happy thanksgiving from publix. where shopping is a pleasure. "10news at 5:30" starts right now. >> how to tell a fake story from a legitimate story. we have facebook and all these news feeds and blogs, but how do you spot a fake one? >> how do you know what's true? you would look it up in the dictionary. it's not that simple any more. it's a tough fact to swallow at a journalist. you look at facebook, social media. a lot of what you are seeing, it's just not right. >> what makes something true? what if enough people read it, share it, pass it along, all of

the big question, really since the internet went mainstream that is the big question. >> right. but hoaxes are everywhere online. and if you rely on facebook and other social media to get your true facts, those fake stories are not real. buzzfeed looked at the top election stories on facebook and the ones that generated the most engagement. that means the most shares, the most reactions, and the most comments. they found that in the three months before people were paying attention to the fake news stories than real stories. buzzfeed found the top fake stories got more than 87,000 likes, shares, and comments a day in the last 100 days before the election. now, the number one trending article in that time was about pope francis endorsing donald trump for president, and that wasn't even true.

"washington post" feed on donald trump's history of corruption, had an audience of 88% smaller than that top fake story. >> now go ahead and put that buzzfeed analysis to the test if you loose your phone, laptop, tablet. go to wtsp.com/votenow. can you spot the fake headlines? here they are. three headlines. one is true. two are lies. hilary is disqualified from holding any federal office. bernie sanders could replace known loophole. and, no, donald trump is not beating hillary clinton in the popular vote. make your pick. vel check in with -- we will check in with you with those answers in two minutes. mark rivera, you have covered politics this whole year, out on the trail with the candidates. you have seen people with all sorts of strong, i mean strong opinions? >> and the problem is some of

through misinformation, through outright lies. it goes to the heart of what everybody at 10news does here. we try to give you a sense of the community, a sense of the opinions back and forth about what people think and feel, but then we give you facts to inform your decision. that's what we do, and folks, if you don't have facts, you don't have a story. that's part of the problem because you watching at home, we want to give you a story that you can decision on important issues, and that's why this story is important. there are consequences to all of those fake headlines. the real fact, the fake news makes me sad. our democracy is founded on the principle that you, me, and these guys can do and did make informed decisions. that's what we want to help you do here at 10news. but put fake news flying all over facebook and the rest of social media, especially during

problem. take it from social media experts eli parriser. fake news becomes a vicious circle of misinformation, especially because of the way facebook and other social media companies watch what you interact with. because they are mainly looking at what you click on first, you know, you don't -- it can throw off that balance, and instead of a balance information diet, you can end up surround and the thing is that the algorithms don't yet have the kind of embedded ethics that the editors have. >> reporter: that's the problem. like we said at the start. look at this chart from buzzfeed. this is the amount of fake news consumed leading up to the election, and it was huge. it even surpassed that of mainstream news near the end of the election by 1.5 million interactions. the amount of people who saw

more, that's even beyond that by like magnitudes, guys. it's a rogue trust in the real news that we put on every kind we work to do every day, and the kind of news where we vet our sources and make sure we are right before we publish. so it's a problem. >> and you click on what you want to see. what you want to hear maybe at times? >> yeah, exactly. it's kind of an echo chamber effect, too. we are putting you to test with the 10news poll. >> check out spot the fake news article from the real ones. hillary clinton is disqualified from holding federal office, bernie sanders could replace donald trump with little known loophole, no donald trump beating clinton in the popular vote. 12% of you say clinton disqualified say the fake. trump losing the popular vote. 71% say that's the fake. sanders can replace.

the fake right there. the real one, no, donald trump is not beating hillary clinton in the popular vote. you got it right. you spotted the fake 72% of you. that is a political article. politico had to publish that because of all the fake articles about trump leading the popular vote. >> when you see some of these headlines and some of the falsehoods that are out there, it capitalizing. garin flowers took the same headlines out to the street and found it was tough for you and your neighbors to spot the real one. >> reporter: which is accurate and which two are not? >> i don't know. [ laughter ] i mean, i'd be happy if person any could replace --

trump? hmm. it's hard to tell. >> donald trump's not beating hillary clinton in the popular vote. >> reporter: what makes you think that one is correct? >> just from actually more traditional news sources i have been listening to. >> i don't think donald trump beat hilary in the popular vote. >> i would go with the same one. >> reporter: that's right. no, donald trump is not beating hillary clinton in th what made you choose that one? >> well, i watch the news pretty regularly, and i watch the election until about 3:00 in the morning. >> reporter: if you were to see something like that on facebook, would you share that headline, the bernie one? >> no. >> no. no. that doesn't seem true. >> reporter: how does that make you feel that there are fake news sites that people are getting misinformed from? >> i think it's sad. >> it's really sad. >> one of the headlines we

replace president trump with a little known loophole. it is not true. but it was published by a pretty credible website, right, the "huffington post." they published it almost as a trick a few days ago. when you read the article, it's actually about all of these misleading headlines, which really drives home the point that you have got to check out these five tips to make sure. >> you have to. >> make sure that what you are reading, politics or not, is check the source. where is it coming from? watch out for recycled stories. check the date. also, ignore obvious opinions. and the last one, google it. >> that was fast, too. just google it. >> we want to know what you have to say about the buzzfeed study and how you decide, how you decide on what it trust online. join the conversation.

you can also find links to this story. search 10news wtsp. before we take you to break, check this out. something you really don't see every day. five tigers are moving into their new homes. they came from a sanctuary in colorado that was shut down because the owner got sick. tonight they are in their new forever home. it's big cat rescue in tampa. stay with us. in three minutes you're going to find out how these animals and other animals like them

i showed you this before the break. it was an exciting morning for tampa's big cat rescue. look at these guys. five big tigers from an animal sanctuary in colorado arrived

these cats from captivity, even from someone's backyard. that, of course, got us wondering, who out there wants a tiger for a pet? and really how easy is it to get a big, possibly dangerous exotic pet? shannon valladolid went on a hunt to find one. of course, her hunt was online. >> reporter: how easy is it for someone to buy a tiger? >> in florida, it's technically i will legal own a big cat. you can get around that to i am an exhibitor and purchasing an exhibitor license. >> reporter: it's fairly easy. i searched for usda exhibitor license online and found the paperwork. i also searched for this. how to buy an exotic animal. with a few thousand dollars you can buy a camel, a pig, zebra, or even a possum, but you can probably find one of those in your backyard. talk to me about some of the crazy things that people want to buy from you guys.

crocodiles. alligators. komodos. illegal iguanas and things like that. >> reporter: he works at pinellas county reptile and exotic pet. he has to break the news to customers all the time. owning some of those animals is illegal. with it being fairly easy to get your hands on some of these exotic pets, big cat rescue is trying to stop it. at least for owning big cats like this. the big cat public safety act is pending in congress right now. >> it would phase out the private ownership of big cats. e would be allowed to keep them. they would be grandfathered in as long as they registered the cat. they wouldn't be allowed to acquire any more or breed the cat they have. >> reporter: another thing, it would ban the public from making cash off these guys. as long as you have the permits and meet the cage requirements, you are allowed to own bears, lions, and even elephants. remember, it's not for personal

exhibitor and i have a small zoo or such, then for $40 you can go online and fill out the questions and actually purchase a cat. >> reporter: in tampa bay, shannon valladolid, 10news wtsp. >> the inspectors do routine inspections of captive wildlife facilities. they are making sure that the animals are being treated well. oh, it is getting a little chilly this weekend, and i am following your direction. on in the afternoon. >> yes. especially sunday. that's the real cool day. are we talking about 40s? >> widespread 40s sunday night into monday will be the coolest. >> wow. >> and sunshine all the way through. that's the good news. but it's definitely going to be on the chilly side. teach-in day. i was out at nary bryant elementary. the first graders right there. the one in the center, the bottom, that's my daughter ace. man oh man, she didn't know.

earlier this week. i recorded it. i showed her friends. don cesar hotel camera, we just missed the sunset. i will have a time lapse for you coming up in 30 minutes. right now temperature-wise we are in the 60s to low 70s. we are falling back down through the 60s for this evening. it's dry out there. you will not have any issues with rain. that right there, guys, there is the leeing edge of the cold air -- leading edge of the cold air. it looks fantastic. tomorrow 82 degrees. the seven-day forecast shows temperatures staying warm for saturday, but it's saturday night in sunday the front comes through and we are going to struggle to get it 70 degrees on sunday and again monday morning will be the coldest with some 30s in hernando and citrus counties. it's a choice no family should have to be forced to make. do i put food on the table or pay up for life-saving medication? >> the cost of having to pay for medicines every single month and pay insurance is like

buy your medicine, you get kicked in the you know what. >> i break down all the time. i mean, all the time. i feel hopeless. i feel like it's just you can't wrap your head around why it's like this. >> i don't think this really is even about politics. this is about greed from the drug companies. this is about they can get this, so they do. >> those are a few of the heartbreaking stories we brought to yo it's part of a project called side effects. >> we are exploring the side effects of skyrocketing drug prices and what you can do to stop greedy drug companies. >> leading the charge, 10investigates noah pransky. noah, what have you been hearing now? >> reporter: we have been on facebook all week talking with the viewers, and we have heard so many heartbreaking stories. obviously we, can't tell them

costs of their drugs for often inexplicable reasons. we have been digging in the causes with dozens of our investigative partners around the country. we continue tonight at 11 showing that this isn't because they are researching and developing new drugs. this is just often profit and lobbying and the things we never want to see our companies in america doing at our expense, right? so we're asking people to get out there. share this with your co tell them you want a change. it isn't until they hear from a lot of you that they will do something. there is a dozen bills in congress that aren't going anywhere that could address this issue. >> noah, is it because of so much pharmaceutical money goes to congress members? >> there is a lot of that. hundreds of thousands of dollars a year. tonight at 11 my colleague will be talking about that exact story. we have a am independent of those stories already online at

you guys some tips that we have gotten. we have collected throughout the week from experts, you on facebook that have been sharing. if you want to lower the costs of your drugs, number one rule, always ask for general aur -- generics. also ask for samples. shop around. you can use apps on your phone or websites on your computer. there is an app called blink health that will help you look around for the cheapest drugs in your area because the prices can vary a lot. fo pharmacy. they will never offer it to you if. if you ask, you may be surprised. it may be cheaper than what your co-pay or deductible is. look for coupons. google these things. ask for grants. sometimes there is help for people who can't afford the life-saving drugs. hop online if you want to read more. >> also on your facebook page, noah, you had a little bit of fun with a celebrity who saw

so you made quite the outrageous infomercial. >> yeah. we made a spoof infomercial with tony little. he happens to be a tampa bay expert. he keeps a little bit of a low profile. we touched base this week. he said he saw our stories and they effected him and his family, too. he wanted to help out however he could. take a little look here at what we put together. >> what if i told you there is a product that can leave you confused, frustrated, would you be interested? >> your financial struggle. >> the shake down. you can see this helps the drug companies attach to your wallet from multiple angles. any american? yes. you can't find it in any other country in the world. nowhere. nowhere! >> all right. so we had a lot of fun. you can find the full video on my facebook page noah pransky for the front page of wtsp.com.

thoughts. tony is a good sport. we thank him for helping us out. >> no one wants the wallet lifter. we are all having to deal with it these days? >> yeah. sometimes when you put a little humor behind a real watchdog investigation, we will see what we can do. we need your help out there, too. >> it gets people to watch. you really can see all of our side effect stories. it's important to watch them as well as a list of 100 drugs with the biggest price increase, including those tips that noah just

tampa bay is amazing. i work here, i raise my kids here, i even take care of my mom here. but you know what? i could use a hand. hey! we hear you! it's why a-a-r-p is supporting family caregivers like you with free tools and resources. and we're making our community an even better place to live, work and play for people of all ages. if you don't think "this is right for me" make your holidays $20 in gift cards... now,y

bobby deskins, we are bringing you in. no one has more of an opinion.

a jump on black friday by staying open on thanksgiving. we want to know which side of the debate are you on? >> i am for it, but there are a couple of -- >> there is a caveat? >> yeah. number one, the store should open at 6, 7, 8:00 at night, and the employees should be volunteers. >> right. some people want to get more money. i want to work double. pay me for that. maybe i don't have family, so i would be happy to work. bottom of your screen you see -- >> no way. >> 100% no way stores should be opened. they should be closed. >> i have friends that have family members who like to do that shopping. i am not going out in it. >> especially after you eat. you eat in the afternoon and you are ready to shop. >> yeah, right. >> right. [ laughter ]. >> you got to work off the calories. >> spend a little money. >> we will have video of you standing in line throwing tvs at each other i am sure on black friday. >> i look forward to that every year. you will have more chances --

down here. >> 95% no way. >> we are not asking trump or clinton. you can tell us what stores should be open. we don't know who you are. it's fine.

you are going to put me in the streets in my car with my

done. i was going to give you everything i had. >> family desperate to find a home was conned out of all of their cash. what you need to know to protect yourself. yellows, reds, greens, and crashes. several accidents on one of the bay area's busiest roads. what's going on at this intersection? booster seats are used to protect your most precious cargo, but which ones work best? a new rating you need to see just ahead. "10news at now. >> it's a problem that's leaving many high and dry, taking your hard-earned cash. good evening. i am reginald roundtree. >> i am dion lim. thieves are renting out properties illegally. they are not the landlord and have no rights to the property, but they want your money. this woman patricia lamb is facing charges after pasco deputies say they caught her renting out a home she didn't own. detectives say she was trying do the same to another family,

realized what was happening and helped bring her down. but that family has had more than their fair share of struggles and was just trying to get a roof over their heads. 10news pasco county newsroom corner casey cumley spoke with them so you don't become a victim. >> a week from thanksgiving and a month from christmas you are going to make my family in a worse situation than what they were? >> reporter: paul is outraged to have his family back in a motel after almost giving all of his money away for a fake rental property. the family was recently evicted after 3-year-old jada had an emergency surgery to remove a be nine tumor. >> we have been looking for a home for a month. >> reporter: when he found a rental property and the owner was willing to get them in the home. >> that's perfect. that helps us get on our feet. >> reporter: but the hopes would be shattered when he helped deputies bust patricia lamp for allegedly renting a