incredible. [ mid-tempo music plays ] >> my name is eric chaz. this is eric's guitar shop. on this guitar in particular the fret work is great. it's very consistent all the way up the fretboard. i like the fact that it has a cutaway so it's easy to play it once you get past the octave. it's got the flame maple top traditional x-bracing, mahogany back and sides. it doesn't favor the bass or the treble. it's just got a nice, even balanced, well-rounded sound that you'd expect in a more expensive guitar. >> beautiful. [ chord plays ] [ laughs ] it sound gorgeous. >> it feels really nice. it plays really well. >> the action on the neck is really low, so it's really easy to play if you're a beginner just starting out. >> it makes you feel like you're supposed to be holding this, it belongs in your hand. >> i think that this is a great-looking guitar. the tone is fantastic. >> it's rich. it has a wonderful timbre. it's just -- it's great. >> just look at this beautiful complete package from grammy award winner and music megastar keith urban. all you have to do is choose your beau