being viewed by some, guys, as a negotiating tactic to angle for a potentially higher bid from a.b. inbev. we've reached out for comment neither has gotten back to us. we'll bring more when they do. but the shares of both of those guys moving on this news. >> one thing that's interesting here and the reason the currency has become so much in the focus here is this was an all cash deal. there was no stop. >> well, there was a contingency. you could choose one of two options. you could take an all-cash deal or a hybrid. >> oh. i didn't know that. i thought it was all cash. >> so there's multiple components to this particular deal, but the real interesting part about this is whether or not they actually do because we thought we had a done deal in this whole situation. >> sure did. >> and all of this of course has to do with the distribution rights, all of these beer labels that are owned and distributed around the world by different players and different partners just because you see a label on there doesn't mean it's necessarily made by that company. >> remember, bill gross has recommended,