it's run by 0livia wollenberg, who decided to set up the firm after realising that there was a gap innces who fancy a sweet treat. livia's kitchen began in a kitchen in 2014 and is now a million pound company and we are joined by founder 0livia wollenberg. first of all, you were very young, still at university when you started this business and he literally started making free from crumbles in your kitchen, how did you get from doing that to selling those in your first retail which i believe this was selfridge's. it was 11 weeks from idea to launch and i took myself on a business course because i've never had business or food experience so i enrolled myself on a fa st experience so i enrolled myself on a fast track mba they called it and that's where i learned how to run models and look at the fundamentals of business and i at the end of that i was made to do a sales pitch and i won the £12,000 grant, out of everyone on the course. they were mostly doing tech. i have something tangible which i think was the reason why i won because i was giving something to someone that they could tas