you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. and i promise to help you find it. mad money starts now. hey, i'm cramer. welcome to mad money. welcome to cramerica. and welcome to cnbc one market, in the heart of san francisco where all week i'll speak with american companies in a league of their own. other people want to make friends, i'm just trying to make you some money. my job is not just to entertain but educate and teach you. so why don't you call me at 1800-743-cnbc or tweet me at jim cramer. believe it or not, when interest rates plummet, it's a good

more cheaper. when gasoline goes down, it's a good thing because you're spending less money on a basic necessity. think of it as a tax cut. even the strong dollar, which has hurt so many of our international company's bottom line can be a good thing. it means you can travel overseas and get much more bang for your buck when you're there. so if all these good things are occurring in one day. why does the market get beaten to a pulp? dow plummeting 296 points. s&p plunging 1.87% nasdaq nosediving 2.42%. i think this sell off is all about the way we got a strong dollar, the way oil has come down so much. and the way interest rates have plummeted. first, understand that stocks can react quickly stimuli. because stocks are for the most part trading together commodity style like bushels of corn or wheat. it shouldn't be the case but we know it is. short term stocks should trade

companies aren't they? but thanks to forces ranging from what the federal reserve is doing or saying to the price of oil, the politics to iowa strong polls to hedge funds betting against s&p 500 futures rather than selling individual stocks that darn future's tail that wag and sometimes strangle. we get instant reactions that are just like the instant political analysis we heard about. the incident analysis is often wrong but that doesn't stop people from acting on it. stocks are no different. now we tend to think about commodities the same way we think about the tides of the ocean. let's use that example tonight. when things are good and tides coming in, everything in the water will rise as it comes gently rolling towards the beach. a day at the beach. when the tide is going out, though, everything drowns as it gets swept out to sea. stocks are more complicated than that analogy. when it comes to the stock market there are vicious rip

that cannot be controlled and right now feels like we have rip tides all over the place with a lifeguard on this beach. rip tide number one is decline in interest rates. in the past they have generally been like a tide coming in. they raised the level and nice positive action for everything you want to, everything you want to buy comes to the shore. when rates plummet rapidly as they did today, it created rip tide of worry that overwhelmed the fundamental positives. right now rates are sinking so quickly that we have to believe there must be some crisis somewhere. even if we can't get our arms around. and that rip tide is creating a huge flight to safety as investors hide. that's why they sore and prices yield to go down. everyone who is in the water of equities seem to want out all at once until we find out who what is i can freaking people out. the real weakness the rip tide so to speak is in the financials, stocks related to finance. they're being drowned by

we know from the reports received from big banks, this is actually pretty good but the rip tide signals something is wrong so nobody wants to take any chances. we know there is no banking crisis in this country and we would have seen it in the numbers we got but bonds and stocks, i don't know, i mean, they were a little crazy today. they are doing quite badly. we're in a world where european banks with momentarily drive it down and are driving them down. we know the chinese banks are weak. we can handle china but break down of european banks is not in the cards. our financial stocks aren't ready even if our banks are. the equality is money plugs into u.s. treasury, it's a sign things are bubbling up underneath and no one wants to drawn. the professionals are too scared to get in and beach is declared all clear. how about the return of plummeting oil prices? i repeatedly told you how the weakness in oil is about a massive over supply of crude and has nothing to do with demand

we seen the car sales just today, they are skewed heavily towards gas guzzlers because people believe gasoline is coming down and staying down. we witnesses other commodities away from oil begin to rally. i mean, we even seen independent oil companies react positively to earnings and shocked people by reporting a good quarter. exxon delivered a good quarter, too. and part because exxon is the least correlated price of crude but had a very difficult to understand report from bp today. one that crushed the stock taking it down more than 8% and we combine with the fact the price of oil is tumbling again. it's a reminder because don't forget, oil went up because of bogus tales about the russians and saudis to cut production and when that was put to rest, it cast a poll over the entire group. at the same time that all this was happening, the stock we hadn't even thought about on the

the second largest cruise line gave us shockingly bad not news but guidance. we know the bottom line benefits from low oil maybe more than any other company on earth, carnival cruise and it doesn't matter if the revenue line isn't as strong as we expected or not going to be as strong as we think. i didn't want to hear on the conference call the strong dollar is a significant head wind. gee, the super freaking storm dollar is just brutal and it's everywhere. it wearing me down. when you hear this and you know the dollar isn't going to get any weaker any time soon because the fed is raising rates, you begin to wonder who other than u.s. travelers benefit from the strong currency. it's become all bad, people, just terrible and affecting everything, which is why royal caribbean stock plunged to shocking almost 16% today.

because of bookings impacted by the zika virus but i went over it, it wasn't the problem. i'm leaving it to the strong dollar. needless to say, the world caribbean rip tide and that's a considerable part of the stock market especially in the more visible airline stocks going up, given the decline in oil and expenses are good earnings to be seen. so what do you do when the professionals, not that retail, but professionals traders take positives, tide coming in, and turn them into negatives. a rip tide. pretty simple. you know what you got to do, watch from the sideline, from the shore until the rip tides take them and dangerous currents got more water. they always do. usually i would be willing to wait and see if it's mirky but this time waiting on the beach is like dipping your toe in is a little too risky. for some this feels like shark infested waters and have the

told we aren't allowed to swim. i don't see anything swimmer in the water other than the oil patch and i've been trying to get you out of anything, that's a bad one for "mad money" of 2016 but i respect the downside and you got to do it, too. i will circle back to buy the stocks from the companies we know are doing well. it is earnings season. it's a nice run we had last week and the reversal we just experienced yesterday, why hasn't the water settled down? that's for certain. here is the bottom line, with the massive political return to the crazy town of being there for the stock market and strong dollar feels and safety of treasury, time to wait on the shore for a better, calmer and yes, lower moment of entry. hey, let's go to john in ohio. john? >> caller: hello, jim. tesla peak energy has been

they can will they survive this oil downturn? >> i never want to make a decision on the life or death of a company but owning chesapeake seems foolish. i look at the bonds, that's what i specialize. i look at the preferred. they are signaling you're not all clear, sir, the common stock is just an option that may not pay off. maybe a ripple, rip up when you go to the track. how about bob in new york, bob? >> caller: hi, jim. i just want to mention i like watching your show, and thank you for all the tips over the years. i also -- >> thank you, remember -- >> caller: i would like to know what you think about it near term and 12 months out given the low oil prices and the zika virus. >> i want to thank the

on jetblue, they were fabulous. the oil stocks and diversing and makes people want to feel like they want to sell jetblue. the airlines are going to be tough to own for now because of what you say, the zika virus. people when they have fear like ebola, they stay away and then they come back and they will do it again. jetblue still too high for me. i wish i could tell you to come on in, the water is fine but i think there are too many horses at play and jump in just yet, look at the chance later lower prices, oh, boy, special "mad money," the ceo of adobe systems never had it before. can they transition to the cloud and help the stock sore? i'll answer a little bit now. plus, you thought the most competitive game out here was being played between denver and carolina. not even close. there's a generational struggle going on down and the founder of the ride share startup reaping

been in one of the cars and time to pull teeth and fang. two of the toothless stocks are pulling away. why don't you stay with, cramer? >> don't miss a second of "mad money." follow @jim cramer on twitter. have a question, tweet cramer #madtweets or give us a call at 18 00-743-cnbc. miss something? head to mad money.cnbc.com. laundry can wreak havoc on our clothes, ruining them forever. sweaters stretch into muumuus.

but it's not you, it's the laundry. protect your clothes from stretching, fading, and fuzz. ...with downy fabric conditioner... it not only softens and freshens, it helps protect clothes from the damage of the wash. so your favorite clothes stay your favorite clothes. downy fabric conditioner. wash in the wow. i take pictures of sunrises, but with my back pain i couldn't sleep and get up in time. then i found aleve pm. aleve pm is the only one to combine a safe sleep aid plus the 12 hour pain relieving strength of aleve. i'm back. aleve pm for a better am. it's the little things in life that make me smile. spending the day with my niece. i don't use super poligrip for hold, because my dentures fit well.

and my gum and it was uncomfortable. even well fitting dentures let in food particles. just a few dabs of super poligrip free is clinically proven to seal out more food particles so you're more comfortable and confident while you eat. so it's not about keeping my dentures in, it's about keeping the food particles out. try super poligrip free. [cough, cough] mike? janet? cough if you can hear me. don't even think about it. i took mucinex dm for my phlegmy cough. yeah...but what about mike? he has that dry scratchy thing going on. guess what? it works on his cough too. cough! guess what? it works on his cough too. what? stop! don't pull me! spoiler alert! she doesn't make it! only mucinex dm relieves bothwet and dry coughs for 12 hours with two medicines in one pill. start the relief. ditch the misery.

when the market gets put through the meat grinder, you have to look for stocks that get cheaper as they get lower. take adobe, adobe. i mean, it's just the growth is phenomenal. adobe's quarter was amazing. it has trillions of users.

so when you see the stock pull back, i am going to tell you you have to buy it. do not take it from me. let's talk to ryan, the president and ceo of adobe. welcome to "mad money". >> welcome to san francisco. >> i'm so excited because we are about to talk about a company that manages over 40 trillion customer data transactions what may not really know about you until they see this campaign that's running around the super bowl. let's take a look at it. >> there are going to be a lot of unhappy people if this doesn't pay off. >> what's your bet? >> see this cream cheese ad? that's my commercial. >> cream cheese, it's the cream cheese of spencer loaded with the essence of islands, man. >> get him another drink. >> okay.

i think it's going to save a lot of people. >> when you talk about adobe, there are two major businesses in growth areas we're in. the world's creative content whether photo shop or illustrator or in design of premiere for editing videos, we do that. a business perhaps adobe is better, not as well-known for is everything to do with digital marketing, and the whole world is moving online. people want to spend their money in a personalized way and adds a both of our businesses proud, which is how do we show the creative part of what adobe is and tell people about the importance of data. in other words, when you have an ad and targeting people, how are you sure of the fact you are targeting the people you want? it's a way for us to celebrate both of our businesses. >> not only celebrate but i think from the person who might be thinking about buying a

is, what, $48 billion? >> that's right, jim. the company as you pointed out is completely transformed itself. we created desktop publishing, it was about, you know, making sure people who had anything to express themselves did it using adobe pieces of software. the transformation that we saw was when mobile was coming and when the cloud was coming, how could we reinvent and reimagine our entire business? how do we think about mobile devices? how do we think about tablets as not just consumption devices but also creation devices. the digital media business, we market opportunity and dig knit marketing is over $25 million marketing opportunity. >> when i was down with my daughter and she was taking pictures of me for facebook, i didn't like how i look and she said don't worry, dad, i'm going to photo shop it but photo shop

>> if our cmo was here, she would say see, i need more money to keep advertising what adobe is well-known for. everybody is creative. everybody is trying to figure out how they express their story and that's what we're best known for. it used to be the dow main of a pew people and now it's millions of people, billions of people around the world have a story. whether it's imaging like your daughter wants to do with photo shop or whether it's on a mobile device. we want to be the company that helps them express them shelves. >> most people might not know it's you but there are campaigns so huge people talk about it. you help under armor. so on the digital marketing side, every single company is recognizing that they have to move their business online. >> right. >> they have to understand what the customer is doing with it and a company like under armor that hit it out of the mark, how can they increase the velocity of invasion from designing a shoe or a piece of apparel until it comes into a physical store or on somebody's shoe and we

process to express that creativity, as well as ensure the manufacturing goes smoothly. it's been great to work with them or mastercard moving their business online or with travel and hospitality so when you can go into a hotel, you can check in using your mobile device. we're empowering that digital transformation. >> just really, this is from an unbelievable quote, adobe manages over 40 trillion customer transactions from the cloud every year. that has got to be one company touching more companies and more people than anybody in the world. >> that's right. in many ways, that's the story adobe is not well-known for. it's great your viewers get to hear about how we're not just transforming the world of creative but enabling every

online and so if you think about the propensity for people to use their mobile devices to check their bank statement, to make a reservation in a hotel, to be able to, you know, do any retail shopping they want, every single click that happens, we're hopefully playing a role and enabling companies to do that. >> at the same time, the day to day we call it the consumer side is still very strong. >> yeah, we're the company that invented documents. when you think about sharing and how electronic documents are how business happens, it's all in pdf and, you know, that's one of the inventions. we're a company that focuses on product and invasion. >> well, you've been so successful and a terrific company and of course a great stock. that's the president and ceo of

"mad money" will be back. silicon valley where ideas change the world and with the big game just around the corner, cramer is going one on one with the industry leaders and entrepreneurs in a league of their own with appearances by intel, under armor, verizon, ford and more. you won't want to miss "mad money" invest in america countdown to kick off. all this week from cnbc's one market. hey buddy, let's get these dayquil liquid gels and go. but these liquid gels are new. mucinex fast max. it's the same difference. these are multi-symptom. well so are these. this one is max strength and fights mucus. that one doesn't. uh...think fast! you dropped something. oh...i'll put it back on the shelf... new from mucinex fast max. the only cold and flu liquid gel that's max-strength and fights mucus. start the relief. ditch the misery. let's end this. i've been on my feel all day. i'm bushed! yea me too. excuse me...coming through!

with dr. scholls massaging gel insoles. they're proven to give you comfort. which helps you feel more energized ...all day long. i want what he has. take one of those pillows and take a big smell. they smell really fresh what if we told you we washed these sheets 7 days ago. really? no way downy? downy fabric conditioner give us a week, and we'll change your bed forever. want more freshness? add new downy fresh protect. ugh! heartburn! no one burns on my watch! try alka-seltzer heartburn reliefchews. they work fast and don't taste chalky. mmm...amazing. i have heartburn. alka-seltzer heartburn reliefchews.

don't you wish you could go back in time and buy alphabet, the artist formally known as google when it was trading at a much lower evaluation than a person that makes a bleach or manufacturer's. 17 times earnings. wouldn't that be an extraordinary time to pounce as the stocks post earnings last night of almost $60 was whittled down to a $10 gain. guess what? you actually had that opportunity and not all that long ago, in fact, you could have snapped up alphabet at 17 times earnings in early july of last year. that's the same multiple as the average stock and s&p 500. it's hardly an average stock. since then, it's given you a

of the market is awful. at that moment you probably thought the stock was outrageously expensive. just another over priced member of fang, the acronym i created for you. the growth for facebook, amazon, netflix and google, which has become alphabet. it turns out to be much cheaper because the earningsest -- estimates are too low. alphabet's conference call who has brought investment bank like disciplined to this outrageously times accessibly profited execution gave every growth stock manager goose bumps because the economy accelerated revenue growth at the same time that it's been ratcheting back expenses, kind of breathtaking. that enabled them to blow away the estimates. revealing the stock was cheap

this is an incredibly important lesson for you. the great growth stocks always look very expensive, if not ridiculously slow because we see earnings in the out years most people look at it in the short term and any commentator is scorn because you're supposed to be bound by the rules of not recommending pie in the sky expensive stocks as if somehow alphabet will be 3 d systems at $97 two years ago, it's at seven or another go pro. as someone that professed love for growth stocks when i think growth seems sustainable, i glad ly accept the ridicule and try to explain not all fangs are alike. amazon is a gain of sales

report whatever earnings it wants to or not. it's a traditional so to speak netflix is about adding new subscribers, yeah, that's how we look at it traditionally. we don't look at it as earnings. you say those signups were worth x and the company forever so the more they have the more the stock is worth. it's almost as if you measured tradition by the number of positive reviews from house of cards or "orange is the new black." i mean, that's how you judge it. however, facebook is incredibly high and revenue streams are falling into place and gross margins are extraordinary because all they are monetizing is you. only features not to give facebook credit for all its monster growth rate. all mull tips in the vacuum as compared to growth start to look insanely expensive once they get into the 30s. not so with facebook. i think we'll look back and

cheap right here. growth i expect going forward and finally, there is the fabulous unbelievable alphabet. this stock was in retro spect dirt cheap. business was celebrated from the they called it. the other bets, they -- what a google's business is firing on all cylinders, including those think this pull back in the stock which shrank the gain from 60 points last night and left the office down to ten today, just getting a real bargain. the stocks deserve to be up 60. however when the market is battered by so many vicious rip tides, you have to expect goggle may become cheaper. i think we're in a situation that's bad for the stock but fabulous for the company. in fact, there are many people who would have been willing to

the end of the day but they didn't have to because the stock was being dragged down by the under toe. the whole gravity of the s&p 500 future, here is the bottom line, look, i'm not saying google at k alphabet is immune but the kind of cheap, high quality growth stock that you can confidently buy on the way down and that additional week we may find for a couple days. it should be at top of your shopping list, number uno when the waters are just fine. i say we take some calls and go to susan in michigan. susan? >> caller: hey, jim. boo-yah. >> boo, ya. >> caller: a good stock to pay and are they paying dividends. >> mattel is good to buy. they blew away the numbers. people didn't realize they got sales force and turns out they were more in touch with the customer than ever before. that's why it's sustainable.

fangs are alike. alphabet was cheap and it's still too cheap now. more "mad money" ahead from cnbc one market including a company trying to make car owner ship part of past. can it transform your compute, i'll find out talking to the founder and levi's stadium hosted a big game and before kick off, i'm hosting the ceo of the iconic american company here and a coast-to-coast edition of the lightning round. so stick with cramer. yeah...just wait 'til we hit ten thousand feet. i'm gonna take mucinex sinus-max. too late, we're about to take off. these dissolve fast. they're new liquid gels. and you're coming with me... wait, what?! you realize i have gold status? do i still get the miles? new mucinex sinus-max liquid gels.

to unleash max strength medicine. start the relief. ditch the misery. let's end this. i've been on my feel all day. i'm bushed! yea me too. excuse me...coming through! ride the gel wave of comfort with dr. scholls massaging gel insoles. they're proven to give you comfort. which helps you feel more energized ...all day long. i want what he has. dry spray? that's fun. it's already dry! no wait time. this is great. it's very soft. can i keep it? (laughs) all the care of dove... ...now in a dry antiperspirant spray. a heart attack doesn't care if you run everyday, or if you're young or old. no matter who you are a heart attack can happen without warning. if you've had a heart attack, a bayer aspirin regimen

be sure to talk to your doctor before you begin an aspirin regimen. bayer aspirin. olay regenerist renews from within... plumping surface cells for a dramatic transformation without the need for fillers. your concert tee might show your age...your skin never will. olay regenerist. olay. ageless. and try regenerist micro-sculpting eyeswirl.

while we're out here in san francisco for the countdown to the kick off, i think it's worth checking in with companies transforming the way we live. i'm talking about companies like lift, the ride sharing play second to uber in size. you probably seen their signature peak mustaches on cars in your neighborhood if you're not already a customer.

privately held companies we tend to refer as unicorns and the environment got a lot more difficult for the creatures, however, this is one unicorn that may deserve this positive given lift has a presence in 190 cities, roughly 7 million riders per month and the most important there you got the fastest growth in the industry and they got plenty of money, by the way. they don't need to come public. earlier today got a chance to talk with lift's president john zimmer. take a look. john, whenever i read about you i hear it's lift versus uber. i'm thinking that's entirely the strong story. it's millennials versus guys like me. tell me. >> that's fair. lift is winning 3-1 with millennials and millennials don't want to own a car anymore. we're focused on the right segment. >> i turned 16 in pennsylvania. the day i turned 16 i went to the motor vehicles department because that's what you did. >> it's changing. for the first time ever the percent of 19-year-olds that get

>> how did that go away? >> i think that the phone is really the freedom and the car is more of a burden, you have to deal with parking, tickets, and maintenance and instead now with lift you can tap a button and get where you need to go whatever you want. >> the idea there is lift versus uber is false, there could be a lot of different players or room for both? >> the market is every year in the united states $2 trillion spent on car ownership and the car is utilized 4% of the time. incredible inefficient. there is a massive opportunity to replace car ownership with transportation as a service. >> listen, i immediately think wait a second, gm invested $500 million with you as part of a hedge as opposed to the possibility you're going to become public and they will make a fortune. >> i think they are excited about lift as an investment but excited so two things, one is rental hubs so drivers one of the largest expenses is the car

>> now they have access to gm vehicles across the country at a great affordable rate. we'll be rolling that out and second thing is the future, a few years from now we'll work with them on aton must vehicles. >> google reported and alphabet, talking about 1.7 million miles they put on. this is something that is not 2022. this may be 2017? >> you'll start seeing trials in the next couple years and it will roll out year over year and what is interesting and exciting is that for the first time ever, lift a ride share company has partnered with a car manufacturer. so in ordinary tore bring this to reality. we need that type of relationship and we're the only ones that have that right now. >> it's important in terms of investors to see prince who doesn't make a lot of own bets. how did you get to him? >> they reached out to us. it was kind of around the time we were closing the last round with icon and we went over there

excited and interested in what we were doing. >> same thing with icon? >> yeah, actually, icon -- >> he's got a lot of people who work. >> icon was more us. we actually approached him through one of his team maybes then got to meet with carl and learn that as he looked through the numbers he saw a really exciting investment opportunity and tried the service a few times in new york and talked to the drivers and saw lift was a great investment. >> all right. so what is the difference between lift and uber if you had to look at it besides the fact maybe you are making money because they i know they are losing money. >> we're focused on the united states which is the most profitable largest opportunity and we treat people better. >> now that's going to be subjective. travis is going to say give me say met tricks. >> let's talk about it.

key things. one, we allow tips on the platform that led to over $60 million in tips to drivers. they don't -- the other company doesn't allow tips through the app. the second thing we've done is power driver bonus. the drivers that drive the most can earn back parts of their commission that led to nearly $40 million. almost $100 million in additional income for the drivers and the third thing is by creating a culture of treating people better, we start adding features like express pay where driver can get paid the same day and we have great passengers who treat drivers better. at the end of the day when you have services that you can get a ride in three minutes and prices approximately the same, service matters. when drivers are happy because they make more money and are treated better, they provide more service. >> do you have any evidence of switching uber drivers to lift drivers? >> yeah, absolutely. eight out of ten drivers prefer driving on lift. >> if that's the case, evaluation of uber, which is ten times shares would seal fanciful. >> lift is just about three

if you look where they were at the three-year point, our evaluation is higher. it took us a few years to build up the technology and scale of the u.s. and now we're moving fast. >> let's talk about the atonnous car. why would i need you if i have one? >> we believe as well as general motors is the cars will be introduced through a network. you won't actually need to own a vehicle. thinking about the fact a vehicle is utilized 4% of the time and we can buy that more expensive asset or general motors can own the more expensive asset and be deployed, you can order a variety of different transportation experiences. when you start designing a vehicle that doesn't need a driver, you start thinking what experience are we going to offer you on your -- >> i want the tv. i may want the bar in the back. i'm not kidding. >> i think there will be atonnous bars and people will come home watching sports games

>> okay. now because you just raised money, obviously don't need money and you've got deep pockets. are you going to go the venture capital root, full out for scale and not worry about making money or do you always have to worry about one day maybe wall street will become friendly and have to show a little bit of the possibility of profitability. >> you got to find the right middle ground, which is for the next couple years, we'll be very aggressive because the opportunity of addressing the $2 trillion car ownership market is massive. and so we want to lean into that and our investors want us to lean into that. with the capital we raise today. we have a path to profitability and we'll hit that at the right point. anything involving government regulation, labor that makes it uber? >> i think the companies are in a similar place. drivers on our platform really like the flexibility they have. 80% of drivers on our platform drive under 15 hours so that

there is more casual drivers. this might be actors or actresses driving on lift. there is more social experience so it appeals to a different set of people. >> i'm so thrilled you're with me. coming to san francisco is the only way to do this. i hope you'll be a regular on "mad money". >> we'd love to. >> the co-founder of lift. we're not going to get these stories in new york. stay with cramer. (cell phone rings) where are you? well the squirrels are back in the attic. mom? your dad won't call an exterminator... can i call you back, mom? he says it's personal this time... if you're a mom, you call at the worst time. it's what you do. if you want to save fifteen percent or more on car insurance, you switch to geico. it's what you do. where are you? it's very loud there. are you taking a zumba class?

it's a new fiber supplement that helps support regularity and includes b vitamins to help convert food to energy. mmmmm, these are good! nice work, phillips! the tasty side of fiber, from phillips'. stress sweat. it can happen anytime to anyone. stress sweat is different than ordinary sweat, it smells worse. get 4 times the protection against stress sweat.

it is time, it's time for the lightening round. a special san francisco edition. take your calls, rapid fire, talk about and play this sound,

over. are you ready? speed daddy. time for the lightning round. curtis in north carolina, curtis? >> caller: boo-yah jim, thinks for taking the call. on board for the lockheed martin. >> you want higher spending on dvmgs and lockheed martin, inexpensive stock. omar in florida, omar? >> caller: cramer, 74 and sunny greetings to you. >> i like that. i wish i was there. what's going on. the stock is too cheap. we're in a bare market where stocks that aren't supported by big dividends. i think taser is inexpensive stock.

>> caller: ruckus. >> i love the kings. lived in sacramento. understand something, i'm using this as a teaching experiment. if you hear wireless, you should be thinking verizon. if you can't do verizon, think att. not ruckus. they can go sign the golden state warriors scott? >> caller: thank you for taking my call. i own stx sea gate and -- >> this stock is so cheap. 8% yield. red flag. the red flag says they may not have the capital so we're going to let's say take a pause. let's go to sam in california, sam? >> caller: hello, mr. cramer,

sketchers buy, sell or hold. >> sketchers has come down a great deal from where it was but at the same time, remember, the stock is up huge. so i say let's wait and we see the quarter and plenty of time we can get some after we see the quarter and that, ladies and gentlemen, is the conclusion of the lightning round. >> the lightening round is sponsored by td ameritrade. fortifying the gravity-defying... adventure-collecting... friend-connector... fortifying the going-places... off-to-the-races... day-seizing... you. you're strong. and we're here to help you stay that way. new special k nourish. multi-grain flakes with quinoa, apples, almonds and raspberries. new special k nourish.

there's a more enjoyable way to get your fiber. try phillips' fiber good gummies plus energy support. it's a new fiber supplement that helps support regularity and includes b vitamins to help convert food to energy. mmmmm, these are good! nice work, phillips! the tasty side of fiber, from phillips'. here in the city, parking is hard to find. seems like everyone drives. and those who do should switch to geico because you could save hundreds on car insurance. ah, perfect. valet parking. hello! here's the keys. and, uh, go easy on my ride, mate. hm, wouldn't mind some of that beef wellington... to see how much you could save on car insurance, go to geico.com. ah! (car alarm sounds) it's ok! - this costs you money and runs on gas. this saves you money and runs on calories. save the car for rainy days and long road trips.

you can't come out to san francisco in the week leading up to the super bowl without talking to levi that invented blue jeans in addition to levis you know them as the companies behind dockers and khakis. one more tiny detail, this is levi's stadium, the ultrahigh tech home of the san francisco 49ers where the super bowl is taking place this coming sunday. companies committed to spending $220 million for the naming rights and that's looking like a smart business decision especially since levis is releasing their limited edition super bowel 50 apparel

looking merchandise. got a chance to speak with charles. chip as everybody calls him, the ceo of levi strauss and company. as a season ticketholder for the eagles, i'm envious. tell me about your design. >> we're excited to have the super bowl here in town, jim. it's the part of two years of planning, levi's stadium down the road in our house and we've really been focused on how do we activate the super bowl? >> how do you activate it? >> how we activate it. >> as if it's a scientific experience. >> it is. it is. you know, with the naming rights to the stadium, it's more than putting our sign over the door and calling it levi's stadium. the super bowl as 1.5 million visitors come from out of town

super bowl city is right out here. you probably had a chance to walk through. we tried to own it. we have the city stage presented by levis where there will be free concerts every single night and a pop upshot called the levi's lot where we're selling our nfl collection. >> i love it. >> and, you know, really focuses on bringing that fan experience to life leading up to the super bowl and then once they are in the stadium at levi stadium. >> i want people to understand that naming rights in some city is here, you write a check and here on tv. levi must feel the affiliation with the nfl helps beyond that or you personally seem to be very involved. >> i am very involved. it's a huge investment. $220 million over 20 years, so $11 million a year on average. it is a big investment and we

pays out. so i have been very involved right from the very beginning. i was deeply involved in negotiating the deal and just as involved in thinking through how we activate it and it has opened many doors for us. we introduced a fit of product on levi's, which is an athletic cut. it was based on insight some of the 49ers would love to wear our product but they are so muscular and their thighs are so big they can't fit into the 501. it was one of the fastest in history. we expanded that and launched the 49er collection which was a couple trucker jackets and a satin sleeve trucker jacket for year one at stadium. that was such a success, we expanded it to seven teams last year and during the super bowl, we're expanding it now to 42 teams or to 32 teams to the full nfl team collection and that's

right now. >> we're seeing a bit of a renaissance in the apparel. pvh came out last night and raised guidance and lul us making a come back because they are a very, very good company and coach and kors doing well. can i assume anything given that i'm seeing other clothing apparel companies being beaten down. i'd love to hear a story maybe the american consumer is not dead. >> the american consumer isn't completely dead. i can't give you the latest data but i would say, you know, since i joined the company 4.5 years ago, we've been focused on how do we make our brands, both levis and dockers number one and the company great again. that's really what it's been about, and we're now after two decades of really, really difficult business conditions, we've now turned the corner and

we've done the things that we needed to do and we're growing again profitably and the outlook more importantly is really, really bright for us. >> fantastic. a lot of people that watch the show dub tail. there is a sense in the country if you watch at home, hd, the commercials, sometimes the fan experience has gotten better at home and that's something you're trying to combat, right? >> yeah, well, working with the 49ers to their credit as they can see the stadium, which is levi's stadium, which is in the heart of silicon valley, they want to make it the most technologically advanced experience in the nfl and make the pan experience competitive with sitting in your living room. >> it's come to be so. getting the beer is hard, following your fantasy is hard. that's changed. if i want to follow my fantasy, it's a bummer to be at the

>> we got the levi stadium app that will tell you what the lines are like in each of the restrooms and what the lines are look for the different food stalls and you can order food directly delivered to your seat. >> i like it very much. chip, revolutionizing the apparel and levi stadium leveraging the fan experience to make it better. one last thing, you're not the only chip in town anymore. >> i know. i haven't met the other chip yet but what is it about the name chip and levi's stadium. >> chip kelly, winners. >> thanks a lot. jim. it just kinda like...wiped everything clean. 6x cleaning my teeth are glowing. they are so white. 6x whitening i actually really like the 2 steps. step 1, cleans step 2, whitens. every time i use this together, it felt like... ...leaving the dentist office. crest hd.

i would switch to crest hd over what i was using before. ugh! heartburn! no one burns on my watch! try alka-seltzer heartburn reliefchews. they work fast and don't taste chalky. mmm...amazing. i have heartburn. alka-seltzer heartburn reliefchews. enjoy the relief. dry spray? that's fun. it's already dry! no wait time. this is great. it's very soft. can i keep it? (laughs) all the care of dove...

all right. we shouldn't have to come to san francisco to tell you this but the water is not fine, we'll let it come in better prices and when it does clear up, it's alphabet you want to reach for.