well, box specializes in web-based content-sharing platforms and is led by the colorful c.e.o., aaron leviee fast-growing company is reportedly on the road to an i.p.o. there are his shoes, very colorful as always. jon erlichman caught up with levie at digital entertainment world expo. jon asked him about the company's plans to go public. and how they might be using box before it is released. >> there was a somewhat popular new release of a new album that happened by surprise recently, and one of the reasons why it was kept in secret so well is because box was the platform for managing that content. they were able to decide to reveal the information in the news at a time when they wanted to, and they could keep all of the security and controls in one place in the meantime. this is allowing content owners to actually do more with their information and have more security around it than if it hadn't gone to the -- to the cloud. >> beyonce? >> maybe, maybe not. speaking of secrets, it has been reported that you guys are planning to go public. anything you can shed on that subject? >> probably n

and the ceo, aaron levie, was here on bloomberg west a year ago, talking about a potential ipo.eframe would fit into what he gave us. listen to what he had to say. >> we are focused on building an independent long-term sustainable company, an ipo is in that path. >> you told us 2014. are you still on track? >> i have said words like it could happen that year. i would still use those words. >> why now? >> he is much funnier than i am. >> it is hard to compete. >> there is insatiable appetite for next-generation software companies building in the cloud. that is the way people are doing business now. yet the way they have been buying is the old stuff. if you look at workday service -- these are companies that have gone public in the last couple of years with big valuations. price to sales of like 35 times. beating dropbox , or are they ready? all thatx is not significant in the timing to the public market. they are both playing the big markets. they do compete with very different products. box willave to imagine go public when it is ready. when they have a story they can tell inves

aaron levi, the ceo of fox, will join us for an exclusive interview. he weighed in on the debate surrounding the san francisco tech community and inequality. box does have buses from san francisco to silicon valley. he talks about how the buses are efficient and the real problem is not enough housing in san francisco. that exclusive interview later in the show. our lead story of the day -- amazon reportedly in talks with j.crew, neiman marcus, and many more retailers to get them on the site. who better to talk about it than my special cohost for the hour, who may look a little familiar -- the author of "the everything store," the book about amazon, and senior writer for "bloomberg businessweek." what do you know about this? >> amazon wants to be the everything store. the true retailers have always been hesitant to put their wares on amazon. it is renowned for its discounting. ralph lauren does not want to have its $300 sweater next to a $30 sweater. >> i am a customer. i would love this. does this impact the brands, make them seem less aspirational? >>

i was speaking to the ceo aaron levy, hearing him explain the situation without using beyoncÉ's name.a somewhat popular release of a new album that happen by surprise recently, and one of the reasons why it was kept in secret so well is because box was the platform for managing that content. they were able to decide to reveal the information in the news at a time when they wanted to, and they could keep all of the security and controls in one place in the meantime. >> he told us all that but he would not say beyoncÉ's name. he would not say if they are technically going public. >> box has never been so cool. >> [laughter] we will talk more about it for sure. entertainment is a big market for even a company like box. we will have those details on "bloomberg west" tomorrow. >> thanks for watching. see you later. ♪ >> the following is a paid program. >> the following is a paid advertisement from starvista entertainment and time life. ♪ that's how much i feel ♪ ♪ feel for you baby ♪ that's how much i feel ♪ ♪ feel for you, baby ♪ how much i need your touch >> unforgettable romances.

. >> i'm joined by box's ceo aaron levie. thanks for talking to us. you about the reports that box has filed confidentially to go public. are they true? >> unfortunately, we can't talk anything about kind of any financial stuff. so unfortunately, no comment on that one. >> can you tell us when you would like to go public? >> that's sort of in the same category but in general, we are certainly trying to build an independent long-standing company. being public is on that path at some point. >> on that path, is box profitable and how much in revenue do you expect to generate this year? there have been some numbers thrown out there. >> yeah. kind of given the stage of the market and where we are as a company, we are investing very aggressively for growth right now. that's something that we are very happy about and excited about is we see a window of opportunity with this market where the leaders of the next generation of software are going to be created right now. we're investing to ensure that box is one of those leaders. that's sort of what we're focuse

he has only been in for a few hours but looking at other tweets the ceo of box, aaron levy said microsoftebuild the empire, this is going to be an interesting decade at. minutes later he said the only way microsoft will come back strong is to play offensive the end make bold moves and new categories and what you were opening, there's a lot of expectation that comes from a guy who is an insider. dennis: i didn't hear him endorse it. >> it is the challenge which is a lot of people looking for. dennis: thanks very much. media minute, the worst superbowl route in 21 years, the most watched tv program in u.s. history. the broncos beat him with must see tv. the super bowl drew 212 million viewers after the them there broncos were hopelessly behind of 2.8%, last year gained half a million people at a given moment, streamed again on line. only 5% of viewers and tweets during the game. that shows the power of live tv and the super bowl in part together and the internet has a long way to go before it calls the media old guard and lastly it shows how many of us still have faith in a peyton manning m

. >> ceo of box just tweeted on microsoft aaron levy writes, microsoft has one final shop to reboot the to be a very interesting decade. and by the way, for those wondering about the pro nunks yags of the same, it's saktya nadella is how you pro do you understand his name from a source who would know. >> i've been pronouncing it wrong. >> as have i. we've got to say it right. satya. we've been hanging on moderate gains. david, i'll see you in a couple of weeks. >> carl m a great trip. stay safe. >>> if you're just joining us this morning, here's what you missed earlier on. >> welcome to "squawk on the street." here's what's happened so far. >> if you want to participate in the profit pools of the future and greatest amount of growth in the future, you need to be committed and you need to ride through the volatility in order to enjoy the benefits. >> just as in 2013 the 30% gain in stocks was driven by the qe, reversal is taking a lot of that qe fluff and i do expect us to continue if the fed continues on an air path to taper. >> they have named satya nadella as ceo and john thompson is