omega xl. >> announcer: "safety never felt so good" is a paid program sponsored by the safe step walk-in tub company. a high step into a slippery tub can be a dangerous step for seniors. [ siren wails ] >> a fall is very dangerous, more so in the bathroom than anywhere. >> announcer: so the time is now to step in with ease and comfort to a safe, relaxing, therapeutic, safe step walk-in tub. >> it gives me the freedom and independence that i don't have to worry and my children don't have to worry. >> it's just been a lifesaver for us. >> announcer: the five-star reviews, accolades, awards, and distinguished affiliations mean peace of mind that you're

investments you could make in your home, yourself, or a loved one. and making the investment in this beautiful, luxurious, american-made product is affordable and easy. and the entire safe step experience couldn't be easier or more convenient. when you make the toll-free call to safe step, a friendly customer-service representative will set up your free, no-obligation consultation wit one of our experienced safety specialists who will come to your home, take you step by step through the entire process, let you customize your accessories, take some quick measurements, and if you decide safe step is right for you, our team of trained technicians can come out and install your tub in just one day. >> all they have to do is call the toll-free number. we'll be there to assist them and make the process very simple. >> announcer: the safe step walk-in tub has dozens of therapeutic, safety, and convenience features, like the invigorating new microsoothe air-therapy system, the hydro-jet water-therapy system

strategically placed jets. safe step safety features include an anti-slip floor and seat, custom built-in grab bars, a wider door, and one of the industry's leading low step-ins. >> overall, it helps the elderly maintain privacy, their dignity, and their independence. >> all i have to do is lift up my leg, get in. >> you just walk in, sit down. >> all i need is just one step, and i'm up. >> announcer: and if you call safe step today, you can qualify for our exclusive tv special. get up to $1,500 off your safe step walk-in tub, plus a free heated seat and backrest. that's a $600 upgrade free. but we're not done. the next 25 callers get two additional free safety bars worth over $300. low monthly payment options are available, and you're tting a lifetime warranty on every piece and part, plus the peace of mind that you'll never have to take that high, dangerous step ever again.

never felt so good," rick chambers. >> hi, friends, and welcome to "safety never felt so good." i am rick chambers for safe step walk-in tub. and we have got just a great show for you today, a show that could actually end up being life-changing for you or a loved one. that's because the safe step walk-in tub has already been a life-changing experience for thousands of our customers. they are once again ableo enjoy one of life's great but very simple pleasures -- just being able to take a bath on their own again without the help of the spouse or a family member or a caregiver. >> this tub means that i can stay in my home. i don't have to look forward to going to a nursing home or someplace or having someone come in and take care of me. >> it's very importa to be independent. if you don't believe it, wait until you're my age. [ chuckles ] >> i love my safstep tub. i'm having the time of my life with it.

[ birds cry ] >> now, i know some of you may behinking, "this is a walk-in tub, for goodness sakes. how life-changing can this really be?" well, take a look. >> this was my husband four years ago. >> after 64 years of marriage, elaine muro lost the love of her life. >> this was my husband when he was 17 years old, when he joined the navy in world war ii. >> her husband, raymond, a proud veteran, husband, father, and businessman, suffered a devastatinfall in the bathroom. >> we used to have the big, bulky tubs that had the jets in them and all, and they were so high that that was the reason he fell. >> he fell numbers of times after that. from there on, it was kind of downhill all the way. >> elaine's husband passed away on august 18, 20. >> i saw this happen to my father, and was not about to let this happen to my mother. >> so the call was made to safe step walk-in tub.

walk-in tub. and it's absolutely fabulous. it's so perfect. all i need is just one step, and i'm up. and it's so sy, and i feel so completely safe in it. and look -- one tiny step down, and that's all it takes. before, when i had the high tub, i had to have a little stool up here that i had to stand on. then i had to grab a bar here and grab a bar over here, climb over it, then i had to have a little stool in the tub. >> now, bathing is a safe, luxurious, enjoyable experience, not something to be dreaded or feared. >> i can stay in my own home, alone, with safety, and not worry that i'll do what he did and fall out of the bathtub. >> it allows us to not worry about whether or not she's gonna ever fall and haveo wind up in a nursing home.

>> i know -- i watched what happened to my husband. if he hadn't fallen that first time, maybe, maybe some of the other falls would've been prevented. if he had had a tub like this, he wouldn't have fallen. don't wait. it's not worth it. it's not worth waiting. >> wow. now, that's what we mean when we say that safe step can truly be life-changing for a family. and remember, you're just a phone call away now from having your very own safe and relaxing and soothing spa right there in the comfort of your own home. >> announcer: a high step into a slippery tub can be a dangerous step for seniors. so the time is now to make the call to safe step walk-in tub and experience for yourself the dozens of incredible safety, therapeutic, and convenience features that have been life-changing for thousands of our customers, like the invigorating new microsoothe

hydro-jet water-therapy system with 10 adjustable, strategically placed jets. and if you call safe step today, you can qualify for our exclusive tv special. get up to $1,500 off your safe step walk-in tub, plus a free heated seat and backrest. that's a $600 upgrade free. but we're not done. the next 25 callers get two additional free safety bars worth over $300. low monthly payment options are available, and you're getting a lifetime warranty on every piece and part, plus the peace of mind at you'll never have to take that high, dangerous step ever again. >> it's so easy, and i feel so completely safe in it. and look -- one tiny step down, and that's all it takes. >> well, i like the tub 'cause i think it allows me the freedom to do what i need to do. i can come in here and take a bath when my wife isn't even in the house. i could not do that before.

worry about when your parent is elderly. i don't have to worry. we can enjoy ourselves. we cook together, and i don't have to worry about if she's gonna fall in that old tub. she's safe. i -- really, it's peace of mind. >> now, folks, you're gonna continue to hear these kinds of amazing stors throughout today's show, and speaking of an amazing story, i've got another one right here, right now, and it has to do with how safe step walk-in tub company actually came to be. you're about to meet the man who is responsible for changing the lives of thousands of families. he's the founder and he's the c.e.o. of the safe step walk-in tub company. this is a family-owned and operated company. it's based in tennessee, and this is a company that employs hundreds of proud american workers. he is a man who is so ssionate about the safe step walk-in tub and everything that it can do for its customers. please welcome mike duffer. >> thank you. privileged to be here. >> i'm glad that you're here. you know, we have heard stories from people all over the untry -- great stories --

one of the stories that i find most poignant is the story about how the company began, and that has to do with your grandmother. >> it sure does. my grandmother was one heck of a nice lady. she was like my second mom. she was a very healthy, active senior. one day it all changed in an instant. she slipped and fell. she fractured her hip. it didn't heal properly. she couldn't walk again or dve a car again. she became extremely depressed and sad, and she died in less than a year from the date of the fall. >> so what did that do to you? what did that trigger? >> it inspired me to one day look for a product that would help people and keep them from suffering the way she suffered. it was a horrible way to end her life. and that's how we started safe step tub, in honor of my grandmother. >> yh. one thing i like about this product, besides the way it looks and the way it functions, you stand behind this 100%. the warranty is phenomenal. >> we have a lifetime warranty on every part and piece. >> you hear so much about what goes on when you get stuff from china and other countries, and then when you go to get it fixed, the warranties aren't

with safe step, it's not the case. i don't have to worry about having to call overseas for something. i know that everything is gonna be done right here. >> well, i'm 88 years old. i live alone. the warranty has been very important because i plan to be here quite a while, at least 20 years. >> all right, you're the guy that put it together. why don't you walk in and show us how all of this works. everybody raves -- first thing -- about just having to barely lift their foot to get in. >> it all starts with getting in the tub easily and safely. low step-in. very easy to get in and out of the tub itself. sit down and relax. >> when i used to get in and out of a conventional tub, i always had trouble laying on one leg and getting the other leg in the tub and causing me to lose balance. i had to grab onto things, and in two occasions, i almost fell. so, that's why i decided to get into something i wouldn't have

>> right when we moved in, mom was gonna go take her bath. you know those old step-over bathtubs. and she fell. and she hit her arm on the faucet. >> faucet. i had a big bruise down my arm. >> yeah, she was sorfor a few days. >> on my arm. >> yeah. so, that's when i told my brother, "this isn't gon happen twice." >> it's just relaxing. it's the nicest part of my day, i guess. >> announcer: a high step into a slippery tub can be a dangerous step for seniors. so the time is now to make the call to safe step walk-in tub and experience for yourself the dozens of incredible safety, therapeuc, and convenience features that have been life-changing for thousands of our customers, like the invigorating new microsoothe air-therapy system, the hydro-jet water-therapy system with 10 adjustable, strategically placed jets. and if you call safe step today, you can qualify for our exclusive tv special. get up to $1,500 off your safe step walk-in tub, plus a

that's a $600 upgrade free. but we're not done. the next 25 callers get two additional free safety bars worth over $300. low monthly payment options are available, and you're getting a lifetime warranty on every piece and part, plus the peace of mind that you'll never have to take that high, dangerous step ever again. >> welcome back to "safety never felt so good." it really has been a great show, and we want to welcome back mike duffer, who is the c.e.o. of the safe step walk-in tub company. tell me about the microsoothe air-therapy system tt you've got, why that's so important. >> we are so excited about the microsoothe. we think it's the best feature we've ever added to this tub. >> how does this work? >> well, it's gonna take your bathing experience to a whole new level. it blows oxygen into the water, and we all know what oxygen does. 's fantastic, and we got to have it every day. >> it turns almost like into a milk bath here. >> it actually forms millions and millions of tiny bubbles, and these bubbles are so small, they aually penetrate the pores of your skin. they get out all the dirt and grime and impurities and toxins

it moisturizes your skin. makes your skin smoother and softer, keeps you cleaner than you've ever been before -- no soaps needed. you let the bubbles do all the work. and it'll actually heat the water and keep it the same temperature, so you don't have to add any more hot water to it. >> got to ask you, though -- why doesn't this leak? how do you keep the water in this tub? >> well, we designed this tub with a door that opens inward. and so what happens is, as the water fills up, the pressure of the water forces the door back into the seal, and it keeps it nice, snug, and tight. in fact, every tub is tested at the factory before it leaves to make sure there's no leaks anywhere. >> that heated seat is terrific. >> love the heated seat. my gram would have loved this, too. i wish she could have been here to see it. it keeps your fanny warm, keeps your bacwarm. >> and i notice that you've got jets strategically placed all around this tub. >> ah! we love our jets. we've got six on your back because we know you have more back pain than anything else. it's wonderful. we've got two behind your legs to massage those aching legs. >> [ chuckling ] yeah. >> and then we've got two on your feet. there's nothing better than to massage those aching, tired feet every day. >> just like being at a spa and

it's absolutely wonderful to lay back in that heated seat, got those jets on. >> the jets in the back of the tub -- when they get through massaging my neck, it just feels like somebody's been there with their hands and rubbing my neck. >> it helps with the back pains, and i sleep and rest so much at night. >> it loosens up my joints. i can move my joints freely in the water. >> oh, i'm enjoying the jets so much. thank you for inventing this kind of a tub. >> you have a bidet built in to this tub. >> oh, yeah. customers absolutely love it. it kind of cleans those hard-to-reach places. and we've combined that with the ozone cleaning system. and it purifies the water, kills all the germs and bacteria. it's like taking a bath in bottled water. it feels wonderful. >> all right, talk to me about the controls 'cause everything is right here at arm's reach. >> yeah, everything's very easy to reach, very easy to turn. we try to make it as easy as possible for our customers. >> ahild can turn the

>> i love my safe step tub. it's easy to access, and it's slip-proof. >> and it's also got a nice, easy handle lock. there's no effort. you don't have to push it. there's no effort to it at all. it locks the door completely. and everything is right where you can reach it -- the faucets. and then there's even a nice shower -- you can take a shower with it. >> all right, mike, stand up and show me how easy it is to get out of the tub. >> yeah, it's very easy to get out of the tub. we have the safety bar that you can push down on. we have both sides of the tub itself you can use for additional support. you just open the door handle, and you've got the small step down. >> that easy. >> that easy. >> it really is a winner. >> thank you. >> announcer: a high step into a slippery tub can be a dangerous step for seniors. [ siren wails ] >> a fall is very dangerous, more so in the bathroom than anywhere. >> announc: so the time is now to step in with ease and comfort to a safe, relaxing, therapeutic, safe step walk-in

>> it gives me the freedom and independence that i don't have to worry and my children don't have to worry. >> it's just been a lifesaver for us. >> announcer: the five-star reviews, accolades, awards, and distinguished affiliations mean peace of mind that you're getting one of the best investments you could make in your home, yourself, or a loved one. and making the investment in this beautiful, luxurious, american-made product is affordable and easy. and the entire safe step experience couldn't be easier or more convenient. wh you make the toll-free call to safe step, a friendly customer-service representative will set up your free, no-obligation consultation with one of our experienced safety specialists who will come to your home, take you step by step through the entire process, let you customize your accessories, take some quick measurements, and if you decide safe step is right for you, our team of trained technicians can me out and install your tub in just one day. >> all they have to dos call

we'll be there to assist them d make the process very simple. >> announcer: the safe step walk-in tub has dozens o therapeutic, safety, and convenience features, like the invigorating new microsoothe air-therapy system, the hydro-jet water-therapy system with 10 adjustable, strategically placed jets. safe step safetyeatures include an anti-slip floor and seat, custom built-in grab bars, a wider door, and one of the industry's leading low step-ins. >> overall, it helps the elderly maintain privacy, their dignity, and their independence. >> all i have to do is lift up my leg, get in. >> you just walk in, sit down. >> all i need is just one step, and i'm up. >> announcer: and if you call safe step today, you can qualify for our exclusive tv special. geup to $1,500 off your safe step walk-in tub, plus a free heated seat and backrest. that's a $600 upgrade free. but we're not done. e next 25 callers get two

worth over $300. low monthly payment options are available, and you're getting a lifetime warranty on every piece and part, plus the peace of mind that you'll never have to take thatigh, dangerous step ever again. >> bathing should be relaxing. it should be calming and a soothing experience, regardless of your age or your mobility challenges. and with safe step, you can step right up, walk right in to a whole new sense of freedom and independence and dignity. and there's no one who knows about medical issues facing the elderly more than dr. howard russell. and we had a chance recently to speak with dr. russell about why he is such a big believer in the safe step walk-in tub for seniors and why it truly is one of the best investments you can make in your home, in yourself, or in someone you love. take a look. >> hi, miss theresa. dr. russell. i'm dr. howard h. russel i'm medical director of two nursing homes.

have been since 1969. >> for dr. howard russell, treating the elderly has been his fe's passion for over four decades. >> hi, neil. how you doing? >> and with the care and compassion he delivers on a daily basis also comes a warning to his patients about what he sees as one of the biggest threats to their freedom and mobility. >> the bathroom can be an extremely dangerous place for the elderly when they're trying to get in those high-sided tubs. >> so, when dr. russell learned about the safe step walk-in tub and all of its safety, therapeutic, and convenience features, he says he was sold. >> i love the safe step walk-in tub because it allows the elderly to get into the tub independently. they can bathe alone. they can maintain independence and dignity. the step is low. you have handles to hold onto. and you can also clean areas of your body that you cannot reach.

they massage muscles, and they also give relaxation to the person because it's soothing to be massaged. and overall, it lps the elderly maintain privacy, their dignity, and their independenc >> i can come in here and take a bath when my wife isn't even in the house, and i couldn't do that before. >> this is the only way i can enjoy a bath, is because i know i'm completely safe. >> announcer: a high step into a slippery tub can be a dangerous step for seniors. so the time is now to make the call to safe step walk-in tub and experience for yourself the dozens of incredible safety, therapeutic, and convenience features that have been life-changing for thousands of our cuomers, like the invigorating new microsoothe air-therapy system, the hydro-jet water-therapy system with 10 adjustable, strategically placed jets. and if you call safe step today, you can qualify for our

get up to $1,500 off your safe step walk-in tub, plus a free heated seat and backrest. that's a $600 upgrade free. but we're not done. the next 25 callers get two additional free safety bars worth over $300. low monthly payment options are available, and you're getting a lifetime warranty on every piece and part, plus the peace of mind that you'll never have to take that high, dangerous step ever again. >> welcome back, everybody, to "safety never felt so good." i'm your host, rick chambers. and you've heard on today's show all about all of the amazing features and benefits of the safe step walk-in tub. well, here's the good news, folks -- the process of going from something like this to something like this couldn't be easier with safe step. and we have someone here with us today who is going to show us, step by step, just how easy and how convenient the safe step process really is. she has been part of the safe step family for years now. i'm happy to welcome today -- demie angelocci is here with us. thank you so much for coming in. >> thank you, rick.

>> i know oftentimes things are done at a table like this once you get to the house. we, walk me through it. what happens when somebody makes that toll-free call and your folks answer the phone. >> once they make that very first call, we have a consultant that actually will help them set up their appointment. >> right. >> we will have our safety specialist go out to their home. we really need to come to the home, to talk to the customer, to find out what amenities and accessories they need and want for their tub. our safety spealists will come in and they'll do a quick few measurements in the bathroom. we have very trustworthy safety specialists. our installers are specially trained at corporate. so they know exactly the right fit for each bathroom. >> and when you walked in, i expected to see this table just covered with folders and books and stuff. all you brought was a tablet. >> it's just a simple tablet, but it has lots of information. it will take our customers through all of the safety features... >> uh-huh. >> ...all of the different accessories available, the "before" and "after" pictures. we'll explain what to expect for

this is no pressure, no obligation. it is absolutely no cost. we're just here to give them the information, to educate them, and to help them make the right choice for their situation. >> every step was explained to me and it made me very comfortable and i felt at ease about everything. >> i have actually never dealt this one. and, no, i'm not getting paid for saying this. they really, truly are the best. >> i know once i saw the tub -- and it's beautiful. but i thought, "there's got to be some people that are wondering, 'is this gonna fit in my bhroom?'" >> actually, rick, it looks very grand. >> spectacular. >> it does, but it will fit in a standard bathtub size. >> but i'm guessing this is a long process. >> absolutely not. >> how long? >> we can install the tub in as little as one day. >> it looks wonderful. it actually makes my bathroom look much bigger than it is.

good. i was thinking, "oh, geez, he got the stuff everywhere." it wasn't like that. he stayed very neat. >> they were an "a" team. they didt in a day, and they did it beautifully. >> and i know that your mom could have used this product. had this been around years ago, this would have been perfect for her situation. >> she had very limited mobility. she could not get in and out of the bathtub safely. my sisters and i had to help with everything that she did. and if she had had a safe step tub and the technology that we have now... >> yeah. >> ...it would have made a world of difference. it would have changed her life. >> and i know this is tough for you to talk about. but so many other people out there are dealing with the exact same thing. >> [ voice breaking ] we're here to help people. that is our job. we can give them safety, we can give them dignity, and we can give them back their independence. it can make a big difference in someone's life.

able to stay in my own home and feel safe in my own home because i have my independence and i don't want to have to go and be dependent on anyone else. the tub gives me that independence. >> it can change everything. all they have to do is call the toll-free number. we'll be there to assist them and make the process very simple. >> just pick up the phone. >> just pick up the phone. >> that's all it takes. demie, thank you so much. >> thank you, rick. >> announcer: a high step into a slippery tub can be dangerous step for seniors. so the time is now to make the call to safe step walk-in tub and experience for yourself the dozens of incredible safety, therapeutic, and convenience features that have been life-changing for thousands of our customers, like the invigorating new microsoothe air-therapy system, the hydro-jet water-therapy system with 10 adjustable, strategically placed jets. and if you call safe step today,

exclusive tv special. get up to $1,500 off your safe step walk-in tub, plus a free heated seat and backrest. that a $600 upgrade free. but we're not done. the next 25 callers get two additional free safety bars worth over $300. low monthly payment options are available, and you're getting a lifetime warranty on every piece and part, plus the peace of mind that you'll never have to take that high, dangerous step ever again. >> now, remember, a safe step walk-in tub can mean greater mobility. it can mean grter freedom and dignity and piece of mind. so, the time is now to take that first step. pick up the phone. call safe step to set up your free, in-home consultation, where a friendly safe step representative is going to come to your home and show you just how easy it is to get that piece of mind that you or a loved e deserve. >> i really enjoy the peace and

when i'm in it. >> you don't have to go out to get a spa treatment. you get your spa treatment right at home. and it feels so wonderful, so clean and so refreshing. >> get away from everything in the da and then when i get out of this thing after about a half-hour, 45 minutes, hit the sack, and i go to sleep. >> so, here we are in mom's favorite room in the house. and she's independent. she can do it all herself. i just step back and let her do it. and as it's filling up -- when she locks the door, as it's fiing up, she says her night prayers. oh, she turned the light on. >> i have a light in here, too. >> she loves her lights. >> it's just relaxing. it's the nicest part of my day, i guess. >> welcome back, everybody, to "safety never felt so good." and we want to welcome back mike duffer, who of course is the c.e.o. of safe step. thank you again for being here. if someone out there is watching right now, what do you want to say to them to convince them that your company is the way to go? >> 'cause we love helping

and the only way we can help you is if you call. we want to help you stay in your house longer. we want you to live more independent. we want you to bathe safely. and we want to give you back your dignity. so, please call. >> mike duffer. >> thanks. >> it's a pleasure. thank you so much. and thank you to all of the viewers out there for watching "safety never felt so good." we want to remind you again -- pick up at phone. make that free, no-obligation, risk-free call to safe step. and remember, if you call that toll-free number that's on your screen right now, you can qualify for today's safe step tv special that you just can't afford to pass up. this is a phone call that you will thank yourself for making for years to come. thank you so much for watching today. stay safe, and god bless. >> announcer: "safety never felt so good" was a paid program