>> build on. >> narrator: the success of a.w.s. gave bezos billions to a expazon from a company thata top priority... >> to boldly go where no man has gone before. >> narrator: ...was to create the sci- future he'd fallen in >> gentlemen, this computer has an auditory sensor. it can, in effect, hear sounds. >> narrator: a world of artificial intelligence, in which computers can think and dke decisions for humans about humans. a >> jeff bezos ig fan of "star trek." he, he admits that that was on his brain when he came up withid th that amazon should be pursuing a little disk that you can bark commands into. >> stop. >> this is his "beam me up, scotty" fantasy realized. >> we started working on this device. and our, our vision was, in the, long tt would become the star trek computer. >> when it first arrived fromdi amazon, 't know what it was. >> narrator: in 2014, bezos's talking computer, the amazon echo, hit the market. >> is it for me? >> it's for eryone. >> narrator: the voice known as dalexa would embed amazonperin to the lives of millions of people. >> alexa, what do you do? >>