not bob t builder, shouldou go to hollywood and say i have a wonderful character, can't you make aartoon out of it, is there a film, how do we alter th stereo pe? >> that's what we're trying to do. we're setting a foundion so i hope we can become a feel role model character for girls. we wansomething other than barbie and princesses. someone tha is a inventor that likes making things. >> witut getting too specific, i would say that the wooden locks ar neither a girlr a it is legos with spaceips that may be more of a boytoy. >> iould arguehat every toy is a toy, anyone can play with it. i rely tried to fill in that i wanted girls to love this toy, so iooked into gender differces. knowing if you just tk a construction toy and made it nk, that's not enough. i looked int gender differences, i met with neuroscientis, elementary school teachers, everything i but the big aha is that girls have very strong verbal skls. and they have confidence in rs their reading ability. there is no reading or characters in constructn toys. build i up, smash it down, build it agai girls don't play that way. ey