good morning. it's thursday, january 31st, 2013. welcome to "cbs this morning" from super bowl park in new orleans. new details on a 5-year-old held hostage by a gunman who police say killed a school bus driver. deadly tornado and floods in much of the southeast. >> drew brees, mayor mitch landrieu, james carville and mary matalin are all here. we begin with today's "eye opener" yore world in 90 seconds. >> we have no reason to believe

that the child has been harmed. >> a child hostage grows desperate in alabama. >> police are still negotiating with the gunman who has taken the 5-year-old boy hostage. >> after shooting and killing the school bus driver yesterday -- >> you wouldn't think anything like that would happen, especially around here. i guess bad things happen everywhere. >> violent storms are hitting the south. it's caused two dozen tornadoes. >> chuck hagel could face questioning --s u. >> you r you missed that point completely. >> gun control debate taking center stage on capitol hill in dramatic fashion. >> the time is now. you must act. >> the 1,000-mile-long line of

violence of deadly storms. nectar get, new england. tornados, strong winds, flooding. >> wind surfers face harsh conditions to face off in the red bull storm chase competition. >> mascot versus cheerleader. never ends well. rocket the mascot not paying attention. she's okay. >> look at this. >> oh, nilly. here we go. >> and all that matters. >> every single parent can identify with the thrill of victory and the agony of defeat and on sunday night we're going to face it. >> who has it better than us? nobody. >> on "cbs this morning.." >> nearly three in ten americans say god plays a role in sporting events. >> of course god cares. he created a girlfriend for manti te'o out of nothing. captioning funded by cbs

welcome to "cbs this morning." we're in super bowl park at jackson square in new orleans. our broadcast home for the next three days. and we're happy to be here. >> very happy to be here. a beautiful set. and we even got lots of news ahead. >> an extraordinary city. >> yes. >> we begin in alabama where a hostage drama has been unfolding for more than 36 hours. >> that's right. police are negotiating with a man who has a boy in an underground shelter. they say he took the boy captive after shooting and killing the school bus driver. manuel bojorquez is in alabama. good morning. >> reporter: good morning, norah and charlie. the police have been tight-lipped about those negotiations. they have not released the name of the suspect or the child who is still believed to be a hostage. but we have learned so far the boy appeares to be unharmed.

police block the road near the standoff entering its third day. the suspect allegedly forced hi way onto a school bus tuesday and confronted the drive. there were more than 20 on board. the bus driver refuse the request to turn over a child, any child. >> he said something about needing a kid because the law was coming after him and then he shot the bus driver. >> reporter: the bus driver died. he grabbed the 5-year-old boy and dragged him away. police say the child is being held in a bunker resem bling a tornado shelter. negotiators have been able to get food and medicine to the child who has special needs. he's a retired truck driver with a reputation. they say he has allegedly beaten a dog to death and has threatened to shoot kids trespassing on his property. he was due in court on a reps charge. >> very anti-social, very

anti-government, hates everybody. >> rhonda wilbur was one of several neighbors forced to evacuate the area. she's hoping for the child's safe release and something else. >> my grand daughter who just turned 7, when i have her visiting me this next weekend, i won't have to worry about mean man. one way or another he's not going to be there. he will either be locked up or he'll be dead. >> reporter: police have not said what demands if any the suspect has made. charlie and norah? >> manuel bojorquez, thanks. now to washington where the gun control issue turned quiet. that's because everyone stopped to listen to one victim of gun violence. nancy cordes is there with more. nancy, good morning. >> good morning to you, norah. no question, former congresswoman gabby giffords was the star witness at yesterday's hearing. her husband says she is partially blind now and has lost

her gift for speech but she still managed to deliver her speech. still struggling to walk and talk after a gunshot wound to the hud, gabby giffords had the room riveted as she delivered her address. >> too many children are dying. too many children. we must do something. >> on the other side, the ceo of the national rifle association, wayne lapierre, who argued new gun laws are unnecessary. >> they don't hit the elites, they don't hit the criminal. they hit the average hard-working tax-paying american. >> most republicans on the committee agree. >> i have a hard time telling my constituents in texas that congress is looking at passing a whole new raft of laws when the laws currently on the books are so woefully unenforced. >> the hearing touched on many

measures congress is considering including strengthening background checks for gun buyers, lilting high capacity magazines and limitibanning ass weapons. even for some like patrick leahy -- >> americans have the right to self-defense, to have guns in their homes to protect their families. no one can take away those rights or their guns. >> as the hearing was going on, senators learned of a shooting in giffords' home state of arizona, one dead twoond wounded in phoenix. and illinois senator dick durbin told the story of another victim. this 15-year-old hadiya pendleton who performed at the inauguration. >> a gunman shot her dead in just a matter of days after the happiest day of her life. she's gone. >> one thing this hearing

revealed is that there are some areas of bipartisan agreement on this issue, particularly around the idea of expanding background checks to apply to gun sales made at gun shows and between private sellers and private buyers. the chairman of the committee, patrick leahy of vermont says he wants to work up legislation that he can introduce to the committee within a month. norah and charlie? >> nancy, thanks. a win storm in the south killed two and caused heavy damage. overnight it knocked out power to tens of thousands. in new york city this morning runoff from heavy rain is rushing down city streets. >> and six tornados hit tennessee yesterday crushing homes and businesses. one man died when a tree fell on the shed where he took corps. the mauve destructive twister killed another man in adairsville, georgia, and that's where we find terrell brown. terrell, good morning. >> reporter: norah and charlie, good morning. this is what's left in

adairsville. much of the debris is from one of the sides of the building. that is the roof. and mangled in all of this debris is downed power lines. this is what cleanup crews will have to deal with today as many residents return to see if they have anything left. >> hey, that's a tornado, buddy. >> reporter: late wednesday the tornado touched down here in adairsville, 60 miles north of atlanta. it tore off parts of a manufacturing plant and ripped homes to shreds. >> i was so scared. it picked me up and flinged me three times. >> reporter: one man died when a tree crushed his home. at least nine people were injured. juanita carter dove into the bathtub to take cover as the structure of her cinder block house collapsed around her. >> i'm glad my kids weren't home and they were in school.

>> reporter: chief jones said they estimated it as a quarter mile wide and staid on the ground for a full two miles. overturned 57bds tossed about vehicles and even heavy tractor-trailers were no match for the high winds. as many as 100 vehicles were flipped. >> that through your vehicle about 150 feet there? >> evidently. wrapped it all in the power lines and i guess slammed it down. >> reporter: a state of emergency has been declared in the county that we're in this morning as well atz another county further to the north. more than 6,500 power customers across the state of georgia are still in the dark this morning. >> terrell brown, thank you. a prominent senator is having to defend himself. this is the fbi scrutinizes one of his friends who ease made big donations to his campaigns. jan crawford is in washington. jan, good morning. >> good morning, norah.

good morning, charlie. these allegations surfaced back in november right before the election and from the beginning menendez has denied them. from the beginning they have all the earmarks of a smear campaign, but the question is are they true? the raid on the office of menendez's friend who seems to be at the center of all this could be a signal that the fbi is applying pressure to see whether the allegations have any merit. federal agents on wednesday hauled away boxes of documents from the office of a south florida eye doctor, a prominent democratic donor with ties to senator menendez. they refused to say publicly why they're investigating. they investigate health care flood. he current le has an outstanding irs lien for back taxes but it's his relationship with menendez

that has become a focus. the daily caller accused menendez of accepting prostitutes at the man's mansion. at the time a spokesman for menendez said he was not going to respond to a completely false accusation and menendez easily one re-election to a second term. yesterday with mel if melgin under scrutiny, the senate was more forceful. in a statement they called him a friend and political supporter for many years and he acknowledged he travelled on melgin's plane on three occasions all of which had been paid for appropriately but the denial of wrong going was category cal. any allegations of engaging with prostitutes are manufactured by a politically motivated

right-wing blog and are false. >> you have to look at the source where this comings from. >> while menendez says he paid for all the flights on that jet, he did so only recently. his office confirmed last night he reimbirsed melgin more than $58,000 for two flights after complaints were made to the committee. >> thanks. president obama's nominee for defense secretary is facing his capitol hill critics. former republican senator chuck hagel is the only witness at this morning's senate confirmation hearing. with us this morning is bob woodward, associate editor of "the washington post." bob, good morning. >> good morning. >> is the hagel nomination in good shape as he comes to congress to make his case? >> it looks like that he is. you know, he's got some questions to answer, but what's interesting in the reporting we've done on it is that there is a like-mindedness between obama and hagel about where the

military should go, when it should be used, a sense of scaling back. at the same time there's a hawkish side to it. you have to be ready to use the military. but i think the mind meld between the president and hagel is the key factor here. and as you know, the defense secretary is in effect the deputy commander in chief. if you look back, we would not have had vietnam without secretary of defense mcnamara. almost certainly we would not have had or in the way we had the iraq war without defense secretary rumsfeld. so this is a big deal. >> and, bob, you write about that, that obama has found a soulmate on the issue of war. so with hagel as defense secretary, even though he served certainly during vietnam, a republican, what does it mean for american engagement in the world in the next four years?

>> that it's going to be done in a much more careful way. clearly in my research on the first book i did on obama in talking with the president about the war in afghanistan, he, like hagel, has an aversion to war. he'll go to war, but in obama's famous nobel prize acceptance speech he made it very clear that war may be necessary, but it's always a manifestation of human folly. >> and the secretary of state john kerry has said they need to get the economic house in order as a first priority for national security. but look at syria and look at iran. where does the secretary -- the secretary of defense nominee and the president stand on iran? >> well, they're going -- you know, the policy is to prevent iran from getting the bomb. that is the most difficult policy to execute. it's not matter of containment.

it's a matter of staffing it, whether that's going to be effective we're going to see. but if you -- as you both know, the world is really dangerous now. there are a lot of powder kegs and hot spots. and whether they can calibrate a policy that will send the message to potential enemies or adversaries that will use the military if necessary, but at the same time not be in the hair trigger mode, which some other presidents and secretaries of defense have been. >> thank you, bob. >> we'll be watching that hearing closely today. bob, thank you. the syrian government is condemning what it claims was an air strike by israeli war plains deep inside syria. clarissa ward has been covering it extensively. she's in london. good morning. >> good morning, norah. good morning, charlie. there's still very few details

as to exactly what happened yesterday. the syrian government has said that that israeli air strike hit a military research base about seven miles northwest of damascus. israeli officials are not saying anything, but a pentagon official tells cbs news that, in fact, the intended target or target was believed to be a convoy that was carried heavy weapons out of syria into lebanon to go to hezbollah, the shiite militant group. now, obviously syria share as border with israel. it has very serious concerns about the security situation inside syria particularly because syria has a significant stock of chemical weapons. at this stage no one expecting syria to launch a retall ta torre torrey attack but serious concerns that their civil war is spilling across its borders. >> thank you, clarissa ward. time now to show you some of the headlines from around the

globe. the new york times says last night's hearing on gun control in newtown, connecticut, was an emotional affair. hundreds of people attended. parents of victims of the sandy hook school shooting testified. many of them in the room called for stricter control. the tennessean says prostate cancer can find worse diseases. the study notes not all prostate cancer requires aggressive treatment. saus today says the fda is cracking down on fake flu products. the products claim to treat, prevent, or shorten the length of the flu. the fda has already won one kpep which claims its nasal spray and bacterial and cold and flu vie riises. a charity is a front for tax dodgers. they use it to avoid $72 million in taxes. the charity raised $278 million

from 2010 to 2011. it only paid out $87 million to worthy causes. it is now >> announcer: this national weather report sponsored by green mountain coffee. brew a better day.

they say this super bowl party is long overdue. this morning we'll talk about the big game and the news from washington with two people who know both cities well. that's james carville and his wife mary matalin. and a new study says making small changes in your diet won't help you lose weight. even sex doesn't help. well, we'll ask the leaders about that. what dieters should be doing on "cbs this morning."

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get this. a zoo in california has announced a monkey has randomly picked the 49ers to win the super bowl and not surprisingly the deer picked the ravens and ray lewis. >> you know about the deer antler spray. >> yes, i do. >> we will talk about that a little later. first they're known as the odd couple of politics. james carville and mary matalin

are here in their hometown of new orleans. they'll talk about the big city and the political

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they say a new study conducted by the public religious research institute says 27% of americans believe god has a hand in determining which team wins. so if you're praying for a new kidney this weekend, sorry, god has the ravens and the 49ers. of course, god cares about foobl. he created a girlfriend for manti te'o out of nothing. welcome back to "cbs this morning." we're here in new orleans at super bowl park in jackson square. >> lots of activity already. jeff glor is at the super bowl to show us how everyone from the teams to the fans are gearing up. jeff, good morning. >> reporter: norah, good morning to you. energy here. there's still work do.

you can see behind me this is a part of the halftime stage that was brought in yesterday in pieces. it has not been put together yet, but that will be assembled before sunday. the san francisco 49ers actually had to move yesterday for their practice to a different indoor facility nearby. that was because of high winds in the new orleans area. the baltimore ravens did get a walk-through here of the super dome yesterday. but the lombardi trophy got walked through the new orleans conventionster by duke mcallister. this was a scene. it will stay there until it's awarded to the winner of this game on sunday night. and, zbies, we also got word yesterday that 26 students from sandy hook elementary school will perform america the beautiful before the game happens on sunday night. that will be an emotional and extraordinary moment just before

the game. charlie, norah? >> quite extraordinary. >> yeah. jeff glor, thank you. you know mary matalin and james carville for their politics but they're proud resident of new orleans. they're chairing the super bowl. good morning. >> good morning. >> it's great to be here. for anyone who had any doubt for why you moved back to new orleans, all you have to do is come to new orleans. >> you guys have had some incredible careers but how did you get a gig co-hosting the super bowl. >> god is good. god is good. >> or god works in mysterious ways. >> i say it's kind of like being the queen of the netherlands. you get to go everywhere but you don't get a lot of power. you cut a lot of ribbons and you give a lot of talk. >> what does it mean for the city? >> we won't know until monday.

your can feel your emotions starting to build up. the sense of pride is really starting to build up. i hope when this is over that we look back and say, you know, we did a big thing and we did it right. that's what we're hoping for. >> and what's already happened, the legacy of pulling it together, we discovered we have vibrant code makers, tax community that filled out applications for everybody. we have a hospitality industry that's being done. we're sandwiching it in between the mardi gras. so we're doing super service charity. we're resurrecting five of our 200 parks here. >> so it's been over nine years since hurricane katrina. how is new orleans doing? >> how are we doing? we're the fastest growing, fastest high tech industry in the world. i don't know.

but we're doing better than we thought we would. i could go on. i could go on. we're doing better and a lot better, and thanks to events like this. >> let me turn to how new orleans feel about one person, roger goodell and how they will welcome him. >> we did welcome him with open arms. we had dinner with him last night. you know, roger is a big part of why the saints are here, a big part of why the super bowl is here. >> so all that's behind you. >> let me put it this way. louisiana, every child was brought up with this. if somebody comes in your house, you treat them right. roger goodell is coming into our house. he will be treated right. and if he's not, that person is not going to be a very popular person in new orleans. we're delighted to have you here. you're invited as a guest in your house. if you have issues you put them aside. >> can we talk politics iffer a moment? you guys were longtime fixtures on cnn and you have left cnn.

what's next? >> we might -- >> why did you leave cnn? >> what cnn said was they -- cnn said they wanted contributors to be there on set. >> and it makes sense. >> it makes total sense. it's a strategy we can't fulfi l fulfill. >> also in politics there's a notion that the secretary of state is now going to take some time to write a memoir. james york you're close to the clintons. what do you think she might be thinking about as she gets -- leaves the burly and the hurley of politics and being a traveling diplomat? >> i have a hard enough time trying to figure out what my wife is thinking about let alone the secretary of state. i imagine that she is. remember, she had two years of running president which i know is really hard. they tell me being secretary of state is really hard. >> do you think she'll run?

>> i'm not saying. let's say this. hyposhe does. >> there's also the governor of louisiana who just announced he'll be at the gridiron. is he a real potential republican candidate? >> he was in my class at tulane last week. >> we have a really robust deep edge lining up for the next go-around, and we have smart thinkers, good thinkers, new thinkers, new generation of thinkers. bobby leads the pack. >> bobby leads the pack. >> i should be careful with milan garage. i have to make sure i don't talk political speak anymore. he's in the top tier. >> he's in the top tier. >> some conservatives overwhelmingly thought that he would make it, he would be a good candidate. >> james carville, mary matalin, great seeing both of you.

doesn't this look incredible? >> what a backdrop. well, we've got lots of behind-the-scenes drama in this year's super bowl. who better than j.b. of the nfl to join us and tomorrow a tale of two cities. morocco looks at san francisco and new orleans. that's tomorrow on "cbs this morning." [ female announcer ] born from the sweet monk fruit, something this delicious could only come from nature. new nectresse.

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and makes you less irritable. xlvii. james browns has hosted nfl today on cbs sports. good morning. >> good to see you, norah and charlie. >> between charlie and i, i've

become the expert on deer antler. >> you're the expert. >> yes. >> i wouldn't get near it. >> i think it's a huge story. tight really about igf-1 which is an insulin growth hormone. c.j. talked about it, a-rod and now it's come up with ray lewis. is this a big controversy? >> if the players know it's banned substance, yes, but short of that, norah, media day will magnify any and everything right now. i don't know how big a deal. and ray certainly understands what this could do to his legacy if true. >> also, he's also aware of what it could do if it distracts him from the game. let me go to the game itself. what's happening this week in the news about the two teams and leading up to the big game on sunday? >> you know, typically at super bowls when you find the media trying to parse every word, something to knock the teams off

stride, that's what will happen. i don't think there's any chance that will happen with either of these teams. they're truly reflections of their coaches. they're laser-focused. everything you've heard won't affect play on the field at all. >> speaking of controversy, there's controversy about chris culliver of the 49ers making some comments that some viewed as anti-gay. he's apologized. what do you make of that? >> again, in the context of media looking for something. insensitive, for sure. you don't tolerate it, nor should you. again, it won't have any adverse impact on ittal all. he's come back and apologized about it that and now cbs kol leak dan moreno is in the news today. a friend of yours. >> very close friend. it's a family matter. he and his wife, it's between him. dan has had to talk about him. i pray not only for the family but for all involved. >> so, j.b., are you excited

about the game? i am. as james madden, the icon of football says the game is the thing. it ought to be a good game. >> we met the harbaughs last night, the mother and father. >> and jim was there too. >> jim may be more demon strabably intense, but let me tell you, john is no less. >> thank you,

from snacking to sex, we'll show you why a new report is shattering old ideas about losing weight ahead on "cbs this morning" from new orleans. living with moderate to severe rheumatoid arthritis means living with pain. it could also mean living with joint damage. humira, adalimumab, can help treat more than just the pain. for many adults, humira is clinically proven to help relieve pain and stop further joint damage. humira can lower your ability to fight infections, including tuberculosis. serious, sometimes fatal events, such as infections, lymphoma, or other types of cancer, have happened. blood, liver and nervous system problems, serious allergic reactions, and new or worsening heart failure have occurred. before starting humira, your doctor should test you for tb.

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we're in new orleans. here's something to chew on during your super bowl party. a new report in the new england journal of medicine does some myth busting when it comes to watching your waist. david allison watches. he's with the food and diet industry and is with us this morning. you worked on this. let's talk about some of these myths. the first one that i think may surprise a lot of people is you say sex doesn't really burn calories. really? >> it does burn some calories but not as many as some might like to believe it does. if you look on popular diet and nutrition websites they say sex burns roughly 150 to 360 calories per 60 minutes. the reality is or how you choose

to see it, the average bout lasts about six minutes and burns about 21 seconds which is the equivalent of a couple of life t lifesafers. >> it seems that it always comes down to eat less and exercise more. >> that's right. i comes down to energy, eating or expending energy through many things but especially exercise. the question is what causes some people to eat too much energy or not expend enough and how can we reverse that. that's what we're trying to figure out. >> behavioral. >> it's partly bavlt, partly physiological and biochemical. but how we get people to expend more energy and take in less is a tough question. >> the second thing you say is small sustained calories you take in will accumulate to burn large weight gain, why is that a myth? >> what happens is people have previously projected things would accumulate. for example, one of us started

walk 30g minutes per day after dinner. that would expenld 100 calories a day. over 35 days that's 3,500 calories. one might think that would burn a pound of fat. 20 years you'll each have lost 100 pounds which is unrealistic because as you get smaller your body takes much less energy to move you from space and pump blood through your body and you reach a stable point. >> and number three, losing quickly is not as sustained as -- >> it sounds so reasonable and we all want to be reasonable. it turns out that people who lose weight rapidly and lose a lot of weight in studies tend on average to weigh less several years later than those who lose less weight more slowly. >> david allison, thank you. on "cbs this morning" we're taking you behind the scenes as one company creates its first

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good morning to you. it's 8:00. welcome back to "cbs this morning" at super bowl park at jackson square in new orleans, what stay. who better to have with us than drew brees. he's a hero here. plus we go behind the scenes of the new super bowl ad starring duane "the rock" johnson. first here's a look at today's eye opener at 8:00. >> police have been tight-lipped about the negotiations but we have learned so far the boy appears to be unharmed.

>> in alabama a hostage drama has been unfolding for 36 hours. >> that's right. police have been negotiating with man who's been holding a 5-year-old boy in an underground shelter. >> reporter: many residents return to see if they have anything left. >> a massive storm in the south killed two people and caused heavy damage. >> the noisy debate over gun control turned quiet for a few minutes yesterday. that's because everyone stopped to listen to one prominent victim of gun violence. >> we must do something. >> president obama's nominee for defense secretary, capitol hill critic, is hagel nomination in good shape? >> he's got some questions to answer. >> how did you get a gig co-hosting the super bowl? >> god is good. god is good. >> reporter: you can see behind me this is a part of the halftime stage that was brought in yesterday in pieces. it's not been put together again. >> between charlie and i have, i have become the expert on deer

antler spray. >> you are the expert. >> yes. >> for anybody who had a doubt about why you guys moved back to new orleans, all you have to do is come to new orleans. >> i i'm charlie rose with gayle king and norah o'donnell. a neighborhood in midland city, alabama, has been under lockdown because of a hostage drama. a man is holding a 5-year-old boy in an underground bunker. they say he kidnapped the boy from a school bus tuesday after killing the driver who tried to stop him. the debate over tougher gun laws came to newtown yesterday at a jam-packed town hall. they asked lawmakers to take action. >> six weeks ago today we held a funeral for our 6-year-old sun dylan hockley. i remember looking in the

casket, holding his hand. no parent should have this memory. make this the time that change happens by turning this tragedy into the moment of transformation that benefits us all. my name is susan aarons and my daughter was a student in victoria soto's first grade class. the fact that my daughter survive and others didn't haunts me, so i'm asking you that as you move forward and represent our state and our families in this town you remember 26, that every decision you make is made as if it were your child who didn't walk out of the school that day. >> every story makes you want to cry. >> meanwhile 26 students from sandy hook elementary school will perform at the super bowl pregame show on sunday which that -- >> that will be a special moment. >> a very special moment as you hear from those parents from newtown. >> terrible. we're in new orleans as you know because it's super bowl time in new orleans. they tell me they've never said

no to a party. that's what a security guard told me this morning but when the sbooul came calling around the same time as mardi gras it turned into a real juggling act. jeff floor at the super dome with that part of the story. >> the combination of the super bowl and mardi gras season with the super bowl sandwiched in the middle of it. things had to be changed around a little bit because of it. new orleans has been getting ready for three years. on the streets of new orleans arthur harding is known as mr. mardi gras. >> happy mardi gras. i'm the man. >> for 37 years he's written the go-to guide for all things carnival. >> for the uninitiated, mardi gras, mardi gras season, carnival. >> carnival is the whole season. it started on january 6, the

feast of epiphany. it's french for fat tuesday. comefully indicated but we enjoy. >> this year mardi gras falls on february 12 but it was expanded to make room for the super bowl. 12 parades were moved. not an ideal situation for some but a changed hardy says had to be made. >> would it have been impossible to do mardi gras, the season, without splitting it up? >> no, absolutely not. not in downtown new orleans. you can't fit 20 ounces of water in a 16-ounce cup. >> during the event which some are calling super gra. the city anticipated over half a million tourists. all hotel rooms are sold out but the locals are offering more than just hospitalipitalithospi. take this. a 365-foot-long float. it cost $1.5 million to build and creators say it is the

biggest float in the world. >> the inish plan was to not do this float for a few more years. you moved up the schedule because of the super bowl? >> that was the thought, yeah. you know, the eyes of the world were going to be on new orleans. >> barry kern and his family have been building floats for a century for parades all over the globe but the ones they make for new orleans are unique. >> who pays for this? >> this is paid for by the guys who ride the floats. >> no corporate sponsors. >> that's the thing that makes us different from anywhere else in the world. you're not going to ever see the name of any brand. we do this for ourselves. we're happy to have you guys come and visit, but we'd be doing it anyway. >> this year, says hardy, the show won't just go on. it will be bigger than ever. >> you've got more than a thousand floats in 50 parades. it makes no economic sense why people would spend money to wear a mask and play dues to ride a

float and give gifts to strangers, but that's what we do. we do it every year. >> there will be other parades in other paetsch e parishes this weekend. not just in new orleans and they resume after the super bowl. if you want to stick around, i'll be more than happy to take you on a guided tour. >> we're with new orleans mayor mitch landrieu. good morning. >> good morning. >> how is this super bowl different from the others? >> this is our tenth one so we're really proud of that, but the footprint is much, much bigger. we did the one post september 11th and this one is much, much larger and it givens us the opportunity to show how incredible new orleansians are and to thank them for doing everything to help us stand back up. we're putting it right in the middle of mardi gras. it's big lift for us and my team

is handling it really well and i'm proud of everybody. >> do you think the story of the super bowl is bigger than the city of new orleans? >> the city of new orleans is bigger than the story of the super bowl. that's what you meant to say, right, gayle? >> that's exactly what i meant to say. >> thank you. the super bowl is really just an important part of how a city rallied with the football team and with the community. the communal space where we all gathered. we got to see each other again for the first time post katrina, the fateful game when we beat atlanta and then we were saying we've gottet a chance to win again. in the past seven years i think we've seen the people of new orleans to do heroic things to get the city stood back up. you can't put together a sbul like this if you're not clicking on ail cylinders. >> when i landed a stranger said i'm so glad you're here because there are still scars from katrina and you have to make sure people know that story too. >> there's no question about that. first of all, katrina and rita did not cause all of new

orleans' problems. like every major city we struggled with health care, infrastructure. what happened is they stopped bleed that started a long time ago, really transformed the city into moving in the right direction. it would be unfair to say the city's completely back. we have areas of the city that are still struggling. but you will find out as you try to rebuild the northeast, some places will come back faster than others. some places hurt longer. it's really going to be a matter of national policies as we reinvest in schools and the area. but the people of new orleans, i think, have shown the nation a light at the end of the tunnel and how to get there. >> mayor, the economic impact for your city is going to be hundreds of millions of dollars and yet many of the residents and business owners here have not rolled out the mat for the nfl commissioner roger goodell. >> there's still hard feelings.

>> there was one restaurant that had his face on dartboard. why is that? we do know why it is, but is it fair. >> we take the saints seriously down here. what happened was hurtful to the saints fans. they believe black and gold and they take offense. i said you have to separate with what happens on the field. roger goodell has been great to the city. he was one of the rbs that the saints were able to stay off katrina and he's one of the reasons why the super bowl is here. there's a bright line between what happened last season and it's a good mark of demarcation. it's good to go forward. >> we're happy to be here. >> mayor, thank you. >> i'm going try not to gain ten pounds in two days. >> thank you so much.

he has been called america's most loved quarterback. of course we're talking about drew brees who has not only won a super bowl, he helped bring the city back from katrina. drew is with us today here in super bowl park. plus ben tracy with a story you'll see only on "cbs this morning." we're on the set of a top secret super bowl ad. find out what product they're selling and which celebrity is selling it coming up on "cbs this morning." >> announcer: this morning's eye opener at 8:00 is brought to you by our sponsor with an inside story on shingles. the soreness was excruciating.

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i love these people. ♪ and it's beautiful . for the first time the "got milk" campaign is coming to the super bowl with some muscle. ben tracy has that story you'll

only see on "cbs this morning." >> reporter: it looks like a scene from major hollywood movie. big-time action star, big budget set, and even big scary circus animals. >> just a lion. >> keep going. >> reporter: yet this is not a two-hour big screen action film. it's a 30-second commercial for milk. >> we don't think of it as a 30-second tv spot. it's a small film and in this case it's a big small film. we've got one of the biggest stars out there, most iconic brands out there, and we've got the biggest venue, the super bowl. >> reporter: they let us on the set in long beach, california, as they filmed their top secret super bowl ad. this is also the first commercial that dwayne johnson aka "the rock" has ever done. first off, what do we call you? >> sir. >> sir. since you're in your pajamas,ite

very formal. >> since you point out my pajamas. wow, i thought -- >> reporter: that's why he's selling the idea that milk protein is the best kwa to start the day. the audience, an estimated 110 million people watching the super bowl on sunday. >> if you're going do a commercial, you may as well go big, have impact, jump head first right into the fire. >> reporter: over the past 17 years the milk mustache has become iconic, yet this is the first time "got milk" has got a super bowl ad. milk won't say how much it's spending how much it's spending to create the odd but just to air it costs about $3.8 million, an average of 60 ads are expected to run during the game, all hoping to avoid being named losers the next day. film and tv director peter burke is calling the shots on the milk

set. >> reporter: is there more pressure knowing it's a super bowl adverb sus a regular tv ad? >> yeah. for the most part, the kind of people that put undue and intense pressure on themselves for everything. >> reporter: they spent an entire month creating an animated version. then they head backed to new york. they had just three weeks to create the special effects that would have been too expensive to film on location. >> we're investing animals that didn't exist, creating explosions that with nowhere in sight and putting together the perfect spot. >> reporter: it was hard to tell what the spot was while watching the set. >> here's the secret. i know the cameras aren't on. without giving the commercial away, we're talking about worldwide destruction. this is a mavis action film all

rolled up in an amazing super bowl commercial. >> reporter: and they let us show you a sneak preview of their ad. >> we're out of milk. >> are you kidding me? >> mister -- >> what? >> up there. >> reporter: of course, these folks are pushing a product and would not let us leave without taking something with us. >> i have a gift for you. >> reporter: a gift? >> in three, two. >> reporter: i'm glad this wasn't staged. >> here you go. >> reporter: milk for me? wow, thank you. >> and remember something. it does the body good. >> reporter: is it skim or 2%? you don't worry about it. just drink it. >> reporter: ben tracy, cbs news, los angeles, california. >> to see the full ad go to cbsnews.com. drew brees is a saint in more than one way.

the mvp quarterback joins us right here on "cbs this morning."

welcome back to "cbs this morning" at super bowl park in jackson square in new orleans. coming up this half houring there is nothing like a po boy. we take you through the history of this classic cuisine. >> plus julie chen and sharon osborne are here. we'll take a look at the food and the halftime show featuring beyonce. >> first it's time to show you this morning's headlines. the "los angeles times" says the last of the andrews sisters died yesterday.

patty seen in the middle was the group's lead singer. patty andrews was 94. "the wall street journal" says "argo" is a hit in iran. boot legers call it their best-selling years selling more than 100,000 copies. >> it's interesting. "the new york times" says there are super bowl tickets available through licensed brokers. it's their biggest event of the year. brokers are buying as many tickets as they can to sell at a profit. one broker bought a super bowl ticket for $1,200 and then resold it for $1,800. three years ago saints' drew brees was the mvp of super bowl xliv. this year he'll be watching from the stands and working as a spokesperson for tide. good morning. >> good morning. >> we want you to size up the game. two quarterbacks are going up

against each other. >> colin kaepernick. both teams -- i guess it's been a while. certainly they both deserve to be there. they travelled a tough road to get there. they traveled to arrive here. they're both playing as well as you can play right now so they certainly both deserve to be here. >> do you have any advice? you know what it's like, you now how they're feeling as you're sitting here. >> enjoy the moment. obviously there's a lot of potential distractions. you come to the super bowl host city for the week. i guess you try to embrace it. you embrace the media day and embrace everything there is about the game and understand how exciting a time it is. in the end you want to narrow down your focus and play the best game you can. >> i wonder about the state of your sport, the state of the nfl. probably know one has been more critical of roger goodell than you. you said recently nobody trusts him, trusts him, of goodell. what's your main concern? >> well, obviously that was in

regard to the bounty allegations and accusations which we as an organization, certainly as a team felt were very unfair and lacked due process and a fair process. while we disagree, all that is behind us now and we're really focused the 2013 season. we've got our head coach sean payton back. we're ready to move on. >> there were a number of player on media day who talked about the future of nfl, hits, concussions. and some who said i don't know if i'd have my own son play. >> those are major concerns. player health and safety should be priority number one and it has been for the association for a long time. you know, certainly the head and neck injuries i think is the thing that's most concerning. that's why the return to play protocols need to continue to be looked at in regards to when a guy does suffer a concussion or a neck injury. you make sure they're ready to

come back on the field before they do. and as guys leave this game and retired players who have been away for a long time, you see suffering with some of these long-term concussion issues, we need to make sure these guys are being taken care of. >> let's talk about the hoopla of the super bowl. when you won, there was a sense that new orleanses with a team of destiny that year. does it make a difference? does the emotion go to the field? there's a lot of talk about the ravens this year for a lot of reasons. >> yeah. it's -- i'd say the toughest part about this game is obviously you understand the magnitude of it, you know. so when do you stuff on the field, emotions are running as high is that possibly can and it takes a little while to calm yourself, gain your poise, and go out planld the game and see that it's like any other game. but obviously when you when this game it can do some pretty magical things. really that super bowl victory with the culmination of four years with the resurgence

post-katrina, watching the city and the team and the organization come together and just what that's meant for everyone around here has been incredible. >> who are you rooting for and why? speak into the microphone, drew brees. >> i'm not rooting -- >> you can tell us. >> it's -- what you find is i'm a fan of football. i love the game. even when we're not playing during the yearing eemg watching the prime time games. i'm watching guys i know around the league. you're fans of certain guys and maybe coaches you've been with the past so you root for a lot of people to succeed. i love watching great football. this is going to be great football. you're talking two dominant defenses and two explosive offenses. something's got to give and we'll see where it does, but this could go either way. we'll see. >> you know what i love watching? the adorable commercials with your son. i love those commercials, drew. would you be okay if they wanted to play?

>> absolutely. i think at a certain age. i think that's what -- that's what research is trying to determine. when do you want to expose them to any physical sport, especially football. maybe it's not until 13 that you'd want to. there's flal football. there's seven on seven, plenty of, you know, other avenues that you can go. i didn't play tackle football until i was 14 years old. wi us a freshman in high school. so that's certainly something to be considered. >> you said you had to put it behind you. when that kick-off comes, will you say to yourself at all except for the bounty penalty, we might have been here? >> no. i'm never going to make excuses. we didn't have a chance, that's why we're not here, period. i don't want to give -- make any excuses for our season. i'm proud -- i'm proud of the way we battled this season.

the things that hurt me the most and the most disappointing is our record is not indicative of the effort of our team, of the players, of the coaching staff. they did a fobl job under circumstances that, you know, are hard to describe. but i'm really proud of our guys. >> they don't call you one of football's good guys for nothing. please stay with us for the next segment. >> when woe come back, new orleans is known for many things especially riverboats and jazz. but especially the food.& the real star may be that po boar. we sent mo rocca to check it out. >> everybody has to have their po boy sandwich in new orleans. no matter what joint they go to, they've got to have it. >> reporter: the po boy, the statement of new orleans cuisine. a foot-long sandwich traditionally stuffed with gulf fried shrimp or roast beef or if you're lucky enough to get to

parkway bakery, gist tin kennedy will combine the two in a surf and turf po boy. if i were standing across the room and saw these over here, i would be thinking these were submarine sandwiches. what would i be getting wrong? >> submarine sandwich. first that's an insult. this is a po boy. >> the po boy has a rich history. back in 1929 during the strike by streetcar workers, bakers and brothers, clovis and benjamin martin began feeding the strikers for free. simple in the past, gravy and meat scraps on bread. expensive but oh so interesting. the name was dubbed poor boys. >> we don't like to work too hard. it's a little hard work to say

the whole thing so we slang it, po boy. >> reporter: what makes it a po boy. >> it's all about the bread. >> reporter: the 28-inch loevs come only from local bakers. flakey and hard on the outside and like a pill yeo on the inside. the secret ingredient is new orleans' humidity. >> it's hard to get consistency because of the humidity. >> reporter: he should know. they still jostle for bar stools. how many stars have critics awarded this place? who cares. it's already got three super bowl rings. quarterbacks ee lay and peyton manning were practically raised on them. >> each of them would sit down and eat two of these. >> reporter: six pieces like that, each of them.

>> yeah. >> reporter: mere mortals should probably stick to just one, but don't forget the barq's root beer. it's a must. don't worry. it comes in diet because that will really cut down on diets. the po boy isn't for meatless. if your fingers aren't sticky and your elbows, you're not eating it directly. our ray show found that eating to napkin ratio is 1:1. these are new school po boys. >> it seems like it draws influence from all around. >> reporter: cam boudreau and his fianee aiancee are classic chefs. perhaps you prefer a vegan po boy. yes, they exist here. for a sandwich that was

developed for poor striking transit workers, your product sounds pretty high end. >> yeah, i would say that the techniques and the ingredients are high end, but the delivery is definitely very new orleans. >> reporter: really you can put anything in it and serve it anywhere because in this town a po boy will always be a po boy. >> it's a way of life. it's like going to church, walking a dog. the life blood of nooeps. i'm glad to be part of it. >> reporter: so am i. in front of us we have a whole cattle cade of po boys. shrimp, roast beef, catfish. surf and turf. charlie has potatoes and graev and i have alligator sausage. >> drew, does a professional athlete's diet include po boys?

>> occasionally. there's too many good ones. >> eli and peyton manning were prak lickty raised on them here. >> yo r you saying if your eat po boys, you will become a super bowl champion. >> and if it's in five years, i'll be playing because i in tend to eat a lot of them. >> i don't know why everybody in town doesn't weigh 300 pounds. the food is so good. thank you. this week the lady of the talk are here. julie and sharon [ libe ] le dnkrae ic oha lonn wer.

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the hit cbs show called "the talk" is based in new orleans this week too. co-hosts julie chen and sharon osborne will tell us what they were out to do. >> you weren't in the streets

raising your top to get bead, did you? that's the tradition. >> all i've done since i arrived in new orleans is eat and drink and party. there's something about this town that brings it out in everyone. >> it's law here, and she knows how to party, we were all out to dinner last night. three of you were good, left early, got some rest. >> sharon, what did you do? >> you left before i hit the floor. i was on the floor. >> she literally did. that i didn't get a video of but i do have some other interesting video that we might show in our video today. >> no, you didn't. >> i'd show you first with your approval. >> i can't imagine sharon would say no. i can't imagine whatever it is. >> we still have these po' boys here, so please feel free to take them back if you're looking for breakfast. julie, you're an adventurous eater. tell us what are some of the treats. >> i've had turkey neck, fried alligator. i didn't try the frogs legs yet. >> but you tried turkey neck and

alligator and not frogs legs. >> no because the way they had it battered, it was like -- two dangly, you know. they chop it up. >> it looked too chewy. >> how about deer antlers? >> boiled. >> so at halftime show, beyonce, have you guys been talking about whether beyonce or what are the expectations? >> yes, we have been talking about that. >> i think that she's under such huge pressure to deliver, and this woman just wants to entertain and everybody's looking at her under a microscope right now, and it's like leave her aileen. what do you think? she's under so much pressure to deliver. >> sharon, as someone who manages musicians, ozzy osbourne for one, you know what it's like to perform in a big venue. do you think this has been much

ado about nothing against her? >> absolutely. why yooz her as an example. where do you want to go down the list? especially when you play in outside venues or large venues, you have the time delay anyway and when you perform outside, the wind, you're up against all the elements so it's like give her a break. >> and also, i mean, as far as the type of show she puts on where there's dancing, i mean you're out of breath. she -- at the super bowl halftime show i would think anyone doing that type of show would have to lip synch. now she probably can't because of this riddiiculous story, i don't know. >> i wouldn't want to be her. the pressure, the expectation is so much. >> something tells me she's going to be ready. >> he she's not going to disappoint. >> we love a comeback. >> who's going to be on your

show? >> mr. brees is co-hosting the talk with the ladies tomorrow. today we have vanessa williams, we've got jamie dane cooking. >> there it is right there. >> they're our neighbors. >> don't you like taking the show on the road? >> i love it because it's like you get to feel the big culture, different cultures. and when they joke about southern hospitality, my goodness, i had no idea. we feel so comfortable here. you feel special. >> was only half kidding about the beads, sharon, but i heard you got some and i heard the only way you get it is lifting up your top. >> but i'd do it anyway. i'd do it without the beads. >> julie chen and sharon

osborne, thank you so much. you can see the talk all this week from new orleans at 2:00 p.m. eastern, 1:00 p.m. central and pacific here on cbs. and we'll show you which super bowl star will be with us tomorrow. that's next on "cbs this morning."

>> that is the one and only. he'll be part of our super bowl coverage in the day ahead. you can see more of that number. all you have to do is go on our website, cbsnews.com. eli manning is still the reigning super bowl champion quarterback at least until sunday. he'll be in super bowl park in jackson square on "cbs this morning." >> that does it for us. up next, your local news. we'll see you tomorrow morning here from new orleans on "cbs this morning." ♪ i want to be in that number ♪ when the saints go marching in ♪ ♪ -- captions by vitac -- www.vitac.com

(woman) 3 days of walking to give a breast cancer survivor a lifetime-- that's definitely a fair trade. whoo! you walk with friends, you meet new friends, and you keep those friendships.

it was such a beautiful experience. (woman) ♪ and it's beautiful ♪ undeniable (woman) why walk 60 miles in the boldest breast cancer event in history? because everyone deserves a lifetime. visit the3day.org to register or to request more information today. ♪ burning like a fire ♪ building up from deep inside it was 3 days of pure joy. susan g. komen's investments in early detection and treatment have helped reduce breast cancer mortality in the u.s. by 33% since 1990. help us continue serving the millions of women and men with breast cancer who still need us every day. register for the 3-day now. (woman) it's just been an amazing, amazing journey. i love these people. ♪ and it's beautiful

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