good morning. it is wednesday, august 1st, 2012. well come to studio 57 at the cbs broadcast center. i'm charlie rose. a brand new cbs news poll shows president obama with a big lead in three key states. and in london, michael phelps makes olympic history while the u.s. women's gymnastics team nails it. and i'm gayle king. did conservation efforts lead to a dangerous increase in sharks? and we'll look back at the career of gore vidal. first we'll look at today's eye-openers. your world in 90 seconds. number 19! no one has won more. >> michael phelps makes olympic

history. >> he will go out as the best ever. >> it's pretty special to be a part of this relay and have everything happen. >> in gymnastics, usa won gold for the first time since 1996. >> that's the gold medal! >> they will have champions walk together forever. united airlines flight diverted to boston after a suspicious item was discovered on the plane. it turned out to be a camera. >> pilots on the united airlines flight descending into denver international airport declared an emergency after a bird punched a hole right through the plane. author, playwright and commentator gore vidal has died. >> list the things that you did. >> essays, actors. >> flash flooding from heavy rains in arizona stranded six people on highways in phoenix. firefighters safely rescued them all.

an arrest warrant issued for cuba gooding jr. who's accused of shoving a bartender on bourbon street. >> i pattern my character after a combination of geraldine ferraro, madeline albright and john sonunu. >> sometimes you're the louisville slugger, baby, sometimes you're the ball. >> took one for the team. i went to see the brazilian women against the german women in beach volleyball. >> poor you. the biggest gaffe that romney made, is when he left england without watching his wife's horse in the dressage. >> dressage, which i have declared the sport of the summer for those who use summer as a verb. captioning funded by cbs welcome to "cbs this morning." about three months before election day a new poll has good

news for president obama. cbs news is working with quinnipiac university and "the new york times" to measure voter preference in the swing states. our first poll is out this morning. >> it shows the president leading mitt romney in pennsylvania by 11 points right now. in florida, mr. obama holds a six-point advantage and leads by that same margin in ohio. jim axelrod is in the buckeye state this morning in the capital of columbus and he joins us now. good morning to you, jim. >> reporter: well, good morning, gayle. president obama is expected to make two more campaign stops here in ohio today. ohio, of course, almost certain to be among the crucial swing states come november and our new poll reflects some positive numbers for the president here. dr. nicole eaton is a veterinarian in columbus. she's a registered voter who passed on obama before. >> last election, obama or mccain. >> i did vote for mccain.

>> reporter: she's not ruling governor romney out but hasn't been convinced that his private sector experience makes him the better choice to fix the economy. his campaign's central argument. >> i'm not totally convinced that big business is the same as government. >> reporter: dr. eat onis not alone in ohio. just 41% of likely voters here think romney's background is the right experience for creating jobs. in fact ohio voters split almost equally on the question of which man would do a better job on the economy. >> romney's companies were pioneers in shipping u.s. jobs overseas. >> reporter: one factor slowing romney in ohio could be the relentless attack ads about his record as head of the private equity firm bain capital. the obama campaign and outside groups supporting mr. obama have spent $3.6 million on ads that target bain specifically. so even voters like kim dehaven who owns a garden store in lima and voted for obama last time but is having trouble supporting

him this time are still slow to line up behind romney. >> are you finding mitt romney inspirational? >> no, i'm not. i think it's going to be up to romney to prove himself here the next few months. he's going to have to work hard. >> reporter: that poll also reflects quite a gender gap here in ohio, again, among likely voters. women ton women tend to favor president obama 58 to 47. men support governor romney 52 to 42. with us now, jeff zeleny, national political correspondent for "the new york times." welcome. >> good morning. >> so what do you make of this poll? >> i think at the beginning of what's going to be the general election campaign here, president obama has an edge and it's really because of this summertime advertising onslaught. he's been trying to define mitt romney and it looks like he's having some success in that, at least in these three states, ohio, florida, pennsylvania. it's the business experience. that was the core of governor romney's argument.

and the obama campaign has been chipping away at that. the poll says that more people say that governor romney was focused on making profits, not learning how to create jobs. so this isn't over, this is just the beginning. but it's good news for president obama at this moment. >> but there's also this aspect of the kind of qualitative feeling that the president seems to care more. >> he does. and that is the only thing that is lifting president obama is that he's empathetic and understands the problems and concerns. if it's just on the economy alone, the voters tont believe in these three states that he deserves re-election but it's his other intangibles, his personal appeal to voters, that they still are holding on to him. but people still don't know enough about mitt romney. it shows that more people are waiting to be kind of defined and fill in the blanks here, so he has his work cut out for him over the next month. >> and what more do they want to know, do they need to him?

why is it so hard for him to connect with voters? >> he has not been advertising as much on his own. the republican super pacs have on his behalf but it shows the work he has to do at the convention to introduce himself and show what he can do here but he's not spent a lot of time campaigning and i think that shows up in the polls here. voters don't feel like they have a connection to him. they don't feel like he understands their problem -- their problems, and it's his wealth and his tax returns, all this other sort of secretive stuff that the obama campaign has been trying to define him as. that's hurting him in this poll. >> what's their answer to the fact that the obama campaign is defining him. do they believe come convention they can overcome all of this? >> they believe that if they are close, within striking distance to the president at the convention they can have a full week to introduce governor romney so they believe they're in fine shape here. but the pennsylvania number, the 11 points, that has to be the most worrisome for them. they have been talking about putting pennsylvania in play.

if they can't win two of these three states, that is a problem for them. but again, it's only august 1st. the question is how much of these summertime messaging things going to stick throughout the fall. will there be a reset button at labor day? romney hopes so. we'll see. >> will the vice presidential pick lead to a reset button for governor romney? >> i think it will draw attention on the romney campaign. they'll give him some time out there across the country with whoever he picks. it will take some attention off of his foreign trip, which some republicans are wondering if that was even worth it. should he have been out in ohio, in pennsylvania campaigning on the economy. but look, any time you pick a vp, the attention is on you, presuming it goes well, of course, which is something that is still an open question. >> jeff, thank you for joining us. at the summer olympics this morning, swimmer michael phelps stands alone. he won two more medals on tuesday, a gold and a silver, making him the most decorated

athlete in olympic history. >> so here's the medal count this morning. china and the u.s. each have 23, but china has more gold medals, 13 of those. japan is third with 13 total medals followed by france. mark phillips is covering the olympics in london. mark, good morning. it was a good day for team usa yesterday. >> reporter: good morning, gayle. well, olympic records come and olympic records go but not this one. this one lasted for 48 years and there was plenty of drama in watching it fall. there are more than 10,000 athletes at these games, but for the last day it's been all about one of them, michael phelps. he had two shots at sporting immortality last night. in fact he had a shot at two unprecedented records. a medal in the 200 meter butterfly would tie him for the most medals ever won by a single athlete, 18. a gold in the event would mean he'd be the only person to ever win consecutive gold medals in a single event at three

consecutive games. and it looked awfully good for a while. in fact until the last meter or two when phelps glided to the finish and south african chad le clos took one lunge and won. friends say the consecutive gold was the record phelps wanted. he'd have to settle merely for another medal, his 18th. phelps' mother looked like he had won. le clos father couldn't believe it. >> his father, bert, can't believe it. >> reporter: the medal tied him with russian gymnast, larissa latynina, whose medal run was phelps' target. she was in the stands watching. phelps deserves a medal, she said. 48 years was long enough. >> a 48-year-long record -- >> and then the run was about to come to an end. the u.s. were the overall favorites in the relay in which phelps would swim the final leg.

he inherited a big lead and defended it. medal number 19, an olympic record that may stand for another half century. the u.s. women's gymnastics team made the country proud as well. they were easy winners in the team gymnastics event, the first u.s. gold since 1996. but to get back to the phelps' achievement, not only is it unprecedented, he's not finished. he's got three more races here, so it's 19 medals and counting. >> mark phillips, thank you. another american swimmer, allison schmitt, also won in the women's 200 meter freestyle. alex is with us from london. he was pool side for all the big moments. good morning. >> reporter: good morning. >> tell me what you think of what happened with michael phelps and how you perceive this extraordinarily entry into the history books. >> reporter: well, to me the best part about last night was the way that michael phelps kind

of brought in other people. he took that south african swimmer and kind of introduced him to the protocol of winning a gold medal. he must have been disappointed that it wasn't a gold but he walked him around the podium, showed him how to show the medal to photographers and then an hour later when he got his 19th, it was in that perfect context of a relay. we think of swimming as a very individualistic sport and of course it is. but there were two moments where michael phelps was bound up into the fortunes of other people and that's what i'm going to remember about it. >> so he comes out of this olympics with sort of restored sense of grandeur because he didn't do so well in the beginning and, therefore, by winning and making history, he comes back to where he was. >> reporter: and we're not used to seeing michael phelps win anything but gold. i think on one level he was humbled, but we got to see another side of him as a result, absolutely. >> alex, speaking of gold, some

people wondered after jordyn wieber's big disappointment earlier in the week if the women's gymnastics team could come back and the answer last night was, yes, we can. boy, was that really fun to watch. >> reporter: well, and many people will say it's not fair that a nation as deep as the u.s. couldn't put a third person in the finals and that froze jordyn wieber out. but again, another example of an individual sport with a team element coming in to save the day. giving her a chance to win a gold medal in team competition. a very, very good day for the u.s. team. about on par with china right now in total medals, but i think that's going to change. i think the chinese are going to slowly pull away as these olympics continue. >> so what is the big story now, that china may be pulling away? as you look at this in terms of problems as well as championship performances, what's the big story? >> reporter: i think one of the big stories is one that's filtering around these games, and that's the one about just

how twitter seems to be influencing so much. we had an australian woman yesterday who didn't swim as well as she had hoped who actually put it down to her spending too much time on social media, facebook and twitter. and we've had american athletes stepping up and objecting to some of the ioc's rules about mentioning sponsors and using twitter as an organizing tool. that plus the other great story line i'm following here is the one about women. we have the first olympics ever where every single country to come has brought a woman competitor. they sorted out that business about the woman from saudi arabia. so that to me is really interesting. the u.s. team having more women on it than men. >> is there a sense how these olympics compare to other olympics, whether china or the united states or montreal? >> reporter: well, probably the tone that was set at the opening

ceremony made it clear that we were on a real departure path from beijing in terms of the -- how open it is, the expressions of dissent, people speaking their mind. we had the sex pistols play literally in front of the queen. and some of this chaos that people had complained about, the brits are number one retire the gold medal champs at complaining, in fact i think it's just -- it's a democracy just flexing its muscles. the brits, boy the way, did moments ago get on the board with their first gold medal with the women's pairs rowing so i tip my hat to the brits. >> so maybe they'll stop complaining. >> reporter: maybe they'll stop complaining. there was a scare over the atlantic after fighter jets were scrambled to escort a united airlines plane. united flight 956 from newark, new jersey, to geneva, switzerland, was diverted to boston after a suspicious object

was discovered. united says the object was a camera that was left by a passenger on a previous flight. and there was another scare in the air for united jet. this one in denver. flight 1475 from dallas was just about to land on tuesday when it was hit by a bird. look at the size of that hole in the nose of the plane. the pilot immediately called an emergency and landed the jet safely. there were 151 passengers on board and thankfully, no one was injured there. we learned early this morning that writer gore vidal had died. he was 86. he was one of the rare authors to become a full-fledged select. his best-selling novel include "myra breckenridge and the city and the pillar. he picked apart politicians. he died at his california home after a bout with pneumonia. in a 2009 interview, i asked him to write his own epithat. >> what's the first line of the

obituary. >> oh. it has come to pass. >> and the second line is gore vidal, novelist or gore vidal, writer? >> gore vidal had a sharp eye and it's still on you. >> wow, charlie. >> every time i did an interview with him, many of them, it was always at the end he said i gotcha, didn't i? it was always some point of a contest for him to do an interview. he once said the two things you should never turn down, sex and television. >> i agree. i agree. but what a library you have that you can still have. it's a treasure to see all the people that you've talked to. what stands out for you about him? >> the fact that he was always combative, number one. he was enormously self-confident. he had a famous feud with norman mailer which was in part on

television. after that he sent something and he thought maybe he was going to apologize. he opened the package and it was a book. immediately he looked for an inscription and there was no inscription. then he went to the back of the book to see if our name is mentioned and he found the name mailer. gore had written on that, "hi norman." >> sense of humor too. >> more than historical novels, he was a brilliant essayist and a commentator on america and basically thought that he was writing about what he thought was the end of the american civilization. it is time now to show you some of the morning headlines from around the globe. "usa today" reports gas prices jumped 17 cents last month. that's the biggest july increase in gas prices in 12 years. the average gallon of regular costs $3.50. and the hindu stan times reports the power is back on after two days of blackouts. yesterday's power failure blacked out half the country

affecting more than 600 million people. the day before more than 300 million were without electricity. it's unclear what caused those blackouts. it is d-day for the postal service. "the new york times" reports it will default on a $5.5 billion payment due today. declining mail volume would cause a $1 billion cash shortage by next year. so far the house has taken no action. and the "wall street journal" reports on new government rules to help protect kids online. the new rules will close some of the loopholes in the children's online privacy protection act, making it harder for companies to get personal information from kids without their

this national weather report sponsored by mega red omega 3 oil. the better choice, small with no fishy smell or after taste.

as yahoo!'s formnew ceo tak over, the acting ceo bows out. we tries to turn around the struggling company. we'll look at her best options to get yahoo! moving again. experts believe it was a great white shark that attacked a swimmer on cape cod this week. >> this guy is extremely lucky and probably should go and buy a lottery ticket, because he dodged a bullet on this one. >> we'll show you why this prime vacation spot has suddenly become shark central on "cbs this morning." this portion of "cbs this morning" sponsored by lean cuisine. be culinary chic. with lean cuisine steam bags. get our crispiest carrots and our snappiest peas all freshly steamed in just minutes. steam bags from lean cuisine. be culinary chic.

[ female announcer ] weak, damaged hair needs new aveeno nourish+ strengthen. active naturals wheat formulas restore strength for up to 90% less breakage in three washes. for strong, healthy hair with life, new aveeno nourish+ strengthen. for strong, healthy hair with life, mid-grade dark roast forest fresh full tank brain freeze cake donettes rolling hot dogs bag of ice anti-freeze wash and dry diesel self-serve fix a flat jumper cables 5% cashback sign up for 5% cashback at gas stations through september. it pays to discover. chase scene netflix coming soon extra butter tickets swoon penguin journey junior mints movie phone evil prince bollywood 3d shark attack ned the head 5% cashback sign up for 5% cashback on movies through september. it pays to discover. sound the savings alarm! make your move... ...to petsmart for the 25th anniversary 2-day sales event. save 50% on hundreds of items, and get iams® dog food for just $28.99 and iams® cat food for just $26.99. saturday & sunday only,

at petsmart®. it just wouldn't go away. my doctor diagnosed it as fibromyalgia, thought to be the result of overactive nerves that cause chronic widespread pain. lyrica is believed to calm these nerves. i learned lyrica can provide significant relief from fibromyalgia pain. and for some people, it can work in as early as the first week of treatment. so now i can plan my days and accomplish more. lyrica is not for everyone. lyrica may cause serious allergic reactions or suicidal thoughts or actions. tell your doctor right away if you have these, new or worsening depression, or unusual changes in mood or behavior, or any swelling or affected breathing or skin, or changes in eyesight, including blurry vision or muscle pain with fever or tired feeling. common side effects are dizziness, sleepiness,

weight gain, and swelling of hands, legs and feet. don't drink alcohol while taking lyrica. don't drive or use machinery until you know how lyrica affects you. with less pain, i'm feeling better now that i've found lyrica. ask your doctor if lyrica is right for your fibromyalgia pain. for a "back to school" clothing party. what they don't know is they're on hidden camera, and all the clothes are actually from walmart. let's see what happens. they feel really soft. i like it. i feel like i could wear this with almost anything. we love the material. so far all the material is phenomenal. these clothes are all from walmart. what? wow! i've never bought kids' clothes at walmart. [ earl ] would you now? yes! walmart has great brands that make great looks. you'll love them, or your money back, guaranteed. see for yourself. ♪ see for yourself. are a sizzling deal, starting at 6 bucks. try our new lunch-size chicken fajitas, sauteed onions and peppers topped with grilled chicken, served with soup or salad. chili's lunch break combos, starting at 6 bucks.

[ female announcer ] weak, damaged hair needs new aveeno nourish+ strengthen. active naturals wheat formulas restore strength for up to 90% less breakage in three washes. for strong, healthy hair with life, new aveeno nourish+ strengthen.

what drives technology companies is the people. because a technology company, it's always about what you are going to do next. so when it comes down to, well, who's going to build that thing that you do next. >> talent is the key. >> that's a huge benefit and i do think that some of what happened with yahoo! was a little bit of that lost focus but i also think over the events of recent years, they have lost a lot of their good people. >> welcome back to "cbs this morning." marissa mayer was named yahoo!'s ceo two weeks ago. big changes happening, including the exit of another top official. >> as rebecca jarvis reports, some analysts believe this may be yahoo!'s last chance to fix things. >> reporter: good morning to you. this is a story of a company that has missed all the best opportunities and pounced on all

the worst. it has seen immense turnover in the last five years. yahoo! has had seven ceos and many of them have wasted billions of dollars on failed acquisitions, deals gone bad and taken their eye off the ball. a few of the deals that they haven't done, not buying google for a song ten years ago and taking, or rather not taking a microsoft buyout of more than twice their value today four years ago. now with ross levinson out, the ball is entirely in marissa mayer's court to turn this company around. two weeks into her new job as yahoo!'s ceo and marissa mayer is already making strides to motivate the company's staff, including removing the cash register from the cafeteria. experts agree it will take a lot more than a free lunch to get the one-time tech giant back on its feet. and on tuesday, at least one staffer said he was walking. mayer's predecessors and interim ceo, ross levinson.

>> ross levinson had been the de facto interim ceo for a while. i'm sure he was deeply disappointed that he didn't get it. >> reporter: internet and technology expert, david kirkpatick. >> he's a media guy, ad guy. really good at it. a lot of people, including me, thought he would be quite acceptable as a ceo. >> she has less experience in working with madison avenue and working with advertisers, understanding their needs. >> reporter: still, yahoo!'s former chief strategy officer, toby coppel, says hiring marissa mayer away from google was the right move at the right time. >> she understands the industry as well as anyone else you could possibly point to in the industry. she has vision that the company also needs in terms of setting a direction. >> reporter: that new direction is expected to make yahoo! look a lot like google. those free meals, for instance, a perk long enjoyed by google employees. is her objective going to be

compete with google or do something entirely different from google? >> well, you can't help competing with google if you're yahoo! because you're vying for ad revenue from the same advertisers. >> reporter: before google became a verb, it was yahoo! who was the search. now their search engine has stalled to a mere 13% share of the market. most agree rebuilding it should not be mayer's priority. >> i don't think there's any hope yahoo! will be a major player in search. they have outsourced their search to micromicrosoft. >> reporter: fixing yahoo! will require a renewed focus on what's working well. with nearly 600 million monthly visitors, yahoo! is just behind facebook and youtube as one of the web's most visited sites. >> mail is the main thing she should focus on in my opinion, unless it becomes as good as g-mail, i think yahoo!'s long-term future is really in jeopardy. also if they can find clever new ways to get them when they go to mail to check out the other

properties, which people do. i mean yahoo! sports, yahoo! finance and their news, even their video programming is top quality. >> so it sounds like you think fixing yahoo! is a possibility? >> i totally think you can fix yahoo!. i think you can fix anything with proper vision and commitment. honestly, marissa has that. >> reporter: whether yahoo! demonstrates the same level of commitment to mayer remains to be seen. she is the company's seventh ceo in five years. >> what kind of timeline does she have to really turn things around? >> i think she has a year. i think if you don't see some momentum at yahoo! within a year, maybe only nine months, she's going to start to be seen as maybe not a failure, but not as good as we had hoped. >> and if she fails? >> if she fails, she'll probably still get a great job as a ceo somewhere else after this. she is headed for a long career as one of the leaders of

technology. >> reporter: and the retiring levinson focusing more on innovating its products as opposed to improving their media content. in addition, people like her. >> yeah, they really do. was the departure of levinson expected? most people would say it's time for me to go if i've been passed over twice. >> right. a lot of people said, of course, that's the natural way things go. they thought maybe marissa mayer could convince him to stick around because his strength is not where her weakness is but it complements her strengths. she's an engineer and he was great on the advertising side of the business. >> microsoft was willing to pay $45 million but at least be in second place. >> right. >> so the e-mail offers that kind of potential for turn-around for yahoo!? >> what's very interesting with yahoo!'s e-mail is it still has a number of legacy users. we're talking about hundreds of millions of people who are on

yahoo! e-mail because it was around before g-mail, google's version of the system. if they can turn that around, analysts believe that they could get the kind of value out of the company that they need to be an entity on their own. but it's interesting you wring up microsoft, charlie. a lot of analysts say marissa mayer is on board here with the company to turn it around and sell it. >> to be continued. thank you, rebecca. there is some sobering news for beach goers in massachusetts. experts believe that it was in fact a great white shark that attacked a human there for the first time in 76 years. this morning we'll show you why this attack may not be the last. those stories and more. stay with us, please. super performance starts with super food. boost your training routine with an avocado kick. it's a game changer. [ male announcer ] so is the tasty turkey avocado. tender turkey breast and smooth avocado on freshly baked 9 grain wheat bread.

just sounds good doesn't it? i'm lapping it up. [ male announcer ] try it in the ultimate veggie. fresh veggies with super foods spinach and avocado. gimme some of that! now that's an ultimate veggie. subway. the official training restaurant of robert griffin the third. nastia liukin. apolo ohno and athletes everywhere.

are made with sweet cherries and the crisp, clean taste of our cranberries. i cannot tell a lie. 'tis tasty. okay, george washington, did you take my truck out last night? 'tis tasty. since this is allowed to happen in public., son: see ya (in his head) aw yeah! new adidas styles are here. famous brands. famously easy. famous footwear. victory is yours.

people are angry at nbc for showing a promo that revealed the winner of the swimming event even though the race hadn't aired yet. yeah. this afternoon nbc apologized saying we're just not used to people watching our network.

>> do you think he likes making nbc jokes? we told you yesterday about an apparent shark attack on cape cod, massachusetts. this morning experts say the man's injuries are consistent with an attack by a great white shark. >> the victim survived without losing any limbs, but the story is shaking up people in that popular summer tourist spot. seth doane is there in chatham, massachusetts. seth, good morning. >> reporter: good morning to you, charlie. earlier this summer the beach behind me here was closed following a shark sighting, and that's taken place up and down this coast as beaches have been closed following the sightings. earlier this week, we got a reminder why. though he managed to swim to shore, the man was carried off this truro, massachusetts, beach on a stretcher. christopher myers was body boarding when he sustained bite marks on monday that witnesses say tore to the bone. >> he thought that he had been attacked by a shark. he stated to me that it was a

shark that had attacked his legs. >> reporter: myers was transferred to a local hospital in stable condition and is expected to recover. >> the extent of the injuries as characterized to us, you know, by the eyewitnesses on the scene and also the species that occur in the area, the presence of seals in the area, all this add up to the white shark being the most likely candidate. >> reporter: if it was a great white, it would be the first such attack in these waters in more than three-quarters of a century. the last one in 1936 killed a boy. >> if indeed it turns out to be a white shark, this guy is extremely lucky and probably should go and by a lottery ticket, because he dodged a bullet on this one. >> reporter: biologist and shark pert simon thorrold says they may never be certain that it was the great white, but he's working with a team that's monitoring nine great whites off the coast of cape cod. >> i think we're probably seeing

more white sharks in the area at the moment. the white sharks are probably being drawn into the area by a really large increase in the number of gray seals that are in the area. >> reporter: seals are a staple of a shark's diet. david murdoch, who provides seal tours off the chatham fish pier told us he doesn't have to take tourists far these days. >> how is business these days? are there a lot of seals out there? >> there are a lot of seals out ther, yeah. there are thousands. and they are increasing in number, because they are protected. >> reporter: it's estimated there are 350,000 seals along the north atlantic coast. they have been protected since the 1970s by the federal marine mammal protection act. with humans barred from harming them, seals, which can live for up to 40 years, had the beach for themselves on a rainy afternoon. the constantly shifting sandbar here means the seals' habitat can change, sometimes bringing

them closer to humans. >> one year you might not have any seals hanging around a part of our beach. the next day you could have several hundred or thousands. >> gordon is with the national marine fisheries service. he's tried to track seals to understand them. >> seal populations can grow rather rapidly. >> the seals are here to stay? >> yeah, the seals are here to stay. >> reporter: this is my home turf. i group ew up in the town next and all of the talk this summer has been about sharks. as you also might imagine, the sharks are here to stay, the seals are here to stay, the swimmers are here to stay, so that dialogue, that conversation will likely continue. >> so, seth, are your people nervous in the area or are they thinking it's an isolated incident? >> reporter: i think a lot of people say it's an isolated incident.

even yesterday when we were out on the water with mr. murdoch he said people are always asking about trying to see these sharks, but i have never yet seen one. there also has been a lot of misreporting in this. remember that picture that went everywhere of that kayaker with the dorsal fin? it turns out i was speaking to a couple of officials yesterday and they said that was not a great white acti, that was a ba shark, a plankton eater. >> oh, i feel better now. thank you, seth doane, reporting live from his hometown. >> so don't worry, just turn around. >> i don't want to see a basking shark either.

if you don't get enough sleep, scientists say you could increase your risk for alzheimer's. ut if you get too much, they say the same thing. how is that? we'll show you why when "cbs this morning" returns.

mid-grade dark roast forest fresh full tank brain freeze cake donettes rolling hot dogs bag of ice anti-freeze wash and dry diesel self-serve fix a flat jumper cables 5% cashback sign up for 5% cashback at gas stations through september. it pays to discover. chase scene netflix coming soon extra butter tickets swoon penguin journey junior mints movie phone evil prince bollywood 3d shark attack ned the head 5% cashback sign up for 5% cashback on movies through september. it pays to discover. that's good morning, veggie style. hmmm. for half the calories plus veggie nutrition. could've had a v8.

[ music plays ] with tums freshers! concentrated relief that goes to work in seconds and freshens breath. ♪ tum...tum...tum...tum... tums! ♪ [ male announcer ] tums freshers. fast relief, fresh breath, but they haven't experienced extra strength bayer advanced aspirin. in fact, in a recent survey, 95% of people who tried it agreed that it relieved their headache fast. visit fastreliefchallenge.com today for a special trial offer.

the lines, the cost, the hassle. ♪ express yourself [ female announcer ] why not try coffee-mate? with over 25 delicious flavors for a fraction of the cost of the coffee house. add your flavor, with coffee-mate, from nestle. that magic does exist. it's called science! here's what they'll need. ♪ pencils, folders, notebooks. ♪ ♪ backpacks, denims, graphic tees. ♪ ♪ markers, calculators. whoa! ♪ ♪ converse one start tennies ♪ well, pencils, hair gel, binders. ♪ ♪ pencils, hair gel, binders. announcer: school takes a lot, target has it all.

brings back memories. most of us know that video killed the radio star. the first video ever played on mtv 31 years ago today. but what was the second video, do you know? it was "you better run" by pat b benatar. did you know the answer to that, charlie? >> i did not know. >> i did not either. from cake to cosmetics, most companies more than ever are using social media for consumer research. >> this morning we'll show you how facebook may help decide everything from the menus at your favorite restaurant to the next new flavor of potato chips. >> but right now it's time for this morning's healthwatch with dr. holly phillips.

good morning. today in healthwatch, alzheimer's and sleep. getting too little or too much sleep could be bad for the aging brain and even raise your risk of alzheimer's. new research finds people who sleep fewer than five hours a day or more than nine hours a day had worse brain functioning than those who slept the perfect seven. the study included 15,000 women over the age of 70. getting too little or too much sleep resulted in changes in brain functioning similar to aging two years. and what's more, it increased an early sign of alzheimer's disease on mri scans. now this information comes on the heels of other research, which shows that it can impair the brain's information to learn information at any age. future treatments could focus on shifting circadian cycles to improve alzheimer's symptoms. until then, aim for a perfect

seven hours of zs a night so you'll stay sharp now and later. i'm dr. holly phillips. cbs healthwatch sponsored by neutrogena rapid wrinkle repair. visibly reduce wrinkles in just . neutrogena® rapid wrinkle repair. it has the fastest retinol formula available. it's clinically proven to visibly reduce wrinkles in just one week. "why wait if you don't have to." rapid wrinkle repair. neutrogena®. recommended most by dermatologists. 8% every 10 years.age 40, we can start losing muscle --

wow. wow. but you can help fight muscle loss with exercise and ensure muscle health. i've got revigor. what's revigor? it's the amino acid metabolite, hmb to help rebuild muscle and strength naturally lost over time. [ female announcer ] ensure muscle health has revigor and protein to help protect, preserve, and promote muscle health. keeps you from getting soft. [ major nutrition ] ensure. nutrition in charge! is that your phone bill? sure is. let's see if we can go inside and save you some money on your plan. you ready? sounds great! can you tell them about straight talk? sure. with straight talk at walmart you get unlimited talk, text and data for only $45 a month. but do i get the same coverage? oh yeah. it's on america's best networks. sounds great to me. well we saved you a lot of money, and your girls like their new smart phones. i sent you a friend request. [ both ] we know. [ earl ] save money with straight talk wireless. unlimited talk, text and data for only $45 a month. only at walmart. it's creamy, nonfat, and it turns the next person you see

into john stamos for five seconds. honey! i think i'm getting burned! heh! eat. ♪ tastes pretty good, huh? ♪ best yogurt ever. yeah! [ men grunting ] open! [ male announcer ] dannon oikos berry flavors beat chobani 2 to 1 in a national taste test. oikos greek yogurt. possibly the best yogurt in the world. [ music plays ]

get your cash back! oh, hi. which cash back booth looks better to you, chase freedom or the largest cashback card? oh, i'll try the largest. oh, that is too bad. apparently you don't know chase freedom guarantees you 1% cash back. 4 times more than the largest cash back card, which only gives you a quarter percent until you spend $3,000 every year. but have fun. bob and weave once you're in there. don't get short changed. get your cash back. chase freedom.

mitt isn't the only romney wowing them on the international stage this week. so is rafalca, the romney family horse, who is at the london olympics competing in dressage. one negative is that critics claim dressage is elitist. dressage is full of normal folk, like prince abdula from saudi arabia, princess natalie of denmark and zara phillips, granddaughter of queen elizabeth ii. ♪ these are the people in your neighborhood, in your neighborhood ♪ or on your money. >> didn't we all just see the princess the other day, charlie? >> yes, we did. >> it is 8:00. welcome back to "cbs this

morning." i'm gayle king. >> and i'm charlie rose. you may think of social media sites like facebook and twitter as fun places to stay in touch with your friends but they have also become rich sources of consumer information and retailers are turning to them for market research on a regular basis. >> in march, mac cosmetics asked social media users to vote on which discontinued shades to bring back. beer maker samuel adams asked users to vote on their new yeast and hops color and frito-lay invited visitors to weigh in on their favorite flavors of chips. with us now to look at this growing trend are danny meyer, who's talked about social media's impact on his restaurant business, and stephanie clifford, a business reporter for "the new york times." stephanie, let's start with you. i remember back in the day they used to just use good old focus groups to figure out what consumers are thinking but social media has changed the landscape how? >> yes. the focus groups are sort of the old-school way of doing it in

this long drawn-out research process. now they realize there are millions of twitter posts and facebook updates to analyze to figure out what consumers want. so when somebody is posting i love the kick pops at starbucks, it may not seem that interesting. when you see that across millions of people, you realize that's something there. walmart saw people were talking about cake pops in a positive manner and brought them into their stores. they also saw, for instance, they carried a spicy chip called takis, spicy corn chips and they realized that a lot of the positive chatter was coming from the southwest. so walmart rushed in some competitors, including its own walmart brand chip, and they have done really well in the southwest, all based on kind of this twitter leading indicator. >> so danny, how do you use social media? >> we use social media in a number of ways. the first thing i want to say is i don't think you can ever use social media to replace your own

intuition and i think at the end of the day if we're all doing what everybody wants, then who really has anything to say. on the other hand, i think that you ignore it at your own peril. it's a great opportunity to listen to what people are saying and a great opportunity to get your own message out and become part of the mind share. >> so what does it tell you? >> well, it tells you a number of things. that people are loving your product, you certainly hear that right off the bat. here's a quick example. we were launching our first-ever bacon burger at shake shack called the smoke shack. we decided to put it out on twitter and on facebook and to say we're going to launch this at madison square park, our first shake shack. we only have 100 of them on hand, come get it. it sold out immediately. if you were to go to google and google smoke shack and then go to images, you would see 275,000

plus images people have taken of that burger. >> you can't beat that for advertising. >> so you knew you had a winner then? >> we knew we had a winner and we rolled it out. >> what would cause you to change something? you say you go by your intuition, but what would cause you to change something? >> well, i think that if you start to see a pattern, you really want to listen to it carefully. now, we've always done that. in the restaurant business we have an advantage because we're one of the few businesses where we manufacture a product and we are watching you while you are putting it into your body, so we're getting pretty instant feedback anyway and we're never going to give up that high touch just for high tech. but when you start to hear a pattern. if i were to start to see one person say that something was too salty, i'd ask myself how i feel. once i start to hear 50 people say the pasta is too salty, i better take a really good look at that. >> are other companies using social media to roll out products?

i think even amazon when they were rolling out one of their new kindle products did not advertise with a big spread in "the new york tmes," they announced it in social media and got the reaction they want. >> we'll take the spread in "the new york times." >> very good, stephanie. very good. >> yeah, they're using social media to promote products and also using it to get feedback on products before they put them out. so there's a stuffed animal brand called squishable. and on its facebook page it will put up two versions of a stuffed animal and ask people which one to roll out and do the one that's most popular so they're almost creating instant demand for it. >> other than danny meyer, who's sitting with us at the table what other companies are using it well? >> you mentioned the frito-lay example, which is great. frito-lay asked consumers to submit potato chip ideas. beer battered onion ring is one. people vote on it and frito-lay

can get demand for it. and they get access to a facebook user's profile and say a woman over 40 in baltimore liked this flavor, women over 40 in texas refer lemon-flavored chips. >> doesn't this help reduce the cost of your advertising? you can just put it out on twitter and get instant results. >> we don't advertise anyway, so this is 100% of how we do our marketing these days. what i meanted to say also is hospitality is ultimately a dialogue. and if you look at twitter or foursquare or facebook as an opportunity to have a dialogue with your guests and get them interactive. a quick example, if i may, the preakness of 2011 there was a horse called shackleford running in the race. we decided to have a dialogue with our guests. we said if shackleford wins the preakness, free custard for everybody tonight. of course shackleford wins the preakness. at that point i think i had

probably 60 followers on twitter. that night we gave up 800 cup of custards and i had a thousand followers. >> did you have enough? >> my team wanted to fire me. >> but hospitality is a religion for you at your restaurant. that's part of its core competence. >> it is. and what hospitality is is a dialogue and that's what social media gives you a chance to do. it was the longest second of

one young athlete's life. when it was over, she did not leave the fencing mat for more than an hour. this morning we'll show you one of the more amazing moments from this summer's olympic games. you're watching "cbs this morning." sizzling news from chili's lunch break combos. try our new lunch-size grilled chicken fajitas, with sauteed onions and peppers, served with soup or salad. lunch break combos, starting at 6 bucks. enjoy them with friends, because a lunch together feeds the friendship. ♪ look out baby 'cause here i come ♪ ♪ and i'm bringing you a love that's true ♪ ♪ so get ready ♪ so get ready

♪ gonna try to make you love me too ♪ ♪ so get ready ♪ so get ready ♪ 'cause here i come ♪ get ready 'cause here i come ♪ i'm on my way ♪ get ready 'cause here i come ♪ every day ♪ get ready

♪ every day there are projects. and there are game-changers. those ideas that start with us rolling up our sleeves... ...and end with a new favorite room in the house. and when we can save even more on those kinds of projects... ...with advice to make them even better... ...that's a game-changer in itself. more saving. more doing. that's the power of the home depot. get this all in one vanity, faucet, and hardware for just $249.

i know what it's like to hire people and to make ends meet. from those experiences, i had the chance of running the olympics. the games were in real trouble. there'd been way too much spending. and in massachusetts i found a budget that was badly out of balance. our legislature was 85% democrat. and every one of the four years i was governor, we balanced the budget. i want to use those experiences to help americans have a better future. we believe in our future. we believe in ourselves. we believe the greatest days of america are ahead. i'm mitt romney and i approve this message.

we have all heard the phrase the agony of defeat. that is the only way to describe the painful experience of one young fencer from south korea.a with one of the most heart-wrenching episodes of this olympics. good morning to you. >> reporter: it really was just a moment, one controversial second that shattered the dreams of gold for a 25-year-old fencer from south korea. it was a battle of olympic proportions on monday, down to the last second. the semifinal fencing match between germany's britta heidemann and shin a-lam.

the two were locked into a 5-5 tie as they entered an extra minute of play, the fencing equivalent of sudden death. eventually with just one second left, shin was set to win if she could just avoid getting hit, but that second seemed to last forever. the official clock was stopped and restarted four times because the two hit each other simultaneously. but time never ran out. coach eric hansen is a former national fencing champion himself. >> fencing is probably one of the most technical sports in existence. there's an implement in your hand and you can get that implement to move extremely quickly. distance, timing, coordination are extremely important. you can absolutely score touches in less than one second. >> reporter: finally, germany's heidemann scored what she thought was the winning hit, but her celebration was short-lived. shin of south korea appealed the decision, arguing time should have been up. the rules say if you leave the mat, you forfeit, so shin waited almost half an hour for a final ruling. it was not in her favor.

>> emotions are involved and that's part of the psychology of the sport is how you control your emotions or use them to your advantage. you can kind of understand how you put your whole life's work into something and to have a decision from a referee take it away from you or what you might perceive as a referee taken away from you, you can understand why somebody would get emotional and break down. >> reporter: inconsolable, she remained on the mat for at least another half hour in protest, crying in front of the crowd of 8,000 spectators. >> she was just trying to win the battle, you know. they were both trying to win. so emotions are definitely involved. >> reporter: shin said, quote, i think it's unfair. i should have won. eventually she was persuaded to leave, led away by officials. she had lost the gold but returned shortly thereafter to compete for the bronze. still shaken, she lost that competition as well. and shin lost the final 9-8 to a

woman from the ukraine, but even in defeat, she seems to have garnered quite the fan base here at the games. >> this is fascinating. my question is was it a fair ruling from the viewpoint of experts? >> bigad, do you know anything about the ruling? >> reporter: yeah, actually her coach immediately right after went to go appeal the ruling and she remained on the mat because technically you have to stay there. by leaving it's almost like you concede to what happened. so she waited as her coach made the ruling but she lost. many in the audience gave her a standing ovation and remained with her the entire time she was on the mat. >> thanks for joining us. >> i've never seen something like that, someone who says i'm not leaving. and you could see the pain on her face. hard to see. a reel of home movies, remember those, had priceless memories for one florida widow. that really is not the whole story. we'll show you what else was in that package of film on "cbs this morning."

this portion of "cbs this morning" sponsored by puchltrin. your pet, our passion. [ snoring ] ♪ [ snoring ] [ male announcer ] introducing zzzquil sleep-aid. [ snoring ] [ snoring ] [ male announcer ] it's not for colds, it's not for pain, it's just for sleep. [ snoring ] [ male announcer ] because sleep is a beautiful thing. [ birds chirping ] introducing zzzquil, the non-habit forming sleep-aid from the makers of nyquil. ♪ yeah go hide. one, two... [ son ] come and find me! three! [ male announcer ] bite-sized chicken's grown up. new kfc bites. freshly hand-breaded in the colonel's original recipe.

try 10 bites with an 8 piece meal for $19.99. today tastes so good.

i've never felt this way before, but it's a scary time to be a woman. mitt romney is just so out of touch. [ female announcer ] mitt romney opposes requiring insurance coverage for contraception. and romney supports overturning roe versus wade. romney backed a bill that outlaws all abortion, even in cases of rape and incest. there's so much we need to do. we need to attack our problems -- not a woman's choice. [ obama ] i'm barack obama, and i approve this message.

i think that that was one of the problems mccain had. i like governor palin. i don't think she passed that test. >> of being ready? >> of being ready to take over. >> oh, no, you did not. did you just call out john mccain? >> respect the vice president. he and i had strong disagreements as to whether we should torture people or not. i don't think we should. >> mccain not only played the torture card, he licked the back of that card and stuck it on cheney's forehead. that is a knockout! wow, what an old man fight. >> this morning a widow in florida is celebrating a gift from her past, and she is amazed by the kindness of strangers. >> manuel bojorquez has the story of a valuable package that

proved to be full of more than just memories. >> reporter: evelyn weiner knew she would be surprised with what she found in an old film canister. she's now 90 years old and lives in west florida. evelyn says the film dates back to the early 1940s. amazingly, much of it in color. >> oh, my god, 70 years! i didn't even think about that. >> reporter: some of those memories, a younger evelyn. times with her three children, cherished moments with her late husband, mickey. >> we were always together. we did everything together. he was a good husband. i was a good wife too. >> reporter: family members asked her to preserve those memories, so evelyn took the film to a nearby walmart store where it was shipped to a company called yes, sir individu -- yes video in georgia. but she was not expecting what happened next. it turns out a yesvideo employee

found a hidden stash of money inside the canister, $3100. the company wanted to return it to her. the secret stash was a surprise. where it came from, not so much. >> my husband had to put it in there. because what happened, he was close to retirement and he probably saved it so we could go to israel. >> reporter: but mickey weiner died in 1996, only two months after retiring. they never took that trip to israel. she can't believe a stranger who could have quietly pocketed the money would make sure she got it back. >> when you pick up the newspaper or watch the television, everybody is bad. everybody steals. and here somebody hands me money that i didn't know was there. >> reporter: the money will help with her finances and her children's too. as for mickey, it means the memories go beyond the film, after all those years. >> my husband was still watching

out for me. >> reporter: so for evelyn weiner, not only do these memories have a new life, she says she has a renewed faith in the honesty of others. for "cbs this morning," i'm manuel bojorquez. >> a lovely story. >> we need stories like that to remind us how kind people are. my favorite line in that piece, he was a good husband, but i was -- >> a good wife. >> but i was a good wife. so, evelyn. >> i knew you'd like that. >> i like it very much. what does a black leather jacket say about the man wearing it? i'm guessing pretty cool. we'll go to a celebration of that famous look on "cbs this morning." we all remember the fonz, marlon brando back in the day. you're watching "cbs this morning." if you've been successful, you didn't get there on your own.

if you've got a business, you didn't build that. somebody else made that happen. my father's hands didn't build this company. my hands didn't build this company. through hard work and a little bit of luck, we built this business. why are you demonizing us for it? it's time we had somebody who believes in us. someone who believes that achievement should be rewarded not punished. we need somebody who believes in america.

[ romney ] i'm mitt romney and i approve this message.

[ romney ] i'm mitt romney hi thwhoaa! chase freedom is offering 5% cash back at gas stations this quarter. that's great! i know, right? just learned how to drive this yesterday. one second i'll be right back around... here's that 5% cash back you earned. wow, thanks! courtesy of chase freedom. oh boy! earn 5% cash back at gas stations this quarter.

activate your 5% cash back at chase.com/freedom.

that is perfect music for this next story. hello, mr. dapper. welcome back to cbs. look who's on the latest best-dressed list from "vanity fair" magazine. right along with prince harry, tom brady and jay-z, morley schaefer of "60 minutes." we knew he was a dapper young sgl man. "60 minutes" has set the standard for television newsmagazine since 1968. how do they do it week after week after week? the people at "60 minutes overtime" put together this montage of some behind-the-scenes moments from this year's most popular stories.

>> this week on "overtime," "60 minutes," the people who make it particular. >> 3, 2, 1. cue. >> steve kroft. >> i'm lesley stahl. >> i'm bob simon. >> i'm lara logan. >> i'm scott pelley. >> i'm slim shady. those stories and more, tonight on "60 minutes." can i redo that? >> you do like ten i'ms for each one that gets on the air. i'm anderson cooper. i'm anderson cooper. >> saying i'm is just so weird. it's like i'm anderson cooper. you know. >> does anybody of anything else? >> did you look at number 13, steve? >> oh, number 13. >> that sounds bad. >> yeah. >> that sounds bad. >> couldn't you have picked 7 or something like that?

[ chanting ] >> it is overwhelming when you go there. all of a sudden you see this monastery rising up into the heavens. you're looking at backs of birds because you're so high up. it's all designed to remind the monks about being as close to god as one can get on this earth. >> there's no question that filming polo is a challenge. >> we shot polo from the air from a helicopter. we put cameras on the ground and had the horses run over them. we shot from the back of a four-wheel motorbike with the camera on the end of a pole. john lee ran around like a maniac with a steady cam among

is the horses during the cam. >> they put a camera at the end of the mallet which was a fabulous shot. >> in your opinion is the f-22 safe to fly? >> i am not comfortable flying in the f-22 right now. >> they were worried that the air force would come after them. >> the law says that if they speak to a member of congress, they are protected. and when they spoke to us, that member of congress was in the room for the entire interview. >> i was actually thinking of writing a book, "the idiot's guide to buying a congressman." >> sitting across from jack abramoff, i was deeply angry. i was deeply angry at him. >> it's hurting our country. >> absolutely. it's the worst thing that could happen. >> i had watched episodes of "south park" for a number of years. i thought, you know, this is really brilliant. >> let's roll on this, okay. >> they pretty much start from scratch every week. they start on a thursday and

have to deliver a finished show ready to go out on the air on wednesday. so it's six days. >> tuesday is always an all day, all night. >> tuesday is almost always a 24-hour day. >> we work exactly the same way, to the chagrin of all my producers. >> i love the fact "60 minutes" works the same as us. >> his and hers offices. i'm not sure marriages would survive this. >> the fact that they almost dressed identically, i think they went to their separate closets and happened to put on those same clothes. >> she is very analytical and very numeric. >> numeric, isn't that exactly the word that bill gates would use in describing even his wife. >> just exactly what is the fourth dimension? >> it's hard to describe. >> i had no idea what he was talking about when it came to the fourth dimension. >> all you have to do is break all the laws of the universe and divide by zero and then you get it. >> it's not something at that regular humans like me can understand at all. >> all right. did you guys get everything you

need? >> we have some stuff -- >> the line forms out here. >> was it a leap of faith? of course it was. it's not exactly like you can leave new york and go to congo, check things out and say is this going to work? but i will say as soon as we got there -- ♪ alleluia >> wow, i've reached heaven. ♪ ♪ >> it is freezing. here i am in the arctic circle and i forgot to bring a hat. >> but you can't put on when your correspondent looks like an idiot. [ horn honking ]

>> it looks like fun to me. >> i was going to say that brought back memories. i love the young man saying did you all get all you need? >> sounds like a pro. >> and i remember that piece, we showed it here on "cbs this morning" in africa, the choir. do you think "60 minutes" has the same schedule as "south park"? i thought that was interesting. that's new. >> i think "60 minutes" is 24/7. >> yes. yes, yes, yes. nicely done. nicely done. it sounds like an amazing promise. you can go from poverty to a profession in just one year. this morning we'll meet a man who tells young people exactly that. and then he makes it happen. how does he do that?

yoo-hoo! mom? i hear you're having a tough day, so i brought you a freshly made sandwich. you made me a sandwich? no, dunkin' did. but i wrote the note. dunkin' bakery sandwiches are freshly made just for you. grab a turkey cheddar bacon sandwich today. america runs on dunkin'. some historians now believe president obama is directly descended from a slave. can you believe that? yeah. when he heard, this donald trump

immediately demanded to see the receipt. >> gerald chertavian is a software entrepreneur with a vision. he believes that low income high school graduates can find good-paying jobs even in today's tough labor market. >> he created a program a year ago. a year up has 250 partners. it tells the story of his program. he joins us now right here in studio 57. welcome. >> thank you for having me. >> the central idea here is that there are middle skills between a college degree and just a high school degree. and if you can give those skills, you can find a job and change your life. >> that's correct, charlie. your focus is on this middle skill job category. it is one out of three jobs in america today. amazingly a job category that didn't exist 30 years ago. so really helping young adults at year up in one year to go from poverty to a job in that middle skill career path.

>> what changed to make this relevant? >> so the advent of a knowledge-based economy, the ecline of the manufacturing sector, the growth of the service sector, the fact that our employers demand higher levels of skill from their employees today. things like problem-solving, teamwork, communication skills. those are often skills in knowledge bases that require more than a high school degree but often less than a four-year college degree. >> tell us about the kids, gerald, that you're trying to help. >> so we work with low income 18 to 24-year-olds. many of our young adults have had some barriers prior to coming to us. could be coming out of the foster care system, perhaps past homelessness, some challenges in families, but they're all motivated, gayle. that's what differentiates is the student has made a choice that they want to apply themselves, work hard and gain access to a professional job in this country. >> what made you think you need to do something? will look at these kids, write them off and say, no, there's

nothing we can do. what made you think, you know what, i can do something about this, and then do it? >> i was inspired, gayle, 25 years ago through a young boy that i was matched with through the big brothers program who lived in the lower side of manhattan in what was then one of the most heavily photographed crime scenes in new york. i saw after three years of saturdays with this young boy, he had all the ability, all the motivation, but he lacked the access and the opportunity to realize his potential. i thought, boy, we are wasting a lot of human capital in a country where we have no human capital to waste. >> community colleges, i think in my own home state of north carolina, community colleges serve an important purpose to give some of these skills. it used to be thought that they were simply to prepare you for a four-year college degree. now in itself they provide the kinds of skills that you need? >> that's right, charlie. community colleges are deeply important in this country. half of all the individuals who go to college go to a community college. about 13 million americans. they can be an incredibly

important part of our young people to get in the game, to earn money while they're also completing their post-secondary education. >> so what's necessary to make this even more effective, the whole process of providing these middle skills, where this community college is or a program like this. >> it's two things. the young adults we serve at year up often need support. they come from backgrounds and having caring adults in their lives is important. all the young people have mentors who are in our program. in addition to that, our community colleges need to be connected to the labor market. so to know how are jobs changing, how are skills changing and to be able to adapt to meet the needs of that labor market. >> but you had to get the corporate community involved, didn't you? >> yes. we've been really fortunate. we work with 250 companies around the country, from sales force, google, linkedin, to state street, jpmorgan, bank of

america. >> was it tough to convince them, though? that's what i'm curious about. so you go in and what's your sales pitch? you go in and say listen. >> if we could show you a high-quality pipeline of talent, talent that could help you to build your workforce, would you be interested? now, the young people we serve happen to be low income, they happen to be 95% of color. but that's not what we're selling. we're saying we're going to provide you with a long-term pipeline of talent and that's what leaders in this country need, because their need for skills is increasing and the need for a strong labor force is increasing as well. >> as you talk about skills, talk about soft skills, because you're also giving those kinds of skills, which are important to live within the work environment. >> that's right. at year up we call it the abcs. attitude nal, behavioral and communication skills which are half of what we do in think about preparing young people for professional environments. we then also teach a marketable skill, technical skills,

financial skills. but without those at t -- attitude nal skills, you won't get a job. we say you hire for skills and fire for behavior. so learning over the course of the year, hence year up, learning those skills and dwa e gaining the confidence that they not only belong in corporate market but deserve the opportunity to show themselves. >> some people argue you should not go to a full four-year college. do you accept that notion? >> everybody in this country needs post-secondary education. we need to proddbroaden our ide the word college. we have a my optic idea that it's four-year, fixed term residential. we need many more pathways so many more adults can gain education after high school and, therefore, earn enough money to take care of their families. >> here's the part you're not going to like, to toot your own horn. what's your success rate?

i think that your numbers are very impressive. >> thanks for asking. 85% of our graduates make $15 an hour, which is about $30,000 a year or they are enrolled in college full time. that's why we wanted to write a book to shine a spotlight on those young adults to show that they're assets and not liabilities in this country and indeed critical components of the u.s. economic engine. >> mission accomplished. >> good work. >> thank you so much. appreciate it. >> thank you very much. well, nothing says outlaw cool like a black leather jacket. it's front and center at a museum this summer. we'll take you there right after the break when "cbs this morning" continues.

you can get on. a century ago men and those

new-fang elled automobiles. you remember they started wearing black leather jackets to protect themselves, they said, from the weather. >> the jacket quickly became a symbol for a certain kind of man. a celebration of that famous image is going on all summer. >> reporter: it is a fashion statement that says it all. >> hey, johnny, what are you rebelling against? >> what have you get? >> reporter: what marlon brando had and what generations have sought is a kind of cool that comes with just wearing a black leather jacket. >> i'd like a bottle of beer. >> it became kind of the uniform of rebellious cool. it's a little sexy, dangerous and rebellious all kind of rolled into one garment. >> reporter: and where better to explore the jacket and its impact on americana than where it intersects with the motor sipsych -- motorcycle at the

harley davidson museum in milwaukee. >> if you put on a brown leather jacket, you're definitely not cool? >> well, it depends on how cool you are intrinsically, probably. well here, for instance -- >> i see a couple of brouns ownr here. but they're definitely not very cool. >> reporter: the exhibit charts the rise of the jacket from the pilots of world war ii to the models of today's runways. curatorial director jim fricke showed us the jackets made famous by all kinds of movies, and vice versa. >> this is a jacket from the "terminator 2" film. >> hasta la vista, baby. >> this has become cultural shorthand. so if you have a character that you want to immediately signal when they walk onstage that they are potentially dangerous and tough and cool, you put them in this kind of a jacket. ♪ since my baby left me

>> reporter: there are also jackets made famous from all kinds of music. >> this is, you know, elvis just before he became a big star. it's a penny's motorcycle jacket. he probably didn't shop at penney's by the late '60s. >> yeah, probably not. >> reporter: jim fricke says the statement has become louder than the jacket itself. >> it started out as function and became divorced from function. >> well, that is definitely divorced from function. >> wearing a leather jacket -- >> reporter: which brings us to debra nadoolman landis. >> i think they're also sexually charged. >> reporter: a renowned costume designer and college professor, her expertise infuses this exhibit. >> it creates an ideal male silhouette by extending the shoulder line, pinching in the waist. they're body-hugging. they have got zippers. zippers help conceal and reveal. so i think they extend the male silhouette into really a super hero shape. >> reporter: did someone say super hero?

>> what do you think? >> i'm not sure it's me -- >> you'll never know until you try. >> it creates the ideal male form. tighten that thing up. >> i already have -- >> well, you do. >> i don't need the jacket. >> reporter: but as long as you're wearing one, you might as well go for the whole effect. the museum is happy to oblige. >> this is my kind of motorcycle. locked down, fully secured. i couldn't hurt myself on this, even if i wanted to. >> reporter: for that one shining moment, all the cool descends on your shoulders, and while it's just a leather jacket, it can take you places you would never go without one. for "cbs this morning," dean reynolds in milwaukee. >> all right, dean. >> what's interesting about this too, i see a lot of women wearing leather jackets. >> you're absolutely right. it's now chic.

but they said in the piece, charlie, sexually charged, dangerous and cool. it begs the question -- >> which you're not going to ask, are you? >> will you be wearing your black leather jacket tomorrow on cbs? did i mention sexually charged, dangerous and cool? care to respond, mr. rose? >> no, i do not. >> okay. >> i do love leather jackets. thank you for joining us. up next, your local news. we'll see you tomorrow, right here on "cbs this morning" without a black leather jacket. >> take it easy. chase freedom gives you 5% cash back?

at restaurants now... bon appétit guys, enjoy. activate your 5% cash back at chase.com/freedom