this mussel is farmed in the purest waters in the world the marlborough sound in new zealand. fillet and give that to the fish-oil products. the fillet, many times, goes to different restaurants and other types of foods. they take what's remaining of the fish -- probably 49% to 50% are the head, the bones, the tail -- grind it all up, and that's what goes in the majority of fish oil on the shelf today. who wants to swallow that? here, with omega xl, you're taking a green-lipped mussel that's grown on vines, suspended in the purest waters in the world, never touched the ocean floor. no heavy metals -- you don't have the lead, the zinc, the mercury, and all the heavy metals that are found in fish oil. and when they bake fish oil and try to make it -- to get rid of all those heavy metals, they bake most of the benefits of the omega-3 out of it, where omega xl is pure, powerful potent, one-of-a-kind, easy to swallow. >> as a stem-cell scientist, i think it's important to do research on anything that you would place into your body. i think it's important to only use natural-type su