until now, aarhus has been traditionally overshadowed by the capital, copenhagen.the locals hope things will change. >> our art museum alone will bring a lot of funds. >> over in the city's main advertising agency, the jury is still out on the new spelling. many actually thought the old brain above the "a" was a unique selling point -- the old ring above the "a" was a unique selling point. >> we like to focus on what sets us apart from the rest. we look for characteristics that no one else has. >> does this mean everything in denmark not spelled funny will have to follow suit? of course not. with its "aa" aarhus wants to make sure it is at the top of the list of wowod cities. but what will happen now that it is really on the map? >> almost every city has a local airport. we do not. our airport is really far away, in the countryside. what will happen when the world discovers us? >> a new airport is not a top priority. for the time being, the city planners are busy enough replacing all the street signs. >>> as juliet said, a rose by any other name would smell as swee