so we have aaron shapiro, the founder of huge, focused on digital technology and marketing. >> thankou for having me. >> so you consult fortune 500 companies and we think that the companies have it done, they know how to deal with technology now and the digital future because they have so much money. >> you'd be surprised, jj. a lot of big companies are scared about the future. they have been doing one thing really well and guess what the world has really changed and now they have to rethink their entire business. >> the world is changing so fast. >> so fast. >> when we think of our business and then we think of how our business works with technology, let's talk about consumer facing businesses for a second, how do you think about transforming your business to a digital experience? >> the first place is think about the users. if you can solve their problems easier than anyone else, your company will win. think of uber. you can raise your hand and get a taxi or pick up the phone and they made it easier than anyone else as being a click of the button. >> it's distelling everything down

we have aaron shapiro here, founder and ceo of huge, an agency focused on digital transformation andketing. so good to see you. >> thank you for having me, jj. >> you consult fortune 3500 companies, right? we think that the companies have it down, they know how to deal with technology now and the digital future because they've got so much money. >> you would be surprised, jj. a lot of big companies are scared about the future. they have been built up over decades of doing one thing really well and guess what? the world has changed and now they have to rethink the entire business. >> the world is changing so fast. >> so fast. >> when we think about hour business and how our business works with technology. let's just talk about consumer facing businesses for a second, how do you think about transforming your business to a digital experience? >> the first thing is to think about your users and solve their problems. think about uber, for example, you can always raise your hand and get a taxi and pick up the phone and dispatch. they made it easier by making it a click of a button. if your