the booming business of kraft brewing. "on the money" starts right now. >> announcer: this is "on the money," your life, your money, your future. now, becky quick. two products, one for men, one for women, virtually identical, except in the price. the more expensive items, almost always the one aimed at women. it's called the pink tax and a recent study on gender pricing differences is raising some questions. first of all, why? that's our cover story this week. and reporter dena gazozski have more. >> reporter: many women love to shop, but do you know that female shoppers get charged more at the register than men? new york city's department of consumer affairs recently did a study that revealed across all of the industries that were surveyed, women paid more 42% of the time for identical products sold to men. >> we looked at product that women would buy from the youngest age up to seniors. and what this could mean for

average lifetime is literally thousands of dollars that women are paying for these products more than men. >> reporter: we decided to see for ourselves. going to pharmacies and searching the internet. yes, men's products seem to cost less. hmm, same product, same weight, same size. hmm, price. this study showed that for general choice, womens paid more. check out these boys versus girls shark helmets. the ones for girls cost $27.99 versus $14.99 for boys. these t-shirts look almost identical, except in price. girls pay $1 more. shampoo and conditioner, a whopping 48% more. at least these bladder guards are praiseiced the same. but look closely, there's a catch. the men's come with 52 pads and the women, only 39. concerns. these are not concerns that are

city, because many of the products we sampled were national chains. >> it costs more for a woman? >> mm-hmm. >> wow. >> that's terrible. especially when women don't make as much. >> i think that is unfair. >> women are almost prone to actually shop, spend what they've got to spend. >> in some cases, this could be even a positive for the brand, to really come out and take a step forward and say that we recognize that there's an issue, it's kind of an issue that, frankly, has not been significant in the past. >> the commissioner told us that she sent letters to the ceos of every manufacturer and retailer of the 800 products they sample ed and urged them to change this practice, but no one responded. the companies did get back to us. some set prices were up to the retailer while others said the manufacturers set the cost. and some said different formulas were used for men and women's products. >> let me guess, the manufacturer said it was the retailer's fault and the retailer said it was the manufacturer's. >> exactly.

so how widespread are the gender differences that come in prices? joining us right now is a senior writer for cosmopolitan come, and jenny derek, author of "why marketing to women doesn't work" and also a professor at the druker school of management. let's get right down to it. is there any justification for these pricing differences? >> well, i think that that is a very complicated question, but what we do know is that women happening. so i think the real problem is that women are confused as to, you know, why are they being charged more? and the first step with this study, what this study really does is raise awareness about this issue. >> yeah, i have to say, the awareness factor is a big one, because this makes my blood boil a bit. jenny, you say sometimes there actually is justification. what would be the justification? >> if you look across all products, you can look at ingredients and argue that some ingredients are different.

marketer has been trying to change the brand story. we're saying, look, i put this skin care product and i know you have ingredients three, four, five, but now you have ingredients five, six, and seven and the consumers are willing to do this. and i think that's something that's a different issue, something i called pink expectation. the focus is on the dress, the makeup, the hair, the shoes, the accessories, things like this. but the expectation, what i call the pink expectation, that we should aspire for certain brand values and brand attributes. >> you're saying that marketers charge us more and market to us in a different way because we're suckers? >> to an extent. from a marketing point of view, to a good marketer, you want to create points of difference. if you tell me that the skin care range is going to make me 25, if i wanted to look 25 and i believed your claims, i might buy the skin care product and pay more for it. it so takes two, it takes the marketers coming to us with brands and saying, this is our

time, the consumers have to value the story that marketers are giving us. >> i guess that gets back to your point of just being aware of this issue and making us mad enough to the point where we say, we're mad as hell and not going to take this anymore. >> absolutely. >> when you start thinking about the overall impact, that women earn less than men, how does that magnify this story? >> women on average are earning 78 cents to the male dollar, they're also being expected to pay more for everyday products and that will add up to thousands and thousands of dollars over their lifetime. so, you know, the things that women -- what women can do about this is obviously, now that they know, that their knowledge is power. and go to companies and question this. and ask them to explain this, why are they doing this, and really protest. and they can also protest with their dollars, and over time, hopefully we'll be able to change things. >> sure, jenny, what you would recommend to women who are watching at home or people who are just interested in this? what can they do? >> armed with information, i think we can make different choice.

more for products that are equal. i think we need to share information, talk about these issues, and hold brands accountable. so i think from a consumer point of view, you know, we are holding brands more accountable. the brands are doing well are the ones that are trustworthy, and this is just another exampl you know, the pink tax, we're being charged more for products, we don't think we should be charged more for products. and we need to be held more accountable. >> and i don't buy the pink razors anymore, either. let's start the movement right here. pink power, we're all in favor of it. thank you both for joining us today. >> thanks so much for having me. now here's a look at what's making news as we head into a new week "on the money." a stronger than expected employment report for the month of february. the economy created 242,000 new jobs. and numbers for previous months were revised higher. health care and retail showed strong growth and the unemployment report held steady.

the markets were mixed on that. stocks flat in early trading on friday, after kicking march off with a bang, with a 350-point increase earlier in the week. stocks climbed at the close on friday. a survey measuring the strength of the services sector of the economy showed it wasn't that strong in february. the ism non-manufacturing index slowed to its worst pace in two years. and if you're planning to visit the magic kingdom anytime soon, you may have to pay more, or you may not. disney will be rolling out new seasonal prices for single-day tickets, breaking them down into value, regular, or peak. the pricing will be available on a calendar at least eight months in advance. up next, we're "on the money." billionaire investor warren buffett has some words of wisdom if you're looking to grow your retirement savings. of course, that's not all we talk about. and later, one small program that's having a big impact on the lives of young people just looking for an opportunity. right now, as we head to a

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that it can help lower cholesterol 2 times more. take care of those you love and cook deliciously. mazola makes it better. warren buffett is the third wealthiest person on the planet, and when he speaks, we like to listen. i recently sat down with the man many call the world's greatest investor and got his take on america's future, a little bit of politics, and what to do if you're worried about your retirement savings. >> i would tell them, don't watch the market closely. you know, if they buy -- good companies buy them over time, they're going to do fine ten years from now, 20 years from now, 30 years from now. if they're trying to buy and sell stocks, buy and worry when they go down a little bit, and think maybe they should sell them when they go up with, they're not going to have very good results. the money is made in investments, by investing, and

long periods of time. that's what people should do with stocks. all they are is little pieces of businesses. and the businesses generally are pretty darned good. >> we know that low oil prices are supposed to go good for the consumer, supposed to be good for the economy. and yet the last many, many months, we've been watching stock prices come down every time oil prices come down. are low oil prices good or bad for the economy? >> they're good for the economy. i mean, if oil cost nothing, it would be wonderful for companies that imported oil and terrible for companies that exported. you import, you want the price to go down, anything you export, you want the price to go up and we're producing more oil than we used to, but we're a big oil importer. it's good for the united states overrule, but the part that's good, which means that you pay a little less at the pump the next time you fill your tank, that bleeds in very slowry and in very small amounts of people.

all kinds of bankrolls go bad, so the bad effects to the people that are in the production business get instantly felt, and they spread through the economy very quickly and the beneficial effects just kind of gradually lose in. >> the presidential field is narrowing at this point. what do you make of the trump phenomenon? >> well, i'm very surprised. i mean, my partner, charlie, says never underestimate a man that overestimate himself. and i think you see a lot of that in business. and sometimes you see it in politics, too. and it's -- i've been totally surprised. obviously, he appeals to a big segment of the people that turnout in a republican primary. i -- my candidate happens to be hillary clinton, and i think she will be president of the united states, but i've never seen anything like the republican primary. and i did go to kindergarten. i didn't see it there either. >> bernie sanders is a

well in the debates too. >> among the young, he's done sensational >> so what do you think about that? >> he knows what he believes in, he articulates it well and cares about things a lot of people care about, the influence of money in politics, the extreme inequality in terms of the results in a very prosperous economy, and a lot of people are getting left behind. >> do you agree with his solutions for some of those problems? >> no, i don't. i think he's wrong. >> in april this year, for the first time, berkshire hathaway's annual meeting is going to be webcast. people won't have to be here live, which has been -- >> i will. >> but they'll be able to see you and your partner, charlie monger. why is that? >> well, there's two reasons. one is we've sort of run out of space in omaha. we're getting over 40,000 and it's a strain on facilities. but beyond that, i think if you're in a business and your managing partners are 92, which charlie is, and 85, which i am, you probably ought to get a chance to see him.

to omaha. you know, it's expensive to travel here and all of that. so we'll be on for six hours, and people with decide whether we really should be cutting out paper dolls or running berkshire. >> i want to thank you so much for your time. really peeshtappreciate it. >> it's been fun, thanks. up next, we're "on the money." from working from home and a job to working for a silicon valley tech firm. how one nonprofit fueled a young man's journey. >> if someone told me three years ago i would be doing what

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we're coming for you. . the unemployment rate for african-americans in their early 20s is more than double that of that their white counterparts. it's an issue steeped in history, economics, and opportunity. but there is one remarkable program looking to bridge that divide. senior personal finance correspondent sharon epperson joins with us more. >> this unique initiative is helping young adults who are unemployed or in low-paying jobs find better careers. its success has made it so competitive that only 20% of applicants are accepted, but for those that do get in, the impact is life changed. >> there were times where i didn't know where i was going to eat, i didn't know where i was going to sleep. >> reporter: at 18, brandon jordan was a high school dropout, homeless but not hopeless. >> i ended up realizing that i

>> reporter: he eventually got a ged and an apartment with friends in atlanta. he took some college courses, but didn't have the money to finish. >> i wanted more for myself. but i didn't quite have the opportunity. >> reporter: but that all changed. while working at a panera last summer, he saw an ad for a year up. he applied for the program which offers young adults training and a corporate internship. >> it seems too good to be true when you first hear about it. >> reporter: more than 6.5 million 16 to 20-year-olds in the u.s. are not in school or working. almost one third of them are black. year-up, which offers a stipend and college credit to each participant, is aimed at helping these so-called opportunity youth. students go through a six-month boot camp, learning technical and professional skills, including the importance of showing up on time. they'll get a stipend for every day they attend class, but they'll lose points and money if

dress unprofessionally or fail to complete assignments. and if they lose too many points, they're out. >> year-up fundamentally believes that you hire for skills, but you fire for behavior. >> reporter: jerold tretavian founded year-you in 2000. >> we know that talent is distributed evenly across this country, yet opportunity is not. >> reporter: more than 13,000 people have gone through the program since it started in boston with 22 students. 3,200 will enroll this year in 13 metro areas. trets treta tretavian hopes to finish it in more. those who make it for the first six months are awarded a six-month internship. about 250 companies have partnered with year-up and have spent almost $28,000 to cover the costs of each intern. year-up alum brian goodson was working in a pizza shop three years ago. now he's a business solutions

which has hired more than half of the almost 200 interns it's hosted since 2009. >> if someone told me three years ago that i would be doing what i'm doing today, i wouldn't have believed it. i might have even laughed. >> reporter: 80 percent of year-up alums have a full-time job or are enrolled in college full-time within four months of graduating. their average starting salary is about $36,000 a year. jordan hopes to follow goodson's path. he landed an internship in the i.t. department at the retailer aaron's. >> i was like, i did it! i earned it! i'm going to do this. this is mine. this is mi >> the year-up experience doesn't end when a student finishes his or her internship. alumni like brian goodson continue to be involved in the program, mentoring other year-up interns. it's something many of the students in atlanta said they were going to do, as well. >> that was really interesting hearing about, okay, we're going to let you into this program. that's a little bit of a tough

you've got to come and bring your game. >> but the reason why this it have love, and they started at day one, is because companies are investing at of money into this program. so they're really seeing this as a pipeline for themselves, for these various corporations, and they want the students to be prepared when they get in that door. >> sharon, thank you. >> sure. up next on the money, a look at the news for the week ahead. and dreams really do come true. how about this majoring in beer. at mfs investment management, we believe in the power of active management. by debating our research to find the best investments. by looking at global and local insights to benefit from different points of view. and by consistently breaking apart risk to focus on long-term value.

so you can invest with more certainty. mfs. that's the power of active management. welcome to the world 2116, you can fly across town in minutes or across the globe in under an hour. whole communities are living on mars and solar satellites provide earth with unlimited clean power. in less than a century, boeing took the world from seaplanes to space planes, across the universe and beyond. and if you thought that was amazing,

for more on our show and on our guest, you can go to our website, otm.cnbc.com, and you can follow us on twitter twitter @onthemoney. here are the stories coming up that may impact your money this week. on monday, we'll be getting a report on consumer spending for february. on tuesday, a look at the health

business optimism index is released. wednesday marks the anniversary of the dow, the nasdaq, and the s&p 500, all hitting multi-year lows after the financial crisis. and on friday, we'll get a measure of america's trading power with the import and export beer. the very word brings smiles to plenty of faces, but there is suds. and although sales nationwide may be flat, pint-sized brewers are showing good growth. that in turn is creating thousands of new jobs. mary thompson has more from the half turn brewery in stanford, connecticut. >> you know america's thirst for fuller flavored lager has helped push the number of breweries here in the u.s. to more than 4,000. that's a number that hasn't been seen since the late 1800s. and behind that growth is the rise of kraft brewers. still, the market for this kind of beer is not saturated, and that's good news for people who want to work making suds.

brewery is going at full speed. >> we currently brew roughly 3,000 barrels a year. we're trying to get to 15,000 barrels five years from now. >> reporter: a goal requiring more hands, mouths, and hulls. >> we'll be adding roughly two to three people every step of the way. >> a little better. >> a lack of experienced workers making the steps more challenging for owner connor horrigan, who like others want to adds seasoned workers to its current staff. demands for these workers behind san diego state university's decision to offer a professional certificate in the business of kraft beer. >> i'm trying to get into the marketing aspect of it. >> a home brewer for five years, 27-year-old ashley benson is among the more than 600 student who have taken courses, hoping to make beer their bread and butter. >> we get the e-mails saying we want to hire directly from your group, because we know that they can talk about beer. >> students learn more than

program director gianna rodriguez says classes teach them how to write a business plan, get financing, and run a brewery. so becky, this ancient product is of course giving rise to a number of small businesses ses around the country, giving job seekers something to cheer about. and they can toast salaries the that range from the mid-20s to six figures for more experienced workers like brew masters and brewery managers. so becky, i'm going to drink to that. cheers. >> i'll drink with you, but i'm drinking water. mary, i know that there's been really rapid growth in all of this. i like it! i know there's been really rapid growth for people in these kraft breweries. is there any chance that they could turn their tastes, or is this something they just see going up and up. >> reporter: well, the trade association, the brewer's association doesn't see that right now. they say the young demographic is very much invested in these craft breweries. and what they're expecting is that kraft breweries account for about 12% of total volume of beer sales here in the u.s.

2020, they will account for 20%. so that's pretty steady, or you could say, heady growth, for this industry. back to you. >> thank you so much. that's the show for today. i'm becky quick. thank you so much for joining me. next week, michigan to mars. the head of nasa on the space agency's goal of sending astronauts to the red planet. each week, keep it here. we're on the money. have a great one and we'll see

starting right now on "this week" with george stephanopoulos. split decision. ted cruz crushing the billionaire front runner the kansas and maine caucuses. >> this now represents a movement. >> while trump captures two major victories of his own. >> i would love to take on ted one on one. >> is this now a two-man fight to the finish? as trump's own party revolts. >> donald trump is a phony. a fraud.

>> is the gop falling apart? john kasich and republican party chair reince priebus is here live. plus, bernie's bounceback? >> we have a path toward victory. >> after big wins this weekend, can sanders steal hillary's momentum? bernie sanders joins us live. and, an exclusive look at the fight against isis. >> there are jets, there are helicopters everywhere. >> martha raddatz, on board the "u.s.s. truman." taking you inside its campaign against terror. from abc news, it's "this week." here now, chief anchor george stephanopoulos. and what a week it's been. super tuesday. the stunning republican debate. and with votes in five states saturday, the race for president may be taking a new, dramatic turn. for the gop, a big night for ted cruz. he trounced donald trump in the kansas caucuses, beating him by