aaron norton is just a genius. we have been able to crack that code.2b marketing code. especially for the colleagues in different companies. >> that you those of t-mobile is to do exactly what you just said. there is a gap, a serious gap between the have and has not. it can be radical in phone service. this man is representative of -- >> that is one of the many reasons we are doing it. the basic idea with the brand is aligned. we are about giving people choices that they would've never had if mint is not here. this is great, the nation's leader as a digital wireless brand. nobody stands between mint mobile and the customer. they can forge that relation ship directly. we are all about changing the rules of this industry in favor of customers. we can turbocharge the growth of this brand that customers love. >> that is the right way to go. it is something that is going to be added to the shareholders. i hate being starstruck. a lot of people see you as this amazing -- how do you have time to do this? you are someone who i regard as one of the most talente