my hope is with our hearing and also the work within abag and finance authority for non-profit that san francisco will be made whole and especially the neighborhoods that need the funds. the south of market neighborhood as well. thank you. the rest of a will submit. >> thank you, supervisor mar. >> supervisor wiener. >> >> thank you madame clerk, along with supervisor campos and presenting legislation that is groundbreaking and the very first of its kind to put protection in place for lgbt seniors living in facilities where really they are particularly vulnerable, because they rely on others for necessary care and service, may no longer enjoy the privacy of having their own home or even their own room and may or may not have adult children or others who can really look out for them. the legislation will make it illegal in various ways to discriminate against residents in these facilities based on their sexual orientation, gender identity, gender expression, hiv status. colleagues as you will recall in 2012, we called for the creation of a task force to really analyze and report on issue

because it used to be an industrial and commercial neighborhood, abag has projected population growth of 2.1 million people in the region and san francisco needs to build in order to meet the demand. as san francisco continues to grow as a major job center for the region, infill development in the urban core has a potential to reduce greenhouse gas emissions and ultimately infill is better for workers making a range of income. the soma has absolutely been meeting in need and absorbing much of this development and growth. this community has been accepting of this additional density and growth, a point which should not be taken for granted in the city of san francisco. it is our ultimate responsibility to ensure that we are committed to making this neighborhood healthy, safe, strong and complete. and a key part of that is of course our open space. not only do we need to acquire more open space for this district, we also need to ensure the quality and usability of our existing parks. whether its bode boeddeker park and thank you for coming to the grand opening and if you come today, it's

in abage of social media, do those play as well? >> i think so.entimentality and humor really do well. people want to feel good ultimately watching these ads during the game. snark and sarcasm doesn't really play that well. and i think that all those ads sort of tapped into that sentimentality. >> they are sometimes in the position of having to defend it later because of that snark that you mentioned. but they know that's the deal. >> they know that's the deal. there weren't too many of those ads in this game. i really think that everybody leaned very heavily against being positive and up beat. >> what about t-mobile and kim kardashian? you think that risk was worth it? >> i don't. i mean, it's kim kardashian. you really need to sort of go there and have a much more creative ad. i thought the ad was very flat and there wasn't much there to it. >> how about the blue pill ad? i thought given the lack of humor, i enjoyed that ad. >> it was clever. it was unexpected and beautifully shot. >> four and a half million. is it a bargain? in this media era?