at great healthworks, when a customer calls, you're calling a customer-care person at great healthworksble. but that way, we control the experience of the product. >> announcer: hundreds of thousands of people around the world are enjoying better health today because of the difference omega xl has made in their lives. this natural anti-inflammatory comes from the green-lipped mussel, grown in the marlborough sound of new zealand, the cleanest waters in the world. >> the key to the way that we process things is we manage the temperature, we manage the storage chain, we know the chemistry we're looking for, and we make really sure that we're getting the right chemistry to the consumer. i cannot say that any of the people who are selling seafood mussels are gonna be concerned about the same thing. you may cook it in a way or deal with it in a way that simply destroys that bioactivity, so not only are you taking a dozen mussels, you may be getting no benefit. so, the certain way of getting the benefit is to take a capsule, and that's so convenient. it's a tiny, little capsule. it's dead eas