. >> aaron backman is executive director of the countywide economic development commission. he says beverly's food hub plan is part of a new wave of business growth that's disrupting and rebuilding the town. he's optimistic that these entrepreneurs, both the old timers and the newcomers together are giving willmar the push it needs to keep growing. >> willmar is getting bigger, more solid and more diverse. that's a good thing. >>> this holiday season big brands will pump tons of advertising dollars into marketing strategies to get online customers into their stores to start shopping. small businesses just don't have that type of budget so as a small retailer what can you do to get your online customers to hop offline, march through your doors, and get those cash registers ringing? evelyn northway is the owner of selling career wear for working women. she tries to get her online customers into her store and stacy riska is a consultant and owner of multiple businesses. she helps entrepreneurs implement successful marketing strategies. >> thanks for having us. >> thank you both