breaking news, hurricane hermine slams into florida overnight, bringing pouring rain, driving wind and violent surf. now a tropical storm is passing over florida then headed straight in time for the holiday weekend. we're live inside the storm zone. explosion. investigators trying to figure out why that spacex rocket blew up on the launch bad, inn sin rating a $200 million facebook satellite. this morning why the accident isn't just a inl maar set back

of space exploration. controversial release, outrage as brock turner is set to be freed from jail in a matter of hours just three months after being convicted of sexual assault. as we get an exclusive first look at photos taken of turner the night of his arrest. and star-spangled controversy, nfl quarterback colin kaepernick refuses to stand for the national anthem again, this time during a tribute to the military, the crowd reacting but kaepernick isn't backing down and you might be surprised by who is standing by him. today friday, september 2nd, 2016. >> announcer: from nbc news, this is "today" with matt lauer and savannah guthrie. live from studio 1-a in rockefeller plaza. good morning, everyone. welcome to "today" on this

weekend, the unofficial end of summer for a lot of people and we are going out in style with a great on cert out on the plaza. >> alishia keys out on our plaza, she will sing classics, new ones, we will catch up with her about everything going on in her life. she found fabulous. >> hopefully we get the music in before the weather turns. hermine slamming into the florida coast making landfall watches and warnings extending from the south all the way up to the east coast this morning. we have you covered from all angles and we will get to al's forecast in just a moment. let's begin with gabe gutierrez in the storm zone. gabe, good morning to you. >> reporter: matt, good morning. the water calming than a few hours around as her main made land fall to our east near st. marks. many parts of florida's gulf coast are flooded in morning and

states. overnight hurricane hermine slammed into florida's panhandle packing winds of up to 80 miles an hour. this morning storm surge and the possibility of isolated tornadoes even as hermine is downgraded to a tropical storm. >> this is life-threatening. >> we're going to lose the power line here. >> the system knocking out power to flooding neighborhoods along florida's gulf coast. near apalachicola there were mandatory evacuations despite the risk rex and cindy whiteman chose to stay and ride out the storm. >> we've done everything we can to prepare and it's too hard to pack up and leave and this is home. >> reporter: the last hurricane to strike florida was wilma in 2005, a powerful category 3 storm that killed five people.

parts of georgia and north carolina under a state of emergency, dangerous rip currents. >> we're always worried. sure. but you do what you can do and hope for the best. >> reporter: again, hermine is weakening as it is downgraded to a tropical storm. authorities here in florida are now assessing the damage as other states brace for impact. matt and savannah. >> gabe, thanks a lot. let's find out where the how bad it's going to be. al is over at the weather wall tracking the latest path. good morning. >> good morning. let's look live right now, st. simons, georgia, st. simons island, georgia, the storm has moved into southern georgia, the core of it, but you can see the effects right now, the winds are howling, the waves have come up and the rain is getting stronger and stronger there as well. look at the scope of this system right now, you can see the rain bands, we have tornado watches stretching from western florida

now. here is the latest on where the system is. hermine is 50 miles northeast of tallahassee,.0 mile per hour winds, moving north-northeast at 14 miles per hour. the path of this system right now looks like this, we will see it continue inland through saturday afternoon. it comes off somewhere along the cape, right around saturday afternoon, 45 miles per hour. here is the rest of the track, though, we're going to be talking about this system into thedl to the new jersey/new york shoreline. 60 mile per hour winds, it's just below tropical strength system, but we are going to be looking at winds, rain, coastal beach erosion right into next week. storm surges today, the big bend area of florida 2 to 4 feet around tampa and southeastern atlantic coast georgia to north carolina 1 to 3 foot surges. we also have a risk of tornadoes

down into northern florida, smaller in scale, but still we have also got the risk of a lot of power outages, 12 million people at risk to lose power from florida all the way into the carolinas and of course the rainfall, going to be a big issue we're talking about some areas picking up 5 to 10 inches of rain from georgia into southeastern virginia but the eastern carolinas, guys, could see rainfall 10 to 15 inches, rip currents are going to be a big problem up and down the eastern seaboard, right u monday and tuesday and as i said beach erosion is going to be a big problem because this system will sit offshore into wednesday. >> al, we will catch up with you more in a bit. >> doesn't it come at just the wrong time, people trying to squeeze the last weekend out of the summer going on vacation. a lot of concerns over rip currents, beaches closed up and down the east coast. let's go to morgan rat ford at any point pleasant beach in new jersey. >> reporter: things are looking

for long. in fact, we are expecting a double whammie to hit this weekend, you can see these red flags behind me and this is here at any point pleasant beach. all along the coast where authorities are asking swimmers not to get in the water. they are also creating sand barriers along the coastline and here in point pleasant they are draining the lake and that's just to keep the streets from flooding. i want to show you this map, you can see the red georgia up to nantucket, this is where you have to be extra careful if you are planning on getting into the water this holiday weekend. 36 people have already been rescued this week alone in this region and this is the same region that was devastated by superstorm sandy back in 2012, that's why people here are saying they are taking no chances this holiday weekend. matt. >> morgan, thank you very much. >> and now to another big story, a major set back for spacex

launch pad thursday morning. this is a commercial space company that nasa has turned to for cargo and future manned missions, but this particular rocket was on a facebook mission. tom costello covers all things space for us. tom, good morning. >> reporter: this is a significant set back not just for spacex but for facebook. this was going to be a satellite inside this unmanned falcon 9 rocket that would beam internet access to africa. both companies are looking for answersnd a jaw dropping sight, a spacex rocket exploding on the launch pad thursday. the massive fireball swallowing it whole in a matter of seconds. a series of explosions and massive plumes of thick billowing smoke. the blast could be heard and felt for miles, even caught on weather radar. urgency on police dispatch radio. >> there's a rocket segment that

there's a pretty nauk shus smoke plume heading out towards the beach. >> temporarily closing down the beach. >> reporter: amazingly no one was injured during this routine test gone bad, but the unmanned rocket was destroyed along with a special satellite, it's mission to help facebook bring the internet to parts of africa. ceo mark zuckerberg saying he is deeply disappointed but will keep working until everyone has the opportunities this satellite would have provided. the actual launch was for saturday morning. elon musk says the cause still unknown. as spacex investigates what went wrong. the blast caused major damage to the spacex launch pad at cape canaveral, that could seriously impact the satellite launch schedule. this is a concern because this is the same type of rocket that will be used on future manned missions. so finding out what went wrong will be a very high priority.

let us turn to politics as donald trump heads from ohio to new york for a classified briefing from u.s. intelligence officials today. replacing him in that battle ground state is the vice president joe biden who is there stumping for hillary clinton. taking trump to task on a wide range of issues. nbc's hallie jackson has the latest on the race for the white house. good morning. >> reporter: good morning, matt. after that second intelligence briefing in a very windy manhattan here donald trump will focus on driving minority communities purportedly reaching out to african-american voters in philadelphia before that trip to detroit to a black church over the weekend, but that trip is raising eyebrows with word it is scripted, all of it, as trumpl seems to shift on immigration yet again a kump days after his tough talk, a softer tone. his new overtures now under fire as donald trump promises he can help african-american voters.

>> reporter: but ahead of his first ever trip to a black church in detroit this weekend a new report paints a picture of a nervous campaign, a leaked script for a q & a session with an african-american past or published by "the new york times," trump's answers apparently prepared in advance by advisors to keep him in check, hillary clinton's camp calling the trip a gimmick. trump working to win over more minority communities like hispanics and now after he would soften up on immigration seem to go do just that. on whether to deport undocumented immigrants living here who haven't committed other crimes. >> we're going to get rid of all of the bad players that are here. after that takes place we are going to sit back, we are going to assess the situation, we're going to see where we are? er but earlier this week at his big immigration speech. >> you can't just smuggle in, hunker down and wait to be legalized.

hispanic advisors, but not the founder of latinos for trump who raised eyebrows with this on msnbc. >> my culture is a very dominant culture and it's causing problems. if you don't do something about it you're going to have taco trucks every corner. >> reporter: trump on the campaign trail in ohio, his 12th public event since mid-august. six times as many as hillary clinton holding just two public events in the last two weeks. vice presi trail instead, pitching clinton, but passing up the chance to vigorously defend her family foundation with nbc's kasie hunt. >> has the clinton foundation always been 100% ethical in your view? >> look, i think the clinton foundation like all foundations have found themselves in a position where things are changing and i think she's going to change and adjust to the realities of -- of how complicated it's all become.

response from vice president biden arguing it speaks volumes about what they call hillary clinton's terrible judgment. matt, savannah. >> hallie jackson, thanks very much. next wednesday i will sit down with both hillary clinton and donald trump, it's part of our special commander in chief forum, it will be the first joint candidate event of the general election season, that's september 7th, 8:00 in the evening, right here on nbc. simulcast by the way on msnbc. we have a major recall popular new smartphone, samsung is recalling its galaxy note 7 after reports of the devices exploding or catching fire while charging. the company says the batteries are to blame. this comes a couple weeks after that phone's launch. samsung has sold 2.5 million note 7s to date, customers will be able to swap the phones for new ones but it will take about two weeks to get those replacements ready. now to growing outrage in northern california where protests are planned this

university athlete brock turner is released from jail today having served just half of a six-month sentence for sexual assaulting an unconscious woman on campus. nbc's gaddy schwartz has more on that including an exclusive first look at photos from the night of the arrest. good morning. >> reporter: good morning, matt. brock turner was eligible for release after midnight but it is most likely that he will be released at a daylight, first daylight here on the west coast that hills case is closed we are getting our first look at photographs of brock turner that were used as evidence in this case. exclusive pictures of brock turner obtained by nbc news show the former university swimmer disheveled, his shirt torn after being tackled by two college students who saw him on top of his unconscious victim. these pictures taken four hours after turner was arrested for sexual assaulting an unconscious

interrogation we were allowed to review a detective questions turner about the victim, asking, if you saw her again would you recognize her? turner responds, uh, probably not. er responds, probably not. later in the tape turner says my intentions were not to try to rape a girl without her consent. i was just trying to hook up with a girl. after being asked if he knew where he and the victim were at the time of the incident turner simply says we were so drunk we didn't even know what we were on or where we were by. turner faced upo prison for felony sexual assault but the judge sentenced turner to six months, which in california means three months for good behavior. the sentence caused a national firestorm. over 2 million people coming out in support of the victim signing petitions to remove the judge from the bench. since then the judge has recused himself from criminal cases but has launched his own campaign to keep his position with a review a detective questions we asking for donations for his

he should stay. >> we need judges that are not making decisions based on fear or based on public opinion. >> turner is expected to return to a small town in ohio where even there some are concerned about his release equally outraged about the sentencing. >> quite frankly i think it's ridiculous that he didn't get a longer sentence. it's insulting to women that our judicial system doesn't take rape seriously. >> now register as a sex offender for the rest of his life. turner will also be on probation for three years. most likely in ohio. we're also told he's been banned from swimming competitively as well as stanford's campus for the rest of his life. protests are scheduled here a little bit later today. matt and savannah? >> gadi schwartz, thank you. san francisco 49ers quarterback colin kaepernick is standing firm this morning in

anthem. kaepernick's knelt during the anthem prompting both criticism and support from fans including veterans. >> reporter: good morning, savannah. the 49ers have just returned here to levi stadium after pulling off a win against the san diego chargers in a preseason game that was very tense because it was an annual salute to the that did not change colin kaepernick's mind. he took a knee during the national anthem. ? and the rockets red glare ? >> reporter: a chorus of loud boos inside a packed stadium thursday night all directed at colin kaepernick as the national anthem began. kaepernick continuing his protest against racial injustice and police brutality by once

this time joined by a teammate. >> we have a lot of people that are oppressed. we have a lot of people that aren't treated equally. aren't given equal opportunities. police brutality is a huge thing that needs to be addressed. ? for the land of the free ? >> reporter: his statement in a stadium filled with military personnel and their families. >> for the tro serving and those that have died for to protect this nation, i think it's disrespectful. >> reporter: kaepernick says his critics don't understand his message. >> i realize that men and women of the military go out and sacrifice their lives and put themselves in harm's way for my freedom of speech and my freedoms in this country. >> reporter: kaepernick drawing criticism from the head of a police organization after photos surfaced of him wearing socks

pigs. kaepernick responded to the controversy on instagram saying he wore socks during practice last month because the rogue cops that are allowed to hold positions in police departments not only put the community in danger but also put the cops that have the right intentions in danger. and the quarterback says he plans to highlight the issue of racial injustice off the field as well. >> i'm currently working with organizations to be involved and making sure that i'm these communities as well as donating the first million dollars i make this year to different organizations to help these communities and help these people. >> reporter: kaepernick did stand during "god bless america" before the fourth quarter but he insists he'll continue not to participate in the national anthem until he sees what he calls substantial change and there may be a ripple effect happening here. another player on the seattle seahawks sitting out the

matt, savannah? >> jo ling kent, thank you. we'll have more coming up in the orange room. >> busiest guy on the set is this guy right here. what else do you have? >> there's a lot of parts of the country that are looking at decent weather. very nice in new england. in the northeast, we'll start off nicely. sunny and cool throughout the great lakes and into the mid mississippi and ohio river valleys but wet through southern texas into the southwest. we're also looking at showers in the pacific northwest as well.

>> that's your latest weather. coming up, melania trump fighting back. why she's filed a lawsuit. >> we'll find out what life is like for the infamous menendez brothers after 20 years behind bars. first on a friday morning, this

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lets get a check of the

? ? 7:30 now this friday morning. september 2nd, 2016. we are going to start your labor day weekend off right, we have a great performance for you, concert stage in just a few minutes. >> we are looking forward to that. we will get outside and say hi a little later on. let's get a check of the headlines. hermine makes land fall in florida overnight, the first hurricane to hit the state in mother than a decade, flooding is an issue inland with tornadoes and power outages ahead as it travels up the eastern seaboard throughout the labor day weekend. donald trump is feeling the heat over his immigration plan,

toe voters and the president of mexico. now his campaign is planning to he can to us on african-american voters with a visit to the black church as the clinton campaign piles on the attacks from the state of ohio. and disgraced former politician anthony weiner confirmed reports he is being investigated by a child welfare agency, the new york city administration for children's services is looking into his treatment of his four-year-old son after he allegedly took a lewd picture of with the child. we begin with the $150 million lawsuit melania trump is bringing against a british newspaper and american blogger over claims she was once a sex worker. kelly cobiella has the story for us. >> reporter: good morning. melania trump is taking on british newspaper giant the daily mail and a maryland blogger over reports her lawyer says are outright lies.

wife, ma lana. >> reporter: melania trump known for her famous husband, jewelry business and modeling career but last month britain's daily mail newspaper hinted at a, quote, racy past. the article included unfounded allegations suggesting melania's modeling agency in new york may have operated as an escort agency for wealthy clients. a young melania showed promise as a model, her career taking to new york. she became mrs. trump in 2005 and now a potential first lady. maryland blogger we be ter tarpley wrote that melania trump was obsessed by fear of salacious allegations and suffered a nervous breakdown. in a lawsuit filed in maryland thursday trump's lawyers called the claims 100% false and the

million? damages. both the blogger and newspaper have retracted their stories. overnight britain's daily mail saying it did not intend to state or suggest the allegations are true. arguing they could influence the u.s. presidential election even if they are untrue. melania trump's lawyer says the reports were damage to go her reputation. this morning the blogger involved is also speaking out in a statement on his website he says the lawsuit is without attempt to intimidate him and other journalists. savannah, back to you. >> kelly cobiella with the story, thank you. let's get another check of the weather now from mr. roker. >> hermine is going to start to have a ripple affect on air travel. this is from flight aware, these are the little white planes, all the flights that are in the air, you can see how busy it is already. now we look at the misery index,

you can see flights going south into those affected areas we are seeing those delays starting to happen. and here is what we're looking for as far as delays later on into the weekend, atlanta, windy, wet weather, tampa windy and storms, charlotte may see wind and rain, reagan national wind and rain and the winds will start picking up this weekend in new york city for the three major airports. we've also got another system out in the pacific and it is a powerful storm, this is hurricane lester, i 515 miles east of hilo, 115 mile per hour winds, moving west-northwest at 14, it stays to the north of all the islands, but it's still going to cause big waves, rain and possible beach erosion as well.

with everything going on make sure you get your latest weather, go to the weather channel on cable. >> thanks very much. still to come, a second chance for second why september could be a great month if you let your new year's resolution kind of fall by the wayside. >> i like that. but coming up next we will have an update on the notorious menendez brothers 20 years after one of the most sensational murder trials in recent memory.

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we're back now at 7:40. this morning an mendendez brothers. in 1989, their parents were murdered. >> a lot of us remember this case. the trial of the mendendez brothers was must-watch television at the time. they've been in prison for 20 years as they each serve life sentences. we get more now with their lives behind bars. >> what's the problem?

>> it was an instant headline maker. >> were they shot? >> yes. >> they were shot? >> yes. >> a beverly hills mansion turned into a murder scene. shot and killed in their family room. >> the first thing i noticed it was just eerie quiet. >> the detective called to the house in 1989. the case that would dominate his life for t >> it was rich and famous of beverly hills. on top of that, two sons that murdered their parents. >> lyle and eric would be convicted of murder but in the hours after the shooting it was a true unsolved mystery. >> lyle didn't seem upset to me at all. he was matter of fact. he wanted to get things out of the house. >> did his reaction strike you as odd at the time. >> it struck me very odd, yes.

you that thought they might be responsible for this? >> at first i had no inkling at all. >> as for the mendendez brothers, a journalist interviewed them two months after the murder. >> they were full of stories about how loving and close knit the family was and how much they missed their mom and dad. >> at the time nothing seemed suspicious to you about them? >> no. >> soon detectives shiftedir focus. >> the brothers were out there spending money like it was water. >> seven months into the investigation lyle and eric were arrested. prosecutors argued they killed their parents to get the family fortune while defense lawyers said it was self-defense motivated by a lifetime of abuse. >> my client, eric menendez was sexually molested by his father. >> the first trial in 1993 was a

trutv. the second trial starting in 1995 featured no cameras and one jury and this time the abuse evidence was not allowed and for six months they were both convicted of murder sentenced to life without parole served in different prisons. >> eric and lyle menendez have not seen each other since the day they were sentenced in 1996. other and they've been playing a chess match together where they make moves by mail. >> old fashioned mail, right? >> yep. >> he says he keeps in touch with the menendez brother and their families. eric has been maried to wife, tammy, for nearly 20 years. >> he started a hospice program. he's well liked by fellow prisoners. >> lyle is in his second marriage. >> you can get married over the

from the l.a. county jail and judge nancy brown performed a wedding ceremony over the phone. >> neither has children. eric's wife, tammy, explained in 2005. >> a kiss when you come in. a kiss when you leave. you can hold hands. that part of it is very difficult and people don't understand. >> during that same interview eric continued to defend >> i'm not a killer. i never was. it's not who i am. >> you killed your parents? >> that's true. but i'm not a murderer. >> the brothers who were 21 and 18 when their parents were murdered are now 48 and 45. the family home where the murders were committed has sold a few times. much like the o.j. simpson trial, the case of the menendez brothers endures and fascinates 27 years later.

a pair of rich kids that killed ozzy and harriet. everything ended in a terrible tragedy. >> you remember watching that trial on court tv. >> it was one of those cases that launched court tv and people became so fascinated with watching those trials. >> up next, nfl controversy. the one we told you about carson is in the orange room with responses to colin kaep ?? when is your flu shot more than a flu shot? when it helps give a lifesaving vaccine to a child in need. ?? thanks to customers like you, walgreens "get a shot. give a shot." program has helped provide 15 million vaccines through the un foundation.

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we're back at 7:50 with both sides of a controversy we've been covering all week. carson is over in the orange room. >> ahead of the matchup between 49ers and chargers. all eyes on colin kaepernick as he refused to stand for the anthem yet again. anthem to take a stance against racial injustice and police brutality in our country. his decision has many people on social media quite divided. here's a take from bradon who says there are more ways to address a problem than being disrespectful to your country. i have no respect for kaepernick. on the other side of the fence, julius says it means he cares

offensive for veterans. but there is a lot of support from troops like mike when they write after a lot of thought i wrote this is the same thing i swore to defend freedom. kevin makes a broader point. we would have watched the game last night but kaepernick taking a knee is accomplishing more than he's being given credit for. we're all talking. 49ers regular season game kicks off september 12th. kaepernick does plan to hold strong with his protest. interrupt. that last tweet you mentioned is true. it's everybody talking about this and discussion is healthy. >> there are more than two sides. a lot of nuance. a good conversation to have. carson, thank you. coming up, the definitive guide to social media don't and we will find out how many we have broken today. what's the best way to deal with pain? new reasons you may want to ditch the meds. have we mentioned how

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russ feingold: so, what do you girls want to be when you grow up? girl 1: i want to be an astronomer. girl 2: i want to be a doctor! russ feingold: do you think you should be paid the same as boys? girl 1: definitely. girl 2: yep! russ feingold: well, i raised my two girls right here, and they agree with you - unfortunately, in wisconsin, a lot of women make less than men doing the same job. i'll work for equal pay for women, and for paid leave so parents can care for a sick family member. discrimination against any women is flat out wrong. what you think of that? girls: good call! feingold: i'm russ feingold

it's 8:00 on "today." coming up, landfall. hermine slams the florida coast overnight and makes its way up the east coast. al has the latest on what this means for millions of americans this holiday weekend. then making magic. magic mike gets the ellen treatment with help from some famous friends. ?? >> and all the right keys. the girl from new york is right at home on our concert stage as pop superstar alicia keys stops by our plaza to perform her

friday, september 2nd, 2016. ?? >> celebrating my 10th birthday with "today" and alicia keys! >> good morning, mississippi! ?? >> we love alicia keys! >> we're back now 8:00 on this friday morning, and we have a big crowd on the plaza. we have alicia keys here in our 8:30 half hour. could not be more excited about that. >> i thought we were excited last hour. we just heard the soundtrack.

>> there are mornings before the show where we have an artist and come out for sound check and stand in the crowd with everybody else. >> this is so cool. by the way, i never have seen this but charlie has on doggy headphones. >> this is so cool. >> by the way, that's not to protect against sound. he's listening to alicia keys through the headphones. >> "girl on fire" one of his favorite. >> we'll have more coming up but first let's get the news at 8:00. >> reporter: we begin with tropical storm hermine that made landfall here in florida overnight as a hurricane. i'm gabe gutierrez in apalachicola. multiple states throughout the south remain under a state of emergency.

bashing florida's gulf coast. >> our fearless leader is trying to save the dock. >> reporter: parts of the sunshine state at a standstill. residents hunkering down. >> plan for the worst. hope for the best. that's what we're doing. >> reporter: hermine making landfall near st. marks overnight, now sweeping through georgia and the carolinas, bringing coastal flooding, heavy rain, strong winds, and the possibility of isolated tornadoes. florida's governor calling hermine life threatening and issuing a warning for those choosing not to evacuate. >> we cannot save your life during this storm. three days of water, three days of food, if you need medicine, make sure you have it. >> reporter: from space, the hurricane's eye seen engulfing a swath of florida. >> we're going to lose something. >> reporter: knocking out power to tens of thousands. florida is assessing the damage.

authorities now assessing damage throughout the state. many areas are flooded and millions in the storm zone up and down the east coast and in southern georgia are now watching to see what hermine will bring. guys, back to you. >> gabe gutierrez, thank you. turn to politics now. donald trump will be in new york city today to receive his second briefing from u.s. intelligence officials. on thursday trump tried to clarify his stance on undocumented immigrants saying as president he would "get rid of all of the bad players that are here and then assess the situation." vice president joe biden is on the campaign trail stumping for hillary clinton in ohio where he's taking trump to task on a wide range of issues. for the first time zika infected mosquitos have been found inside the continental u.s. three mosquitos in miami beach tested positive for the virus. officials on thursday also announced two new cases of

seven travel related cases. most cases are in puerto rico. coming up, say hi to the chilly mocha. the new drink starbucks hopes will become the hot flavor for fall. then, pro tip. don't mess with a comedian. you have to see how amy schumer shut down a heckler during her sh we'll talk to alicia keys about her music, her makeup movement and her new gig on "the voice." that's after these messages. stuff like honey, cinnamon and cocoa to make these cereals tasty. and these guys for awesome colors. that means no artificial flavors or colors. nice. and that's my personal guarantee. i love this new guy! he's amazing! so convincing. big improvement.

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rip that out. that'll cause a lot of problems. hmm. totally unnecessary and it triples the budget. we'll be totally behind schedule, right? (laughs) schedules. schedules. great, okay. wouldn't it be great if everyone said what they meant? the citi? double cash card does. it lets you earn double cash back: 1% when you buy, and 1% as you pay. the citi double cash card. double means double. we are back with a new take on an old problem. dealing with every day pain. instead of reaching for that medicine cabinet, you may be able to ditch the pills. good morning. happy when the doctor is in. this is really interesting and the study looked at which therapies worked for which problems but before we get into that, i know you feel very strongly that you can't just blow off the doctor.

>> that's right. i love talking about alternative therapies that we'll talk about today but pain happens for a reason. before you start thinking about treating the pain before your back hurts and you get a massage and hip hurts and get acupuncture, it's important to figure out why that pain is happening. we're going to talk about alternative therapies but it's important for people to know that pain happens for a reason. until you figure out what that reason is, it't office sometimes i see really bad stories. someone i saw yesterday training for the marathon with an achy hip. getting massage therapy for a month and a half and had a stress fracture in her hip which was the problem. you have to figure out why the pain is happening before you can treat the pain. >> before you go to the wrong alternative therapy you could potentially make something worse. do you feel like medical schools and your area of expertise, are they embracing these technologies. >> slowly.

like the one we're going to talk about is that alternative therapies are just another form of using ways to treat different issues. medical schools are starting. at cornell we started a new program thinking about yoga for back pain are things we are doing now. not many people are talking about it. >> i like the study that they went by condition and what works best. said for back pain, acupuncture and yoga are the best. >> we see that in my office five or six people come in with an achy back. figuring out why the back pain my approach is to try to figure out how to reduce the pain and keep people moving so yoga is important. it builds core strength and can relieve symptoms. >> so acupuncture for knee pain. >> by getting muscles moving and keeping joint moving you can reduce symptoms. we want people with arthritis to

neck pain. >> that's often related to muscle spasm and tension. some people are tense and massage therapy can loosen that up. >> for migraines, deep breathing and meditation. >> probably stress related. this is a safe way to think about treating the problem. >> sometimes can be used as a complement to medicine. >> always good to see you. thank you so much. let's take a turn and get a check of the weather from al. >> tree pose over there. >> you don't want to see my downward dog. okay. so here's the latest right now. we are taking a looks at hermine. i'm sorry. the tornado watches moved to the

hermine gradually pushes north and it currently is 120 miles west-southwest of savannah, georgia. 60 miles per hour winds moving north-northeast at 14 miles an hour. the path brings it off the carolina coast by saturday afternoon with 45-mile-per-hour winds. look at what happens during the week and into early next week. the cone of uncertainty includes boston, new york city and down to cape charles. long island, delmarva peninsula, 2 to 5 feet. we have severe risks of tornadoes stretching from the carolinas all of the way down to jacksonville and the rainfall heaviest rain now is going to be along the eastern carolina coast. 10 to 15 inches. 5 to 10 inches from georgia to southeast virginia.

>> that is your latest weather. guys? >> all right, al. thanks very much. are you ready to trend? let's do it. one of the shore signs of fall, almost like the swallows returning to capistrano. >> al complaining about pumpkin spice latte. >> it returns. this year starbucks is introducing a new fall flavor that's supposed to be just as big. it's expected to be the new it drink. it's called chilly mocha. we have them here in front of us. what do we think? >> i kind of like that.

pepper. >> it's not my favorite. >> why are you so anti-pumpkin spice latte? >> it's annoying. >> way too sweet. >> i taste paprika. maybe a little sea salt. it comes out tomorrow. do you like? >> not bad. >> good in a milk shake. just a thought. another great thing about fall is a fresh start and new york magazine says september is your second chance january. i like the way they put that. no matter what age you are, september has that back-to-school vibe. new schedule, new routine so we come up with new goals. i like the idea of a reset. >> remember when you were starting school you had fresh notebooks and binder looked good.

out there. this is going to be your year. >> it is better than january because you have fall to look forward to opposed to being in the middle of winter. >> crispness in the air. >> chilly mocha. >> pumpkin spice lattes. to social media. never like someone's photo that was posted a while back is it shows you were stalking that person. you were going through their page. next rule, do not foods gram. teens say nobody cares about food photos and only old people do it. >> guilty. >> there's my turkey from thanksgiving. >> i want to know what this man is barbecuing over the weekend.

selfie-ish. al you're the king of selfies. never hold up your entire group of friends to capture the perfect pose. >> what? >> like at a game. don't make everybody stop to get your favorite selfie. >> i thought you meant don't pose with your friends. >> don't stop them. >> other than my daughter, i don't care what teens say. >> another rule, don't post two selfies in a row. savannah, you are guilty of this. >> come on. >> they say it's only admissible if one is awesome and let's face it, dolly parton is awesome. >> what about the overposting like you? >> i found out in researching this, my last post was 67 weeks ago, which surprised me. i thawing it was 167 weeks ago. >> that was two thumbs up from teens on that one.

that was a charcoal sketch. >> what's not trending -- >> my new start in september. >> let's do pop start. >> let's get to it. amy schumer being applauded online for the way she stood up to a heckler. she was in sweden when this happened. >> [ bleep ]! >> okay. wait. come up here. it's too good. which one. okay. don't be shy. what do you do for a living? sales. how's that working out? is it going well? because we're not buying it. if you yell out again, you're going to be yelling show your [ bleep ] to people in the parking lot. >> amy asked the audience if they wanted him to leave and he

now an update on the "blurred lines" appeal. we know marvin gay's family won over a dispute over whether the pop hit resembled gay's song. more than 200 musicians filed a brief with the court of appeals. the video is distracting. r. kelly, members of lincoln park among them, saying the ruling could have an adverse impact on the the music industrial. we'll keep an eye on that story and ellen degeneres announced she signed onto "magic mike" featuring an all-star female cast. have a look. ?? >> olivia munn as honeydue. jenna tatum as peppermint.

and ellen degeneres as magic michelle. >> it's magic michelle coming to a theater never but that's funny. for more, go to "today's" facebook page. >> you have taken this "pop start" thing in a new direction. i like it. >> you're really the pumpkin latte of "pop start." >> that's not a compliment. we're getting ready to close out our citi concert series this alicia keys to do the honors. we'll talk to her in a moment but first a look at her journey to stardom. fans fell in love with alicia keys 15 years ago with the release of her debut album which sold over 30 million albums worldwide. ? this girl is on fire ? >> since then the singer, songwriter and superstar has earned 15 grammy awards and collective 60 million followers

new role as a coach on nbc's "the voice" with miley cyrus, blake shelton and adam levine. beyond music, alicia is at the helm of a makeup free movement. her message of beauty and empowerment making waves. >> alicia keys is so refreshing in social media obsessed celebrities. appearing publicly without makeup. asking fans to put their phones away when she's performing. none of this undermines the fact that she has one of the most powerful and soulful voices in si >> alicia keys has proven there's nothing she can't do in her wildly successful career. >> lovely alicia keys joins us now. how are you? >> i'm so good. i'm so glad to be here with you. good morning. >> good morning. >> we're happy to have you. >> i want to talk about what's going to happen out there and a lot of things in your life. can i just ask you what the vmas were like? even for you. was that just a great experience. >> sometimes it's chaotic but

a lot of love. >> you have been doing so much. i know you're working on new music. so what's your process? are you singing in the shower? are you writing in your journal all the time? >> the process is really this album is so much about life. it's about new york city. it's about my city. it's about us as people. it's about all of the stories that i saw growing up. sonic sounds like new york that i know. it's aggressive. raw. it's me being my most truthful and call it as it is and my most honest. it's such powerful music. you are going to go crazy. >> it's interesting to hear you describe it and it makes me wonder how you would have described your earlier music. when you look at the person you are today versus the person you were 15 years ago when you burst on the scene? what's the biggest difference? >> the biggest difference is probably just my knowing of myself and ability to really be comfortable exactly as i am, who i am, and it's hard to get to

battle with through our whole lives. i think that's the biggest difference for me right now. i love it. i feel powerful and feeling clear. >> and you look gorgeous. part of that is internal but external too. you started a movement here. i don't know if you meant to but you are not wearing makeup. first of all, you don't wear it so well. did i say that right? you look gorgeous. how does it feel though inside? >> really empowering aua really freeing. you know, i think the thing is that it kind of came from because we put so many limitations on ourselves. i think we put limitations on each other. society puts limitations on us. a lot of ways i'm sick of it. i'm over it to be honest. as well as what the music is about it's our unique own selves and embrace each other how we are.

like a weird comparison. when i cut my hair off, i never had to worry about covering the bald spot anymore. >> that's a very relevant -- >> it's true. it was freeing. >> i think the most important thing is do you what feels good for you. it's really not about anything else. you do what feels good for you as opposed to what we think people want to see us like or we think -- if i show my bald spot one is going to think i'm old. whatever. just be who you are. >> y you don't begrudge other people wearing makeup. >> i love my lip cross and blush and eyeliner. it's not about that. at the same time, i don't want to feel beholden to have to do it. >> you're not swearing it off forever. you just don't want to do it right now. >> i just want to be honest to myself. all of us should just be honest to ourselves. have a great time. do what makes you feel good as opposed to trying to please every damn body. >> love that.

we're obviously super fans. we're more excited because you're in the nbc family and doing the voice. you had been a mentor before. what's it like to be a coach and be part of this crazy crew? we know carson. we know what you're dealing with there. >> it's hard having to deal with carson every day. i don't know how y'all do it. between carson and blake. carson and adam. two of you all are driving me nuts. no. i'm having great time. it's very powerful on set. we got a lot of comradery going on. the first two female judges on one season is really a lot of feminine prowess going on there. they're very afraid of us. it's in a cool way. also being the first woman of color on the show and absolutely as a producer, a writer, a musician, artist, able to give all of the things i know and have learned to these artists on the show who are so good. it's like a blessing for me.

we'll hear from you all next half hour. alicia keys, great to have you here. >> thank you for having me. >> we're back after a check of

? ? ? this is the sweetest thing anyone's ever done. that one's from my friend caitlyn. "you always encouraged me to go after my dreams. well, it's my turn now. love always, your future maid of honor." i'm...vince vitrano alongside brian gotter...lets get a

? this girl 8:30 now. it is a friday morning. it's the 2nd of september, 2016. and let's just call it alicia keys day, shall we? she's out here on our plaza. she's ready to rock. we can't wait to see her. >> if she can stick around, we can make it alicia keys week next week. >> or alicia keys year. >> i'm for it.

about charlie. today marks the end of his second week for us. he's working hard learning basic obedience rules like sit and down and stand. charlie has been following cues to get on both the left and right sides of a person, which help him prepare for whichever side he'll end up working on and practicing eye contact which can be very therapeutic for a veteran. >> how about this one. charlie has been learning to swim. phelps who he got to meet earlier this week. charlie is spending some free time in the pool after our show. >> to which we say good dog. >> i don't know if he can hear. i don't know. let's get a check of the weather. >> will you give me a treat? >> always. >> let's see what we have looking at the weekend for the holiday. saturday, rip currents along the east coast. heavy rain along the carolinas. wet weather through the southwest into the northern plains.

more wet weather through the gulf. rip currents continue along the northeast and heavier showers and thunderstorms in the northern plains and then labor day monday wet weather through the plains, gulf coast, sunshine through the mid-atlantic states through the great lakes and showery weather along the northeastern atlantic coast. we >> don't forget get the weather you need this weekend. go to the weather channel on

series on "today" is proudly presented to you by citi. >> and now the moment we've all been waiting for. alicia keys. take it away. ?? >> let me see you. you know who we are. ? she's just a girl and she's on fire ? ? hotter than a fantasy lonely like a highway ? ? she's living in a world and it's on fire ? ? feeling the catastrophe but she knows she can fly away ? ? she got both feet on the ground ? ? and she's burning it down ?

clouds ? ? and she's not backing down ? ? this girl is on fire ? ? this girl is on fire ? ? she's walking on fire ? ? this girl is on fire ? ? ? come on ? >> new york city.

?? ?? ? no one, no one, no one ? ? can get the way of what i'm

? can get in the way of what i feel for you, you, you ? let me hear you say -- >> oh, oh, oh, oh, oh ? ? no one, no one, no one ? ? can get ? no one, no one, no one ? ? can get in the way of what i feel for you ?? >> alicia keys is just getting warmed up.

we upped the ante at culver's to create the new crispy southwest chicken sandwich. all-natural, whole white meat chicken breast. topped with spicy pepper jack cheese and jalape?o ranch. on a lightly buttered, toasted ciabatta roll. the perfect cheese for pepper jack is going to be creamy and mild, and it's really going to tone down the spiciness of the peppers. you're going to taste the cheese first, and then you're going to get just a little bit of warmth from the peppers. it's really good. a bold new flavor and only here for a limited time. welcome to delicious. woah! you're not taking these. hey, hey, hey! you're not taking those. woah, woah! you're not taking that. come with me. you're not taking that. you're not taking that. you're not taking that. mom, i'm taking the subaru. don't be late. even when we're not there to keep them safe,

?? >> you know we like numbers on this show. 15 grammys. 11 american music awards. 14 naacp image awards. that's just the tip of the iceberg when it comes to this lady. >> her sixth studio a that we'll see a lot of her. she's taking over one of the coach's chairs on nbc's "the voice." good morning. >> good morning. >> have you met carson? >> you know when you're in traffic and a traffic cop does this to you and let's people go. that's what i have to do to the coaches. i have to say stop, go, stop, go. that can be frustrating at times. >> no. he's like this. >> we've been shooting season 11.

makes a great coach on our show, "the voice," are great people. it just translates. that's the call for the job is to care and have tremendous experience and willingness to want to share, help these young artists grow their dreams. you're so good at doing that. >> i'm loving it. it's so much fun. having a great time. energy on set is alive. it's better than ever in my opinion. >> it must be so fun to meet young talent that excites you and then something that will help them along their way. >> what's crazy is, first of all, they blow your mind and then you get to know them and they get better and with the suggestions and working together, they become even better. it's amazing the elevation we have inside of us. >> no one's career is a straight line. everyone has dips. what do you tell them about getting through those low points? >> the low parts is part of what makes your story. it makes your character. it makes you strong.

things start to soar. it's all part of the journey. >> they are so competitive on that show. are you getting the competitive fever? like the blake and adam thing. >> first time we've had two female coaches going at blake and adam. the balance is awesome. this season feels like season one in a lot of ways because of what alicia and miley bring to the table. >> it's definitely new. like i said before, they're intimidated by us and they should be. >> we're g music actually. what are you going to play? >> you know what i'm going to do? i like to do different styles of different songs everywhere i go. so my new song in common that just recently came out, i want to do it in a way that's different than you ever heard it. >> we're ready. ladies and gentlemen, alicia

?? ? said i'd be gone by five ? ? but it's sunrisend in your bed ? ? good night usually means good-bye ? ? me replaying memories in my head ? ? look at you, look at you ? ? look at what you made me do ? ? how do you, how do you think know my every move ? ? who are you? who are you? you look so familiar ?

? we got way too much in common ? ? if i'm being honest with you ? ? we got way too much in common ? ? if i'm being honest with you ? ? who wants to love somebody like me ? ? you want to love somebody like me ? ? if you could love somebody like me ? ? you must be messed up too ? ? who wants like me ? ? you want to love somebody like me ? ? if you could love somebody like me ? ? you must be messed up too ?

?? ? we got way too much in common ? ? if i'm being honest with you ? ? we got way too much in common ? ? since i'm being honest with you ? ? who wants to love somebody likee ? ? you want to love syomebod like me ? ? ifou cou lovebode som

who wants to love somebody likee ? ? you want to love somebody like me? ? if you love somebody like me ? ? you must be messedp too ? ?? >> lots more music from alicia keys on a friday morning but

>> we are back once again with alicia keys. here she is with "you don't know my name." >> you summer and we're feeling so sad but what we can do is just dance it off so wave your hands in the air. say bye-bye, summer. don't cry. come on. like i said, we're here in new york city. when you are feeling kind of crazy, you just wave it off.

you just let yourself, you let yourself be free. so it's feeling so good out here outside and i want to just be able to say to you -- ? baby, baby, baby ? ? from the day i saw you ? ? i really, really want to catch your eye ? ? there's something special ? i must really like you ? ? cause not a lot of guys are worth my time ? ? ooh baby, baby, baby ? ? it's getting kind of crazy ? ? cause you are taking over my mind ? ? and it feels like oooh ? ? you don't know my name ?

oooh, oooh, oooh ? ? you don't know my name ? ? come on ? ? oh baby, baby, baby ? ? i see us on our first date ? ? you're doing everything that makes me smile ? ? and when we had our first kiss ? ? ? it set my soul on fire ? ? oooh baby, baby, baby ? ? i can't wait for the first time ? ? my imagination is running wild ? ? it feels like ooooh ?

? ooooh ? >> you want to dance the summer away with me? put your hands in the r. ?? >> thank you so much! i love you! >> hear more from alicia keys and our summer concert artists

>> alicia keys, thank you so much. a lot more from her coming up in our next hour. we're back in a moment.

>> it sounds so good on our plaza this morning.

we have birthdays to get to. >> alicia keys was a great birthday present for all of our smucker's fans out there. let's start off with elaine white of indiana wells, california. she's 100 years old. she's been on over 100 cruises. nicely done. and george is celebrating 100 years. a proud world war ii vet who loves having coffee with friends every morning and we salute your service. happy 100th birthday to mary alleys from columbus, ohio. the secret to longevity, don't worry about things you can't fix and victor mormon, happy 100 birthday to you, sir. when he was 85, he shot his own age in golf. that's not easy to do. that's pretty impressive and naomi is from palm coast, florida. she loves to sing.

from tulsa, oklahoma. a great fisherman. he'll go wherever the fish are biting. if you know somebody turning 100 years old, head to today.com/celebrates and tell us all about it. >> you know what's really cool? watching alicia back here. alicia keys saying hi to the fans in the crowd and they are loving it. >> it's like she's seeing family like she hasn't seen them in a long time. >> this isn't a quick grin. spending ti >> we're excited that she's going to be back chatting with us in our next hour. she has another song for us too. >> more music. >> and we're going to be cooking a vegetable dish from our garden on the go. embarrassing health questions. we'll answer those.

russ feingold: i'm russ feingold and i approve this message.

ey, young people don't really, necessarily understand finance. narrator: what senator johnson doesn't understand is, more than 800,000 wisconsinites have student loans. but he wants to eliminate federal student loans and keep interest rates high. johnson: it's just kinda free money... narrator: with senator johnson, opportunity for middle class kids would disappear. ron johnson's not for students. not for wisconsin. that i was on the icelandic game show. and everyone knows me for discounts, but nobody knows the box behind the discounts. oh, it's like my father always told me -- "put that down. that's expensive." of course i save people an average of nearly $600, but who's gonna save me? [ voice breaking ] and that's when i realized... i'm allergic to wasabi. well, i feel better. it's been five minutes. talk about progress. [ chuckles ]

check of the weather.. the 2 busy travel days for this long labor day weekend are today and monday.the roads are expected to be busy starting at noon today until about 8 p.m. the same time periods on wisconsin state patrol will out in full force for what they call a high-visibility traffic safety enforcement, looking for seatbelts and drunk drivers.the dot reports the labor day holiday has been deadly on wisconsin roads with an average of 8 traffic deaths

good morning everybody. today no more homework battles. a plan for parents and when it is okay to step in and help. a new safe and effective way to remove tattoos in less time. and how you can take a peek at wisconsin's history 3 billion blend. ? ? [ music ] ? ?