-lemonis: right. the camel's back was i had already put in like 80 hours and so i told sam that i needed to go home, and she told me to get back now or she was firing me for job abandonment, and i said "it's not job abandonment when i've already put in my time. i've completed my work. i need to go home. i'm just done" well, then they came in and said that they talked and since i couldn't make a financial commitment that they didn't want me to be an owner. lemonis: so after we made the commitment... dede: mm-hmm. lemonis: ...and you were happy about it, and they seemed happy about it and all that sort of huggy and lovey "i love everybody" -- they basically said to you, "if you don't put money in, -you're not getting anything." -dede: right. right. lemonis: what do you think they ultimately wanted from me? -dede: money and publicity? -lemonis: and that's about it. dede: and to get max out without having to actually do it themselves. -lemonis: have me do it. -dede: yeah, because if it was coming from you

lemonis: yeah.f their board costs $116 to make and they're pricing it for $329, on paper, that's great margin at 65%. but somebody has to be willing to pay $329 to actually realize those margins. now, maybe a 50-year-old is, but i don't think 15-year-olds can pay that much. and what do you pay in rent? -mike: $3,250 a month. -lemonis: oh. that's not bad. -mike: no. not bad. lemonis: this whole factory is yours? mike: no. we share this with the furniture company over here. lemonis: okay. mike: it's owned by our landlord. lemonis: how much space do you actually have? mike: we have 3,000 square feet. we've been out looking at properties. they said, "we're not gonna extend your lease." -lemonis: when is the lease up? -mike: march. lemonis: so, you don't have much time left. mike: not that long. this is my wife, nikki. -lemonis: how are you? -nikki: hi. -mike: and sandy. -lemonis: how are you? -sandy: nice to meet you. lemonis: nice to meet you. and how long have you guys been married? -nikki: 19 years.

lemonis: it's not bad. tad: thank you. lemonis: cash in the bank? tad: $10,000. lemonis: okay.tight. tad: yeah. it's been rough, these last four months. lemonis: you're down almost 30% in revenue this year. tad: yeah. lemonis: from my perspective, you have two issues here -- a high concentration of business in one category, and you have capacity and opportunity in the kitchen. if you could understand where the pressure is in the business, you would say, "okay, typically, it happens from this time to this time." how do you then find out what type of business could fill these other hours? and you have to go find that business. that's a way to all of a sudden take the same amount of labor and the same amount of rent and the same amount of lights and have more revenue attached to it. it's what i call capacity. if the business can operate for 15 hours a day, 6 days a week, there's 90 hours of capacity. and and it's really cranking -- how many hours really cranking? tad: i'd say, you know, between that 4:00 a.m. till right around 2:00. lemonis: if the place has 90 hours of capacity,

lemonis: how you doing, buddy? taylor: mr. lemonis! lemonis: nice to meet you. taylor: oh!marcus, marcus. taylor: mr. lemonis, oh, my god! lemonis: so what are you? you work in... what is your name? taylor: taylor barton. lemonis: nice to meet you, my man. this place is busy. taylor: well, it's saturday. that's what we do. lemonis: yeah. taylor: we're the birthday party capital of the world. lemonis: this feels like it. how long has this business been here? taylor: it'll be 27 years in september. my dad took over about a year and a half ago. he bought the business from his ex-partner. i think he paid, like, $2 million for the business, and to me, that is not good business. i would have never made that deal. lemonis: do you report to him, or does he report to you? taylor: i like to think he reports to me, but i've never had any formal training. lemonis: is your dad here? taylor: he is. lemonis: let's meet him. jerry: hey! lemonis: how are you? i'm marcus. jerry: who is this guy? lemonis: nice to meet you, sir. jerry: boy, i thought you were a hugger, man. lemonis: okay. i am

lemonis: okay.o, there's more expansion land. norton: as long as we keep getting business, we can keep adding on. lemonis: how much is lunch? -norton: $8.95. -lemonis: and dinner? norton: $12.70 for an adult. lynn: plus tax. lemonis: all you can eat, $13.95? norton: yeah, that includes drinks and dessert. lemonis: i mean, that's a heck of a deal. $13.95 for an adult price on a buffet with chicken and ribs? that's a great price, but i don't know how they make that work. can we take a look at the kitchen? lynn: yeah, come on. let's show you the kitchen. this is lynn's world. lemonis: what is in lynn's world? lynn: we make the biscuits, the dessert. lemonis: when do you make the biscuits? can we make them together? lynn: yeah, we can make them together. they're a lot of fun. lemonis: how much time a day does this take you to make? lynn: well, 30 minutes a batch. that includes the prep time. but we're doing eight batches. lemonis: four hours a day, almost. lynn: yep. lemonis: who makes the biscuits here

lemonis: yep.invested a great deal of money already in amazing grapes, but expanding the kitchen is the right move. with just $75,000, we can buy new equipment and add new stations, allowing geri to create more ambitious dishes and get them out faster. that'll help us increase our check average, feed more customers, and, in the end, nearly double our sales. make the kitchen a little bigger, put the pantry in there, and then you could also have some extra space for you to store wine. dan: this, i believe, needs to become a cold box. lemonis: how do you feel about that? -mike: i agree. -lemonis: okay, so... mike: yeah, it drives margin, and... lemonis: so change number one is... -geri: that's 100%. -lemonis: ...these bathrooms -need to turn into a cold box. -mike: right. lemonis: turning around a business takes time and patience, and i feel like everybody at amazing grapes is really pitching in, and they're coming up with ideas, and they're working together really well. well, almost everyone. where's

lemonis: okay.ony: we have one in brooklyn by the barclays center, and one in forest hills on austin street. lemonis: the concept's interesting. is that your mascot? tony: yeah, that's our mascot. that's eddie the yeti. a yeti's like a mythological creature, kind of like a bigfoot that lives in the himalayas in the snow. lemonis: how'd you come up with the idea? tony: it's really kind of based off a more traditional asian dessert. in taiwan, they kind of do it with like a milk-powder base. lemonis: and it's not the hawaiian shave ice? tony: no, it's not. we actually do something called shaved cream. we kind of have our own play on it. it's a dairy base. lemonis: oh, it is? tony: so it comes out and the texture's just very light and fluffy, but it's very creamy in taste. lemonis: and how long have you had this store? tony: so, we're going on our fourth year. lemonis: oh, wow. high-five on that. most people don't make it that long. tony: yeah. lemonis: what i want to do is i actually want to try it. t

lemonis: $5.ng you $10 or $11, i think that the perceived value difference between plain one and this, it's got to be $15 or $20. flex's watches used to cost them $5 to make, and they would sell them for $35. licensing printed village designs will cost as additional $5, bringing the total to $10. but it will also boost the perceived value of the watch, allowing us to raise the price of the watch by as much as $20. so that $5 investment will end up yielding the company an additional $15 in gross profit. trevor: all right. like this. i like that it's different. i think the skull thing is kind of fun. brad: i don't think skulls and the edginess and the darkness -- i-i'm not a fan of it. just don't like the skulls. travis: it's a "no" for me. brad: no. trevor: i still like it. brad: how does that have to do anything with who we are? trevor: well, people love halloween, though. i could argue that this is a fun thing to launch in october. travis: in october. you lost your mom to breast cancer, so i don'

lemonis: okay. lemonis: grace, thank you so much.grand opening is in full swing, and the only thing that i can think of is that maybe i made a mistake with this guy. ♪ it's been about 10 days since the grand opening, and i'm back in chicago at work. [ phone rings ] hello? then i get a phone call from somebody in milwaukee. grace: marcus? lemonis: yes. grace: hi, marcus. this is grace. lemonis: oh, hey, grace. how are you? grace: well, i kind of wanted to keep you in the loop of what's going on. my employment at the soup market has been terminated. he walks in and says, "you are fired for insubordination." he said, "you need to go now. you need to go now." and i refused to accept that. i said, "no, i'm not going to leave." he took out his phone, he dialed 911, and he had the police come and escort me out. lemonis: literally, the police came? grace: literally, the police came. lemonis: after all of this, now he fires her? grace: i want to give you a little bit of a back story because, unfortunately for him, he does have the eeoc hangin

-lemonis: and you started it? -larry: yes. -lemonis: by yourself? -larry: by myself. lemonis: when? -larry: '96 -- 19 years. -lemonis: wow. -larry: yeah, 19 years. -lemonis: why did you start it? larry: i was a theatrical-lighting guy. i like light. lemonis: so, any place you go in, you're looking right away at the lights. larry: i just thought everyone did it, but i've come recently to understand i got a little unhealthy thing with lighting. -lemonis: get to light therapy. -larry: i need light therapy. lemonis: what's that there? larry: so, this is something i'm actually really fond of. the designer said, "i want something with spikes, little lamps on the end." lemonis: what does something like this sell for? larry: this was about $5,600. lemonis: and what would something like this cost to make? larry: 4 grand. lemonis: they're not great margins. larry: not this particular one, no. lemonis: why? larry: um... lemonis: 'cause it's a custom piece, and so, typically, i would expect it to come with better margins. larry: yes. lemonis: did you miscalculate it? larry: uh, yes. lemonis: i'

lemonis: how old are you? cory: 13. lemonis: really? cory: yep. 13. lemonis: you're not 30? cory: no. i'm 13. lemonis: are you sure? can i see your i.d.? it's very common in small businesses that the business doesn't necessarily have an office yet. they work out of their home, so lisa, cory's mom, invited me to go back to their house where they run their business. cory: all right. thank you. bye. hello. lemonis: how you doing, buddy? cory: good. good. good. lisa: hi. lemonis: thanks for having me over. lisa: yeah. this is my el caso. lemonis: your el caso. there you go. lisa: this is where it all started. you want to show him your room? show him your room. cory: yeah. this is my room. this is my crazy room. lemonis: is that you? cory: yep. lemonis: how old were you there? cory: 2 or 3. lemonis: 3? lisa: yeah. lemonis: then what's all this? cory: this is goals. lemonis: talk to me about these goals. do you mind? cory: mm-hmm. lemonis: walk me through them. cory: some of them we didn't get, and then some of them we actually got. so, like, a car we got. so we want to get a stor

lemonis: why?was going to happen? kelly: i don't know. i was nervous. patrick: she's always paranoid about everything. kelly: i'm -- yeah. lemonis: well, you should be paranoid about it a little bit. a little more paranoid -- it will be good for you. that you didn't think everybody else was gonna clean up your mess, because they've been doing it for years. kelly: he's the little brother. we're always trying to take care of him. lemonis: why do you help so much? dan: i -- i don't know. [ sighs ] just something i've always done. lemonis: why? dan: because my mom would have taken care of him. [ voice breaking ] she's not here. lemonis: patrick, you're a lucky guy, because i have rarely seen family businesses where you have a brother and sister that makes tons of sacrifices with no -- there's no reward for them. patrick: i know i'm lucky. but i would do anything for them, too. lemonis: i can see the talent in you, and my job is to rip it out of you. even if it hurts. okay? patrick: mm-hmm. lemonis: [ c

lemonis: okay. mike: want you to meet marcus lemonis. lemonis: how are you? i'm marcus.you. paul: thank you for joining us here. lemonis: absolutely. how do you share roles and responsibilities? paul: operations for me. i have restaurant background. lemonis: what are the numbers here? paul: we're doing $4 million. -i can go back and -- -mike: no, we weren't that high. -paul: don't think so? -mike: nope. paul: we did, yeah. lemonis: so the numbers aren't crystal clear? -paul: yes. -mike: yeah. lemonis: i don't know what just happened. paul answers my question, and then mike says he's wrong. and quite frankly, they both look totally lost. -how many stores exist today? -mike: there's five stores. bob farrell started the company back in 1963. when we started the company, he came up to the opening. he goes, "guys, you did it. -this is farrell's." -lemonis: oh, that's awesome. paul: my uncle would take me to farrell's growing up. and farrell's is part of families. it was part of mine, and it's part of millions as they grow up. lemonis: lot of childhood memories. mike: when we

lemonis: my name is marcus lemonis. show, "the profit," i invest my own money in all kinds of companies... everything's going to change. everything. ...and help turn their fortunes around. marijuana isn't my thing. i've never even considered investing. is the business easy for you? andrea: hell no. there's nothing easy about this industry at all. lemonis: but the market here could reach $6 billion, and that's impossible to ignore. adam: we have this opportunity to create once-in-a-lifetime, multi-generational wealth. lemonis: the risks are huge. you're in a room filled with what the federal government considers illegal. jeanette: that's what makes it more exciting. lemonis: but so are the returns. what's the end goal for you? dan: selling my company for $120 million. lemonis: i'm here to take you on a journey and show you where the profit is in pot. ♪ ♪ i'm here in desert hot springs, california. now, many of you have probably never even heard of it. it's the forgotten son, the neighbor, to palm springs, where the golf

lemonis: okay.k: well, basically, what you do is you go online. you would select from a program, whatever you'd like. these are the programs. and we deliver gourmet health food right to your door. lemonis: fuel foods offers various meal plans. if you buy 10 meals, the cost is $9.50 a meal. but if you pre-pay for 300 meals, it drops to $7.50 a meal. now, that's a big discount. but incentives like that help cash flow, and they build brand loyalty. erik: so, we don't have any real production going on today. we have packing going on today. we're packing for tomorrow's orders. they'll arrive tomorrow to the clients. lemonis: so, today's thursday. what days do you cook? erik: i'll show you here. lemonis: what do these different colors represent? -erik: it's a packing day. -lemonis: okay. erik: so, we're packing on this day for delivery tomorrow. -lemonis: okay. -erik: same deal here. they're packing here for delivery on friday. lemonis: and when is the food prepared? erik: the menu changes twice a week. t

lemonis: yep?afton t-shirts and sweatshirts, koozies, key chains, anything that speaks to grafton. when people come here, there's nowhere to get souvenirs right now. lemonis: great, and whatever the town's business plan is, is what this store's business plan should be. they should mirror each other. kim: right. we came up with "grafton: a real american river town." lemonis: i love it. kim: so it can tie in with our deep appreciation for all the veterans. lemonis: we were the leading community in the state of illinois per capita as far as the veteran population. we value, we treasure our veterans here in this community. lemonis: we have some paraphernalia ready -- grafton, a real american river town. the flag could be part of it, and maybe part of what you're here to do is to celebrate your veterans. rick: that would be tremendous. lemonis: be known for something. it was important for me that grafton be known for something, and the fact that there is a really high veteran population gives us somethi

-lemonis: get back to work! -andreas: all right. -lemonis: fill up the rice. -andreas: [ laughs ] ♪ lemonis: tonightlori: hey.rofit." lemonis: two years ago, i bought an interest in mr. green tea ice cream. young man: this is actually amazing. lemonis: and while we've been able to increase sales by nearly 100%... -is that your car? -michael: that's my car. lemonis: ...success has spawned a whole new set of challenges. michael: the entire future of the brand is based off of my vision. richard: that's something i'm not so sure of. lemonis: the owner's son is pushing for a piece of the pie. michael: i think 7% to 10% would be more than fair. lemonis: but his cavalier attitude isn't helping his case. michael: who cares about a $10,000 up-front cost? lemonis: i think we all kind of care about the $10,000. and now a family feud is brewing in the business. richard: what's important to me is the most important thing. michael: you're not making any sense. you're making stories up! lemonis: if i can't help this young man mature as a leader... don't be frustrated. michae

lemonis: yeah. paul: it's a lie. lemonis: okay.e a letter from the bank of him authorizing me to close that account. lemonis: do you have that letter? paul: i do. the day before he resigned, and i have some e-mail backups, too. what he presented to you a couple of days ago i knew was wrong. lemonis: hello. so, mike, you know, paul came by and brought me a bunch of files and a bunch of paper. paul: and what you brought a couple of days ago was not true. i didn't have the proof. you do this to me time and time again. mike: well again, you've got documents there. i've got e-mails. let's take a break. lemonis: no. mike: i've got e-mails. lemonis: just deal with this issue, please. well, i'm just saying. all i can tell you, paul, all i can tell you -- paul: first, it's not the financial stuff. you brought that up again on monday. that's a lie. mike: paul, i'm not gonna go back 6 months and try to remember... there was so much that's happened. i don't know. lemonis: he did not defend himself, as usual. he's bringing this letter to the ta

lemonis: boom. john: thank you. lemonis: okay, guys. john: thank you, partner. lemonis: you got it.guys. what's happening, everybody? john: yeah, what's up, marcus? lemonis: yes! john: so excited. good to see you. lemonis: how you doing, buddy? can we just get everybody together so they know what the heck's happening? john: yeah, absolutely. lemonis: so let's talk about what's -- what's actually gonna happen. we made a deal for me to invest a million dollars. there isn't really anybody out there creating men's fun, cool, trendy things. and when there are, they do really well. we shouldn't be doing things that don't make us money and that are distractions. are the two retail stores profitable? andy: no, sir. lemonis: what does that lack of profitability, what pressure does that put on the other business? amy: a lot. i mean, because if they need financial help, then anderson is the one that has to help them out. john: i don't feel it's that -- that much of a, you know, of a burden. amy: i have to, you know, scurry and figure out who am i maybe not gonna pay to support the retail store

lemonis: okay. how much? parker: we're each 60 grand a year. lemonis: okay. and the company can afford that? parker: um, most months. lemonis: i'm intrigued by the fact that you were able to do a couple million dollars worth of socks without any retail distribution, the fact that you understand the influencer game, which is different than understanding digital marketing. parker: we understand digital advertising. like, that's something we personally have gotten really good at, the creative. taylor: we think we can sell anything with a kind of dominance. lemonis: have you ever had to do it with a different product? taylor: yeah. so, we've actually done it for hoodies. and our hoodie sales in the past, what, four months -- parker: in one month, our hoodies sales passed our sock business. lemonis: do you have a hoodie? parker: let me just grab one and pull it out here. this is the softest hoodie in the world. lemonis: so, now you're not in the sock business? taylor: we are. we're still selling. lemonis

lemonis: okay.ou're not in any retail? ramona: right. michael: we service salons door to door. lemonis: and when you say "door to door," go to a salon, meet somebody for the first time, shake their hand. michael: correct. lemonis: and what region do you do business in? michael: south carolina. that's where the bulk comes in. lemonis: if michael's going door to door, and that's how he's generating his revenue, it's kind of obvious to me why they haven't broken outside of the carolinas. door-to-door selling is wildly inefficient. taylore, what do you do here? taylore: a little bit of everything. lemonis: well, what is your actual job title? ramona: well, right now, taylore is a little in limbo. lemonis: what does that mean? ramona: deciding whether she's gonna work here or not. taylore: i was frustrated with not being able to actually implement things. like, we need to update all the computers. michael: well, we've never invested in next-age technology. lemonis: is a computer the next age, or is it to

lemonis: okay. steve: all right. lemonis: can i get a tour? steve: let's do it. lemonis: awesome.so, this is our roastery. this is where we roast it all. we're roasting fresh every day. and this is jared. jared: hey, i'm jared. lemonis: jared, i'm marcus. nice to meet you. steve: he's our head roastmaster. lemonis: so, can you walk me through the whole process, how it works? jared: absolutely. lemonis: okay. jared: so, this is green coffee. we start with the green, raw coffee. each batch is weighed precisely for consistency, and then you throw it into the hopper of the roaster. it roasts for about 13 minutes. lemonis: so, do you do all the roasting for the entire company here, or is it just for this shop? jared: everything for the entire company is on this roaster. lemonis: so, if you grew your wholesale accounts, how would you fulfill that demand? ronnie: we're almost maxing this thing out. so, we're like -- we're like right at the breaking point. lemonis: oftentimes, i go into businesses, and they have capacity, but they don't have the product. that is not their problem here. th

lemonis: hey, how are you? lemonis: pretty good. how are you? lemonis: i'm good. i'm marcus.than: yeah, welcome. nice to see you. lemonis: what is your name? ethan: i'm ethan. lemonis: ethan, nice to meet you. this is cool. ethan: yeah. lemonis: so, smithfly, tell me a little bit about the company. are you a fly fisherman? ethan: oh, yeah. and i was just frustrated with what was on the market at the time. i started doing some of my own design work. so, this was the core product line, which is based on kind of the military concept of modular packs and bags. like, this is molle webbing, which stands for modular lightweight, load-bearing equipment. you can mount multiple pouches, too. i sort of introduced it to the fly fishing side of things. so, like, i brought it to them. lemonis: so, what is this bag used for? ethan: uh, so, it holds tippets, spools, and like, fly boxes and kind of everything you need to be on the water to fish. lemonis: this is for fly fishing. ethan: mm-hmm. yep. lemonis: and are these straps right here? ethan: those are for, like, a belt. but the cool part

lemonis: no.them later, but i just want to make sure you have them. dino: yeah, i got them. lemonis: and then i thought it'd be a good idea for maybe all of us to go over to doug's place. dino: yeah. lemonis: i'd like to see it. can we go do that? ♪ ♪ ♪ lemonis: hi. how you doing? i'm marcus. doug: marcus. i'm doug. lemonis: oh, hey, doug. how are you? doug: nice to meet you. this is my wife, cristine. cristine: cristine. lemonis: how are you? nice to meet you. this is a nice place. doug: yeah. thank you. cristine: thank you. lemonis: is this place pretty busy? doug: it's building. it's growing. cristine: it's growing. lemonis: i notice that the menu's a little different. cristine: yes. doug: we have a smaller version. so, we don't do 20-inchers or 18-inchers. lemonis: how come? doug: the 12- and 14-inch -- they're easier to make. they take up less space in the oven. 20-inchers are kind of a hassle to then put on your franchisees. lemonis: dino led me to believe that the second location is a total

lemonis: okay. take me inside. i want to see what it is that you do. christina: let me take you on a tour. christina: this is veronica. sasha. katie. -katie: hi! nice to meet you. -allie: and i'm allie. -lemonis: allie. -christina: and this is tati. -lemonis: how many work here? -christina: 30. -lemonis: are they all women? -ian: man coming through. lemonis: man coming through! [ laughter ] ian: ta-da! lemonis: i was like, "holy...i'm in trouble." ♪ christina: so, this is our assembly line. we run it like a manufacturing facility. our lead designer puts the recipe here, so the designers will all know what goes in each one. we have quota systems for the designers, so when they come in, they're given a quota they have to do each day. lemonis: i thought flowers were supposed to be fun. -christina: they are fun. -lemonis: sounds intense. christina: we have a very fun environment. we take a lot of pride in that. lemonis: you started this business, when? christina: november 7, 2010, was our launch date. -

lemonis: okay.o, whose recipes are these? jennifer: mine. lemonis: and who's in charge of what? chandler: she's the art, and i'm really the business side of it, right? i'm trying to make sure we're able to scale -- like, we can't scale her, so i need to have something that is makable by a properly trained employee. if it was 100% her way, it would be we make everything that we can from scratch. jennifer: that's the problem, is that we're very much both control freaks about stuff. i'm in charge of operations, the daily running of the store. lemonis: okay. chandler: i'm the ceo. i get the final call. lemonis: what does that mean? [ both laugh ] it's a barbecue restaurant. chandler: yeah. lemonis: it seems to me that chandler maybe takes himself just a little too seriously. it's almost like he felt like he needed to put a label on himself. "i'm the ceo, just wanted everybody to know, which makes me the man in charge." i thought it was a little unnecessary. and if he's the ceo of this business, what's h

lemonis: okay?partners, the idea is to sort of let everybody have their opinion. instead, he just wants to battle. we just went to shoprite. people told you that they thought it was bad, and we're gonna meet as a group. we're gonna get everybody's opinion on this. michael, you and i worked on that sweet sesame package. michael: i think this is a step in the right direction. it needs, obviously, a lot of time to -- lemonis: it doesn't actually need a lot of time. -michael: you don't think so? -lemonis: no. i have this background that's the same. i didn't change the fonts on here. this is so subtle that even you would be tricked. richard: no, you had to look twice to realize that wasn't there. michael: with just the logo on the top, it could be confused for a generic brand. richard: i don't think i have a problem with it at all. lemonis: michael, you seem frustrated about some-- michael: i'm very -- yeah, it's just -- it's a frustrating day 'cause i thought we all agreed with this. lori: that's why we

lemonis: not quite.ly mind freak... with tv shows and specials, famous for walking on water. but the criss angel i know is much more than just a guy who does tricks. this is not a magic show. i want to make sure that people understand that. you're not a magician. you're not some strip headliner. you're a businessperson. -show business. -yeah. so there's no show if you don't understand the business. [ saxophone plays ] there's 250,000 tourists that come through vegas every day to two days, depending upon the seasons. everybody's out there trying to get the attention, get people to see their show. you really have to understand the mentality of the public that come to las vegas to really understand how to capitalize on that. you really have to understand what the audience wants. believe me, criss gets it. he just spent 10 years at the luxor hotel and casino. great success. brought in $150 million a year in direct and indirect sales, revenue. it's incredible. number-one magic show on the planet. he's been lu

lemonis: my name is marcus lemonis, and i risk my own money to save struggling businesses. we're not gonna wake up every morning wondering if we have a job. we're gonna wake up every morning wondering how many jobs we have to do. it's not always pretty. everything's gonna change. everything. but i do it to save jobs and i do it to make money. this... let's go to work. ...is "the profit." ♪ in 2010, lifelong friends trevor jones and travis lubinsky founded flex -- a watch company with a cause. trevor: we make watches that give back. every purchase helps provide meals for children in need. lemonis: with their positive message, a reasonable price point, and bright, fun colors, the company stood out in a crowded field. travis: the watches are actually all gonna be interchangeable.

lemonis: thank you. it really feels like just the beginning. ashtae products have a new look, a new feel, a new purpose, a new direction, and this thing is going to be wildly profitable. >> all: cheers. tonight on the profit, amazing grapes is a wine bar and retail shop, the brainchild of a real estate developer who seems more interested in sipping than selling. this is ridiculous. even with more than $3.5 million in sales this past year, amazing grapes is operating at a loss and still can't pay down their mounting debt. this is a business without leadership or direction. i wish that you had passion for the business. you wouldn't be losing money. if i can't find somebody from within to take over amazing grapes and manage its assets, this business will be crushed. >> are you the grim reaper, or-- >> sometimes. my name is marcus lemonis, and i fix failing businesses. >> we're out of business. >> we were out of business before, we just didn't know it. i make tough decisions. greg's not in charge anymore. i'm in charge. and i back them up with my o

my name is marcus lemonis. in the past ten years, i've bought hundreds of failing businesses, turned them around, and i've made millions doing it. i'll write whatever check i need to, even if you won't. if you want people to listen, you put money on the table. i'm gonna give you a check for $500,000. i found six struggling businesses, some weeks away from closure. my plan is to turn them around. for the next week, i'm 100% in charge. >> all right. >> let's go get to work. can't run a business if it's not clean. but i'm not just giving them advice. i'm putting up millions of dollars of my own money. if you don't know your numbers, you just don't know your business. i'll work by their side... i'll put in the hours... 'cause i have the same risk that they do. where's accounting? >> she's counting. >> no, where's accounting? >> um... >> oh, my god. this business is a total mess. i judge businesses based on three things: it's pretty damn good. most often, businesses fail because of people. >> i trusted people to man

lemonis: now the brothers are clashing more by the day.didn't make as much money? mike: you sometimes act like you know best.

-lemonis: i'm proud of you. -patrick: thank you. welcome. another installment of "options action" is here. here's what's coming up on the big show tonight ♪ >> as madonna once said, we are living in a material world hold on a second this is carter worth's world and he'll do the singing, thank you very much, singing the virtues of materials >>> then lizzo once sang, where the heck my phone. tony zhang knows he's found t-mobile all up in his contacts he'll show you how to unlock that >>> finally tiny tim once crooned tiptoe through the tulips with me but mike khouw's tune is about tiptoeing through tips. try to harmonize with that one yeah it is trial to risk less and take more. "options action" begins now. >>> let's begin with the material world that we are living in. materials making a big comeback in the past few months that has carter eyeing an even bigger rally for the group carter, what are you looking at? >> well, in the sense that if one wants to really talk about the whole notion of value growth and what is working and what isn't work

my name is marcus lemonis. bought hundreds of failing businesses, turned them around, and i've made millions doing it. i'll write whatever check i need to, even if you won't. if you want people to listen, you put money on the table. i'm gonna give you a check for $500,000. i found six struggling businesses, some weeks away from closure. my plan is to turn them around. for the next week, i'm 100% in charge. >> all right. >> let's go get to work. can't run a business if it's not

lemonis: bring it in! bring it in! bring it in! tad: ready? caterers: one, two, three, honest foods! ♪ >> ty friday because it is "options action" time. here is what is coming up on the big show >> as the saying goes, home is where the heart is now carter worth thinks home is where the money is he'll help you refresh your holdings with a coat of paint. then boeing. setbacks at every turn with no clear air to be seen but tony zhang has a way to pilot you through. >>> plus hold the phone. literally. after a huge run apple and other tech giants are on deck to report in the busiest week of earnings season. afraid computers might crash your i.t. guy mike khouw has some patches for your portfolio. it is time to risk less and make more "options action" starts right now. >>> let's get right to it. despite the weak selloff in the market, one group of stocks managed to lay down some strong foundations for a rally. the itb managed to rally 4% this week carter says there is one name in that that would make for a particularly sturdy trade. what's the name?

drone strike on top iranian general qassam so lemony illegal she said the international community faces the prospect of some countries eliminating military targets outside of what she calls known wars the iranian representative told the human rights council the u.s. must be held accountable for the drone strike he's assassination was brutal arbitrary unjust and unlawful it was an international crime of grave nature of threatening international peace and security 2 there remains no doubt as to the lity of the u.s. government as well as those personal criminal responsibility of those involved the u.s. and this state that hosted the u.s. drones operations their responsibility and must be held to account for this lawless behavior and criminal act. serbia's president alexander votes which is vowing to restore order after 2 days of protests over his handling of the coronavirus and demick thousands of people protested across belgrade for a 2nd night calling on to resign alexei o'brien reports. hurling rocks flares and insults at the government protesters gathered 1st 2nd night across the serbi

. >> so again, we're doing just four ingredients you gave us the tomato thing, lemony vinaigretteoutny garlic so just pucker up we have your chickpeas or garbanzo beans, whatever you want call them drain them but keep a couple tablespoons of the liquid in there. it's going to smooth it out better then some tahini it's made from sesame seeds. then we want two or three tablespoons of lemon juice depending on how tart you like it >> dump it in. >> i like three tablespoons because i like it real tart. then you put in a nice delicate olive oil. and just put a couple tablespoons of that. >> dump that in. i want it. >> and then it's so easy you just put it into a blender boom even you could do this i swear you can. >> savannah, see shoutout to guthrie. >> yes i could shake things up. >> that's all you do >> see >> and then you end up with this beautiful little hummus that you can dip crudites, pita chips, whatever in. and then drizzle a little on top. >> we're in. we're in >> love. drizzles >> take a lemon pepper and no garlic so you can kiss. >> valerie, you rock we love you. >> we miss yo

. >> jimmy: lemony a little lemon citrusy. you can feel this one hit the back of th >> ah!ing >> jimmy: i don't want to take another bite >> i got tears coming out. >> all right, guys, here we are at the end of the line and only one more hurdle to clear and in true "tonight show" fashion, we want to play a a little game with your brains on fire and your tongues ablaze >> woo >> we have one of the greatest athletes of all time sitting right here, and jimmy -- >> jimmy: thank you very much. >> -- what i want you to do -- [ laughter ] >> jimmy: oh, you're talking about alex >> jimmy, what i want you to do is describe three athletes without using their names. and alex, it's up to you to guess who jimmy's describing >> jimmy: who is the guy we were just talking about, the documentary? >> michael jordan. >> jimmy: good that's one uh -- uh - the greatest of all time boxer >> mohammad ali. >> jimmy: um, um, my writers want to see if i can get this one out, threw me a curveball. he's a golfer from the '80s. >> tiger woods, jack n >> jimmy: his last name is like an outdoor physical a