. >> i'm aaron gilchrist. the shopping year got an early start to lure in shoppers. >>> more than a dozen stores opened at 8:00 last night. then the rest of them opened at midnight to big crowds. big crowds, early shopping this morning at fair lakes shopping center in fairfax. the big turnout has been seen across the country at malls all over the place. jay gray is live at the mall of america. jay, of all the assignments you could get, my friend, i know this has got to be a tough one. >> reporter: yeah, erika, you gave me your list, so i have a lot of shopping to do. the crowds have been building all day long. tens of thousands of people searching for bargains on what's become an unofficial shopping holiday. one that, this year, is expanding. this year, black friday actually began on gray thursday, otherwise known as thanksgiving. >> dinner is cooked, my belly is full and i'm ready shop. >> reporter: and shop and shop and shop and shop. dozens of retailers decided to start things a day earlier this year in par