it is a.r., as you have noted. >> true. >> i think a.r. is long-term, if we are talking or even medium term, we are talking ten years, seven years, whatever it is. then, forward. i think a.r. is a much bigger deal than v.r. not that v.r. is nothing. but v.r. will be over here with certain verticals gaming and some other things. a.r. has a very broad future and a very bright future. it is very hard to do. i think it is fascinating p i think, actually, mark, who, after all, owns oculus, which is v.r. i think mark essentially said that at f-8 yesterday, that a.r. is likely the bigger deal in the long-term. so i think what they are starting with is crude and kind of cartoony. there will be people that will like it and use it. i don't think we are all going to be liking it and using it, carl. maybe you and i will meet up in some cartoon room. i don't know. i think they are getting into it. particularly the fact that we know they are developing hardware, new hardware, none of which was shown. they have regina duggan, who is super smart running t