody goes back to school tomorrow, as chris was saying, temperatures in the 60s. you don't have to worry about any rain as you get the kids ready for the bus stop. through the day, maybe an umbrel umbrella. we could have rain showers by 4:00, 5:00 in the afternoon. today's forecast looking fabulous. temperature in the low to mid-80s. it's perfect right now and through the remainder of the day. enjoy your labor day. sheena will update you on irma. the latest track into the storm center. we'll update you on that track coming up. guys? thank you, lauryn. breaking news in the north korean missile threat. south korea sayhe

ballistic missile, possibly an icbm. the north is aults ready for the next launch. it doesn't mean theer expecting one at a set time. this is one day after the north's claim of successfully testing a hydrogen bomb. the united nations security council will hold an emergency meeting today responding to the test. defense secretary james mattis has a stern warning for north korea. >> we are not looking to the total annihilation of a country, namely, north korea. but as i said, we have many options to do so. >> mattis made the statement after meeting with the president. meanwhile today, south korea conducted a live fire training exercise firing missiles into the sea. it simulated an attack on north korea's main nuclear test site. it's meant to "strongly warn" north korea. take a look at this video.

houston as of this morning, the flames have been ex twinge wished but they were set on purpose yesterday to speed up the cleanup process. the company that owns the plant says it was only a matter of time before the chemicals exploded. meanwhile, the curfew is in place in texas. thousands not allowed to get back to their homes. sara rosario is live in houston this morning. >> reporter: good morning to you, chris and molette. while it's labor day, it's not even a holiday here in texas. many neighborhood look like this. there are still a lot of people who don't have a home to return to. in the wake hurricane harvey, deadly floodwaters in southeast texas are finally starting to recede. leaving displaced homeowners with a mounting mess and heartbreak. >> it could b

doesn't matter whether it's 10 inches or 20 inches, doesn't matter. >> while they're salvaging what they can, others have nowhere to go. >> you have to take one day at a time. >> you save what you can save. the hes you can get it back later. >> as debris piles high along streets, the damage is widespread and the need is great. >> cold water, guys. >> in cities like beaumont, texas, many are still without power. masses wait in line for drinking water that is shipped in. >> a lot of the stories are -- >> with donations coming in from across the country and a presidential promise of support, there is a glimmer of hope. >> helping others, get them through life. we're all in it together. >> something to hold on to for the long road to recovery ahead. >> made it easy for you to figure out the best ways to help the victims of hurricane harvey. just open

app and search how to help. we've listed ifrg everything national charities to local animal rescue groups. also breaking this morning, president trump appears ready to make a big decision on immigration. >> justin finch is live at the white house on what we can expect. justin? >> reporter: good morning. that's right. politico and the associated press reporting that president trump plans to wind down daca. dismantle it over a six-month period of the giving congress time to take legislative action here. you may recall that just last friday, we had a rally outside the white house for daca. that crowd urging the president to keep it in place. this, of course, is an obama-era program that gives the kid of undocumented immigrants a reprieve of sorts from deportation. also access to opportunities here. those children are often called dreamers. supporters say close to 8,000 dreamers have benefited b

grow the economy. those against it say it has no legal basis here that the executive branch alone does not have the power to grant legal status and work permission to undocumented workers. trump's report the decision does come before a september 5th deadline, which is tomorrow. set by republican state prosecutors. they are saying that if the white house does not take action by tomorrow, they will continue their challenge against daka in court. that, of course, would have major implications in our area, especially northern virginia. but the x factor here is that the president is known for changing his mind. back to you in the studio. >>let dive into that for a second. >> hasn't made it official. the plans are already getting a lot of reaction on social media. >> what they think the president should do. >> following that reak at the live desk. >> defend daca is still trendin

and kamal a harris are some of the people weighing in. even some republicans are calling to keep the program. senator bob menendez tweeted if reports are true, he better prepare for the civil rights fight of his administration. a clean dream act is now a national emergency. #defend daca. >> adam, we know this is something president trump vowed during his campaign. we're hearing he's been kind of going back and forth on this issue. does that mean at any point he could change his mind? >> absolutely. trump has been wrestling with this decision for months. daca has given 800,000 young immigrants a reprieve from deportation as well as the ability to work legally with permits. it ends up what he says tomorrow. that's the latest from the live desk. back to you. >> adam, thank you. a southeast d.c. family spending this labor day in mourning after

>> she was loving. she was caring. she would give you her leg. she would do anything for you. >> we're talking about unique davis. she just celebrated her 19th birthday. now her family is planning a funeral after she was shot outside of her home. darcy spend certificate was there for the emotional tribute. >> it was wrong. she was innocent. she didn't do nothing to nobody. >> relatives gathered with candles, balloons and flowers. they're remembering a teen shot and killed saturday evening just days after her 19th birthday. this is her godmother. >> last night i laid on my dead. i couldn't breathe. i prayed for god to take me and replace her back. >> just before 7:00, witnesses say there was a hail of gunfire. a man and

were also wounded. they're expected to be okay. >> i got kids of my own. but that little girl meant the world to me and nobody can understand that. my heart is devastated. i'm tore up. it's just too much. >> family members say unique graduated from anacostia high school last year. she was getting ready to start working at fedex field and had plans to attend college. her killer is still on the streets. >> do what you need to do and turn yourselves in. because you was wrong for it. >> i asked a family member to describe unique for those who may have never gotten a chance to meet her. she simply said to know her was to love her. in southeast. darcy spencer, "news4 today." back here at the live desk. monitoring a wild situation in california. right now, firefighters continue to battle a massive wildfire in los angeles. take a look. this is the la tuna canyon fire. it is the largest wildfire ever inside city

that's certainly saying something for l.a. the blaze spread to more than 6,000 acres, even prompted a local state of emergency. evacuation orders still in effect, even as crews make progress. back to you. >> if you were worried about your labor day forecast, fear not. >> hey, guys. as you wake up this morning, it's looking good. getting plans for labor day finalized. looking fantastic out there. updates on irma. we're getting the latest track right now. we'll talk about that. they're controversial when it komts to kids sports but college? the local university offering participation trophies. it's been a threat for decades, but didn't know it was therentil u l

but the living room's pretty blank. it's really nice when clients come in and have done some of their own research.

just kind of ties in very well. we love it! it's your laisbor day monda out there. grab the umbrella for tomorrow and the 5:00 a.m. hurricane irma track has just come into the weather center. sheena will have that in a few minutes. thank you, lauryn. it's about 5:

i'm chris lawrence. >> i'm molette green. let's take a look at stories we're working for you from across the globe this morning. this is pretty incredible. check this out. this rescue of a little boy stuck in a well for 10 hours. he fell into a tiny hole in china on saturday. the well was only 8 inches wide. they were finally able to get him out using a rope that they secured around his arms. he's said to be in good condition. explosives experts all day to diffuse this bomb. bomb was dropped more than 70 years ago. it was still dangerous. someone found it at a construction site last week and the fire chief warned an uncontrolled explosion could flatten a city block. more than 60 auz people were vac wapted so experts could diffuse

touchdown confirmed at 8:21 central time, 9:21 p.m. eastern time. >> what a beautiful sight. a nasa astronaut made her way back to earth. that's peggy whitson and her crew mates after completing the mission to the international space station. this put her in first place for u.s. space endurance. the 57-year-old spent a total of 665 days off the planet. 288 days were on this latest mission alone. that's more time than any other american and any other woman worldwide. fantastic. people who use the popular trail between bethesda and silver spring. they plan to fight a planned closure set for tomorrow. >> we're talking about the georgetown branch trail. it's about to shut down for years because of purple line construction. derrick ward is live there this morning to show us how walkers and bicyclists are

back. >> good morning. they plan to fight back with a petition and a party. >> like the sign says, we're at the beginning of the georgetown branch trail. here in bethesda and silver spring, it's popular with bike commuters. could their efforts derail another form of transportation, light rail. we're talking about the purple line. take a look at the map. these are the proposed changes. when they build the purple line, they'll close part of this trail down. in green, the existing route and in red, the proposed reroute. some people who use it -- it takes them close to places like jones bridge road. a sure thing at this point. especially the opponents of this effort. what they're going to do is meet here at the elm street park. they're not going to give up. they're going to pass around a petition. it's going to go to the governor. they're going to

the -- for the purple line while they look at another route and see if this does not run afoul of federal laws protecting this park. even later, there's going to be a bachelor party. they call say georgetown bachelor party and final trail ride. that's at the west end of the park. some efforts will be under way today when people have time off to try and save this trail and perhaps shape the future of the purple line. more on this coming up later on news 4. right now, live in bethesda, derrick ward. not only is today labor day but it's dubbed millennial day at georgetown university. the hoyas men's soccer team is facing off this afternoon. they'll be celebrating all things millennial. you can get a participation trophy just for showing up to the game. an entire section will only allow fans to tweet and text each other.

>> and of course, there will be plenty of selfies. plenty of them. the game starts at 4:00 this afternoon. isn't that fantastic. >> millennial day. >> i love it. everybody loves to slam the milien he wills and the gen x. >> they were told to -- good selfies. >> i hate selfies, by the way. i mean, i've taken some. but i don't like them. >> i'm convinced that 15, 20 years from now, kids are going to look at those selfie sticks and go, what were they thinking? >> i know. they'll be archaic. >> do people still use the selfie stick? >> i have one. >> looking absolutely fantastic. so you can enjoy the last day of your -- if that's what you want to

this week. we have a nice weekend. watching hurricane irma. >> 57 in dulles. 55 in lorton. by 7:00 p.m. coming up, we're going to talk about updated forecast. guys. all right. thank you so much sheena. we've got breaking news about a new royal baby.

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back with you at 5:20 this morning. whether your kids are back to school or will head back tomorrow, you might want to think about the flu shots. >> erica edwards tells us about the latest recommendations for the

>> all right. you're getting your flu shot today. >> it happens every single yeefrmt flu season. doctors say everyone over six months -- >> look that way. >> -- should be vaccinated. kids are high on the priority list. >> children are the great distributors of the influenza virus. they give it to each other and then they bring it home and give it to grandparents and uncles and aunts and moms and dads. >> the american academy of pediatrics is advising pediatricians to offer the vaccine as soon as it's available. certainly before the end of october. >> he's of age to get the flu shot. >> some children have conditions like asthma that increase their risk for complications. >> the flu shot for infants and children is extremely important. so we advocate 150%. >> even though last year's vaccine was only 50% effective, ex pirts still say it's the best option we have to

>> influenza is a serious illness. it can take a healthy person and make them so sick that they have to go to the emergency room and be admitted and it can happen fast. within 24 hours. >> for a second year in a row, doctors are not recommending the nasal spray. meaning, kids will have to endure the shot. >> one, two, three. all done. >> whether they like it or not. erica edwards, nbc news. it's a move that could ignite a political firestorm. a battle over the rights of so-called dreamers. the move president trump is set to make that could send hundreds of thousands of people packing. plus, hitting the pavement from charlottesville to d.c., the final steps protesters on the move with a purpose. i got to tell you, it's a little chilly out here right now. should have grabbed a light jacket. temperatures in the 50s and 60s right now. how does the day shape

more like summer or feeling more like fall? we'll talk about the daytime highs and update

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switch to fios gigabit connection with tv and phone for $79.99 a month online for the first year. plus hbo for one year and multi-room dvr service for two years, all with a two-year agreement. and switching has never been easier. get out of your contract with up to a $500 credit to help cover your early termination fee. go to fiosgigabit.com president trump ending the daca program. it's a move that will break up families. but when it comes to illegal immigrants, some say taking action is long overdue. a rally to the nation's capitol. the rso

for protesters moving from here to charlottesville. uplifting voice. harry connick jr. the church and lends a helping hand to hurricane harvey victims. "news4 today" starts now. good morning. i'm chris lawrence. i'm molette green. we're in for aaron and eun on this labor day. first to the breaking news from the royal family. adam tuss is at the live desk. >> molette, we could all use a bit of good news now. it's some good news out of kensington palace. prince william and the duchess of cambridge expecting their third child. the former kate middleton, of course, the duchess of cambridge, said to be suffering from severe morning sickness. of course, they already have two children, prince george and princess charlotte.

congratulations to them on their third child expecting. back to you guys. good morning. it is labor day. it's monday. it is a beautiful day outside. fantastic this afternoon. we didn't start off the weekend very nice. but today is going to be better than it was yesterday. no matter what your plans are, expect fantastic weather for your labor day. we have showers moving in late tomorrow. rain as we go into your wednesday and of course, we're watching hurricane irma. i'm going to show you the updated track in a bit. but in the meantime, we're nice and dry on radar. we are not seeing any rain across the area currently. going through the afternoon, we'll be seeing nice conditions. looking at the mid-80s today. really fantastic throughout the day today. even as we go into the weekend, coming up i'll show you the timing of the rain plus a look at irma's track all straight ahead. >> thank you very much, sheena. it could tear apart

of thousands of young undocumented immigrants. >> the associated press reports that president trump is expected to end the deferred action for childhood arrivals or daca program. justin finch is live at the white house with more on this. justin, good morning. >> reporter: molette, good morning. in recent months, lots of families in our area and across the country tracking the future of daca, a future that now appears to be in jeopardy. the associated press reporting the president plans to dismantle daca with a six-month window giving congress time to work on a policy. but it was just friday we saw a rally for daca outside the white house there. urging the president to keep it as it is. since 2012, this obama-era program has given children of undocumented immigrants access to education opportunities and work permits. they're called dreamers oftentimes. close to 800,000 of them are going to work, to college and helping grow the economy. but others

branch alone does not have the power to grant legal status or work permission. the president will likely have until tomorrow to make his decision because that is the deadline set by republican state lawmakers. they say if he does not move to remove daca, they will continue their challenge against daca in the court system. the real issue is not many republicans. rather, this issue is thorny, you have republicans who back daca. we'll see what happens tomorrow, guys. back to you. i'm adam tuss at the live desk. defend daca is trending online. hillary clinton and others are weighing in on issue. even some republicans are calling to keep the program. senator bob menendez tweeted. if reports are true, president trump better get ready for the fight of his administratio

back to you guys in the studio. adam, thank you. here's a look at some of the top stories we're following this morning. south korea's defense ministry says the north appears to be planning a future missile launch, possibly an icbm. it comes one day after the north claims to have successfully tested a hydrogen bomb. news 4's edward lawrence will have more in just a few minutes. a suspected killer is on the run after shooting a woman in southeast d.c. just days after her 19th birthday. unique davis died saturday after the shooting. outside her home along tubman roid. at a tribute last night, we're told she was an innocent bystander and a man and woman were also hurt. a car crash near trump international hotel. d.c. police say a suspect wanted for assault caused that wreck along pennsylvania avenue yesterday. he's now in custody. the crash was not related to anng

>> they are marching more than 100 miles from charlottesville to the district to confront white supremacy. >> today the group of demonstrators will make the trek from manassas fairfax. it started last monday in charlottesville. virginia state troopers have been working to keep them safe. there have been some tense moments, including one day the walk was cut short. >> we had a person who was armed at a rest stop. there was nobody -- nobody knew the intention. we felt it wasn't the safest to go in without knowing. >> the group is marching about 17 miles per day. they've been staying overnight in churches. they will arrive in the district wednesday. the community has rallied around a predominantly black church in prince william county one week after hate-filled posters were at its doorstep. parishioners gather for services at the greater praise temple ministries in dumfries. the posters contain racist

church's mission. >> police are looking into it as a possible hate crime. but so far haven't arrested anyone. cleanup continues in texas. hurricane harvey has moved out but the rebuilding effort will likely take years. it could cost about $190 billion. more than hurricanes katrina and sandy combined. many cities in southeastern texas still have overnight curfews and mandatory evacuations in place. houston's mayor says the city is open for business despite flooding in many areas. officials are monitoring the air quality at a nearby chemical plant. control burns were held there yesterday in an effort to speed up the cleaning process. ♪ harry connick, jr., is one of the latest celebrities to join the relief effort. he loaned his voice during a church service near houston

connick helped unload donated supplies. he says he decided to get involved because this storm reminds him of what happened in his hometowns of new orleans during katrina. it is the football upset that everyone is talking about. the bison go in as underdogs and come out as top dogs. the new reaction from the head coach. final letter to president trump. the message is going viral. a look at wt heha w

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welcome back everyone. a really bizarre story that will have people talking today. a man blaming cough syrup for his wife's death. >> but he's the one who took it before stabbing her. matthew phelps said he woke up to find his wife's body covered in blood. listen to part of this call to 911 dispatchers in raleigh. >> i had a dream and then i turned on the lights and she's dead on the floor. >> how? how? >> i have blood all over me and there's a bloody knife on the bed. i think i did it. >> phelps told that dispatcher he took too much cough medicine thursday night. he hoped it would help him sleep. now he's been charged with

first wedding anniversary in november. more than 150 hikers forced to spend the night trapped between two oregon wildfires are now home safe this morning. they reunited with family members yesterday. many of them went up the eagle creek trail saturday to swim at the popular waterfalls. but a fire broke out on the trail blocking the way out as night fell. officials ordered the hikers to stay put until sunday. one hiker was taken to the hospital for exhaustion and dehydrati dehydration. but they're home safe. well, what is in a name? there is a new push on getting rid of your favorite brand name items. how it could change the way you shop forever. h-bomb threat. north korea tested its most powerful method. what it means for territories in the line of fire. it's a little cool out there this morning. very comfortable. very refreshi

before noon. we head to the 80s today. what is your labor day looking like? do we haveny rain for a

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right now, a hydrogen bomb test. north korea's latest threat, next a live report on the reaction from washington. plus, labor day shopping. you may be preparing to hit the stores. before you go, find out why you want to leave the name brandon the shelf. >> maybe you have a labor day fight in the plans today. it's looking goodbye this morning. by the afternoon, nice and dry. take a look at what else you have planned and weather coming up. the world is reacting to north korea's latest provocative act. >> it comes after the north claims it successfully tested a hydrogen bomb. today, the u.n. security council will hold an emergency m

responding to that test. edward lawrence is live on capitol hill. eddie, what are you hearing? >> reactions around the world. it increased tension for this. chris and molette, i can tell you that the north korean leader loves to provoke the u.s. during our holidays, which is what he's done apparently. apparently, this was heard around the world. the north korean test -- sent shockwaves around the globe. u.s., jamb, france, south korean diplomats called for a meeting. >> north korea, the most dangerous place on the face of the planet. >> south korea responded by firing a surface to surface missile. president trump met with his national security team at the white house. mattis -- to territories, including guam or our al lis

military response, both effective and overwhelming. >> president trump remained vague if asked if he would order an attack on the rogue nation. >> mr. president, will you attack north korea? >> the president tweeted he's considering ending all trade with any country doing business with north korea. that means cutting economic ties with china. >> i will draft a package for his strong consideration that would go as far as cutting off all trade or other business. >> a threat designed to get the chinese government off the sidelines and actively engaged in getting north korea to end hostilities. now, this was the largest nuclear test ever done in north korea. the country says they can mount a nuclear device on a missile. reporting live on capitol hill, edward lawrence. back to you, chris and molette. former president obama left a letter for president trump before he leftff

president trump called it beautiful. now we're getting a look at what it says. you're taking a look at a photo taken by a photographer, pete souza of the moment obama left the letter for president trump. cnn is exclusively reporting that president obama congratulated the newly elected president and reminded him that millions have placed their hopes in him. he encouraged the new commander in chief to protect the instruments of democracy, build more ladders of success for children and families. mr. obama also encouraged president trump to take time to spend time with his family and friends. expect to see plenty of scenes like this across the country today. on this labor day, the fight for 15 continues. protests are planned all over to support the movement to raise the minimum wage to 15 bucks an hour. >> labor day weekend is a big, big weekend. big day for campaign t

park in alexandria. democratic leaders held the northern virginia labor federation picnic. democratic national committee chair tom perez campaigned ahead of the election, along with virginia governor terry mcauliffe and his wife, virginia first lady. >> you'll see democrat ralph north a.m. and gillespie duke it out on nbc4. chuck todd will moderate. aaron gilchrist and julie carey will serve as panelists. it will be tuesday, september 19th at 7:00. 5:49 is your time now. a popular path between bethesda and silver spring set to close because of the purple line project. >> those who bike or run along the georgetown branch trail are fighting back. derrick ward live along the trail to explain what they plan to do. >> reporter: well, they're going to do a couple things. first off, they'll start w

to the fact that they're going to lose it for the next five years or so. the georgetown branch trail is popular with folks who ride bikes. news that purple line construction may shut that trail down has got them pretty upset. take a look at the map. in green is the existing route of the georgetown branch trail and in red, the proposed reroute. the opponents say that reroute is circumstansir cue tuss and m be -- especially along jones bridge road. at noon, they'll meet here at elm street park in bethesda and pass ou a petition. they want signatures to send to governor hogan to ask him to take another look at this and perhaps even stop this planned construction. they're also seeking an injunction because there are federal laws protecting this trail from irreparable harm. they're going to r

later on, there will be sort of a bachelor party at the west end of the trail. a lot of people circling the wagons along this popular route between silver spring and bethesda. derrick ward, back to you. >> 43, 42, 41. >> all right. folks, talking about this huge weekend victory for howard university bison. their football team, my bison, they beat unlv 43-40. i've been watching the facebook postings about this. the bison were underdogs. unlv paid howard $600,000 to play the game. it's a new era at howard. it was mike london's first game as head coach at howard. we're going to be talking about this. >> yeah. give you an idea of why folks are so excited. london is taking over a team

past couple of seasons. >> we got to speak with london right after the win. >> so we had to bring our own energy and it was a great howard fan club behind our bench. but our players generate all 67 of them jeb rated the energy. >> h.u., you know. okay. >> molette, you're riding high this morning. >> i am riding high. you know how it is with football. we need that victory. right in the labor day celebration. >> it's a great day to celebrate. if you have them, why not? >> it's nice weather today. i think we're watching -- i'm kind of upset about my semino s seminoles. but it's okay. we'll get it back. alabama is tough. we're still number 3, i believe, though. anyway, they're looking -- we go

beautiful for your labor day. exercising. sunny and dry today. heading into the pool, beautiful. the beach -- if you're grilling, all will be dry for the grilling plans. currently at 62 degrees in washington. it's cool outside but comfortable. 54 in gaithersburg. 59 leesburg. 58 in clinton this morning. here's future weather. going through today, we stay nice and dry this afternoon. plenty of sun. tomorrow dry most of the day. a few late showers or thunderstorms. wednesday, more in the way of scattered showers. maybe a few storms around. they'll be drying out as we go into thursday. rain by the middle of the week. if you're grilling, that looks nice. by 4:00 p.m., 84 degrees. mostly sunny, 7:00 p.m. looking good. low 80s. pool forecast looks great. 11:00 a.m., sunny through 4:00 p.m. temperatures slowly climbing into the 830s. ir b

atlantic. still east of the lesser an lilies. >> p updated most recent track from the return center still gives this more strength. nearing cuba by saturday. at that point, it could be taking a pretty sharp turn. but we'll be watching it closely. computer models are -- a little green on it. but we're still okay for this week. make sure you have the umbrella. the weekend looks really, really nice before we could be dealing with irma. guys? we're unapologetic. we're just redefining what it means to be a brand. >> if you're looking at your grocery bill thinking man, i spent too much, there might be some help for you. >> it just mean that you have to give up buying those name brand products. ketchup. i got to have that name brand. >> i'll do store brand any day of the week. jo ling kent

>> when a new company sets up shop, so much of bringing in the companies -- it's redefining that. tina shark ee co-founded brandless. the hand lotion direct to consumers. each item is priced at $3 or less. the idea, eliminate what the company calls a brand tax, including advertising, retail space. >> if people actually understood what things cost versus what people pay for them, they'd be writhing in the streets. >> i see maple syrup right there. how much is that? >> 3 bucks. >> maple syrup at the grocery store is twice if not more. are you telling me that that entire difference is -- >> it's basically an entire system. it goes from the supplier, then they have to pay a distributor to get into

then they go to the retail outlet who gets their markup. >> many of them organic, gluten and gmo-free. >> she ordered ahead when she has friends over. you might be a little worried about quality. like what am i going to get for $3. i was really surprised. >> brandless keeps prices down by a couple hundred products. brandless may not be the better deal. at trader joe's, peanut butter, toothpaste and salsa still are cheaper. among the top 100 household brands, the 0% lost market share, including frozen foods and cereal. >> consumers are much more about things ha are local. that are authentic. that have a store that i connects to them. that often means putting aside the traditional brands they've heard of for years and years. >> it sounds like brandless

>> we are unapologetically a brand. we're redefining what it means to be an brand. >> how companies become a household name. jo ling kent, nbc news, san francisco. disruption seems to be the name of the game these days. a helping in the aftermath of hurricane harvey. >> next at 6:00 a.m., we're finally starting to see how the aid is reaching the victims for the l-- the recovery mission jut getting started. the redskins get under way. a shocker for the burgundy and gold. why a young star was ready to call it quits. the action taken in asheville. hundreds of thousands of children of immigrants. a live report coming up concerning this.

breaking news over the riefts so-called dreamers. the decision from president trump that changes the daca program. new reaction this morning. devastation after hurricane harvey, the floodwaters recede. a shift in focus from rescues to recovery >> if you're planning a cookout, we've got the forecast you're not going to want to

good morning everyone. i'm molette green. >> i'm chris lawrence. we're in for aaron and eun. take a look at the temperatures outside right now. if you have plans outdoors, don't change a thing. >> i know. storm team 4 meteorologist sheena parveen has your labor day forecast in there with lauryn ricketts. feeling crisp and cool to start. >> when i was out there a second ago, i have a big sweater i put on. >> it's chilly out there. >> it's chilly. >> low 60s outside the studios. it is a little cool out there. >> i think it's comfortable if you want to sit outside. whatever you're doing, it looks really nice. the best day out of week. >> i agree. >> lot of sun today. >> if you're heading to the pool, thank goodness for a good labor day monday. a lot of people have the plans. 62 degrees right now washington. 59